A Strategic ICF

2012 – 2014 Progress Update

The ICF Global Community works together daily to advance the coaching

industry. From new members to long-time practitioners and volunteer

Chapter Leaders to core staff and Regional Service Centre managers, we all

share a collective goal: Transforming individuals, organizations and the world

through professional coaching.

Here are just a few of the ways we are enacting our strategic plan in service

of advancing the art, science and practice of coaching.

Strategic Goal: Construct global-standards system.

Establishing a world-class credential program

• 90 individuals have been trained as PCC assessors.

• The CKA now available in 15 languages and 1,900 individuals have completed with a pass rate of 86% on the first attempt.

Establishing a world-class credential program

• High advocacy and satisfaction scores for the credentialing team.

• The credentialing team fields 350 phone calls and responds to 1,400 emails per week.

• More frequent reminders sent to Credential-holders

Establishing a world-class credential program

• ICF continues to have the largest, most widespread and recognized credentialing program for professional coaches, ending 2014 with 15,654 ICF Credential-holders. This is an increase of 34% over 2013.

Establishing a world-class credential program

• The Credential Legacy video series has accumulated more than 390,000 views.

• Videos serve as cornerstone for two print ad campaigns

Establishing a world-class credential program

In process:

• Identifying a credentialing management software solution to continue to improve the

customer experience with the credential application process.

• A systematic process to receive and review complaints from students participating in ICF

accredited programs has been developed and will be implemented in 2015.

• Implementing an Accreditation Council that will operate as a semi-autonomous decision

making body to set standards for coach education providers.

Expanding the Body of Knowledge

In process:

• Upgrading the Research Portal

Strategic Goal:Build a high-performance organization

Ensuring infrastructure

• Creation of 10 new staff positions.• Implementation of the Chapter Leader

Resource Library.• Chapter Membership Eligibility

Requirement (MER) rollout.• Updates to ICF Global bylaws.

Creating sustainable governance

• ICF has signed an agreement with Associations

International for 5 more years.

• A new Chapter recognition program will launch in

2015.

• The Global Leaders Forum will debut in 2015 to create

better alignment between Global and Chapters.

Strategic Goal: Become preferred resource for the business

community.

Creating a value proposition for partnering with ICF

A customer relationship management (CRM) technology is

being integrated with current databases offering the ability

for ICF Global to deliver more robust automated outreach

campaigns to business leaders and other stakeholders. It

will also allow for more effective tracking of these

relationships.

Creating a value proposition for partnering with ICF

6,911 unique leads have been collected through a

online content page through a partnership with HCI,

surpassing our quota of 3,000 annually in our

agreement established in 2013.

Creating a value proposition for partnering with ICF

In 2014, the ICF Global marketing team compiled

stories of outstanding organizational coaching initiatives

in a white paper, titled, The Hallmarks of Success in

High-impact Organizational Coaching Programs.

Creating a value proposition for partnering with ICF

In process:

• An enhanced Coach Referral Service (CRS)

Leveraging ResearchCompleted the 2013 Organizational Coaching Study (Commissioned by

ICF, PricewaterhouseCoopers LLP conducted in-depth interviews with 24

organizational decision makers. The executive summary provides

businesses, coaches, stakeholders and the general public with new

information and insights about the status, value, effectiveness and impact

of professional coaching within organizations.)

Leveraging ResearchCompleted the 2013 Organizational Coaching Study (Commissioned by

ICF, PricewaterhouseCoopers LLP conducted in-depth interviews with 24

organizational decision makers. The executive summary provides

businesses, coaches, stakeholders and the general public with new

information and insights about the status, value, effectiveness and impact

of professional coaching within organizations.)

Leveraging Research

Completed the 2014 Global Consumer Awareness Study

(7% increase in global consumer awareness of coaching; 1/3

of respondents aware of coaching also aware of ICF; high

satisfaction and advocacy among consumers of coaching).

18,810 respondents, 25 countries, 16 languages

Leveraging Research

Completed the Building a Coaching Culture study with HCI.

Presented findings at HCI Global Talent Management Forum and

ICF Global 2014—Latin America in November 2014.

There are plans to present findings at local events in Pittsburgh,

Pennsylvania, USA; Russia; Dubai, U.A.E.; and Shanghai, China.

Global Strategic Plan

How can your Chapter collaborate with ICF Global to bring the vision to life?

Strategic Plan • ICF Members represent excellence in professional

coaching.

• ICF is the most relevant professional coaching organization.

• ICF has the strongest global brand.

• ICF promotes professional coaching.

• ICF fosters professional coaching, coaching skills and

coaching mindset being an integral part of society.

ICF Members represent excellence in professional coaching

• ICF researches, develops and implements robust standards and

requirements for membership in the organization.

• ICF researches, develops and implements robust standards,

governance and operational procedures/structures, and applicant

requirements for all aspects of the Credentialing program.

• ICF researches, develops and implements robust standards,

governance and operational procedures/structures, and applicant

requirements for all aspects of the Accreditation program.

ICF is the most relevant professional coaching organization

• ICF assumes a thought-leadership role for the evolution of the global coaching profession.

• ICF increases leader engagement within experienced coach community.

• ICF expands its value proposition by providing credible research on the science of coaching.

• ICF supports sustainability across global networks.• ICF delivers and maintains a presence at high-quality global events.

ICF has the strongest global brand• ICF empowers its Members and Credential-holders to be the Association’s

foremost brand advocates.

• ICF is the preferred “go-to” for coaches seeking to advance their credibility.

• ICF-branded content advances consumers’ understanding and awareness

of coaching and of what sets ICF coaches apart.

• ICF’s International Prism Award is recognized as the “gold standard” for

organizations using coaching and coaches working in organizations.

• ICF pursues an enhanced global media strategy to increase brand

awareness.

ICF promotes professional coaching

• ICF advances consumer awareness of professional coaching.

• ICF supports the growth of organizational coaching cultures.

ICF fosters professional coaching, coaching skills, and coaching mindset

being an integral part of society

• ICF Foundation ensures sustainable infrastructure.

• ICF Foundation collects and disseminates nonprofit and pro

bono coaching case studies, resources and best practices.

• ICF Foundation launches awards program to recognize ICF

Chapters’ pro bono coaching endeavors.

Group BreakoutsWhat can you do to align your Chapter’s goals with the ICF Global vision?

• The number and letter on your badge indicate which group you are in.

• 30 minute breakout session• 30 minute report out