Women’s Psychology magazineHannah Blowers

You have been commissioned by the Northern Echo

to produce a new magazine or newspaper product.

Your product could be in any style or genre but

it must be self financed through sales or advertising. You must also produce your magazine

for a specified audience segment within the 16 to 25 age group.

“

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To ensure that I am able to meet the brief I have done the following:

-BC1

-Ensured that the quality is high

-A gap in the market and is commercially viable

-Self financed through sales and advertising.

I chose to produce a Psychology magazine as there are not many well-known psychology magazines available to buy that would appeal to the younger TA I was asked to cater for by you.

Already existing psychology magazines:• Psychology Today – 25 to 54 years old• Psychologies – 35 to 55 years old

Therefore my USP is that I am aiming towards a younger audience, 16 to 24 year olds, which provides a gap in the market for my magazine.

IPSO- regulator of newspapers/magazines

The IPSO are an independent body that deals with complaints from members of the public about the editorial content of newspapers and magazines, as well as the conduct of journalists.

There are 16 codes/rules; these act as the ‘rules’ to which editors and journalists must follow.

However there are 5 in particular I need to ensure not to break.

5 golden rules I must follow…

• I will gain the permission from parents before taking photos of the children to ensure they approve of me doing so.

• I will ensure not to trespass by….Gaining consent from the land owner I wish to be on.

• I will not discriminate or offend any type of person by….Not using offensive/discriminating language regarding a person’s religion, race, weight, gender, age or sexual orientation.

• I will not copyright any images by…taking all of the photography myself for my magazine.

• I will not publish inaccurate information about a topic, individual or organisation by…

Ensuring the information is from reliable sources.

My secondary audience for my psychology magazine will include the Northern Echo readers, parents of my younger readers in my TA age range, as well as siblings. Therefore I need to take measures to avoid offending any of these readers and ensure the secondary audience are just as comfortable and happy to read the magazine.Actions I will take…

No inappropriate content No nudity or extreme revealing of my

models skin No taboo language

My secondary audience

Gender: Female

Ages: 16-24

Socioeconomic: BC1

Tribe: Aspirants/Reformers

My audience likes:

Shopping at:• River Island• New Look• Primark• H&M• Topshop

Reading:• Glamour• Cosmopolitan• OK!• Elle

Colours:• Purple• Blue • Pink

Dislike:• Brown• Green• Grey

Hobbies:• Exercising/gym• Socialising with

family and friends

Social media:• Twitter• Facebook• Snapchat• Instagram

Knowing this I can include these aspects into my magazine to attract my TA.

Aspects in my magazine that have to relate to the gender (female) and age (16-24) of my target audience:

Imagery:Young, female models in the images to offer window to future self.

Articles:Make the article chatty, feminine and include topics that females relate to e.g. tanning.

Make the article light-hearted, fast paced, and refer to things that young people can relate to, e.g. include social media references.

Colours:Use colours that are stereotypically female colours e.g.Pink, Purple, white, light blue.

Psychology TodayPsychologies

Sell-lines• Catchy sell-lines• Short• Plenty of sell-lines

Imagery• Metaphorical• Relates to main sell-line• Young, female models• Posed

Colours• Red/pink colour, connotes

romance, a typical topic in a female magazine

• Bright, basic backgrounds, to contrast with colours and model

How it will affect my design…

Fonts• Bold• A lot of fonts in all capital letters• 1 or 2 fonts

Psychology TodayPsychologies

How it will affect my design…

Colours• Uses two colours• Bright, basic backgrounds, to

contrast with text

Language• Short paragraphs• Sub headers• Chatty

Imagery• Young, female model• Posed• Mid-range/ close up

Fonts• Feminine• San-serif and serif

After deciding what topic each of my double page spreads would be, I decided to choose one of them and create two versions of this, one formal and one informal.

Once I designed them on In design, I wanted to carry out research to gain audience feedback to find out the good and bad points of each DPS.

Positives:• Sub headers

allow text breakup

• Black lining on edge looks professional

• Main image is creative, model reflects my TA

• The fact the word ‘behind’ is behind the word ‘tanning’ in the header

Negatives:• Orange

breakout box looks wrongly placed

• Dislike the kicker, looks like the main text

• Too many statistics, wont attract young TA.

• Columns are quite wide and long, looks too lengthy

Formal

• Main image is the focal point, which relates to tanning

• Header needs to be bolder to make it the first thing you see

Positives:• Colours relative

to topic of tanning

• Three photos down the side gives another focal point and looks professional

• Orange sub headers good as breaks up text

Negatives:• Kicker same

size as main text, doesn’t stand out

• Header needs to be bigger to stand out

• Add more sub headers to make text look shorter

• Some parts are too chatty so won’t take the issue serious

Informal

• Good ratio of text to imagery

• Needs a quote insert to break up text on right page

After my audience feedback, I’ve decided to take forward my informal design, as it attracted my focus group better, which are my TA.

Improvements to DPS:• Put a quote insert in – break up text• Make kicker stand out more/ move it up• Make size of header bigger/bolder• Make language slightly less chatty

Aspects taking forward:• Colours (black and orange)• Narrative voice ( ‘you’ and ‘we’) • Header in between both pages

• Front cover

• Content

• Article 1 – Are you his Perfect Match?

• Article 2 – The Psychology behind Tanning

• Article 3 – How to Tame children

Images – Posed, ideal, mid-range,window to future self

Layout – clear, professional, exciting, explosive, modern, busy

Fonts – bold, capitalised, italicised, clear, sans-serif

Colours – black, pastel red, white, girly, brightLanguage – use of command, question, reward, alliteration and ellipsis sell-lines

FRONT COVER

Images – relates to the articles, Posed, close up to long range, explosive

Layout – clear, classy, professional, explosive, contrasting, clean, modern, easy to read

Fonts – bold, sans-serif, clear, big, bold

Colours – black, multi-coloured, contrast with remaining white background

CONTENTS PAGE

Are you his PERFECT MATCH?

Images – Posed, female, inviting pose, happy facial expressions, window to future self, on a diagonal

Layout – clear, spread out, break out box and quote insert,

Fonts – serif fonts, clear, bold, italicised

Colours – pastel red and pink, relates to TA, black and white, contrast, cream; resembles folders

Language – Chatty, informal, light-hearted, facts and statistics, 2nd person narrative (you), and 3rd person narrative (he, a man)

The Psychology Behind TANNING

Images – Posed, female, similar to TA, mid-range

Layout – clearly set out, busy, break out box, header in the middle, kicker underneath then text (usual layout)

Fonts – serif (header, main text and breakout box) and sans-serif font (header, sub headers), clear, bold, italicised

Colours – Use of three colours, pale orange/tanned, black and white, contrasting, relates to topic

Language- Informal, light-hearted, statistics, 2nd person narrative (you) and 3rd

person narrative (women in general)

How to Tame CHILDREN

Images – posed and passive, female and children, aims to older audience, mid-range, close up, on diagonals

Layout – busy, creative, a lot of broken up text with paragraphs, sub headers,

Fonts – sans-serif fonts (header) serif (main text), clear, bold, italicised

Colours – Most colours used for header, black for main text and borders around images, relates to topic, attracts reader

Language- Informal, light-hearted, facts, 2nd person narrative (you) and 3rd person narrative (she, he)

Pages: 16

Adverts: 38% of the magazine6 pages of the magazine

Quality of the magazine: Mid-range (such as Psychologies and Psychology Today)

Paper quality: Front cover - glossInside paper –Silk

Paper size: A4

Price: £2.99

I will distribute 20,000 copies of my magazine in places that my target audience normally shop at to buy magazines

and everyday stuff…

• Corner shops

• College Shops

• Supermarkets

• Book shops

20,000 copies16 pagesHigh quality paper

£3,570.40

Journalist

Photographers

Models

Researchers

Makeup assistant

Layout artist

Post production photographic work

Wardrobe assistant

£40

Studio lighting technical assistant

£291 full day day

£310 full day

£20

£229 full day

£20

£300 full day

£40

£50

Journalist (£480 = 12 hours)

Photographers (£225 = 9 hours)

Models (£310 = 13 hours)

Researchers (£80 = 4 hours)

Makeup assistant (£300 = 11 hours)

Layout artist (£300 = 15 hours)

Post production photographic work(£600 = 15 hours)

Wardrobe assistant (£291 = 8 hours)

Studio lighting technical assistant (£500= 10 hours)

£291

£600

£480

£300

£300£80

£225

£310

£500

Total personal expenditure = £3086

Studio space rental

QE Indemnity insurance

Risk Assessment Technical Support

£350 full day

£100 full day

£50

(Includes camera)

Sales

Studio space rental (£350= 20 hours)

QE indemnity insurance(£100 = Full day)

Risk AssessmentTechnical suport (£450 =9 hours)

£350£450

£100

Total equipment expenditure = £900

£7,556.4

As briefed, my magazine’s income will generate from:

• Selling advertisement slots• Sponsorships

• Inserts in my magazine

Advertising Prices:

Page Prices

Double page spread £1,400

Full page £860

Half page £470

Quarter page £300

Classified (1/9 page) £80

Prime Positions Prices

Inside front £1,260

Inside back £1,100

Outside back £1,300

Gate fold £2,600

These prices were gained from looking at Living North’s rate card.

Sales

1 X Outside back

1 X Inside front

4 X full pages

Total Advertising Income: £6000

£1300

£1260

£3440

20,000 Estimated Sales

X £2.99 Cover price (£)

£59,800 Sales Income (£)

£65,800

£29,171.8

(£58,243.6)-Subtracted 50% of this

for distributor and wholesaler

Any questions?