Grow Your Online BUsiness With Customer Referrals | Forewards

HELPING TURN PASSIONS INTO BUSINESS

Forewards September 2014

RE-IMAGINATION OF RETAIL

2014-‐09-‐04 toocoomedia.com 2

Yesterday Today

Brick and mortar has been disrupted by online retailers who offer better price and selection $1.2B online sales on Black Friday 2013, First decline in sales since 2009 in B&M - Comscore

RE-IMAGINATION OF ONLINE RETAIL


Today Tomorrow

Just as the department store became the boutique, the same is happening online Simple shopping carts such as Shopify are driving explosive growth in the mid market


The barriers to entry of e-commerce have been removed. BUT…

THE HARDEST PART OF ECOMMERCE


Getting New Customers - Acquisition

Keeping Existing Ones - Churn

REFERRALS – THE OLDEST TRICK IN THE BOOK


65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen

The LifeTime Value of a referral customer is 16% higher Wharton

83% of consumers are willing to refer—yet only 29% actually do Texas Tech

FOREWARDS


Crowd-source your marketing turn customers into advocates

Customers can Share their experience with friends

Increase positive online Word-of-Mouth

Reward advocates

REFERRALS – MORE POWERFUL THAN EVER


2004 “1 to 6” in weeks 2014 “1 to 1000” in seconds

A HUGE MARKET OPPORTUNITY


E-commerce expected to double in % share of all retail in the next 10 years Explosion in mid market boutique retailers Shopify was the #3 online destination on Cyber Monday 2013 behind Amazon, and eBay

$148 Million Cyber Monday Sales

From Social Media

$260+ Billion E-commerce sales

In the US

10% Of All Commerce

Will be Online by 2015

DIFFERENTIATORS

•  Easiest to setup and use app in the market “I just completed setup of an initial test campaign and the walkthrough is incredibly simple, and one of the most user-friendly Shopify apps I’ve encountered” – Reddit User

•  Integrated a/b testing –  Performance improvement over time –  Extend the longevity of your campiagn

•  No blank page –  Campaign auto-generated from customer profile


TECHNICAL STUFF


Email Server

Consumer / Target Profiling

Dynamic Campaign Building

Campaign Broadcast

Intrinsic MoGvator •  Persona based value

proposiGon Extrinsic MoGvator •  Coupons

•  Geography •  Catalogue size •  Market VerGcal

Consumer Behaviour E-‐Store Profile

Coupon / Rewards Engine

Dynamic Message Authoring

Other social networks Facebook App

•  Custom Data

A / B Testing Engine

Data Inputs

SCREENSHOTS


THANK YOU h t t p : / / f o r e w a r d s a p p . c o m /

Grow Your Online BUsiness With Customer Referrals | Forewards

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