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BONAFIDE CERTIFICATE  

This Certified that Project report titled “A STUDY ON BRAND

AWARENESS OF BAJAJ CAPITAL LTD” is the bonafide work of A.S.NANDHA

NANDHA (35080349) who carried out the research under my supervision. Certified

further that to the best of my knowledge the work reported herein does not form part of

any other project report or dissertation on the basis of which a degree or award was

conferred on an earlier occasion on this or any other candidate.

ATTESTED CERTIFIED

SIGNATURE OF DEAN SIGNATURE OF GUIDE

(Dr.Jayshree Suresh) (Mr. M.Mani kandan)

Vivo-Voce Held on

 

                                                 

          

EXTERNAL EXAMINER

 

  

ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any task

would be incomplete without mentioning the people who made it possible, whose

consistent guidance and encouragement crowned the efforts with success.

I would consider it my privilege to express my gratitude and respect to Dean

Dr. Jayshree Suresh of SRM School of Management, SRM University for giving me

an opportunity to undertake this project work.

I express my deepest sense of gratitude to the inspired guidance rendered by my project

guide. HR(Head) Mr.Rajesh of Bajaj Capital at Chennai Without his help and

assistance this project would not have seen the dawn of success.

I cannot forget the contribution of the staff of Bajaj Capital as I troubled them through

my queries at every stage of their work and I really appreciate the patience with which

they resolved my doubts amidst their busy schedule, I express my sincere thanks to all

of them.

I am highly indebted to my Faculty guide & Asst.Prof. Mr.M.Mani kandan for his

constant motivation and management insight. Her encouragement and valuable

suggestions helped me throughout the project.

I am also thankful to all the members of the Bajaj Capital family and for his valuable

guidance, constant supervision and encouragement during my project.

  

 

DECLARATION

I A.S.NANDA NANDHA (35080349) hereby declare that the project entitled

“A STUDY ON BRAND AWARENESS OF BAJAJ CAPITAL LTD” submitted to

SRM School Of Management in partial fulfilment of the requirement for the award

of the Degree of Master of Business Administration, is a record of the original

research work done by me under the supervision and guidance of

Asst.Prof. Mr.M. Manikandan Department Of Business Administration , SRM

School Of Management, Chennai and that it has not formed the basis for the award of

any degree/ associate ship/ fellowship of other similar title to any candidate of any

university.

 

 

 

Signature of the candidate  

 

 

 

 

 

  

CHAPTER NO CONTENT PAGE.NO

1 1.1 INTRODUCTION 1

1.2 SOME OF THE FINANCIAL PRODUCTS 7

1.3 LIMITATION STUDY 15

1.4 COMPANY PROFILE 16

1.5 MILESTONE OF BAJAJ CAPITAL 17

1.6 MISSIONS AND OBJECTIVES 22

1.7 SIGNIFICANC OF BAJAJ CAPITAL LOGO 25

2 RESEARCH METHODOLOGY 28

3 DATA ANALYSIS & INTERPRETATION 29

4 FINDINGS & SUGGESTIONS 54

5 CONCLUSION 56

BIBLIOGRAPHY 57

QUESTIONNAIRE 58

  

COMPANY CERTIFICATE

  

 

DECLARATION

  

ACKNOWLEDGEMENT

  

CONTENT

  

  

INTRODUCTION

  

RESEARCH METHODOLOGY

  

DATA ANALYSIS AND INTERPRETATION

  

FINDINGS & SUGGESTIONS

  

CONCLUSION

  

ANNEXURE

  

BIBLIOGRAPHY

  

BONAFIDE CERTIFICATE

  

ABSTRACT

  

QUESTIONNAIRE  

  

 

 

 

 

 

 

 

 

 

 

 

 

 

ABSTRACT 

 

 

The  aim  of  Marketing  is  to  meet  and  satisfy  the  needs  and  wants  of  the 

customers. The area of Consumer Behavior deals with how individuals select, buy and 

use goods to satisfy their needs and wants. 

 

  

This study aims at  finding out whether customer’s expectations  level matched 

their  satisfaction  level  towards  after  services  provided  in  Bajaj  Capital.  This  study 

further reveals the effectiveness in Bajaj Capital towards the customer satisfaction. 

 

A structured questionnaire had been designed and survey had been conducted 

among 100 customers through statistical tools. 

 

The research design used for this study was descriptive research design. Suitable 

statistical tools had been made in order to study the relationship between customers 

in an effective manner. 

 

The results of this study indicates that most of the customers are satisfied about 

the overall after annual  income by Bajaj Capital   and also other suitable suggestions 

were given to the company for further  improvement to maintain satisfaction  level of 

the customers. 

 

1.1 INTRODUCTION

The research Project is on the topic of “Brand Image of Bajaj capital.

Now first let us look at the definition of a Brand:

  

A) TEMPORARY NEEDS / THREATS

The original purpose of life insurance remains an important element, namely providing for

replacement of income on death etc.

B) REGULAR SAVINGS

Providing for one's family and oneself, as a medium to long term exercise (through a series of

regular payment of premiums). This has become more relevant in recent times as people seek financial

independence for their family.

C) INVESTMENT

Put simply, the building up of savings while safeguarding it from the ravages of inflation.

Unlike regular saving products, investment products are traditionally lump sum investments, where the

individual makes a one off payment.

D) RETIREMENT

Provision for later years becomes increasingly necessary, especially in a changing cultural and social

environment. One can buy a suitable insurance policy, which will provide periodical payments in one's old age.

 

THE DEFINITION OF BRAND:

A brand is an identifiable entity that makes specific promises of value.

  

In its simplest form, a brand is nothing more and nothing less than the promises of value you or your

product makes. These promises can be implied or explicitly stated, but none-the-less, value of some

type is promised.

NOW LET US FURTHER DEFINE BRAND IMAGE:

Brand Image is when people recognize your brand as yours. This does not necessarily mean they

prefer your brand (brand preference), attach a high value to, or associate any superior attributes to your

brand, it just means they recognize your brand and can identify it under different conditions.

Brand Image consists of both brand recognition, which is the ability of consumers to confirm that they

have previously been exposed to your brand, and brand recall, which reflects the ability of consumers

to name your brand when given the product category, category need, or some other similar cue.

Aided Image occurs when you show or read a list of brands and the person expresses familiarity with

your brand only after they hear or see it.

HISTORICAL & TECHNICAL BACKGROUND OF BRANDS

Brands identify the source of market of a product and allow consumers-either individuals or

organizations-to assign responsibility to a particular manufacturer or distributor. Consumers may

  

evaluate the identical product differently depending on how it is branded. Consumers learn about

brands through past experiences with the product and its marketing program. They find out which

brands satisfy their needs and which ones do not. As consumers’ lives become more complicated,

rushed, and time-starved, the ability of a brand to simplify decisions making and reduce risk is

invaluable.

Brands also perform valuable functions for firms. First, they simplify product handling or tracing.

Brands help to organize inventory and accounting records. A brand also offers the firm legal

protection for unique features or aspects of the product. The brand name can be protected through

registered trademarks; manufacturing processes can be protected through patents; and packaging can

be protected through copyrights and designs .These intellectual property rights ensure that the firm can

safely invest in the brand and reap the benefits of a valuable asset.

Brands can signal a certain level of quality so that satisfied buyers can easily choose the product again.

Brand loyalty provides predictability and security of demand for the firm and creates barriers to entry

that make it difficult for other firms to enter the market. Loyalty also can translate into a willingness to

pay a higher price—often 20 to 25 percent more. Although competitors may easily duplicate

manufacturing processes and product designs, they cannot easily match lasting impressions in the

minds of individuals and organizations from years of marketing activity and product experience. In

this sense, branding can be seen as a powerful means to secure a competitive advantage.

To firms, brands thus represent enormously valuable pieces of legal property that can influence

consumer behavior, be sought and sold, provide the security of sustained future revenues to their

owner. Large earning multiple have been paid for brands in mergers or acquisitions, starting with the

boom years of the mid-1980s. The price premium is often justified on the basis of assumptions of the

  

extra profits that could be extracted and sustained from the brands, as well as the tremendous difficulty

and expense of creating similar brands from scratch. Wall Street believes that strong brands result in

better earnings and profit performance for firms, wh turn, creates greater value for shareholders. Much

of the recent interest in brands by senior management has been result of these bottom-line financial

considerations. “Marketing Memo: The brand Report card” lists 10 key characteristics based on a

review of the world’s strongest brands.

SCOPE OF STUDY

Is to check that does Brand Image among Bajaj capital affects the sales or creates a specific image

about the brand which helps the Brand in gaining an advantage over the competitors. As the Research

Methodology used for this research would be Personal Interview or Telephonic Interviews of the

Targeted Masses using a set of questionnaires designed to get the response which would help in

achieving the objective of the research. The Limitations faced in this research would be that it would

be constituted on the data gathered from an already decided Target audience, which would be very

small (namely 100 consumers). Hence we would not be able to come to a strong recommendation as

the number of the responses would be limited. However, on the other hand the data gathered would be

very accurate and not vague, which would help us come to conclusion which in turn will help us to

reach the objective of this research.

IMPORTANCE/RELEVANCE OF THE MARKET RESEARCH

The importance of this market research would be, that it will help us to determine which financial

service Brands enjoy different benefits due to their Brand Image in the mind of the consumers. Our

research work will help us define how does brand Image helps the customer to pick or choose that

  

specific brand and get a clear picture as in is Brand Image really important part of the marketing

strategy or is it just a burden on the marketing system.

Brand Image is an important way of promoting service related products. This is because for these

products, there are very few factors that differentiate one product from its competitors. Therefore, the

product that maintains the highest brand Image compared to its competitors will usually get the most

sales, our research findings will help us in determining those factors.

FINANCIAL SERVICE 

Financial products act as an investment avenue and provide the required financial security to the

investors based on the risk-return profile of the financial products. In the past, traditional

financialproducts were offered in India through government initiatives by Public Sector Banks (PSBs)

(depositaccount, credit account), Life Insurance Corporation (LIC), and postal department (recurring

deposit,National Saving Certificate, Kisan Vikas Patra). However, in recent years with the advent of

liberalizationof financial services industry, diverse financial products have been introduced through

participation of private and foreign entities in addition to the public sector enterprises. These include

products such as debit and credit cards by banks, open-end and closed-end mutual fund schemes

(Exchange Traded Funds (ETFs), Index Funds, Systematic Investment Plans (SIP), sector funds, etc.),

life and non-life insurance schemes (Unit Linked Investment Plans (ULIPs), pension plans, children

education plans, etc.).

It further includes shares and debt securities offered by various entities, investments in which are

mainly facilitated by the brokerage houses. This has led to rising competition through introduction of

innovative and attractive products, regulatory initiatives and growth in the investor base along with

increased marketing activities in the financial sector. The increased activities in the financial sector

could be reflected in the growth in the aggregate deposits with banks, which has increased from 16%

  

in FY03 to 24% in FY07. The capital markets are also on the growth trajectory where volumes and

market capitalization, both have registered growth. The market capitalization1 to GDP ratio has

increased from 22% in FY 03 to 82% in FY07 and the turnover (NSE) has registered a CAGR of 26%

from FY03 to FY07. Similarly, activities in the mutual funds have also reflected growth with the

Assets under Management (AUM) increasing at a CAGR of 33% during the same time period. The

number of new mutual fund schemes introduced has risen from 41 in FY01 to a staggering 414 in

FY072. Further, in the insurance sector, total life insurance premium collected by all the life insurance

companies has grown at

CAGR of 23% from FY03 to FY07. Also, the number of new life insurance policies introduced in

FY07stood at 208 as compared to merely 20 in FY013.

The introduction of varied products has increased the scope of the financial sector to a very large

extent.

1.2 SOME OF THE FINANCIAL PRODUCTS:

MUTUAL FUNDS:

In Short, a mutual fund is a common pool of money in to which investors with common investment

objective place their contributions that are to be invested in accordance with the stated investment

  

objective of the scheme. The investment manager would invest the money collected from the investor

in to assets that are defined/ permitted by the stated objective of the scheme. For example, an equity

fund would invest equity and equity related instruments and a debt fund would invest in bonds,

debentures, gilts etc . Mutual Fund is a suitable investment for the common man as it offers an

opportunity to invest in a diversified, professionally managed basket of securities at a relatively low

cost.

A Mutual Fund is a trust that pools together the savings of a number of investors who share a common

financial goal. The fund manager invests this pool of money in securities -- ranging from shares and

debentures to money market instruments or in a mixture of equity and debt, depending upon the

objectives of the scheme.

Why choose Mutual Funds?

Investing in Mutual Funds offers several benefits:

• Professional expertise: Fund managers are professionals who track the market on an on-

going basis. With their mix of professional qualification and market knowledge, they are better

placed than the average investor to understand the markets

• Diversification: Since a Mutual Fund scheme invests in number of stocks and/or

debentures, the associated risks are greatly reduced.

• Relatively less expensive: When compared to direct investments in the capital market,

Mutual Funds cost less. This is due to savings in brokerage costs, demat costs, depository costs

etc.

• Liquidity: Investments in Mutual Funds are completely liquid and can be redeemed at their

Net Assets Value-related price on any working day.

• Transparency: You will always have access to up-to-date information on the value of your

investment in addition to the complete portfolio of investments, the proportion allocated to

different assets and the fund manager’s investment strategy.

  

• Flexibility: Through features such as Systematic Investment Plans, Systematic Withdrawal

Plans and Dividend Investment Plans, you can systematically invest or withdraw funds

according to your needs and convenience.

• SEBI regulated market: All Mutual Funds are registered with SEBI and function within

the provisions and regulations that protect the interests of investors. AMFI is the supervisory

body of the Mutual Funds industry.

Types of Funds.

There are a wide variety of Mutual Fund schemes that cater to your needs, whatever your

age, financial position, risk tolerance and return expectation. Whether as the foundation of your

investment program or as a supplement, Mutual Fund schemes can help you meet your financial goals.

The different types of Mutual Funds are as follows:

Diversified Equity Mutual Fund Scheme. A mutual fund scheme that achieves the benefits of diversification by investing in the stocks

of companies across a large number of sectors. As a result, it minimizes the risk of exposure to a single

company or sector.

Sectoral Equity Mutual Fund Scheme. A mutual fund scheme which focuses on investments in the equity of companies across a limited number of sectors -- usually one to three.

Index Funds These funds invest in the stocks of companies, which comprise major indices such as the BSE Sensex or the S&P CNX Nifty in the same weightage as the respective indice.

Equity Linked Tax Saving Schemes (ELSS)

Mutual Fund schemes investing predominantly in equity, and offering tax deduction to

  

investors under section 80 C of the Income Tax Act. Currently rebate u/s 80C can be availed up to a

maximum investment of Rs 1,00,000. A lock-in of 3 years is mandatory.

Monthly Income Plan Scheme

A mutual fund scheme which aims at providing regular income (not necessarily monthly,

don't get misled by the name) to the unitholder, usually by way of dividend, with investments

predominantly in debt securities (upto 95%) of corporates and the government, to ensure regularity of

returns, and having a smaller component of equity investments (5% to 15%)to ensure higher return.

Income schemes

Debt oriented schemes investing in fixed income securities such as bonds, corporate

debentures, Government securities and money market instruments.

Floating-Rate Debt Fund

A fund comprising of bonds for which the interest rate is adjusted periodically according to

a predetermined formula, usually linked to an index.

Gilt Funds - These funds invest exclusively in government securities.

Balanced Funds The aim of balanced funds is to provide both growth and regular income as such schemes

invest both in equities and fixed income securities in the proportion indicated in their offer documents.

They generally invest 40-60% in equity and debt instruments.

Fund of Funds

A Fund of Funds (FoF) is a mutual fund scheme that invests in other mutual fund

schemes. Just as fund invests in stocks or bonds on your behalf, a FoF invests in other mutual fund

schemes.

  

Mutual Fund Flow Chart

INSURANCE:

Insurance, in law and economics, is a form of risk management primarily used to hedge

against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk

of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the

insurance; an insured or policyholder is the person or entity buying the insurance policy. The

insurance rate is a factor used to determine the amount to be charged for a certain amount of

insurance coverage, called the premium.

General Insurance

Health.

Health Insurance (popularly known as Medi-claim Policy) offers protection from unexpected

medical emergencies, providing a financial support.

Health insurance therefore, can be a source of support as it takes care of the financial burden your

  

family may have to go through. It will help you tackle such situations with ease by providing you with

timely and adequate medical care.

This policy covers individual & ones family from medical expenses during

• sudden illness,

• surgeries (acquired in respect of any disease, which has arisen during the policy period.)

• accidents including room charges, doctor's fees, medicines, tests etc.

that may arise in future.

Options available -

1. Family Floater

2. Individual Health Insurance

3. Individual Health Insurance + Critical Care

4. Critical Care

5. Personal Accident

Motor

Motor Insurance is a wide comprehensive cover designed to provide protection to you & your

car. Protection from loss of car or damage to the car – giving a secured driving.

It covers -

• Own damage

• Legal liability of insured towards third party personal injury and property damage arising out

of an accident involving the insured vehicle .

• Passengers

• Hired driver

  

Options available -

1. Car Insurance

2. Two wheeler

3. Commercial vehicles

4. Passenger Carrying Vehicle

5. 3 - wheeler

6. Tractors etc.

Home.

Home Insurance policy provides a cover to the structure and contents of your home from all

unforeseen natural & man-made catastrophes.

It provides protection for property and interests of the insured and his family members.

It is imperative that you secure your home which gives one peace of mind protecting the most valued

possession.

Coverages are -

• Fire & Allied Perils

• Burglary & Theft

• Electrical & Mechanical breakdown (Domestic, Audio & Audio-visual appliances)

• Public Liability (Third Party Liability)

• Covers Accidental breakage

• Coverage to building & contents

• Personal Accident to self & fami

Travel

  

Travel Insurance / Overseas Medi-claim policy is a basic requirement when one travels abroad, either

its for business,sight-seeing,shopping or pleasure.

This policy covers you for any kind of hospitalization which is very expensively priced overseas. Also

covers for

• Baggage loss,

• Passport loss,

• Personal accident,

• Trip cancellation

• Home Insurance when you are travelling

• Dental Expenses

• Maternity expenses in life saving scenario etc.

It is a single in a strange place. policy which covers all unforeseen risks – medical & non-medical when one is

Options available -

1. Single Trip

2. Multi Trip

3. Student Medical

4. Senior Citizen

5. Pay per day basis

Personal Accident.

Accidents do not happen when you are driving a car, or away on a vacation. It may happen

anytime & anywhere.

Considering that modern day life is so dangerous, a personal accident policy is a solution to such

vagaries of life.

Its a Benefit Policy.

Coverages are -

  

• Accidental Death Benefit

• Accidental Permanent Total / Partial Disability Benefit

• Accidental Partial / Temporary Disability Benefit

• Broken Bones

• Burns

FIXED DEPOSIT:

Fixed deposits are loan arrangements where a specific amount of funds is placed on deposit under the

name of the account holder. The money placed on deposit earns a fixed rate of interest, according to

the terms and conditions that govern the account. The actual amount of the fixed rate can be

influenced by such factors at the type of currency involved in the deposit, the duration set in place for

the deposit, and the location where the deposit is made.

SHARE TRADING:

A stock market or equity market is a public market for the trading of company stock and derivatives at

an agreed price; these are securities listed on a stock exchange as well as those only traded private

  

NEED OF STUDY:

The primary objective of all organization is to aquaire market share towards their organization.

For this they need to build good brand image in the minds of customer.

To develop the brand image in in the minds of customer they need to provide brand

Image to their customer.

This will help to differentiate from the competitor and help to acquire market share.

Brand Image not only avoid competition and it also help to build good will among the

customers.

It will make customer and employee to feel proud to be the part of the organization.

1.3 LIMITATION OF THE STUDY

The size of the sample was only 100.

This method of survey is time consuming.

The retail client’s response could have been biased.

Time of 2 months was a constraint for this study.

The survey was confined to the Chennai city.

Result may be biased due to natural reluctance of the clients towards survey.

  

Since the data is analyzed on the basis of statistical tools, there may be some limitations in the

analysis.

ABOUT BAJAJ CAPITAL :

The Bajaj Capital Group is one of India’s premier Investment Advisory and Financial

Planning companies. Bajaj Capital is also SEBI-approved Category -I Merchant Bankers

Bajaj Capital offer personalized Investment Advisory and Financial Planning services to individual

investors, corporate houses, institutional investors, Non-Resident Indians (NRIs) and High Net worth

Clients, among others.

As one of India’s largest distributors of financial products, Bajaj Capital offer a wide range of

investment products such as mutual funds, life and general insurance, bonds, post office schemes, etc.

offered by reputed public and private and government organizations.

1.4 COMPANY PROFILE

Bajaj Capital is one of India’s leading Financial Services companies offering Free Advice on

Investments, Insurance, Tax Saving, Retirement Planning, Financial Planning, Children’s Future

Planning and other services. Bajaj Capital also have a wide range of products and services for

Corporate, High Net worth Individuals, and NRI’s all under one roof.

  

At Bajaj Capital, Bajaj capital believes in dreaming big. Dreams inspire us to excel. They ignite hope

and kindle in us the passion to stretch our limits. Bajaj Capital also believe that nothing can or should

stop from realizing our dreams and financial constraints should be the last thing to stop anyone.

For over four decades, Bajaj Capital have been helping people realize their aspirations by helping

them make their wealth grow, and plan their financial lives.

Today, Bajaj Capital is a one of the largest financial planning and investment advisory companies in

India, with a strong presence all over the country. Bajaj Capital takes pride in serving our clients as

well as both individual and institutional and is known for our strong professionalism.

Bajaj Capital offer a comprehensive range of services including financial planning and investment

advice, and the entire gamut of financial instruments and investment products of almost all major

companies, both public and private.

Bajaj capital is also a SEBI-approved Category I Merchant Banker. Bajaj capital raise resources for

over 1,000 top institutions and corporate houses every year, and offer specialized services to Non-

Resident Indian (NRIs) and High Net worth Clients.

WHAT YOU CAN EXPECT FROM US

� Sound, research-based advice

� Unbiased, independent and need-based advice

� Prompt, courteous service

� Honest, ethical dealings

� Accessibility

  

ajaj capital is

1.5 MILESTONES OF BAJAJ CAPITAL.

Bajaj Capital has contributed to the growth of the Indian Capital Market at

every step.

In 1965, Bajaj capital is the first to innovate the Companies Fixed Deposit. Today, B

playing an active role in the growth of the Indian Mutual Fund industry.

Bajaj capital is also working closely with private insurance companies to deepen India's insurance

market.

Here is a brief gist of our journey through the years.

1964

Bajaj Capital sets up its first Investment Centre in New Delhi to guide individual investors on where,

when and how to invest.

India's first Mutual Fund, Unit Trust of India (UTI) is incorporated in the same year.

1965

Bajaj Capital is incorporated as a Company. In the same year, the company introduces an innovative

financial instrument the Company Fixed Deposit. EIL Ltd. (Oberoi Hotels, then known as Associated

Hotels of India Ltd.) becomes the first company to raise resources through Company Fixed Deposits.

1966

Bajaj Capital expands its product range to include all UTI schemes and Government saving schemes in

addition to Company Fixed Deposits.

  

1969

Bajaj Capital manages its first Equity issue (through an associate company) of Grauer & wells India

Ltd.; right from drafting the prospectus to marketing the issue.

1975

Bajaj Capital starts offering 'need-based' investment advice to investors, which would later be known

as 'Financial Planning' in the investment world.

1981

SAIL becomes the first government company to accept deposits, followed by IOC, BHEL, BPCL,

HPCL and others; thus opening the floodgates for growth of retail investment market in India.Bajaj

Capital plays an active role in all the schemes as 'Principal Brokers'

1986

Public Sector Undertakings (PSUs) begin making public issues of bonds MTNL, NHPC, IRFC offer a

series of Bond Issues. Bajaj Capital is among the top ranks of resource mobilizes.

1987

SBI leads the launch of Public Sector Mutual Funds in India. Bajaj Capital plays a significant role in

fund mobilization for all these players.

1991

SBI issues India Development Bonds for NRIs. Bajaj Capital becomes the top mobilize with

collections of over US $20 million.

  

1993

The first private sector Mutual Fund “ Kothari Pioneer“ is launched, followed by Birla and Alliance in

the following years. Bajaj Capital plays an active role and is ranked among the top mobilizes for all

these schemes.

1995

IDBI and ICICI begin issuing their series of Bonds for retail investors. Bajaj Capital is the co-manager

in all these offerings and consistently ranks among the top five mobilizes on an all-India basis.

1997

Private sector players lead the revival of Mutual Funds in India through Open-ended Debt schemes.

Bajaj Capital consolidates its position as India's largest retail distributor of Mutual Funds.

1999

Bajaj Capital begins marketing Life and General Insurance products of LIC and GIC (through

associate firms) in anticipation of opening up of the Insurance Sector. Bajaj Capital achieves the

milestone of becoming the top 'Pension Scheme' seller in India and launches marketing of GIC's

Health Insurance schemes.

2000

Bajaj Capital implements its vision of being a 'One-stop Financial Supermarket.' The Company offers

all kinds of financial products, including the entire range of investment and insurance products through

its Investment Centers. Bajaj Capital offers 'full-service merchant banking' including structuring,

management and marketing of Capital issues. Bajaj Capital reinvents 'Financial Planning' in its

international sense and upgrades its entire team of Investment Experts into Financial Planners.

2002

  

The Company focuses on creating investor Image for Financial Planning and need-based investing. To

achieve this goal, the company introduced the International College of Financial Planning. The

graduates of this institute become Certified Financial Planners (CFPs), a coveted professional

qualification.

2004

Bajaj Capital obtains the All India Insurance Broking License. Simultaneously, a series of wealth

creation seminars are launched all over the country, making Bajaj Capital a household name.

2007

Bajaj Capital launches Stock Broking and Depository (Demat) Services.

2008

Bajaj Capital launches Just Trade, an online Platform for investing in Equities, Mutual Funds, IPO's.

  

1.6 MISSION, AIMS & OBJECTIVES:

Bajaj Capital's Mission Statement

The focus of our organization is to be the most useful, reliable and efficient provider of Financial

Services. It is our continuous endeavour to be a trustworthy advisor to our clients, helping them

achieve their financial goals.

AIMS OF BAJAJ CAPITAL:

To serve our clients with utmost dedication and integrity so that Bajaj capital exceeds

their expectations and builds enduring relationships.

To offer unparalleled quality of service through complete knowledge of products,

constant innovation in services and use of the latest technology.

To always give honest and unbiased financial advice and earn our clients' everlasting

trust.

To serve the community by educating individuals on the merits of Financial Planning

and in turn help shape a financially strong society.

  

To create value for all stake holders by ensuring profitable growth.

To build an amicable environment that accords respect to every individual and permits

their personal growth.

To utilize the power of teamwork to function as a family and build a seamless

organization.

Bajaj capital services for government institutions/private corporate:

� Merchant banking.

� Resources Mobilization-Debt and Equity.

� Distribution of Mutual Funds.

� Distribution of Insurance.

Bajaj capital services for individual and institutional investors:

� Investment Advisory.

� Financial Planning.

� Stock broking

� Money Market Broking.

Bajaj capital services for individual and institutional investors:

� Transaction Services

  

� Advisory Services (Economy Package)

� Advisory Services (Premium Package)

� Financial Planning Services

� Online Services

Why Investment through Bajaj Capital

� Wide range of products and services

� 41 years experience as Investment Advisors and Financial Planners

� More than eight lakh satisfied clients all over India

� Countrywide network of 134 branches

� Over 12,000 NRI clients across the globe

� Personalized management advice

� 24 x 7 online accessibility through www.Bajajcapital.com

� Strong team of qualified and experienced professionals including CAs, MBAs, MBEs,

CFPs, CSs, Insurance experts, Legal experts and others

� SEBI-Approved Category I Merchant Bankers

  

� Group Co BCIBL is an IRDA-licensed Direct Insurance Broker.

1.7 THE SIGNIFICANCE OF BAJAJ CAPITAL LOGO

Bajaj capital logo depicts Lord Ganesha who is the source of all our values and ethics in business.

� The large ears of Lord Ganesha remind us to hear more. We listen carefully to our clients to

understand their needs.

� The weight of the trunk on the mouth symbolises silence. We work silently, without blowing

our own trumpet.

� The long trunk symbolises continuous exploration. We explore all avenues to provide the best

investment opportunities for our clients.

� The heavy posture of Ganesha symbolises stability. We help our clients to attain financial

stability through wise investments.

  

� Lord Ganesha is known as the remover of obstacles and bestower of prosperity. We emulate

His example and try our best to help our clients attain prosperity by proper financial planning.

� Our logo has a yellow background. Yellow is the colour of gold, which symbolises wealth.

According to Vedic lore, it is also the colour associated with Brihaspati, the guru and counsellor of the

Gods. We offer our clients sage counsel to make their wealth grow.

� The letters are in red. Red is the colour rajas – symbolising power and incessant activity. It

symbolises our aggressive quest for your well-being and happiness.

� The white streak represents the trunk of Lord Ganesha. White is the colour of satva guna, and

implies our selfless commitment to your life-long happiness.

SLOGAN :

� This slogan show how this company acting towards their clients expectation.

� This slogan says two thing

� One is the company will do favor to their clients expectation.

� And other is for their rate of return on their investment.

INTRODUCTION TO BRAND IMAGE

Brand Image is a marketing concept that measures consumers' knowledge of a brand's existence. At

the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.

Measurement driven conceptualization

  

Brand Image, In general, means the extent to which a brand associated with a particular product is

documented by potential and existing clients either positively or negatively. Creation of brand Image

is the primary goal of advertising at the beginning of any product's life cycle in target markets. In fact,

brand Image has influence on buying behavior of a buyer. Brand Image can be measured by showing a

consumer the brand and asking whether or not they knew of it beforehand.

However, in common market research practice a variety of recognition and recall measures of brand

Image are employed all of which test the brand name's association to a product category cue.

This came about because most market research in the 20th Century was conducted by post or

telephone, actually showing the brand to consumers usually required more expensive face-to-face

interviews (until based interviews became possible).

This has led many textbooks to conceptualize brand Image simply as its measures, that is, knowledge

that the brand is a member of a particular product category, e.g. soft-drinks.

  

2. RESEARCH METHODOLOGY

Research design :

Descriptive methodology is been using to do the research

Sample size

Sample size is taken as 100 clients

Data collection

Through primary data as well as

Through secondary data

Selection of sampling

The sample size is completely selected through convince sampling

Primary objective: To understand the brand Image of Bajaj capital among the peoples and existing clients.

  

Secondary objective: To identify the switchers

To create brand Image among clients.

Tools is using for research

Percentage analysis.

weighted average analysis

chi-square test

DATA ANALYSIS & INTERPRETATION

AGE GROUP

TABLE: - 9.1

 

Total Num

AGE GR

25-45

45-65

65­85

Total

Interpre

Fr

groups, 40

The analy

0

10

20

30

40

50

60

ber of Clients

ROUP

etation:

om the abov

0% of the pe

ysis shows th

NO.OF CU

s Surveyed: 1

NO

52

40

8

10

ve table, Baj

eople belong

hat most of th

USTOMERS

00

O.OF CLIE

2

0

00

jaj capital ca

g to 45 - 65 a

he people be

S

ENTSS

an observe t

age groups a

elong to 25 –

PERC

52%

40%

8%

100%

that 52% of

and 8% of th

– 45 age.

CENTAGE

%

the people b

he people be

25-4545-6565 And AA

belong to 25

long to 65 a

bove

 

5 – 45 age

and above.

  

TABLE:-9.2

Gender

Total number of Clients surveyed: 100

GENDER NO. OF CLIENTSS PERCENTAGE

Male 87 87%

Female 13 13%

Total 100 100%

87%

13%

Interpretation:

From the above table Bajaj capital can observe that among 200 clients 87% are Males and 13%

are Females.

  

TABLE: - 9.3

Occupation

 

Total Num

OCCUPA

Business

Professio

Student

Employee

Total

05

10152025303540

ber of Clients

ATION

nal

e

N

3

s Surveyed: 1

NO

38

30

7

25

10

O.OF CU

38

30

00

O.OF CLIE

8

0

00

USTOMER

7

ENTSS

RS

25

PERCE

38%

30%

7%

25%

100%

ENTAGE

BusinesssProfessioonalStudentEmployeee

 

  

Interpretation: From the above table, Bajaj capital see that 38% of the people belongs to Business,

30% of the people from Professionals, 7% of the people from students and 25% of the People belongs

to Employees. The analysis shows that major part of the people belongs to Business category.

TABLE:- 9.4

INCOME STATUS (PER ANNUM)

Total number of Clients surveyed: 100

INCOME NO. OF CLIENTSS PERCENTAGE

< 20,000 34 34%

20,000-40,000 52 52%

40,000 & above 14 14%

Total 100 100%

34%

52%

14%

  

Interpretation:

The income status reveals that 34% of them are having less than 20,000 and 52% of them are

in 20,000-40,000 and the remaining 14% Bajaj capital are above 40,000. The analysis shows that the

person who having income per annum is 20,000-40,000 are more.

Table :-9.5

How long you have been carrying out your financial investment through Bajaj capital?

Total number of Clients surveyed: 100

Years Financial plan

no more 5

less than 1 yr 23

1yr-5yr 20

5yrs-10yrs 42

more than 10yrs 10

  

0

0 1 2 3 4 5 6

51015202530354045 Financial plan

Financial plan

Interpretation:

From the above table, Bajaj capital can observe that 42% of the people belong to 5yrs-10yrs

experience and 5% of the people fall in no experience category. The analysis shows that most of the

people belong to high experience.

TABLE:- 9.6

What is the difference you feel through Bajaj Capital than other service provider?

Difference then the competitor % of

difference

Quality 16

Variety 55

post-sales 5

other 24

  

0

10

20

30

40

50

60

Quality variety post‐sales other

% difference

% difference

Interpretation:

From the above table, Bajaj capital can observe that 55% of the people attracted by verity of

product and brands in Bajaj capital and 5% of the people attracted by post-sales service to 65 and

above. The analysis shows that most of the people attracted by verity of product and brand.

Table:-9.7

Which of the Bajaj Capital product are you aware of?

Image of Bajaj Capital Respondents

mutual funds 30

Fixed Deposits 27

General Insurance 12

Life Insurance 17

Just Trade 7

Other 7

  

0

5

10

15

20

25

30

m

Interpre

Fr

mutual fu

bond inve

Table:-9.

Which of

Product

Bajaj

mutual fun

Fixed Dep

General In

Life Insur

Just Trade

etation:

om the abo

und and 7%

estment). The

8

f the Bajaj C

purchased

nds

posits

nsurance

rance

e

mutual funds

FixDepo

ove table, B

of the peop

e analysis sh

Capital prod

d before

ed osits

GeneraInsuranc

R

ajaj capital

ple shown in

hows that mo

duct have yo

Responden

15

25

10

20

5

l ce

Life Insurance

Respond

can observe

nterest on ju

ost of the pe

ou purchase

ts

Just Trade

Ot

dents

e that 30%

ust trade and

ople shown

ed before?

her

of the peop

d other optio

interest in m

Respondennts

ple shown i

on(post offic

mutual fund.

interest in

ce saving,

  

Other

Interpre

Fr

deposits a

investor sh

Table:9.9

What is t

Range of

>20000

3

etation:

om the abo

and 5% of t

hown interes

9

he range yo

Investment

0

10

20

30

25

ve table, Ba

the people

st in fixed de

ou have inve

t %

Res

7

Re

ajaj capital

shown inter

epositor.

ested throug

of

spondents

esponde

can observe

rest on just

gh Bajaj Ca

ents

RRespondents

e that 25%

trade. The

of the inves

analysis sho

stor invested

ows that mo

d in fixed

ost of the

apital?

  

20000-100000 66

100000-500000 20

<500000 7

0

10

20

30

40

50

60

70

>20000 20000‐100000 100000‐500000 <500000

% of Respondents

% of Respondents

Interpretation:

From the above table, Bajaj capital can observe that 66% of the people have invested 20000-

100000 in Bajaj capital and 7% of the people have invested under less than 20000 and more then

500000. The analysis shows that most of the investor invested in 20000-100000 categories.

Table:-9.10

What is the range you would like to invest through Bajaj Capital?

Preference for investment %

Respondents

>20000 13

  

20000-100000 43

100000-500000 27

<500000 17

% Respondents

>20000

20000‐100000

100000‐500000

<500000

Interpretation:

From the above table, Bajaj capital can observe that 43% of the people have interest to invest

20000-100000 in Bajaj capital and 13% of the people have interest to invest less than 20000. The

analysis shows that most of the investor has interest to invest in 20000-100000 categories.

Table:-9.11

How memorable would you rate the logo of Bajaj Capital?

  

Brand

Recognition(logo)

NO. OF

CLIENTSS

Excellent 5

Good 64

Satisfactory 30

Not satisfied 1

NO. OF CUSTOMERS

Excellent

Good

Satisfactory

Not satisfied

Interpretation:

From the above table, Bajaj capital can observe that 64% of the people have felt and feel good

of Bajaj capital logo and 1% of the people have felt not satisfactory with Bajaj capital logo. The

analysis shows that most of the investor feels good to remember of Bajaj capital logo.

Table:-9.12

How memorable would you rate the advertisement (or) tag line of Bajaj Capital?

  

Brand

Recognition(tagline)

NO. OF

CLIENTSS

Excellent 5

Good 20

Satisfactory 30

Not satisfied 45

0

10

20

30

40

50Excellent

Good

Satisfactory

Not satisfied Series1

Interpretation:

From the above table, Bajaj capital can observe that 45% of the people have not able to recognize

Bajaj capital tag line. And 30% of the people have feel satisfactory to recognize Bajaj capital tag line.

The analysis shows that most of the investor has not able to recognize Bajaj capital tag line.

Table:-9.13

Overall how will you rate the product of Bajaj Capital?

  

Rating of the Product Response

Very low 10

low 20

medium 15

high 15

Very high 40

0

5

10

15

20

25

30

35

40

45

0 1 2 3 4 5 6

Response

Response

Interpretation:

From the above table, Bajaj capital can observe that 45% of the people ranked very high rating for

products in Bajaj capital and only 10% of the people have ranked very low to Bajaj capital products.

The analysis shows that most of the investor ranked very high to the products of Bajaj capital.

Table:9.14

Overall how will you rate the service of Bajaj Capital?

  

Rating of their Service Response

Very low 15

Low 25

Medium 20

High 10

Very high 35

0

5

10

15

20

25

30

35

40

Very low low medium high Very high

Response

Response

Interpretation:

From the above table, Bajaj capital can observe that 35% of the people ranked very high rating for

service in Bajaj capital and 10% of the people have ranked high to Bajaj capital service. The analysis

shows that most of the investor ranked very high to the service of Bajaj capital.

Table:9.15

  

Do you have interest to deal with Bajaj Capital on a long term?

Interest in long term

investment

Response

yes 91

no 9

0 20 40 60 80 100

yes

no

Response

Response

Interpretation:

From the above table, Bajaj capital can observe that 91% of the people want to deal for long term basis

in Bajaj capital and only 9% of the people have not interest to deal with Bajaj capital. The analysis

shows that most of the people accept to deal Bajaj capital in long term basis.

Table:-9.16

  

Will you refer Bajaj Capital to your Family & Friends?

Willingness to refer Response

yes 82

no 18

0

10

20

30

40

50

60

70

80

90

yes no

Response

Response

Interpretation:

From the above table, Bajaj capital can observe that 82% of the people willing to refer Bajaj capital to

their friend and family and 18% of the people have not interest to refer Bajaj capital to their friends

and family. The analysis shows that most of the people accept to refer Bajaj capital to their friends and

family.

  

Table:9.117

Have youur Family orr Friends haave thankedd you for refferring Bajaaj Capital?

Complim

referring

Yes

No

ments recei

Interpre

From the

friends an

from their

accept to d

1

ived for

etation:

above table

nd family fo

r friends and

deal Bajaj ca

0

50

100

Response

63

37

e, Bajaj capi

or referring

d family for

apital in long

yes

ital can obse

Bajaj capita

r referring B

g term basis

no

Respons

erve that 63

al and 37%

Bajaj capital.

.

se

3% of the pe

of the peop

. The analys

Response

Response

eople got co

ple have not

sis shows th

omplement f

got any com

at most of t

from their

mplement

the people

  

Table:9.18

Based on 1to 4 scale how will you rate your satisfaction level?

Satisfaction Level Response

Highly satisfied 35

Satisfied 33

Average 20

Not Satisfied 2

0

5

10

15

20

25

30

35

40

Highly satisfied Satisfied Average Not Satisfied

Response

Response

Interpretation:

  

From the above table, Bajaj capital can observe that 35% of the people highly satisfied to deal with

Bajaj capital and only 2% of the people have not satisfied to deal with Bajaj capital. The analysis

shows that most of the people accept to deal with Bajaj capital in long term basis.

STATISTICAL TOOLS

The tools which used in the computation processes are

Chi-square Distribution:

1.�² distribution is a limiting approximation of the multinomial distribution.

2. Though �² distribution is essentially a continuous distribution the �2 test can be applied to

disrete random variables whose frequencies can be counted and tabulated with or without grouping.

3. With the help of �² test we can find out whether two or more attributes are associated or not.

�² =[∑(O-E)2/E];

E=Expected frequency

A=The row total for the row containing the cell

B=The column total for the column containing the cell.

N=The total number of observations.

E=(A)*(B)/N

The degrees of freedom

Is v=(r-1)*(c-1):

v =number of degrees of freedom

  

If the calculated value of �² is less than the table value at a certain level of significance

(generally5%level), we say that the results of the experiment providence no evidence for doubting the

hypothesis or, in other words the hypothesis that the attributes are not associated holds good.

CHI SQUARE TEST 1:  

Significant Relationship between age and preference for investment

Ho: There is no significant relationship between age and preference for investment

H1: There is significant relationship between age and preference for investment

Chi-Square Test Frequencies AGE Observed N Expected N Residual 45 1 1.0 .065 1 1.0 .085 1 1.0 .0Total 3 INVEST Observed N Expected N Residual 20000 1 1.0 .0100000 1 1.0 .0500000 1 1.0 .0Total 3 Test Statistics AGE INVEST Chi-Square(a) .000 .000df 2 2

  

Asymp. Sig. 1.000 1.000 a 3 cells (100.0%) have expected frequencies less than 5. The minimum expected cell frequency is 1.0.

Interpretation:

From the above table, it is clear that the calculated value of significance level is LESSER than

the assumed significance level (0.05), hence the Null hypothesis is rejected. There is significant

relationship between the Income and Expenditure.

  

CHI SQUARE TEST 2:  

             Significant Relationship between product and services of Bajaj capital

Ho: There is no significant relationship between product and services of Bajaj capital

H1: There is significant relationship between product and services of Bajaj capital

Chi-Square Test Frequencies

Product Observed N Expected N Residual 10 1 1.3 -.315 2 1.3 .820 1 1.3 -.340 1 1.3 -.3Total 5

service Observed N Expected N Residual 10 1 1.0 .0

  

15 1 1.0 .020 1 1.0 .025 1 1.0 .035 1 1.0 .0Total 5

Test Statistics PRODUCT SERVICE Chi-Square(a,b) .600 .000df 3 4Asymp. Sig. .896 1.000

Interpretation:

From the above table, it is clear that the calculated value of significance level is LESSER than the

assumed significance level (0.05), hence the Null hypothesis is rejected. There is significant

relationship between the Income and Expenditure.

  

CHI SQUARE TEST 3:  

          Significant Relationship between service provider and satisfaction level of Bajaj capital

Ho: There is no significant relationship between service provider and satisfaction level of Bajaj capital

H1: There is significant relationship between service provider and satisfaction level of Bajaj capital

Chi-Square Test Frequencies service provider Observed N Expected N Residual 5 1 1.0 .016 1 1.0 .024 1 1.0 .055 1 1.0 .0Total 4 satisfaction level Observed N Expected N Residual 2 1 1.0 .020 1 1.0 .033 1 1.0 .0

  

35 1 1.0 .0Total 4 Test Statistics

service provider satisfaction level Chi-Square(a) .000 .000df 3 3Asymp. Sig. 1.000 1.000 a 4 cells (100.0%) have expected frequencies less than 5. The minimum expected cell frequency is

1.0.

Interpretation:

From the above table, it is clear that the calculated value of significance level is LESSER than

the assumed significance level (0.05), hence the Null hypothesis is rejected. There is significant

relationship between the Income and Expenditure.

  

FINDINGS

The following details can be inferred after analysis with a simple size of 100, which included

clients, by questionnaire method to find out the brand Image towards Bajaj capital with reference to

annanagar branch.

Clients expect high service issue post-sales of investment product.

Word of mouth helping the Bajaj capital to get more and more client base.

Many clients lack knowledge in investment product.

Clients expect to review the current position of the investment product.

Many clients are thinking that Bajaj Auto Group and Bajaj Capital Bajaj are same but

it’s different.

Clients think that Bajaj Capital is an investment company instead of investment

advisory service.

The tag line of the Bajaj Capital inspired many clients.

Some existing clients of the Bajaj Capital is not satisfied due to inadequate service.

  

Broad variety of products and brand make the clients to feel comfort to choose their

desired investment.

Many clients came to know about the Bajaj capital through their family and friends not

through advertisement.

The client is not having good knowledge about all the products; they have good

knowledge only in the products with which they are dealing.

Many clients are dealing with Bajaj Capital in long term basis and also some clients are

not in long term basis.

Research helped to understand the approach of Bajaj Capital, i.e., to treat them as

clients not as customers.

SUGGESTIONS

Basing on the survey findings and analyzing the attitudes of respondents, the following

suggestions can be given regarding the Brand Image towards Bajaj capital.

The company has to pursue the complaints of the respondents about the products they

purchased. This suggestion has been given basing on the complaints of customers regarding its

problems like low returns in mutual funds and ULIPs.

Bajaj capital has to conduct some marketing programmers like ads through media and

magazines for brand Image.

The organization have to provide more post sales service to their clients this suggestion is

given because most of the existing client attracted towards it.

Bajaj capital have to update all their clients regarding new products, service availability, ect…

this is because some clients are not properly receiving it.

  

The updating can be done through e-mail, postal service and direct visit.

They Bajaj capital are highly concentrating on retail clients this can be improve by

concentrating on industry’s investment also.

Bajaj capital persons or field executive have to contact their client in regular interval bases to

know their service issues through telecom or direct visit.

CONCLUSION

The Front Runner Bajaj Capital

Being a frontrunner in the financial services, Bajaj capital has always performed both the category

task, as well as the brand task, with the help of advertising and public relations (PR). The company’s

initial campaigns addressed various myths and misconceptions about financial services, seeking to

change customer attitudes. For instance, life insurance had long been regarded as expensive, rigid,

difficult to understand and good only for tax saving.

The Survey Experience

• The experience for customer interface is really learning and remarkable.

  

• The different types of responses of the same customer on the same ground, sometimes creates

confusion that what they really wants to express, sometimes I felt that they are much more expecting

from the company like Bajaj capital that is why they are arguing in some cases.

• The area used for research work, as I consider is much more educated and aware in respect, so we

might face the reverse condition when we do such work in rural part of India.

BIBLIOGRAPHY

REFERENCES BOOK :

• Dr. P. Ravilochanan “Research Methodology”(second revised edition 2003 ) (Margham publications)

• Dr.Rajan saxena “Marketing management ” (Tata McGraw-Hill publishing company limited)

• Philip Kotler “Marketing management” (11th edition, person education)

WEB SITE:

• http://www.Bajajcapital.com/knowledge-cafe/equity_linked.php

  

• http://www.valueresearch.com.

• http://www.indianmutualfund.com.

• http://www.financialplans.org.

• http://www.wikipedia.com.

QUESTIONNAIRE

NAME: OCCUPATION:

AGE: MAIL ID:

GENDER:

1) Before this survey how often have you heard about Bajaj Capital? o I have never heard of Bajaj Capital before this survey o I have seen and heard about Bajaj Capital a few times

  

o I have seen and heard about Bajaj Capital frequently

2) What comes to your mind when you hear the name Bajaj Capital? • __________________

3) Of your last five financial planning how many were done through Bajaj Capital?

o 0 o 1 o 2 o 3 o 4 o 5

4) How long you have been carrying out your financial investment through Bajaj capital? o No more o Less than 1yrs o 1yrs - 5yrs o 5yrs – 10yrs o More than 10yrs

5) How you came to know about Bajaj Capital? o Advertisement o Family o Friends o Other ______________

6) How do you feel dealing with Bajaj Capital? o good o No experience o Excellent o Not Bad o Poor

7) What is the difference you feel through Bajaj Capital than their service provider? o Quality of service o Broad variety of products o Post-sales service o Other __________

8) Which of the Bajaj Capital product are you aware of?

  

o Mutual funds o Fixed Deposit o General Insurance o Life insurance o Just Trade o Other ______________

9) Which of the Bajaj Capital product have you purchased before? (for existing client) o Mutual funds o Fixed Deposit o General Insurance o Life insurance o Just Trade o Other ______________

10) Of the following, in which range you have invested through Bajaj Capital? (for existing client) o < 20,000 o 20,000- 1,00,000 o 1,00,000- 5,00,000 o > 5,00,000

11) Of the following, in which range you would like to invest through Bajaj Capital? (for new

client) o < 20,000 o 20,000- 1,00,000 o 1,00,000- 5,00,000 o > 5,00,000

12) How memorable would you rate the logo of Bajaj Capital? o 1- it is not memorable (or) distinct o 2 o 3 o 4 o 5- it is very memorable

13) How memorable would you rate the advertisement (or) tag line of Bajaj Capital? o 1- it is not memorable (or) distinct o 2 o 3 o 4

  

o 5- it is very memorable

14) Overall how will you rate the product of Bajaj Capital? o 1- very low o 2 o 3 o 4 o 5- very high

15) Overall how will you rate the service of Bajaj Capital? o 1- very low o 2 o 3 o 4 o 5- very high

16) Do you have interest to deal with Bajaj Capital on a long term? o Yes o No, Because ___________

17) Will you refer Bajaj Capital to your Family & Friends? o Yes o No, Because ________________

18) Have your Family or Friends have thanked you for referring Bajaj Capital? o Yes o No, Because ____________

19) What is your expectation through Bajaj Capital? • ---------------------------------------------------

20) Based on 1to 5 scale how will you rate your satisfaction level? o Highly satisfaction o Satisfaction o Average o Not satisfaction