YEAR 12 MEDIA COURSEWORK EVALUATION

What kind of media institution might distribute your media product and why?

Jade Morgan

PRODUCTION COMPANY

My group’s research has concluded that a suitable company would be Movie Mogul Fund, as it is a local business run by fans of the media that are willing to invest into media products being made by people that could become potentially successful with the funding. This company provides sponsors and backing for the potential talent and encourages new people to contribute to the media world and support the company. This small Welsh company will be more likely to show an interest in distributing and aiding the production of our independent movie than a bigger British one such as Film4 Productions.

Examples of existing products funded by MMF are ‘The Sleeping Room’, a Victorian thriller, and ‘Panic Button’, a modern thriller set on a plane that I have participated in funding.

The most effective method of distributing my thriller to the public would be to show it in main-stream cinema, as this would make it more available and well-known to audiences.

However, independent cinema is more likely to accept and distribute my product as it does not include any well-known people working in front of the camera, or behind.

Aside using independent cinema, hybrid distribution would be an effective method to get copies of the product to the fans that have been made aware of the thriller by the cinema too.

DISTRIBUTION OF MY PRODUCT

MARKETING OF MY PRODUCT

Social sites such as Facebook and Twitter are hugely successful advertising sites, as the target audience spend so much time on them. Advertising on these social sites would be beneficial to attract interest to my product.

Media magazines such as Empire are also effective marketing devices as movie fans are interested in reading them and receiving the free posters within, as well as checking the exclusive reviews and interviews.

An official website would be beneficial to give information on the movie and news, as well as a YouTube channel to release content such as interviews and teasers.

As the distribution will be via a less commonly viewed cinema, all advertising will be above the line; paid for and planned out.