Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola ...
33
Coca Cola Hashir Khan 11589 Saba Noreen 11572 Adeel Asharf 11569 Ali Sanan 11587 Saira Azhar 11539 Samreena Javid 11543 To Sir Imran Ejaz Topic 1
description
Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola consumer
Transcript of Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola ...
Coca Cola
Hashir Khan 11589
Saba Noreen 11572
Adeel Asharf 11569
Ali Sanan 11587
Saira Azhar 11539
Samreena Javid 11543
To
Sir Imran Ejaz
Topic
Coca Cola
1
Coca Cola
Contents`
Work Division.......................................................................................................................................................................4
Identification of personalities................................................................................................................................................6
Profile of Consumer..............................................................................................................................................................8
Fulfillers................................................................................................................................................................................8
Achievers..............................................................................................................................................................................8
Believers...............................................................................................................................................................................9
Strivers..................................................................................................................................................................................9
Makers..................................................................................................................................................................................9
Actualizers..........................................................................................................................................................................10
Strugglers............................................................................................................................................................................10
2
Coca Cola
Coca cola
3
Coca Cola
Work Division
4
Coca Cola
Hashir Khan
1) Prepared questionnaire
2) Filled questionnaire
3) Worked in SPSS
4) Prepared whole report
Ali Sanana
Preparing data in SPSS
5
Coca Cola
Adeel Ashraf
Filled questionnaire
Saira Azhar
Correspondence with group
Tried level best to help me
Samreena
No work
Saba Noreen
No work
6
Coca Cola
Identification of personalitiesFulfillers
Fulfillers are mature, home oriented, and well educated professionals They have high incomes They are value oriented They are open to new ideas
Achievers
They are work oriented people They are successful They have high job satisfaction They respect authority They demonstrate success through their purchase
Experiencers
They are action oriented peoples They are youngest in vals 2 model They are active in physical and social activities They favor new products
Believers
They are family and community oriented people They are brand loyal They favor American made products
Strivers
They are people with low income They have values similar to achievers Their style is important in lifestyle
Makers
They have very little interest in practical material They have self-sufficient group
7
Coca Cola
Actualizers
They possesses both high income and self-esteem They are indulge in variety of self-orientations
Strugglers
They have few resources They do not fit in to vals 2 categories They are brand loyal to extent possible
8
Coca Cola
Profile of Consumer
Fulfillers1) Coca Cola is soft drink that is mostly used in homes while having dinner / lunch mostly high income
family has daily on their dining table.2) These peoples are mostly buyer and payer of the product.3) They purchase Coca Cola because they want good taste.4) This type of peoples demand that there should be value in their product and product should be of
good quality, they are willing to spend money and they want taste.
Motivation
We can motivate these kinds of peoples by improving the value of our product and make taste better so they can be more satisfied.
Achievers1) Coca Cola is not a good thing for health but consumer still buy it because it is consider `as thirst kill
drink2) These peoples are mostly buyer, user and payer of the product.3) They purchase Coca Cola because they want high satisfaction.4) These type of peoples demand that product should be of good quality with average price.
Motivation
We can motivate these kinds of peoples by lowering our price and make our product more attractive.
Experiencers
1) These people belong to that era when there was only Coca Cola , they have strong image of Coca Cola its hard for other brand to change these people thinking
2) These peoples are mostly buyer and payer of the product because they are physically active.3) They purchase Coca Cola because they are mature peoples and energetic they don’t want a
change.4) These type of peoples demand that their product should be fresh and feel them freshness in it.
Motivation
9
Coca Cola
We can motivate these kind of peoples by showing some sports advertisements so that they could be attracted towards product that it gives.
Believers1) Coca Cola have strong brand image they believe that Coca Cola is only thing which can provide
them freshness2) These peoples are mostly buyer, user and payer of the product.3) They purchase Coca Cola because they believe that American products are good.4) These type of peoples demand that there should be value added services for families by any mean.
Motivation
We can motivate these kinds of peoples by telling them that this is an family oriented product and it is safe for everyone, Coca Cola have mention on Coca Cola bottle (2.25ltr) family size. Coca Cola is also official partner of Olympics
Strivers1) These type of people don’t buy Coca Cola because their income is low and buy other product which
is similar to Coca Cola. 2) These peoples are mostly buyer and user of the product3) They purchase Coca Cola because they are satisfied by this product. Its taste, price etc.4) These types of peoples demand that the price of the product should be low and the bottle should be
stylish because style is important to them.
Motivation
We can motivate these kind of peoples by making the bottle more stylish so that they can be attracted because they are stylish type of peoples and by mentioning LOW PRICE AND GREAT TASTE
Makers1) Coca Cola drinking water is need of these peoples because these peoples are least interested in doing
practical work.2) These peoples are mostly payer of the product.
10
Coca Cola
3) They purchase Coca Cola because the product it is essential for life and they have to purchase it.4) These types of peoples do not demand anything special because these are lazy peoples and are least
interested.
Motivation
We have motivate them by giving door to door marketing scheme, informing them about product updates via sms
Actualizers1) Coca Cola is need of these peoples because they are rich peoples and do not bother much. 2) These peoples are mostly buyer and payer of the product.3) They purchase Coca Cola because they want good quality of drink and they are self-esteemed
peoples.4) These type of peoples demand that product should be of good quality
Motivation
These types of people have high self-esteem and it’s very difficult to motivate them
Strugglers1) Coca Cola is want of these peoples because they are poor with less resources and they want
something of good taste to enjoy in limited resource 2) These peoples are mostly buyer and user of the product.3) They still purchase because they are brand loyal to such extend.4) These type of peoples demand that their product should be cheap in any cost because they have few
resources to purchase the product.
Motivation
We can motivated them by giving them different offer’s and discount rate on different occasion
11
Coca Cola
Appendix
12
Coca Cola
Do you like Coca-Colawith other products?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 9 29.0 29.0 29.0
A 11 35.5 35.5 64.5
N 5 16.1 16.1 80.6
DA 4 12.9 12.9 93.5
SDA 2 6.5 6.5 100.0
Total 31 100.0 100.0
13
Coca Cola
14
Do you purchase Coca-Cola Daily?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 7 22.6 22.6 22.6
A 11 35.5 35.5 58.1
N 7 22.6 22.6 80.6
DA 3 9.7 9.7 90.3
SDA 3 9.7 9.7 100.0
Total 31 100.0 100.0
Coca Cola
Do you spend more than Rs. 200 on Coca Cola?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 9 29.0 29.0 29.0
A 10 32.3 32.3 61.3
N 6 19.4 19.4 80.6
DA 3 9.7 9.7 90.3
SDA 3 9.7 9.7 100.0
Total 31 100.0 100.0
15
Coca-Cola has great taste compare to other products?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 10 32.3 32.3 32.3
A 10 32.3 32.3 64.5
N 8 25.8 25.8 90.3
SDA 3 9.7 9.7 100.0
Total 31 100.0 100.0
Coca Cola
16
After watch commercial of other drinks will you try them?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 4 12.9 12.9 12.9
A 7 22.6 22.6 35.5
N 14 45.2 45.2 80.6
DA 4 12.9 12.9 93.5
SDA 2 6.5 6.5 100.0
Total 31 100.0 100.0
Coca Cola
Do you attract with other soft drinks ads?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 3 9.7 9.7 9.7
A 8 25.8 25.8 35.5
N 14 45.2 45.2 80.6
DA 4 12.9 12.9 93.5
SDA 2 6.5 6.5 100.0
Total 31 100.0 100.0
17
Coca Cola
18
Coca Cola
Ads does not attract me?
Frequency Percent Valid Percent Cumulative
Percent
Valid SA 2 6.5 6.5 6.5
A 4 12.9 12.9 19.4
N 16 51.6 51.6 71.0
DA 6 19.4 19.4 90.3
SDA 3 9.7 9.7 100.0
Total 31 100.0 100.0
19
Coca Cola
Coca-Cola ads are excellent.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 6 19.4 19.4 19.4
A 9 29.0 29.0 48.4
N 12 38.7 38.7 87.1
DA 2 6.5 6.5 93.5
SDA 2 6.5 6.5 100.0
Total 31 100.0 100.0
20
Coca Cola
21
Coca-Cola price is fair?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 3 9.7 9.7 9.7
A 16 51.6 51.6 61.3
N 10 32.3 32.3 93.5
DA 2 6.5 6.5 100.0
Total 31 100.0 100.0
Have you tried other soft drink such as Gourment Cola?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 4 12.9 12.9 12.9
A 10 32.3 32.3 45.2
N 13 41.9 41.9 87.1
DA 3 9.7 9.7 96.8
SDA 1 3.2 3.2 100.0
Total 31 100.0 100.0
Coca Cola
Will you sitch to other brand if you can't find Coca Cola?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 3 9.7 9.7 9.7
A 5 16.1 16.1 25.8
N 17 54.8 54.8 80.6
DA 5 16.1 16.1 96.8
SDA 1 3.2 3.2 100.0
Total 31 100.0 100.0
22
Coca Cola
Are you satisfied with product?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 7 22.6 22.6 22.6
A 13 41.9 41.9 64.5
N 10 32.3 32.3 96.8
SDA 1 3.2 3.2 100.0
Total 31 100.0 100.0
23
Coca Cola
24
Does product gives benefits that product have promised?
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 7 22.6 22.6 22.6
A 10 32.3 32.3 54.8
N 13 41.9 41.9 96.8
SDA 1 3.2 3.2 100.0
Total 31 100.0 100.0
Coca Cola
25
Gender
Frequency Percent Valid Percent
Cumulative
Percent
Valid female 12 38.7 38.7 38.7
MALE 19 61.3 61.3 100.0
Total 31 100.0 100.0
Coca Cola
26
you age is
Frequency Percent Valid Percent
Cumulative
Percent
Valid 15 YEAR 6 19.4 19.4 19.4
20 YEAR 23 74.2 74.2 93.5
25 YEAR 2 6.5 6.5 100.0
Total 31 100.0 100.0
Coca Cola
Money that I spend in a month is
Frequency Percent Valid Percent
Cumulative
Percent
Valid 10,000 16 51.6 51.6 51.6
15,000 8 25.8 25.8 77.4
20,000 6 19.4 19.4 96.8
25,000 1 3.2 3.2 100.0
Total 31 100.0 100.0
27
Coca Cola
What you see while buying product?
Frequency Percent Valid Percent
Cumulative
Percent
Valid product benefits 7 22.6 22.6 22.6
Price 5 16.1 16.1 38.7
Availability 17 54.8 54.8 93.5
Advertisement 2 6.5 6.5 100.0
Total 31 100.0 100.0
28
Coca Cola
In my free time
Frequency Percent Valid Percent
Cumulative
Percent
Valid Spend time with Family 17 54.8 54.8 54.8
Spend time with Friends 2 6.5 6.5 61.3
Spend time in sports 6 19.4 19.4 80.6
Depends on mood 6 19.4 19.4 100.0
Total 31 100.0 100.0
29
Coca Cola
30
![[PPT]Consumer Behavior and Marketing Strategy - Lars … to CB.ppt · Web viewIntro to Consumer Behavior Consumer behavior--what is it? Applications Consumer Behavior and Strategy](https://static.fdocuments.net/doc/165x107/5af357b67f8b9a74448b60fb/pptconsumer-behavior-and-marketing-strategy-lars-to-cbpptweb-viewintro.jpg)
