7 social marketing provocations for 2014
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Transcript of 7 social marketing provocations for 2014
Source: GWI
Facebook, BARB UK Global Web Index, Global Global Web Index, Global
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Sources – Nielsen, Twitter
Sources – Nielsen, Twitter
Sources – Nielsen, Twitter
Sources – Nielsen, Twitter
Social
Display
Search
Mobile
Print & OOH
Owned platforms
Events & sponsorship
Analysis and insights
TV
TV AND SOCIAL - EXAMPLE
TV AND SOCIAL - EXAMPLE
TV AND SOCIAL - EXAMPLE
Sources – Twitter (UK Telco market), Facebook (Volvo), YouTube
22
Incremental reach
49.6% 22.6% 27.8%
Facebook TV
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Source –social@ogilvy
Sources – Wall Street Journal, Marketing dive, Adwekks
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Source – Ipsos & Crowdtap
Source – Ipsos & Crowdtap
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Sources: Social Media Today; Chief Marketer – 2013 Social Marketing Survey
• Platform management • Navigation and • roadmap • Internal ops.
• Always on • Relevancy
• ROI • Learning
• Between channels • Connection online &
offline
• Selection • Cost
• Identification • Utilization
Sources: Google- Wildfire 2013 SIMS
Source -marketingweek
Source -Google
Planning
Budget setting
Measurement
TRIED & TESTED INNOVATING EXPERIMENTING
70% 20% 10%