Making Health Second Nature

Brian Hodes

Pilar McQuirter

Antonio Perez

Sarah Vonderhaar

Willem Aloe

The Young Globals

Overall physical health and eating healthy go hand-in-hand.

Key Fact

Our target is aware that eating healthy is an important part of a happy and productive life.

They are always on the go, which makes for spur of the moment food decisions and last minute grab-and-go options.

Consumer Profile

Our target knows that eating healthy is important, but they feel that it is difficult to do so.

Insight

They are full of excuses:

It’s too expensive.

It takes too much time.

They’ve accepted their habits and have settled into a routine..

The moments when our target is making a decision about what to eat for lunch and dinner.

Touch Points

How we consume has changed.

2

By 2017, Food trucks will bring in an estimated

The Food Truck Trend

Young consumers prefer on-the-go options to traditional sit down establishments. Food trucks continue to rise in popularity.

$2.7 billionin revenue.

Food On Demand

There is a growing demand for these services.People continue to desire food on-demand.

They don’t think they have the time to prepare a meal.People enjoy having a variety of choices.

The way we share food has changed. The world is invited to our table!

Vegan Key Lime Pie Mushroom ToastOatmeal

Healthy food options that look and taste delicious are often preferred.

Millennials will pay a premium for foods they feel are beneficial to their health.

Food with Benefits.

Eat WellHealthy made easy

CONCEPT

Eat Well works to improve the overall perception of healthy eating. Through our partnership with Digimarc, we've made eating healthy more accessible and undoubtedly delicious.

Our goal of making health second nature will be achieved by making the healthier option more appealing, readily available, while ultimately influencing the consumer to make better choices.

How it works: Think QR Codes, but better.

Users will be able to interact with our ads through our App that uses Digimarc Discover technology, and they will get directed to our landing page.

On the App, they will find healthy recipes, be able to order groceries online, upload and share recipes too!

Out-of-Home Ads

The user will be directed to our landing page where they can download all kinds of easy to prepare recipes.

Other Out-of-Home Recommendations:

Urban Bike Rental Stations

Billboards

Public Transportation

Grocery Store Shopping Carts

Try and BuyGrocery TruckTaking the prep out of meal prep by placing a grocery store on wheels.

Customers will be able to sample healthy foods prepared by an onboard chef.

They will be able to buy the recipe ingredients on the spot to make the same dishes on their own.

There are no more excuses!

The Joy of Eating

Sources

Delaware, Becky. "Food Truck Nation." Paste, 24 Feb. 2015. Web. 21 Jan. 2016. <http://www.pastemagazine.com/articles/2015/02/food-truck-nation-tracking-the-food-truck-trend.html>.

"Green Generation: Millennials Say Sustainability Is a Shopping Priority." Nielsen, 05 Nov. 2015. Web. 20 Jan. 2016. <http://www.nielsen.com/us/en/insights/news/2015/green-generation-millennials-say-sustainability-is-a-shopping-priority.html>.

"Health Meals Health Environment." The Hartman Group, 2014. Web. 22 Jan. 2016. <http://store.hartman-group.com/content/diners-changing-behaviors-2014-overview.pdf>.

"How Migrating Millennials Will Change the Retail Landscape by 2020." Nielsen, 08 Jan. 2016. Web. 21 Jan. 2016. <http://www.nielsen.com/us/en/insights/news/2016/how-migrating-millennials-will-change-the-retail-landscape-by-2020.html>.

"Millennial Food Shoppers and Diners: Spontaneous. Flexible. Contradictory." The Hartman Group, 19 May 2015. Web. 22 Jan. 2016. <http://www.hartman-group.com/hartbeat/601/millennial-food-shoppers-and-diners-spontaneous-flexible-contradictory->.

"Nielsen Global Health and Wellness Report." NIelsen. Nielsen, Jan. 2015. Web. 20 Jan. 2016. <http://www.nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-%20January%202015.pdf>.

"Younger Consumers Endorse Healthier Foods with a Willingness to Pay." Nielsen, 04 Feb. 2015. Web. 22 Jan. 2016. <http://www.nielsen.com/us/en/insights/news/2015/younger-consumers-endorse-healthy-foods-with-a-willingness-to-pay.html>