Employee Referrals - Your go-to strategy for 2014 by Dr .John Sullivan
A simple and systematic way to build your relationship ... · § Photos and video § Referrals...
Transcript of A simple and systematic way to build your relationship ... · § Photos and video § Referrals...
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Asimpleandsystematicwaytobuildyourrelationshipbusinessthrough
referrals,recommendationsandreputation
Venture backed Aug ’14 Backed by National Associations of Realtors
Acquired by SmartZip in Mar ‘17Daniel Hodges | Founder Reach150
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• No shortage of marketing opportunity for you
• Little patience to learn new/complicated systems
• Compliance is not an afterthought
• Lending is a relationship business
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• You are as important as the product
• Your clients are making a big/infrequent decision
• The business is strongly driven by referrals
What is a relationship business?
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Grow your business through referrals
Close more business through reputation and recommendations
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www.Reach150.com
Referrals yield huge returns
Your Business Fueled by Referrals
Organic Growth
Source: Tom Hopkins
more likely to do business with you6X
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• Referral culture is built in
• Predisposed to like you
• Vetted by your network => more pleasant to work with
• Referrals are “free"
Referred clients are better clients
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Trust referrals from people they know
Your Clients Like Referrals
92%Source: Nielsen
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• They don’t want to become experts
• They don’t know what to ask
• A referral makes them want to choose you –they will validate you
Clients are not qualified to evaluate you
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• Enjoy helping their friends and clients
• Need you to close business
• Like helping you if it helps them
Become refer-able
Your referral partners want you to succeed
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ofRealtorshavestartedablog- farfewerhave
maintainedthem
12%Source: Contactually Real Estate
Statistics 2015
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Ofyourclientswillsaysomethingniceaboutyouonline- ifyoumakeiteasy
Nearly Half
Source: Reach150 Statistics
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• Testimonials
• Take photos that make you “look” good
• Videos of your clients are great, too
Let your clients create content
Seek small, bite sized, content thatcreates evidence of excellence
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Of adults are on Facebook– Get your content to them.72%
Source: Contactually Real Estate Statistics 2015
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• Ask them for referrals
• Distribute your “evidence of excellence”
ü Social media
ü Search engines
ü Where ever your referral network goes online
Remind your referral network you want their referrals
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Of your clients will research you before they call you.
90%Source: Googles’s ”Zero Moment of Truth”
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• Distribute your “evidence of excellence”
ü Social media
ü Search engines
ü Where ever your prospects go online
ü Any other marketing you do
Those evaluating you need to be aware of your excellent service
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Collect evidence of excellence§ Client Testimonials (automated)§ Photos and video§ Referrals
Provide your list of prospects and referral network
ü Search (SEO) profile pageü Social Network integrationü Content for all your webpagesü CRM/Sales process
We’ll run your latest recommendation as a direct targeted advertisement1
2
3
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Customer Recommendations!
• No need for your customer to login
• 50%+ response rate
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Approve content with an email link
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CustomerReferrals
Reach150asksafterrecommendationflow
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Your Most Recent Testimonial as an Ad
Automated,ComprehensiveTestimonialCampaign
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Demo
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Best Practices• Grow your business by continually
proving you are worthy of a referral
• Close more business by proving you take care of your clients
• Contact [email protected] to schedule a meeting
Current Prospects
Community
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