A Study on Consumer Behavior for Preference

8/9/2019 A Study on Consumer Behavior for Preference

1/13

Presented by-:

ATUL TAILOR


2/13

Primary Objective

To understand the problem thoroughly.

Rephrasing the same into meaningful terms

from an analytical point of view.

Secondary Objective

To fill the gap in knowledge.

To resolve contradictory finding.

To test the theoretical prediction


3/13

Nokia is already well establish in the market, butthere are lots of others things that has to beunderstand as a Sales Assistant.

First the main thing I have learned how the supplychain process affect sales.

The intensity of competition in the mobilecommunications industry and our ability tomaintain or improve our market position or respondsuccessfully to changes in the competitivelandscape.


4/13

Our ability to manage efficiently our logistics, as well as to

ensure the quality, safety, security and timely delivery of ourproducts, services and solutions.

I have worked as a Sales Assistant ,during the project I come

to know that customers are too price conscious they want aquality product in less amount.

I have learned about consumer behavior how they respondin practical life. Consumers always looks for better value

proposition, they always compare the benefits of one

company to others.


5/13

Limitations of the projects are

to know the behavior of the customers

market segmentation product

pricing policy

and the attitude, feeling and reaction of the

consumer towards the products.


6/13

Telecommunication is the transmission of messages oversignificant distances for the purpose of communication. Inearlier times, telecommunications involved the use of visualsignals, such as smoke, semaphore telegraphs, signal flags,and optical heliographs, or audio messages via codeddrumbeats, lung-blown horns, or sent by loud whistles, forexample.

In the modern age of electricity and electronics,telecommunications has typically involved the use of electricmeans such as the telegraph, the telephone, and the teletype,the use ofmicrowave communications, the use of fiber opticsand their associated electronics, and/or the use of the Internet.The first breakthrough into modern electrical

telecommunications came with the development of thetelegraph during the 1830s and 1840s. The use of theseelectrical means of communications exploded into use on all ofthe continents of the world during the 19th century, and thesealso connected the continents via cables on the floors of theocean. These three systems of communications all required theuse ofconducting metal wires.


7/13

Contact Information

Address: Keilalahdentie 2-4Fl-02150 Espoo, Finland

Phone: +358-7-1800-8000

Fax: +358-7-1803-8503

Financial Highlights

Fiscal Year End: DecemberRevenue (2008): 71485.90 M

Revenue Growth (1 yr): (-4.90%)

Employees (2007): 100,534

Employee Growth (1 yr): 46.80%

Key People Chairman: Jorma Ollila

President, CEO, and Director: Olli-Pekka Kallasvuo

EVP and CFO: Richard A. (Rick) Simonson

Industry Information

Sector: Technology

Industry: Communication Equipment


8/13

Research methods may be understood as all thosemethods/techniques that are used for the conduction of research.Research methods or techniques thus refer to the methods theresearcher use in performing the research operations. In otherwords, all those methods which are used by the researcher duringthe course of studying his research problems are termed as

research methods since the object of research, particularly theapplied research, is to arrive at a solution for a given problem, theavailable data and the unknown aspects of the problem have to berelated to each other to make a solution possible. Keeping, thisview, research methods can be put into the following three groups:

In the first group, we include those methods which are concernedwith the collection of data. These methods will be used where the

data already available are not sufficient to arrive at the requiredsolution.

The second group consists of those statistical techniques whichare used for establishing relationships between the data and theunknown.

The third group consists of those methods, which are used to

evaluate the accuracy of the results obtained


9/13

Methodology Adopted

A questionnaire for the survey was drawn fromvarious categories of consumers and thusappropriate representation of all market segmentswas ensured. The length of survey questionnairewas kept optimum to avoid the psychological

burden of responding for the sampled consumers.


10/13

Usage of mobile

83% population of use mobile and nowadays and there is still 17%people dont use mobile. So according to this there is hugepotential in the market for the company and company can capturemore market by offering some free items on products.

Influencing factor

Influencing factor in have a cell phone maximum 34% areoccupational, and Reference, speedy communication, costeffectiveness and other factors are 13%, 21%, 20% and 12%

Mobile Instrument BrandsUsed

out of hundred 40% consumers use Nokia mobile , and the restcompanies are too behind than Nokia. So Nokia company is ruling

the Indian mobile market.

Budget for PurchasingMobile

Large number of population of India comes under middle class.Most of the customer spends between Rs 1000-3000. Somecustomer also more than Rs 5000 more features.


11/13

According to my observation Nokia ascendancy toleadership in Indian market has been swift and systematic,with the result that millions of people in thousands of townsand villages today use Nokia mobiles- the worlds fastestgrowing market for wireless handsets. This success has seen

the companys market share rise to more than 74% currentlyfrom 46% in March 2003 Nokia concentrated on Indiaslargely untapped rural market as well as the lower endurban market whose consumers eventually upgrade theirphones. Nokia penetrate the markets wide range ofcustomers preferences, incomes disparities, regional

differences and language requirements. Nokias onewinning result ; the creation of a global best seller , the lowcost and hardy Nokia 1110 that came with alarm clock,calculator, and torch.


12/13

The way corporations interact with their customers haschanged drastically in the past few years. The era of massmarketing and mass communications is over. Customers havebeen increasingly taking up widespread social media tools onthe web and turned into the message creators, driving theconversations around the products and services they use.Therefore, corporations must join customers in these

conversations. We need to be able to speak openly, honestly,and in a personal tone. We need to listen carefully withoutbeing defensive. We need to respect those who speak to us andabout us because of this only we come to know where we arelacking , what we have to do to beat our competitors We needto understand that we no longer control the conversation butare a part of it. For a few years now, Nokia have beenparticipating in the conversation with customers throughvarious efforts, ranging from blogs by people who work on S60,outreach to N series aficionados, support discussion boards,and a site to download and discuss early state software fromNokia. This helps Nokia to know why the market share of thecompany in India slip down and according to this only we can

indentify the problem.


13/13

A Study on Consumer Behavior for Preference

Documents

Transcript of A Study on Consumer Behavior for Preference