Double Your Business Using Referrals

Create a Continuous Stream of New Customers…

Simona Antosikova

What’s In It For You

Why You Need More ReferralsWOM vs. ReferralsYour Effective Referral SystemsPrimary Referral SourcesYour Complimentary Businesses5 Best Applicable StrategiesGo Forth and Grow!

Could You think up 6 Reasons why you need more Referrals?

Lower Marketing costsHigher RevenuesProspects convert to CustomersBetter customer ‘behaviour’You can concentrate on your businessYou can double your business

What is the difference between WOM Advertising and Referral Systems?

Word of mouth advertising – by chance

Referral systems – predictable – consistent – repeatable

4 Keys to an Effective Referral System

Win-win Institutionalised Measured and improved Systematic

Your Effective Referral System

Give them a reason Give them a free trial What kind of people do you need? An award SYSTEM Follow-up calls Deadlines Give an excuse for referral

3 Primary Referral Sources

Happy Customers Complimentary Businesses Centres of Influence

Your Complimentary Businesses (CB)

Common target market Complimentary Independently owned and operated Willing to experiment Huge marketing budgets

1. Free Advice

Free advice clinics Slow hours Tickets 15-20 Mins

2. Prenuptial Agreement

Agreement Certain No. of Referrals Conditions are met

3. Thank You

Thank You cards Handwritten Customised Employees involved ‘By referral only’ note

4. Rave Reviews

Review panel Influential people in an industry Review your product Offer it them for free

5. Board of Advisors

Executives of CB Centres of Influence Periodical Meetings Advice on how to improve your

business Happy to join for free

Go Forth and Grow!

Tweak the Strategies?TestAdjustMeasure

Thank you for Participating

Your Business Growth Specialists Increasing Your Sales Delivering More leads Coaching Leaders for Success Motivating teams and groups

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