A series of brand provocations
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Transcript of A series of brand provocations
A series of brand provocations
Conversations build brands not communications
“Ideas that spread win”
Seth Godin
Product performance is
paramount
Authenticity Authenticity Authenticity
The market for ideas is infinite
It is vital to be interesting it is
merely important to be right
Every great dialogue starts with a great
monologue
People are more interested in your position than your
positioning
Opinion is the lifeblood of all conversation
A genuine brand idea is the idea
behind the brand
The best brand ideas are too big for advertising
Coherence is more important than consistency
Advertising has to be instrumental not
just ornamental
All advertising should be tactical
It is one thing to be respected it is quite another to
be loved
Hugh MacLeod
We humans want to believe in our own species. And we want people, companies and products in
our lives that make it easier to do so. That is human nature.
Product benefit doesn’t excite us. Belief in human potential excites us.
Think less about what your product does, and think more about human potential.
What statement about humanity does your product make?
The bigger the statement, the bigger the idea, the bigger your brand will become.