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A2ADVANCEDPORTFOLIO EVALUATION

Inwhatwaysdoesyourproductusecodesandconventionsofrealmediaproducts?

Televisiondocumentariesfollowacertainstyleandformatthatisrecognisedbyviewersasasignof

quality.Fromtheonset,wewatchedandanalysedanumberofexistingtextsinorder

togainknowledgeofthecodesandconventionswithinthedocumentarygenre.Inour

production,we

wanted

to

follow

as

many

conventions

as

possible

so

that

wecouldensureprofessionalisminourdocumentaryopening.Through

watchingexistingtextssuchasSuperSizeMe,directedbyMorgan

Spurlock,BBCHorizonsIsAlcoholworsethanEcstasy?,andChannel4s

Embarrassingteenbodies wewereabletogatherbasicknowledgeof

theseconventions.Myanalysisofthesedocumentariescanbefoundonourblog:

http://a02documentary11.blogspot.com/2011/10/bbchorizonisalcoholworsethan.html

http://a02documentary11.blogspot.com/2011/10/supersizemeanalysis.html

http://a02documentary11.blogspot.com/2011/10/

bingedrinkingdangersembarassingteen.html

Forouropening,wechosetousespedupfootageof

studentswalkingthroughcollege,withtypedstatistics

appearingatthebottomofthescreen.Thisfootagealong

withtheupbeatmusicgivesafastpacedbeginningtothe

documentary,whichIfeelisappropriateforourtarget

audience.Oftenindocumentariestheopeningcontainsa

rapidmontageoffootage,givinganinsightintowhatwill

beincludedintheprogramme.Wefollowedthisconven

tionby

using

statistics

related

to

our

topic,

as

well

as

us

ingfootagefromoneofourvoxpopsandoneofourformal

interviewsbeforethetitleappeared.

Wewentagainstsomeoftheconventionswhen

choosinghowourtitleshouldbepresented.Thetitle

sequenceweusedhadapowerfulvisualclipinthe

backgroundwiththetitleofthedocumentary

appearingonthetop.We

used

a

simple,

bold

font

in

a

contrastingcolourtothe

backgroundsoitstoodout.

Manydocumentaries,suchasBBCHorizonillustratedbelow,placetheirtitleagainstaplain

background;wechosenottodothisbecausewefeltatopicrelevantbackgroundwouldbemore

interestingforourtargetaudience.Also,asmuchofour

backgroundfootagewasnotofalcoholandbingedrinking

itself,includingthatshownintheopeningofthedocumen

tary,wewantedtoensurethatoutstudentsknewstraight

awaywhatthetopicofourdocumentarywas.Verbal

audience

feedback

has

suggested

that

this

technique

was

effective.

Thetimelineshowingthefirst40secondsofourdocumentary

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Wenoticed,indocumentariesthatwewatched,thatthenondiegeticbackgroundmusicisusually

lyricless,repetitiveandupbeat.Tokeepourdocumentarylightheartedandengageourtarget

audience,wefollowedthisconventionbyusingnoncopyrightmusicfromtheAppleIMac

computers,whichwefeltworkedwell.

Littleornoheadroom

Titleinbottomleftcorner

Screenshot

of

aformal

interview

in

BBC

Horizon

Screen

shot

of

aformal

interview

in

our

documentary

Oneoftheelementswedidalotofresearchintowasinterviewscenes;Icreatedatablethatsum

marisescomparisonsbetweeninformalandformalinterviews,whichcanbeseenonourblog:

http://a02documentary11.blogspot.com/2011/10/therearenumberofdifferencesbetween.html

Formalinterviewsareusedtoauthenticatethethoughtsandviewsportrayedinthedocumentary.

Inalloftheproductsweanalysed,titleswereonlygiventointervieweeswithaprofessionaloccupa

tion;weensuredthatwefollowedthisconventioninourdocumentary.Thisisusedto

reassuretheviewerthattheprofessionalisprovidingvaluableandtrustworthyinformation.

Asillustratedabove,theintervieweeistypicallyshowninamediumcloseupshotandplaced

towardsanoncentralthirdofthescreen,atadeskoraprofessionalsetting.Theydonotlookinto

thecameralens,sothatitappearsthattheyarespeakingdirectlytotheinterviewer.Thereisalso

oftennotalargeamountofheadroomabovetheinterviewee.Thisconventionalsetupforinter

viewsbecameapparentwhenwatchingBBCHorizonsIs AlcoholWorseThanEcstasy? aswellas

inSpurlocksSuperSizeMe.Wechosetofollowthisconventionbecausewefeltitworkedwell

anddidnotneedtobechallenged.Also,ourteenageaudiencewouldrecognisetheintervieweesas

professionalstraightaway.Weusedatripodtoensurethecameraremainedstillanddidntshake

whichisalsoaconventionalwayofensuringprofessionalism.

Ourvoxpopinterviewswerealsotypicalofthoseinotherdocumentaries.Thesetupoftheinterviewislessimportant

forinformalspeakersbecauseportrayalofprofessionalstatus

isnotrequired. ThisisillustratedinSuperSizeMewherethe

voxpopsarenotusuallyfilmedusingatripodandincludeedits

suchaszooms.Therearelessexpectationsaroundthe

compositionaVoxpopinterviewshouldfollow:Wechoseto

setthemupinwhicheverwaywethoughtlookedbestatthe

timeoffilming.

Usuallythe

background

of

the

shot

included

students,

to

give

arealisticrepresentationofthelifeandthoughtsofstudentsas

wellastomakeourtargetaudiencefeelcomfortable.Inplaces

whereweusedanumberofvoxpopsoneaftertheother,we

ensuredthatweusedveryquickeditingandcleancutstokeepourviewersteenagersandyoung

adults)engaged.

ScreenshotofaVoxpopinFYIBingeDrinking

Intervieweeinthecentrethird

ScreenshotofaVoxpopinSuperSizeMe

Wealsousedbackground footageof

JulieMaitlandasanestablishingshot

directlybeforetheinterview,aswellas

havingthevoiceoverintroduceher.

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Weusedanoffscreennarrator,asthisisawidely

usedconventionindocumentaries.Wechosethisas

opposedtoproducingadocumentaryinparticipatory

modebecausewewouldratherbeshowingtopic

relevantfootageinsteadofshotsofthenarrator

speaking.We

tried

to

ensure

that

we

illustrated

the

wordsofthenarratorusingbackgroundfootage.

However,therewerelimitationsonthetypeof

backgroundfootagewecoulduse;itwasnotpossible

toincludeoriginalfootageofteensbingedrinkingbecauseofobvioushealthandsafetyrules.

Instead,wheneverthenarratorwasspeakingaboutstudents,weusedbackgroundfootageof

studentsinourcollege.Thisalsohelpedthedocumentarytorelatetoourtargetaudienceofpeople

aged1323,soIfeelthatthisworkedwellasanalternativetoperhapsmoretopicrelevant

backgroundfootage.

Anotherconvention

we

followed

was

typing

out

statistics

or

facts

on

the

screen.

This

provides

avisualelementthatviewerscanreadinsteadoflistento,againkeepingouraudienceengaged.

BelowshowsanexamplefromourdocumentaryalongsideexamplesfromEmbarrassingTeen

Bodies:BingeDrinkingDangersandIsAlcoholworsethanEcstasy?

Onreviewing

some

existing

documentaries

now

weve

finished

the

editing,

we

realised

that

most

of

thetimethevoiceoverreadsoutthestatisticaswellasitbeingtypedoutonthescreen.Thisisa

conventionthatwedidnotfollow,aswethoughtreaderswouldbemoreengagedifwejusthad

thewordsonthescreen.However,bygatheringaudiencefeedbackandwatchingourfinal

product,wehavedecidedthatitwouldhavebeenbetterifthenarratorhadreadoutthewords.Anotherwidelyusedconventionthatwechosetofollowis

cutawayshotsduringformalinterviews.Wechosetouse

thesetokeepouraudienceengaged:wewantedthe

interviewswithexpertstobevisuallystimulating.Oftenin

documentaries,directorsuserelevantbackgroundfootageor

animationsto

illustrate

what

the

professional

is

speaking

about.WefoundananimationshowingtheliveronYouTube

andusedthecameratofilmthefootage,asthisisrelevantto

ourtopicofbingedrinking.

Ifeltthatthiselementworkedwellbecausetheinterviewee

wasdiscussingtheeffectsontheliverfromregularbinge

drinking,sotheanimationwasrelevant.Itwasalsosuitable

forourtargetaudiencebecauseinteractivefeatureswill

attracttheattentionofteenageviewers,soIampleasedthat

weusedthisidea. FromourDocumentaryFYI:BingeDrinking

FromBBCHorizonsIsalcoholworsethanecstasy?

Ourbackground footageofstudents,shownwhilst

thenarratorwastalking.

Weusedstatisticsfrom

ouraudienceresearch

asashocktactic

Examplesoftextfrom

existingdocumentaries

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Ourmagazinearticlealsofollowsthecodesandconvenionsoftheindustryinanumberofdifferentways.

OurchosenmagazineistheRadioTimes.Asthereisnotalistingsmagazineaimedprimarilyat

1323yearolds,wechoseonethatregularlyfeatureschannel4programmes.

Wechosetousealargeimageasthebackgroundforourdoublepagespread.Oftenthephoto

graphisofoneoftheactorsstarringintheprogramme,butasitdoesnothaveactorswehadto

thinkof

something

different.

After

looking

at

anumber

of

examples

that

followed

this

style

we

real

isedthatinmostcasesthelargestimagewasnotascreenshottakenfromthedocumentary.We

decidedtoconformtothis,soIusedmycameratotakeaphotographofasmashedbottle.

ArticlesinTVMagazinescontainthe

essentials:title,standfirst,and

informationaboutwhentheprogrammeis

goingtobeaired.Weensuredthatwe

includedallofthesethings,andmadesurethatthey

stoodoutfromtherestofthearticlebyputtingthemin

boldfontoradifferentsizeorcolour.

Screenshotsfromthedocumentary,with

captions,areoftenusedtoencouragepotential

viewerstotuneintotheprogramme.Inour

article,weincludedscreenshotsofavoxpop,anda

studentwearingeyedistortiongoggles,toattractour

targetaudienceastheycouldseethatpeopleindocu

mentarywerethesameageasthem.Thearticlealso

featuredoneoftheexpertinterviewssoouraudienceknewour

documentarycontainedreliableinformation.

Articlesalsousepullquotestodrawthe

readersattention.Wechosequotesthat

directlyrelatedtoourtopicsoreaders

wouldbeabletoseestraightawaywhatthe

documentarysfocusisupon.Weputthem

inadifferentcolourtotherestofthetext,

againsotheywouldstandout.Thegeneral

styleofourarticlewaschosenafterdoing

muchaudienceresearch,someofwhichis

postedin

video

form

on

our

blog:

http://a02documentary11.blogspot.com/2012/01/articleaudienceresearch.html

Screenshotswithcaptionsareconventional

Scanofanexistinglistingsarticlepullquote

ExistingProduct:Artic

lefromaTVMagazine

Ourlistingsarticle

Columnsused,aswithalltraditionalarticles.

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Thevastmajorityoftheradiotrailersthatweanalysedincludedaudioclipsfromthedocumentary

itself.WelistenedtosomeprofessionalradiotrailersaswellaspastA2Advancedportfoliotrailers.

Wechoseappropriateclipsfromthevoxpops,expertinterviewsandvoiceoverfromthedocumen

tarytofollowthisconvention,aswefeltthatusingavarietyofvoiceswouldengagelisteners.When

recordingextravoiceoverclipstoincludethetimeandchannelourdocumentarywouldbeairedon,

weensured

that

the

voiceover

was

clear

and

the

sound

levels

were

acceptable

by

monitoring

using

theheadphones.

WechoseCapitalFMasourradiostationbecausewefoundout

thatadvertisementsforprogrammesonchannel4havebeen

airedonthisstationbefore.Whenmakingourdecision,we

firsteliminatedalloftheradiostationswecouldnotuse.

TheseincludedalloftheBritishBroadcastingCorporation

(BBC)radiostations,asnoadvertisingorsponsorshipdeals

areformed;thisisduetothebroadcasterbeingfundedby

annualdomestictelevisionlicensefees.

Voiceover,separate

fromthatfoundinthe

documentary,to

introducethetopic.

Wedecidedtostartoff

withthetitleofthe

documentary,soour

audiencewould

recognisethe

programmeontheir

televisionimmediately.

SoundclipfromaVoxpopfeaturedin

thedocumentary.Allofthetrailers

thatweanalysedincludedaclip

similartothis wedecidedtofollow

thisconventionasappearsto

successfullyattractviewers.

Soundclipofaglassbottlesmashing:

Thiswill

stick

in

listeners

minds

and

theywillassociatethissoundwith

ourdocumentary.

Soundclipfromanexpertinterviewfeaturedinourdocumentary.Thisshows

viewersthat

our

argument

is

balanced

and

unbiased.

It

also

works

as

ashock

tactic:Wouldyouwillinglytakeonboardpoison?givesouraudiencethereality

ofwhattheyredoingtotheirbodies.Thiswillencourageouraudiencetotune

intothedocumentary.

Ourtrailerfinisheswithasoundclipoutliningthetime,day,andchannelonwhichourdocumen

tarywillbeshown.Obviouslythisisessentialinformationsoouraudienceknowwhenandwhere

totunein.Wefeltthatstartingandfinishingwiththesamevoicewouldbeeffectiveatensuring

consistency.

OurRadioTrailer,asseeninFinalCutExpress

Backgroundmusic;thesame

asthatweusedinour

documentarytoformabrand

identitybetweentheproducts

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Howeffectiveisthecombinationofyourmainproductandyourancillarytexts?.

Astherearemanysimilarities

betweenourthreeproducts,I

believetheyinterconnect

verywell.Commontoall

threeproducts

is

asmashed

bottle weusedanimageon

thearticleandapowerful

video/audioclipinboththe

documentaryandtheradio

trailer.Ifeelthatthisfeature

givesourproductsa brandidentity,anditclearlyrelatestoour

chosentopic..Thissoundwillattractourtargetaudienceasitis

memorable,loudandmayalsobefamiliar.

Alsofeaturinginallthreeofourproductsis

ourexpertinterviewwithJulieMaitland:she

isanimportantandsignificantinterviewee

inthedocumentarysowedecidedtousea

screenshot

of

her

in

the

listings

article

as

wellassoundclipsfromtheinterviewinour

radiotrailer.Thishelpsviewerstorecognise

partsofthedocumentaryiftheywere

encouragedtowatchitbyhearingtheradio

traileror readingthearticle.

Thereareanumberofrelationsbetweenthe

documentaryand

the

radio

trailer.

We

decided

tousethesamebackgroundmusicinboth

productstocontributetocreatingbrand

identity,aswellassoviewerscouldrecognise

connectionsbetweenthetwotexts.Bothproducts

includethestatistic1in4teendrinkersbecomealcohol

dependent

asitisashockingstatisticthattheaudiencewould

benefitfrombeingremindedof.Wealsousedthe

samenarratorinbothproducts:Ayoung,friendlyand

livelynarratorrelateswelltoourtargetaudience.

TheexpertinterviewwithJulieMaitland

featuresinallthreeofourproducts.

Theaudioaccompanying thefootage,inourdocumentaryandinthe

radiotrailer,asseenonthetimelineinthefinalcutexpressworkspace

Theoriginalsmashed

bottlefootageasseenin

theviewerinthefinalcut

expressworkspace

Theeditedsmashedbottlefootage,containing

thedocumentarytitle,asseeninthecanvasin

thefinalcutexpressworkspace

Thefocalbackgroundimageinourarticle.Ifeelthatthisimagewilldraw

readersattentionaswellasensurethatthetopicisimmediatelyknown

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Personally,Ifeel

that

the

radio

trailer

and

the

article

work

well

togethertoencourageviewerstowatchtheprogrammeand

successfullyformbrandidentity.Aswellasgivingouraudiencean

insightbyusingsoundclipsandscreenshots,italsoinformsviewers

whattimeandonwhichchannelthe

documentarywillbeaired.Wealso

usedthephraseBethere,become

awaretoencourageviewers.This

alsogivesouraudienceanideaof

whatstyleourdocumentaryfol

lowed;weaimedtoraiseawareness

aboutbinge

drinking

rather

than

preventit.

Ourthreeproductsareaimedatthesametargetaudience.We

feelthatwehavechosentheappropriatechannel,magazineand

radiostationforouraudience,becauselargeamountsofresearchdid

influenceourchoices..Wedidnotspecifyasocialclassthatour

productswouldbeaimedatinourformalproposal,aswedidnot

feelthatsocialclasswouldinfluencewhetherteensparticipatedinbinge

drinking.

Our

formal

proposal

can

be

found

on

our

blog:

http://a02documentary11.blogspot.com/2011/10/finalproposalbingedrinking.html

Alloftheimagesinourarticleapartfromthefocalbackground

imagearescreenshotsfromourdocumentary.Thisensuresthat

viewerswillrecognisesomeofthepeoplethatfeatureinour

documentaryaswellasensuringthatthearticlesuccessfullypro

motesthe

documentary.

Through

research

we

noticed

that

the

majorityofsuccessfulmagazinearticles

intheRadioTimesdidincludepictures

ofthedocumentarytoenableviewers

togetaninsight.Thisissuitableforour

targetaudienceastheyareabletosee

thestyleofthedocumentaryisnot

________ justalecture.

Imagesofstudentsattractourtargetaudience

andenablethemtorelatetothedocumentary

Screenshotincludedinourarticle

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WhathaveyoulearntfromyourAudienceFeedback?

Togathersomeaudiencefeedback,weproducedthreesimple

questionnairesandaskedpeoplewithinourtargetaudiencetocomplete

them.Thisenabledustogatherreliablefeedbackthatwasrepresentative

oftheaudienceourproductswereaimedat.Blankcopiesofthe

questionnairescanbefoundonourblog:

http://a02documentary11.blogspot.com/2012/01/audiencefeedback.html

Aswellasquestionnaires,wealsoreceived

verbalfeedbackfrombothourA2groupandthe

BTEClevel3Mediastudents.

Ihaveproducedgraphstoillustratetheanswers

thatweregivenonourquestionnaires.Weasked

12girlsand8boys,80%ofwhichwereaged

withinourtargetaudience,tofilltheminashonestlyaspossible.

Perhapsthemostimportantqualitytheproductsmustholdisbeing

appropriatefortheirtargetaudience,soweaskedthequestionIsthe

productappropriateforitstargetaudienceof1323?forall3texts.

Weaimedtoensuresuitabilityinanumberofdifferentwaysandit

appearsweweresuccessful:

TheanswerofNoforthearticlewassupportedwithacommentthatthearticlewasslightlytoo

textheavy.Weallagreedwiththiscommentandthatourarticlemaynotbecompletelysuitable,

particularlyfortheyoungerendofourtargetaudience.However,commentsmadebyother

respondentsincludedthatthelargeamountoftextiscompensatedforbythefourimages,large

titles,colourfulpullquotesandlightheartedchattystyleofwriting.

Itappearsthatmostoftherespondentsthoughtthatourdocumentaryandradiotrailerwere,

however,verysuitableforourtargetaudience.Theupbeatmusicwasthefeaturethatwasmost

commentedon

when

receiving

verbal

feedback

for

this

question.

Tomakeourdocumentaryevenmoresuitable,wecoulduselesstextonthescreenandhavethe

narratorreadoutthestatistics,asIstatedonthethirdpageofthisevaluation.

Weasked20peopletocompleteeach

ofthequestionnaires,toenableusto

easilyworkoutapercentage proportion

ofanswersforeachquestion.

Examplesof

completed

questionnaires

Is the product appropriate for it's target audience of 13-23 year

olds?

17

9

16

3

10

4

01

00

5

10

15

20

Documentary Article Radio Trailer

Product

Numberofpeople

Yes Somewhat No

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16; 80%

1; 5%

3; 15%

Yes No Somew hat

Inmyopinion,twooutofthreeofourformalinterviewshadappropriate

Miseenscene.ThesettingontheinterviewwithVictoriacouldhavebeenimprovedgreatly,asthe

backgroundwastoobusyandthesetupwasnotveryprofessional.Themajorityofour

respondentsfromourquestionnaireansweredthattheythoughttheMiseensceneintheformal

interviewswereappropriate,butVerbalfeedbackinformedusthattheyweremostlyreferringto

theinterviewswiththeStudentDevelopmentOfficerandtheBiologist.Thisenabledustoconclude

thatifweweretoproduceasimilarproductagain,wemustputmoreplanningintotheformal

interviewstoensuretheylookasprofessionalaspossible.

VerbalFeedback:

The

radio

trailer

gives

agood

insight

into

what

will

be

included

in

the

documentary

Wearepleasedthatthiswasacommonviewtakenbyourrespondents.Thismeansthatwehave

succeededinproducingaradiotrailerthatsuccessfullypromotesthedocumentary.

Thevoiceoverintheradiotrailerisclear,butcouldbemoreenthusiastic Thisissomethingwewouldimproveifwehadachancetoproduceitagain,asthisisthereason

that4(20%)ofpeoplesaidourradiotrailerwasonlysomewhatsuitableforourtargetaudience.

TherewerenoobviousmistakesinthedocumentaryscameraworkoreditingWhilstsomeofouraudiencedidntnotice,somedidpointoutthatthemicrophonewasvisiblein

thecorneronsomepartsoftheinterviewwithJulieMaitland.Wewereawareofthismistakebut

decidednottocropitoutbecausewhenviewedonatelevisionthemistakeisbarelyvisible,andwe

didnotwanttofilmtheinterviewagainastheoneincludedinourdocumentarywasalreadyour

secondattempt,sowewerelimitedbytheamountoftimewehadleftforfilming.

SomeofthestatisticswerenotonthescreenforlongenoughWehadnotnoticedthatthiswasproblematic,buttheabovecomment

wasmentionedby3ofourrespondents.However,theamountoftime

wehadtoputthestatisticsup,waslimitedbythelengthoftheclipitself,

soitwasdifficulttoimproveonthisarea.

Our

audience

feedback

(both

the

questionnaires

and

the

verbal

feedback)

has

enabled

us

to

learn

whereourstrengthsandweaknesseslay.Overall,Ifeelthatourfeedbackreflectsouropinion

thatwehavecreatedasuccessfulportfolio,thatissuitableforourtargetaudienceinthatit

attractstheirattentionandkeepsthemengaged.

Doyouthinkourformal

interviewshave

appropriate

Miseenscene?

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Throughouttheprojectwehaveconstantlybeenusingarange

ofmediatechnologiesincludingcomputersoftware,websites,

andhardware.

Some

of

the

software

we

had

used

before,

namelyPhotoshopandIndesign,howeverwewereunfamiliar

withFinalCutExpress,whichwastheprogrammeweusedboth

toeditourdocumentaryandproduceourradiotrailer.

Duringtheresearchstages,weusedbasictechnologiessuchasPCs

foruseoftheinternettoenableustoupdateourblogsregularly,and

scanners toscanourpaperresearchandcopiesquestionnairescompleted

inaudienceresearch.YouTube,aswellasondemandservicesbothonthe

internetandonourtelevisions,enabledustowatchexistingproductsalso

aimedatyoungpeopletodiscovertheircodesandconventions.

UseoftheBlogger.comwebsitewashelpfulinthatourgroupcouldshareallofourresearchand

findingswitheachother.Allofourmindmaps,decision

making,documentaryanalysis,planning,andresearchis

postedontheblog.Theblogalsohelpedustokeeptrack

onwhatdecisionswehadmadeandhowfareachofus

hadgotwithourindividualresearch.

Irecordedtheaudienceresearchthatispresentedinvideoformonourblogusing

myownhandheldFujifilmS1800camera.Itworkedwellasaquicker

alternativetosettingupthecamcorderandtripod.

Thisdevicewasalsousedtotakethephotographofthesmashed

glassforthefocalbackgroundimageonourlistingsarticle,for

whichIfeelitworkedwelltoproduceanimageofacceptablequality.

Tocarryoutfilming,weusedaCanonHDHG20camcorder

alongwith

adirectional

external

microphone,

Sennheisser

headphones,andatripod.Thiscombinationofequip

mentwassuccessfulbecausethelevelsofback

groundnoisewerenottoohigh(asthey

wouldhavebeenifwewouldhaveused

thebuiltinmicrophoneonthecamera).

Weconsistentlymonitoredthesoundlevels

throughtheheadphonessowecouldmakesuretheywereacceptable.Thetripod

enabledustoensuretheangleofthecamerawasrightbyusingthespiritlevel,sowedidntget

anyunwanted

canted

angle

footage.

The

footage

gathered

was

of

high

quality

and

we

were

extremelypleasedwiththeoutcomeproducedfromtheequipmentthatweused.

Someofthetechnologiesthatweusedduringthe

research,planning,constructionandevaluation

stagesofourproducing.

FujifilmS1800Camera

CanonHDHG20Camcorder

MicrophoneandHeadphones

Howdidyouusemediatechnologiesintheconstructionandresearch,planningand

evaluationstages?

HPSscanner

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Toconductaudienceresearch,wecreatedquestionnairesusingMicrosoft

PublisherandMacWord.Thesesimplesoftwareswereeffectiveatproducing

basicquestionnaires,whichwaswhatweaimedtodo.Tocreategraphsorcharts

illustratingtheresultsoftheaudienceresearch,aswellasforthegraphsandchartsinpart

threeofthisevaluation, IusedMicrosoftExcel,againasimpleprogrammewithappropriate

featuresfor

the

task.

Examples

of

such

graphs

can

be

seen

on

our

blog:

http://a02documentary11.blogspot.com/2011/10/audienceresearchanalysisof.html

http://a02documentary11.blogspot.com/2011/12/audienceresearchsummary.html

AllofoureditingwascarriedoutusinganAppleMaccomputer.Althoughwehada

fewproblemsbecomingfamiliarwithhowtousethemachines,havingnotused

thembefore,Idofeelthattheyprovidedopportunitiesthatperhapswouldnot

havebeenpossibleifusingastandardwindowsmachine.

Assoonaswehadfinishedfilming,weusedFinalCutExpresstolog

andtransferourfootageandbeginputtingourdocumentary

together.Noneofushadusedthissoftware

beforebutassoonaswebecamefamiliarwithit,

itprovedtobeaveryappropriateprogrammeforsuchacreativetask.Itenabled

ustoproduceadocumentarydisplayingmanycodesandconventions,someof

whichareillustratedbelow:

Thesoftwareenabledustomakeafreezeframeofour

videoclip.Weusedthetypewritertooltoenabletext

totypeacrossthescreenontopofthefreezeframe

Toallowforasmoothtransitionbetweendifferentparts

oftheinterviewthathadbeenchosen,weusedatoolto

quicklyfadeoutandfadeintothescene.Onsome

partsweinsteadusedthecross

dissolvefeature.

Weusedthelowerthirdtooltocreatethetitlesforour

professionalinterviews.Thisenabledatranslucentstrand

toappearunderneath thetitle,whichwasappropriatefor

ourinterviewswherethebackground wasnotplainenough,

aswasthecaseintherightimage.

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IusedAdobePhotoshoptoedittheimageforour

listingsarticle.Astheimagewastobeusedasour

focalbackgroundimage,wedidnotwanttoinclude

thebackground.Iusedthepolygonallassotoolto

selectthepartsoftheimagewewantedtokeepanderasetheareaswedidnt.

WeusedAdobeIndesigntoproducethe

doublepagespreadforthelistingsarticle.

Thissoftwarewasverysuitableinthatwe

couldproduceagoodqualityarticlethatfollowedthecodesandconventions

oftheindustry. Iusedthedropcaptooltomakethefirstletterofthefirst

paragraphlargerthantherest,isthisiscommonlyusedinnewspapersand

articles.

ThetoolIusedtoerasethebackground

Thedropcaptool

Thedropcapfeatureas

seeninourarticle