ATM A2 MEDIA PITCH
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Transcript of ATM A2 MEDIA PITCH
Chosen Genre: Dance - House
◊ VERY IN SEASON (TRENDY)
◊ BRINGS OLD-SCHOOL BACK (WITH A TWIST)
◊ SOMETHING WE ACTUALLY LISTEN TO (VERY POPULAR)
◊ SOME HOUSE MUSIC VIDEOS, HAVE VERY INTERESTING
CONCEPTS (VERSATILE)
Amid, Trenay,
Mark
Chosen Song: Everybody Be Somebody – Ruffneck (Lucas & Steve Remix)
Amid, Trenay,
Mark
◊ NO EXISTING MUSIC VIDEO (UNLEASH OUR CREATIVITY)
◊ STRONGLY FITS WITHIN OUR GENRE (HOUSE & DANCE
ELEMENTS)
◊ CAN VISUALISE & CONCEPTUALISE THEMES TO CREATE
(CONFORM/SUBVERT)
◊ ONLY 5 LYRICS THAT COULD MEAN SO MUCH
(‘EVERYBODY WANTS TO BE SOMEBODY’)
Chosen Song: Everybody Be Somebody – Ruffneck (Lucas & Steve Remix)
Amid, Trenay,
Mark
Chosen Band NameSPANNER in the WORKSQUIET RAVEDIRTY COPTHE VIGILANTESHAIL FRACKINGATM (Any Thing Moves)FRESH KICKSINTERNAL BLEEDINGDOPEENDLESS FLOWTIME TRAVELLERSSPANNERTHE DROPHOUSE ARMYSKIP A BEATSPOTLESS CROOKFRESH OUTLAWMANIC WAREFARECRAZY NINJASMAXIMUM OVERLOADFLY KICKSHOE LASEBROKEN FRIDGEFROZEN TIMEFROZEN PIZZAARCTIC SUMMERAIRBORNEHOT ICEENTER TEXTCTRL ALT DELETECTRL ZBINGEF8BROADBANDW/COVERFLOWDIAL UPINSERT NAME HEREATTACHMENTOINOIN SKINSTATUS UPDATEBEARDED LADYINTERNATIONAL CALLSSOCIAL ANXIETYNERVOUS BREAKDOWNPANIC ATTACKDISORDERORDERLY FASHIONFIRE DRILLSMOKE ALARMPLUG SOCKETWHITEBOARD MARKERLIGHT SWITCHDOOR KNOB2AM2 IN THE MORNINGCLOSING TIMETRIPODLIGHT STAND3P.2B3ROUTEMASTERPANDEMONIUM Amid, Trenay,
Mark
Chosen Band NameSPANNER in the WORKSQUIET RAVEDIRTY COPTHE VIGILANTESHAIL FRACKINGATM (Any Thing Moves)FRESH KICKSINTERNAL BLEEDINGDOPEENDLESS FLOWTIME TRAVELLERSSPANNERTHE DROPHOUSE ARMYSKIP A BEATSPOTLESS CROOKFRESH OUTLAWMANIC WAREFARECRAZY NINJASMAXIMUM OVERLOADFLY KICKSHOE LASEBROKEN FRIDGEFROZEN TIMEFROZEN PIZZAARCTIC SUMMERAIRBORNEHOT ICEENTER TEXTCTRL ALT DELETECTRL ZBINGEF8BROADBANDW/COVERFLOWDIAL UPINSERT NAME HEREATTACHMENTOINOIN SKINSTATUS UPDATEBEARDED LADYINTERNATIONAL CALLSSOCIAL ANXIETYNERVOUS BREAKDOWNPANIC ATTACKDISORDERORDERLY FASHIONFIRE DRILLSMOKE ALARMPLUG SOCKETWHITEBOARD MARKERLIGHT SWITCHDOOR KNOB2AM2 IN THE MORNINGCLOSING TIMETRIPODLIGHT STAND3P.2B3ROUTEMASTERPANDEMONIUM Amid, Trenay,
Mark
ATM
Chosen Band Name: ATM
Amid, Trenay,
Mark
◊ MAJORITY VOTE (SURVEY SENT OUT)
◊ HAS A LOT OF MEANING/INTERPRETATION (ANY THING
MOVES)
◊ CONFORMS WITH DANCE & HOUSE GENRE (SHORT &
SNAPPY)
◊ ATM EVEN HAS ITS OWN EMOJI (AIDS WITH MARKETING)
SPANNER in the WORKSQUIET RAVEDIRTY COPTHE VIGILANTESHAIL FRACKINGATM (Any Thing Moves)FRESH KICKSINTERNAL BLEEDINGDOPEENDLESS FLOWTIME TRAVELLERSSPANNERTHE DROPHOUSE ARMYSKIP A BEATSPOTLESS CROOKFRESH OUTLAWMANIC WAREFARECRAZY NINJASMAXIMUM OVERLOADFLY KICKSHOE LASEBROKEN FRIDGEFROZEN TIMEFROZEN PIZZAARCTIC SUMMERAIRBORNEHOT ICEENTER TEXTCTRL ALT DELETECTRL ZBINGEF8BROADBANDW/COVERFLOWDIAL UPINSERT NAME HEREATTACHMENTOINOIN SKINSTATUS UPDATEBEARDED LADYINTERNATIONAL CALLSSOCIAL ANXIETYNERVOUS BREAKDOWNPANIC ATTACKDISORDERORDERLY FASHIONFIRE DRILLSMOKE ALARMPLUG SOCKETWHITEBOARD MARKERLIGHT SWITCHDOOR KNOB2AM2 IN THE MORNINGCLOSING TIMETRIPODLIGHT STAND3P.2B3ROUTEMASTERPANDEMONIUM
CastProtagonist – Female Dancer (Danella)
Female’s Friends – 1-2 Additional Dancers
Rival Dancers – 4-8 Masked Males
Performers – We Will Play Instruments/Dance As
Well
Amid, Trenay,
Mark
Why Chosen Cast?
Amid, Trenay,
Mark
◊ DANELLA FITS IN THE ‘FOREVER YOUNG’ VIBE
(CONFORMS TO GENRE)
◊ SHE HAS DANCE EXPERIENCE, WITH FRIENDS (AIDS
WITH PRODUCTION)
◊ MASKED DANCERS SHOWING NO IDENTITY
(SUBVERTING SONG LYRICS)
◊ A=SHUFFLING, T & M=INSTRUMENTS (CREATES
SENSATION OF BAND MAKING OWN VIDEO)
AudienceTeenagers: (13 – 18)
University Students: (18 – 21)
Graduate Males/Females: (21 – 24)
Young Adults: (24 – 35)
Ultimately: 13 – 35 year olds (Both
Gender)Amid, Trenay,
Mark
Audience
Amid, Trenay,
Mark
◊ APPEALS TO BOTH SEXES (WIDE AUDIENCE)
◊ POSSIBLY LOOKING FOR SOMETHING DIFFERENT
(VERSATILITY/CREATIVITY)
◊ WE FIT INTO AUDIENCE CATEGORY (GREATER
UNDERSTANDING WITHIN GENRE)
◊ RELATES TO PARTIES, RAVES, CLUBS, FRIDAY NIGHTS
(FAMILIAR WITH THE AUDIENCE)
Style (Fashion & Media Image)Dance music = 1920’s Era – Clothing Style
= ‘Flapper’
Girls most commonly wear – White
Converses
Guys most commonly wear – Nike Air Max
Notable Dances – The Charleston,
Shuffling, Cutting ShapesAmid, Trenay,
Mark
Style (Fashion & Media Image)
Amid, Trenay,
Mark
◊ CONFORMS WITH GENRE (CREATES THEME)
◊ SOMETHING AUDIENCE WEAR CASUALLY (SOCIALLY
ACCEPTABLE)
◊ CHARACTERS POSITIVELY PORTRAYED THROUGH
MEDIA (MORALITY)
◊ STYLE & CLOTHING WE HAVE ACCESS TO (FEASIBLE)
Promotion: Digipak & Website
Amid, Trenay,
Mark
◊ AGE GROUP OF OUR AUDIENCE USE INTERNET
(INTERACT)
◊ DIGIPAK COULD EXPLAIN KEY THEMES FROM VIDEO
(INCENTIVE)
◊ WEBSITE AND DIGIPAK ARE CURRENT MEDIUMS (WIDELY
USED TODAY)
◊ STILL ALLOWS US TO MARKET BAND MOST EFFECTIVELY
(PROMOTE ‘THEIR’ MUSIC)
Basic IdeasGirls travelling around London having fun –
Masked Dancers randomly keep appearing.
Eventually girls get cornered, turns into a fight –
Instead of a physical fight, it is a dance off.
Girls win dance off – End = Main Girl Puts Mask
On, Subverting entire song, as she now has no
identity, whereas Lyrics read:
‘Everybody wants to be Somebody’.Amid, Trenay,
Mark