Using LinkedIn for Referrals and Lead Generation
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Transcript of Using LinkedIn for Referrals and Lead Generation
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Enlargeas a Collaborator
Excelas a Communicator
Evolveas a Story Narrator
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LinkedIn As a
Referral & Lead generation
Tool
Dr Amit Nagpal, Gurgaon / Delhiwww.dramitnagpal.com
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Visibility, Credibility & Profitability-The Steps
1) Visibility on LinkedIn
2) Credibility on LinkedIn
3) Connecting, Conversing & Bonding4) Generating referrals for self and others5) Key strategies for LinkedIn as storytelling tool
Description
Agenda
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1) Visibility on LinkedIn
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1) Becoming more Visible
• Posting regular updates (can use scheduling websites)
• Wishing work anniversary
• Creating visual content
• Publishing on LinkedIn and getting Featured on LinkedIn channels (2 examples)
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2) Credibility on LinkedIn
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2) Becoming more Credible
• Jot down your achievements (educational, experience, awards and so on) and share the stories
• Get recommendations from credible people
• Provide supportive evidence for your skills
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3) Connecting, Conversing &
Bonding
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3) From Branding to Bonding
• Monitor who has viewed your profile and send connection requests
• Sending personalised messages and sharing useful information
• Sensitivity in actions
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4) Generating referrals for self
and others
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4) Referrals and Lead generation
• Send personalised message to those who like your updates (about your services and offerings)
• Be careful about the choice of words.
• Ask for referrals where bond exists or you can return value
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5) Key strategies to use
LinkedIn as a storytelling tool.
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5) Key strategies to use LinkedIn as a storytelling tool
1) LinkedIn profile
2) LinkedIn Updates
• Uploading PDF files with documents in story format (eg company profile)
• Visual storytelling with images
• Sharing your Youtube videos and Slideshare presentations as LinkedIn updates (and in relevant LinkedIn groups)
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Share the stories of others to spread the magic
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www.dramitnagpal.com
Thank You
Find out more about
“The Power of Storytelling” here
http://bit.ly/1bJsCWC