Bajaj XCD Project
Transcript of Bajaj XCD Project
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CHAPTER 1
OBJECTIVES OF THE STUDY
Following are the main objectives of the study
1) To get through insight into the consumer behavior and buying
materials.
2) To find the potential market for "Bajaj XCD" in Davangere city
3) To know the consumer attitude towards "Bajaj XCD"
4) To determine factors that influence the consumer's buying
decisions of "Bajaj XCD"
5) To study the competitive conditions is existence among
different two wheeler's
6) To provide suitable suggestions for the improvement of
marketing efficiency of "Bajaj XCD"
7) To know the problems found by the dealer who is engaged in
marketing of "Bajaj XCD"
SCOPE OF THE STUDY
1) To study the retreated to Davangere city.
2) The Scope of the study is to understand the problems of
consumer's choice of two wheeler's
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3) The study is intended to know the potential market and the
consumer attitude towards two wheeler's in Davangere City with
special reference to Bajaj XCD
4) Comparison of marketing strategy by the Bajaj Auto with other
firm.
5) Consumer survey can be confined to 50 responds only.
LIMITATION OF THE STUDY
1) The information provided by the company is assured to be
authentic.
2) The data and opinion collected are assured to be objective.
3) This study was done through primary and secondary data
4) The information collected through questionnaire and interview is
restricted to 50 responds.
5) Another limitation is time constraint
6) The opinion expressed by the respondents may have personal
bios
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RESEARCH METHODOLOGY
Responds were selected by using random sampling method,
samples
Of 50 respondents are selected for the purpose of the study. The
respondents were selected mainly on the basis of occupation and
qualification.
Data is collected through
1) Primary Data
2) Secondary Data
Primary Data:
It is collected through survey technique by forming a
systematically drafted questionnaire. Questionnaire is used as an
instrument in Gathering and collecting the primary data. The
questionnaire prepared contains relevant that are both close ended
and open ended.
2) Secondary data:
There data are collected from published sources as magazines,
newspaper's books and also with the help of internet.
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Chapter 2:
Company profile
The background of Bajaj company:
The Bajaj group is one of the top 10 business concerns in
India its foot point stretcher over a wide range of
industries, spanning automobiles 12 wheelers and the
three wheelers, lighting iron and home appliances
insurance, travel, and finance.
It was founded in 1926 at a height of Indias movement
for independent from the birth the group has on
illustrious history the integrity dedications
resourcefulness and determination today are often traced
back of its bitch during there days of relentless devotion
to a common case, Jomanlar founder of the group was aclose confident and discipline of mahatma Gandhi in fact
gandgiji had adopted him as his son. This close
relationship and his deep involvement in the
independence movement did not leave Jamalal Bajaj with
much time to spend on his newly launched business
venture.
His son Kamalanayan Bajaj when he was 27 took over
the rains of business in 1942 he to be close to Gandhi and
it was only after independence in 1947 that he was able
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to give his full attention to the business. Kamalanayan
Bajaj not only consolidated the group but also the flagship
companies has gone up form 72 million to rs.47.18 billion
(US $ 936 million) its product portfolio has expanded from
one to and the brand has found a global market. He is
one of the Indians must distinguished business leaders
and internationally respected for his business acumen
and entrepreneurial spirit.
Management profile:
Board of directors
Rahul Bajaj ChairmanMadura Bajaj Vice chairman and whole
time directorRajiv Bajaj Executive directorSanjiv Bajaj Executive directorD.D.S. Mehta Whole time director
Kantikumar R.Podar DirectorShekar Bajaj DirectorD.J Bajaj Roa Director
J.N. Godrej DirectorS.H. Khan DirectorMrs. Suman kirloskar DirectorNaresh Chandra DirectorNonoo panmai DirectorManish Kejriwal Director
P. Murari DirectorNiraj Bajaj Director
Committees of the board:-
Audit committee
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S.H. Khan ChairmanD.J. Balaji Roa Chairman
J.N. Godrej ChairmanNaresh Chandra Chairman
Nonoo pamnani Chairman
SHARE HOLDERS AND INVESTORS GRIEVANCE
COMMITTEE:
D.J. Balaji roa ChairmanJ.N. Godrej ChairmanNaresh Chandra ChairmanS.H. Khan Chairman
Remuneration committee:
D.J. Balaji roa ChairmanS.H. Khan ChairmanNaresh Chandra Chairman
Auditors Dalal and shahCharted accountants
International accounts K P M GCost auditors A.R. Raman cost central
bank of India
Central bank of India
State bank of IndiaCitibank N4Standard chartedGrinloys bankBank of America
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Registered under the Indian companies act vii of
1913:
Registered office workers Akrudi Pune 411035Workers Akrudi Pune 411035
Bajaj nagarBajaj Nagar , waluj
Chaka industrial Area,
Pune-411501
Bajaj Auto is a majorIndianautomobile manufacturer. It is India's
largest and the world's 4th largest two- and three-wheeler maker[citation
needed]. It is based in Pune, Maharashtra, with plants in Akurdi and
Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in
Uttaranchal. Bajaj Auto makes and exports motorscooters,
motorcycles and the auto rickshaw.
The Forbes Global 2000 list for the year2005 ranked Bajaj Auto at
1946[1].
Over the last decade, the company has successfully changed its
image from a scooter manufacturer to a two wheeler manufacturer.
Its product range encompasses Scooterettes, Scooters and
Motorcycles. Its real growth in numbers has come in the last four
years after successful introduction of a few models in the motorcycle
segment.
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http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Forbes_Global_2000http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Auto#cite_note-0http://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Forbes_Global_2000http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Auto#cite_note-0http://en.wikipedia.org/wiki/India -
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The company is headed by Rahul Bajaj who is worth more than
US$1.5 billion[
Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s
Bachraj Trading Corporation Private Limited. It started off by selling
imported two- and three-wheelers in India. In 1959, it obtained license
from the Government of India to manufacture two- and three-
wheelers and it went public in 1960. In 1970, it rolled out its
100,000th vehicle. In 1977, it managed to produce and sell 100,000vehicles in a single financial year. In 1985, it started producing at
Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten
millionth vehicle and produced and sold 1 million vehicles in a year.
Timeline of new releases
1971 - three-wheeler goods carrier
1972 - Bajaj Chetak
1976 - Bajaj Super
1977 - Rear engine Autorickshaw
1981 - Bajaj M-50
1986 - Bajaj M-80, Kawasaki Bajaj KB100
1991 - Kawasaki Bajaj 4S Champion
1994 - Bajaj Classic
1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
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http://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtrahttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edit&redlink=1http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edit&redlink=1http://en.wikipedia.org/wiki/1991http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_4S_Champion&action=edit&redlink=1http://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edit&redlink=1http://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit&redlink=1http://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtrahttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edit&redlink=1http://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edit&redlink=1http://en.wikipedia.org/wiki/1991http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_4S_Champion&action=edit&redlink=1http://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edit&redlink=1http://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edit&redlink=1 -
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1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-
stroke scooter, Bajaj Spirit
2000 - Bajaj Saffire
2001 - Eliminator, Bajaj Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder
Gear, Bajaj Discover DTS-i
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina
2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar
220 DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced
Exceed 125 DTS-Si)
Products
Some of the models that Bajaj makes (or has made including
prototypes) are:
Scooters
Bajaj Kristal DTSi
Cars
Bajaj Lite concept
Motorcycles
Bajaj CT 100
NOBLE COLLEGE
http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Spirit&action=edit&redlink=1http://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edit&redlink=1http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200(Oil_Cooled)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Litehttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Spirit&action=edit&redlink=1http://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edit&redlink=1http://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200(Oil_Cooled)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_Pulsar#DTS-Fi_220_CChttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/wiki/Bajaj_XCDhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1http://en.wikipedia.org/wiki/Bajaj_Litehttp://en.wikipedia.org/wiki/Bajaj_CT_100 -
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Bajaj Platina
Bajaj Discover110cc
Bajaj DiscoverDTS-i 125cc
Bajaj XCD 125 DTS-Si
Bajaj DiscoverDTS-i 135cc
Bajaj Pulsar150 DTSi
Bajaj Pulsar200 DTSi
Bajaj Pulsar 220 DTS-Fi
BaJaJ Pulsar 300
Bajaj Discover 150
Bajaj XCD 125 sprint
Discontinued Models
Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Kawasaki Eliminator
Bajaj Kawasaki Wind 125
Bajaj Kawasaki 4s Champion
Bajaj Kawasaki KB 100 RTZ
Bajaj Boxer Bajaj Caliber
Bajaj Wind
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Company Branches of Bajaj auto Ltd.:
Bajaj auto is the flagship company of the Bajaj group
companies. The group comprises of 27 companies and
was founded in the year 1926. The Bajaj group mainly
deals with Bajaj auto ltd. Two and three wheelers
Maharashtra Scooters, finance steels, sugar, alcohols,
Electrical, lamps, travelling, consumer care in insurance
like general insurance and life insurance.
Sales Performance
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Segment and Brands
Products Brands
Motorcycles 4S 4S Champion Bajaj Avenger
Bajaj CT 100 Bajaj Discover Bajaj Platina
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Rs. In Million
Q2
2008-09
Q2
2007-08
H1
2008-09
H1
2007-08
Fullyear
200809
Sales andincome andwindow power
24,360
18,669
46,386
35,041
76,69
Total turnover 1424 1,362 2370 2,290 4,385
Gross profitafter interest
__ __ __ __ __
Beforedepreciationand taxation
5,056 4518 9.613 8.020 1794
Profit beforetaxation
4.439 4.028 8.399 7.068 15.87
Profit beforetaxation 1.250 1120 250 2.070 479
Profit after tax 3189 2.0908
5849 4.998 11.01
Earning,purchase forthe period.
31.4 28.6 57.7 49.2 111
http://www.surfindia.com/automobile/bajaj-avenger.htmlhttp://www.surfindia.com/automobile/bajaj-discover.htmlhttp://www.surfindia.com/automobile/bajaj-platina.htmlhttp://www.surfindia.com/automobile/bajaj-avenger.htmlhttp://www.surfindia.com/automobile/bajaj-discover.htmlhttp://www.surfindia.com/automobile/bajaj-platina.html -
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Bajaj PulsarBajaj Pulsar
DTSiBajaj Sonic
Bajaj Wind
125Bajaj XCD 125 Boxer
Caliber Caliber115Kawasaki Bajaj
Eliminator
KB RTZ KB100 KB125
Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave
Awards & Accolades
2005 Bajaj Discover DTS-i was chosen as Bike of the
Year and Indigenous Design of the Year by
Overdrive Awards.
2004 Bajaj Auto was chosen as Bike Maker of the
Year by ICICI Bank Overdrive Awards.
DTS-i Technology was chosen as Auto Tech of
the Year by ICICI Bank Overdrive Awards.
Bajaj Pulsar DTS-i became Bike of the Year by
ICICI Bank Overdrive Awards.
Wind 125 chosen as the Two Wheeler of the
Year by CNBC AUTOCAR Awards.
Wind 125 chosen as the Bike of the Year by
Business Standard Motoring.
2003 Bajaj Pulsar 180 DTS-i chosen as Wheels
Viewers Choice Two Wheeler of the Year and
NOBLE COLLEGE
http://www.surfindia.com/automobile/bajaj-pulsar.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-sonic.htmlhttp://www.surfindia.com/automobile/bajaj-xcd-125.htmlhttp://www.surfindia.com/automobile/bajaj-chetak.htmlhttp://www.surfindia.com/automobile/bajaj-kristal-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-wave.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-pulsar-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-sonic.htmlhttp://www.surfindia.com/automobile/bajaj-xcd-125.htmlhttp://www.surfindia.com/automobile/bajaj-chetak.htmlhttp://www.surfindia.com/automobile/bajaj-kristal-dtsi.htmlhttp://www.surfindia.com/automobile/bajaj-wave.html -
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Best Two Wheeler by BBC World Wheels Award.
Bajaj Pulsar 150 DTS-i chosen as Best Two
Wheeler between Rs. 45,000 to Rs. 55,000 by
BBC World Wheels Award.
Bajaj Boxer AT KTEC chosen as Best Two
Wheeler under Rs. 30,000 by BBC World
Wheels Award.
Bajaj Pulsar chosen as Motorcycle Total
Customer Satisfaction Study by NFO
Automotive.
Bajaj Pulsar chosen as Bike of the Year by ICICI
Bank OVERDRIVE Awards.
2002 Bajaj Pulsar chosen as Most Exciting Bike of the
Year by OVERDRIVE Awards.
Bajaj Eliminator chosen as Bike of the Year by
OVERDRIVE Awards.
2001 Bajaj Eliminator chosen as Most Exciting Bike of
the Year by OVERDRIVE Awards.
Financials at a Glance
(Rs. in Million)
Quarter
Ended
31.12.09
Quarter
Ended
31.12.08
Nine
Months
Ended
Nine
Months
Ended
Year
Ended
31.03.10
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31.12.09 31.12.08 (Audited)
Segment Revenue
Automotive 20020.4 16071.8 55054.0 42852.1 59338.9
Insurance 9839.6 2917.4 20847.3 7303.1 14325.4Investment &
Others1074.8 873.9 3404.3 2818.3 4095.2
Total 30934.8 19863.1 79305.6 52973.5 77759.5
Less: Inter
segment
Revenue
57.3 39.2 211.6 245.4 290.7
Net
Sales/Income
from
operations
30877.5 19823.9 79094.0 52728.1 77468.8
Segment Results
Automotive 3069.5 1863.5 8067.0 5217.6 7233.4
Insurance (259.3) 59.8 (363.9) 451.5 402.1
Investment &
Others927.8 856.4 3139.3 2683.8 3877.8
Total 3738.0 2779.7 10842.4 8352.9 11513.3
Less: Interest 1.4 2.7 2.8 5.0 6.7
Total Profit
Before Tax3736.6 2777.0 10839.6 8347.9 11506.6
Capital Employed
Automotive 9916.9 7931.6 9916.9 7931.6 9084.9
Insurance 3853.7 3625.1 3853.7 3625.1 3355.7
Investment &
Others53308.0 46392.0 53308.0 46392.0 47354.6
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Unallocable 1069.3 329.1 1069.3 329.1 (1729.9)
Total 68147.9 58277.8 68147.9 58277.8 58065.3
CHAPTER 3
Product profile:-
Introduction
Bajaj has always taken the credit for starting motor cycle revolution
with its popular model Boxer when it was launched it gives buyer
peace of mind with its unique fuel efficiency riding comfort and most of
all its reliability and in any road condition.
Bajaj xcd is a superb Example of redefining the Indian motor cycle
One has to look a very long way in time to find a motor cycle from in
Indian two wheeler manufacturer. Which spoke if not screamed
performance sure the rairyy Yamaha, RD-350 is not what he have in
mind for on affordable performance bike if one looks at the Yamaha R-
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X-100 and also towards the Suzuki Shogun. We found there was
something undesirable about their appeal performance, engine
response especially in the former and sheer out right thirst form the
letter were hall marks of these two.
The Bajajs XCD is the right answer to the starved of performance in
the Indian bikers. Its that tension filled lines hinting at a racy from
being kept on a least are evident the movement one sets eyes on it.
This is as attitude to which is a must have for a true biker especially if
it also offers or posture which sets the joins of the man at the controls
a fire.
The XCDs riding position is sportiest yet on an Indian machine with
the right hint body of mass up front via the near flat handle bars tank
and the knees straddling it in a most sensuous manner and one have
superbly positioned fort resets plus gear and brake levers which
equate to a terrific riding position.
But many bikers with stylish looks have faired to stir thing up in a
bikers mind when the ignition key it turned on and the kick starter fires
the motor cycle is nothing without power and in this the XCDs stands
out in a class of its one. Keeping things simple in the engine
department is one ingredient to help it along compared to sensible
engineering which has seen the engine come up with strong intervalsbacked up with less power sapping friction between moving parts.
The XCD bike is fully loaded with alloy rims this is a rock solid member
of the best looking bike in India. It XCD equipped gas charged shock
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absorber and thicker section near type have made the discover good
manner even better. A buyer in this segment will not go on this classy
Bajaj.
Technology:-
The gleaming all new Bajaj XCD is here now right travel at a new
speed with the platinum silver and sleek chrome graphics. Youll be
amazed how hard everyone tries just to catch a fleeting glimpse of the
matt finished black silencer with chrome heat shields make your world
glow with the multi to cal reflector.
Special features:-
The special features of Bajaj XCD are as follows.
Premium alloy wheels:-
New aluminum alloy die cost wheels are fitted on Bajaj XCD up grade
bike
Advantages of alloy wheels:-
1. They are light weight compared to convetional wheels, means
reduction in the rotating mass (unstrung weight), which is near the
suspension, resulting in a smooth drive.
2. These wheels could dissipate a greater amount of heat caused by
the friction from the brakes, which otherwise could cause cracks in the
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wheels
3. And the spokes, I believe, are merely for visual appeal as you
suggested. Since the alloy can be taken to any form and it will still
retain its strength, depending on the cars, the number of spokes differ.
4. There are small amounts of rigid metal present in the alloy of these
wheels which makes them stronger, resulting in a longer life.
Higher in weight.
Stronger and high resistive to impact.
Enhance aesthetic and study look of the bike.
Rust free.
Easy to clean and maintain
Its very attractive.
Double shock absorbers:-
Enhanced damping action of rear suspension.
Give smooth ride on extreme road conditions.
Superb mileage:-
The XCD gives a wonderful mileage it gives 108 KM/liter
Technical specification:-
Engine 4 stoke, single cylinder natural air
cooled.Bore * stroke 53.0mm X45.0mEngine displacement 99.27ccCompression ratio 9.5 0.3
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Idling speed 1300 150 R.P.M ( in warm
condition)Maximum Net power 603K.W @ 7500 R.P.M.Maximum Net Torque 8.05 N.M @ 4500 R.P.M.
Ignition System. Digital C P ISpark Plug Champion PRZ9HC. microUR3AC.Spark Plug gap 0.6 to 0.7 M.MLubricant /lubrication Wet sump forced.Front brake Mech. Expanding shoe and drum
type.Rear brake Mech exp. Shoe and drum type.
Fuel capacity
Fuel 13.0 liter Reserve 2.5 liter Usable reserve 1.75 liter
Dimensions:-
Length 1990 M.M
Width 770M.M.
Height 1090 M.M
Wheel base 1275 M.M
Min turning radius 2040 M.M
Ground clearance 160. M.M
Tyre pleasure Front = 1.75 kg/cm (25 PSI)Rear(solo)=200kg/cm( 28.psi)Rear( pillin)= 225 kg/cm2(32PSI)
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Electrical system:-Electrical systemHead lampTurn single lamp
Natural indicating lampHigh burn indicator lampSpeedometer lampFuel gageHornBatteryVehicle kerb weightGross vehicle weightMaximum speedClimbing ability
12 volts AC+DC35/35 WHS 110W
10W3W3W3W12v DC-2A12v DC-Ah113 Kg243.kg90km/hr(with a single rider68 kg)25% (14%)
90km/hr. with a
single rider 68
Comparison with splendor +
Performance andspecification
Bajaj XCD Splendor +
GroundFuel tank capacityKreb weightPriceEngineEng displacementMax power(net)Bare strokeCompression ratioIdling speedFront brakeRare brakeFuel tank capacityFuel
1275 mm13 lit113.kg37.8654 stroke single cylindered naturalcooled97.27.cc6.03kw@ 7500 RPM53.MM 45.0 m9.5 0.5:11350 1500RPMMech expanding shoe and drum typeMech expanding shoe and drum type
159mm10.5lit109kg48000Single cylind97.2 cc7.5PS @%800052.3/54.8 RP9.0 0.1:0------------Air cooledTelescopehydraulic for
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ReserveUseable reserve
13.0m lit2.5lit1.75 lit.
hydraulicspring.
A large 13 lit. Fuel tank that saves frequent visits to the petrol
pump.
17.5 inch wheels.
A sound and reliable battery.
Key cover in ignition and fuel tank.
Four speed gear box.
L shaped Kick start. Torque expansion chamber for exhaust ( Bajaj patented)
Rider controls switch to shift between power and economy
modes (patent pending).
Rubber pad on foot brake.
Telescopic front suspensions increase rider comfort.
Twin SNS adjustable rear suspensions (Bajaj patented) comfortfor both the rider and the pillion rider.
TRICS III (throttle responsive ignition control system) engine
wakes up instantly even in chilling climates.
Looks
Scintillating chrome streaked blades on side panels. Striking matt back epoxy finished silencer that contrasts sharply
with the silver and chrome.
Graphite tinted engine and crankcase that provides a mellow
contrast to the silver.
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Flamboyant alloy metal wheels (optional) that give an imported
look to, and match with, the rest of the bikes get up.
Stylish chrome heat shield and annular chrome rings on the
console
Clear head lens.
Attractive lens blinkers and MFR lens.
Sleek rear panels with flowing polymer coated grab rail design.
Smart twin pod instrument cluster.
Speed and fuel gauges with concentric circles looks like etched
glass.
Brushed aluminum cap topping the fuel tank.
Control
o Strong pick up, can travel uphill in third gear with a single rider
and on2nd gear with two riders.
o Automatic transmission bike can be controlled simply by
accelerator and a brake.
o Exhaus TEC-Torque expansion chamber for exhaust system
helps enhanced torque at low revolutions bike can be run at low
speeds without stalling the engine or jerking.
o Engine power highest at 8.2bhp. at 7500rpm while engine torque
is 0.82 kg at 4500 rpm.
o Ride control switch for throttle control
o Rubber pad on foot brake.
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o Good brakes, including 130 mm drum brakes (optional) for both
front and rear wheels.
o 100cc keeps you front over speeding.
o Digital CDI &TRICS III ignition allows instant engine start up
even in chilling weather.
o Mesh type four speed gearboxes.
Comfort:-
Easy handling and braking.
Upright and relaxed riding posture.
Bigger dimensions improve stability and ride quality.
Wheelbase is four centimeter longer than CT-100.
L shaped kick start easier than C shaped ones.
Longer front forks.
130 mm drum brakes (optional) for both front and rear
wheels.
Twin SNS (spring-N-spring) rear suspension makes it more
comfortable both for the rider and the pillion rider.
Telescopic front suspensions.
Horn sound is good and appealing, not irritating. Gear changing is easy with 4 frontal gears to speed up and
4 back gears to slow down.
Levers, grips mirrors and switchgears are of the finest
quality.
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Nimble handling adequate cornering, and quick turning.
Mileage and economy.
Mileage in new bikes starts with around 60km/l and known to
reach 75-80 km/l by third servicing. 108km/l under standard test
conditions of the manufacturer.
Ride control switch allows fuel saving mode.
Proven highest mileage in 100cc category. Four stroke air cooled single cylinder 99.27 cc squared under
engine burns fuel more efficiently and generates more power and
better torque.
Low end torque aids in gaining high mileage,
Fuel gauge allows greater control over fuel consumption.
Tires are good and long lasting. Low maintenance costs.
Unique oil indicator.
Economic both in the short run (Price) and in the long run (mileage
and maintenance)
0BJECTIVES OF ADVERTISING
The main goal of advertising is to stimulate exchange-sell
goods and services and create more consumption.
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Make consumers aware of the brand or product and create on
intention to buy."Change the attitude of the consumers from
disinterest in a product to a state of interest and desire to buy.
Inform the market of a new product oran improved product or
of an existing product and its uses or entirely new idea to
have a large market share.
Build an image of the product in the market and create a
permanent market.
Help personal selling through non-personal communication.
Support other sales promotion efforts.
Force middlemen to handle the product.
Publicize some change in the market strategy.
Counteract prejudice or substitution.
Group of customers. Advertising supports a sales man's call or
uncovers Potential customers.
CHAPTER 6
ANALYSIS AND INATERPITATION OF SURVEY DATA
Consumer survey analysis :-
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TABLE 1
The table showing occupation of the respondents.
Occupation No. of
respondents
Percentage
Student 30 60Business 11 22Profession 5 10Employee 4 8Total 50 100
Graph showing occupation of the respondents.
Here the above table address that our of 50 respondents 60% are
students 22% are business 10% are profession and 8% are
employees.
Table 2 showing that monthly income of the respondents:-
Income in
rupees
No. of
respondents
Percentage
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Below -5000 14 285000-10.000 15 3010000-15000 7 1415000 and
above
14 28
Total 50 100
Graph showing the income per month of respondents :-
Out of 50 respondents the income level of 28% is below 5000 and
is below 5000 is 30% of 5000-10000 and 14% is 10000-15000
and 28% is 15000 and above.
Table number 3
The table showing the classification of respondents on the basis
of source of information:-Source of
information
No. of
Respondents
Percentage
Advertisements 30 60%Dealers 10 20%Friends 7 14%
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News papers 3 6%Total 50 100
Graph showing the classification of recordations on the basis of
source of information
Table Number 4
The table showing the factor influencing the purchase of Bajaj
Platina
Factors No. of
respondents
Percentage
Price 6 12Brand Image 6 12Performance 19 38Outlook and
design
13 26
Technology 6 12Total 50 100
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Graph showing the influencing factor where purchasing a Bajaj
Platina
Out of 50 respondents price influenced 12% brand image 12%
performance 38% out look and design 26% and technology 12%
Table 5
The table addresses the inferior factor:-
Showing consumer opinion regarding price:-
Price No. of
respondents
Percentage
High 12 24Reasonable 36 72Low 2 4Total 50 100
THE GRAPH SHOWING CONSUMER OPINION REGARDING
PRICE:-
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out of 50 respondents 24% says that the price is high and 4%
says is low and the range remaining 72% says is reasonable.
Table 6
Showing the superior factor and inferior factor in XCD
Factor No. of
respondents
Percentage%
Low period 3 6Performance 24 48Outlook and
design
10 20
After sales and
service
4 8
Total 41 82
The graph showing the inferior factor:-
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Out of the respondents found inferior factor in that in 2% found
that the highly period 2% low performance 8% found that outlook
and design and 6% found sales and service.
CHAPTER 7
SUGGESSTIONS AND CONCLUSIONS:-
1) As the bike suffers from the few problems like fuel efficiency. The
respondents suggest that the company should take steps to improve
the fuel efficiency and other problems of the bike.
2) Some respondents are the opinion that their is problem of good grip in
the tyers used. Hence that they recommended for charge to provide
better road grip.
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3) Respondents suggest that the company should take initiative in selling
up more number of authorized services centers in different locality of
the city.
4) Respondents feel that the price are Bajaj Platina model is high and
suggested that Is should be brought down so that more people can
purchase it.
5) Few of the respondents are of the opinion that the owners sales service
of the dealer is not up to their expectation. Hence that the dealers
should consider bringing improvement is their services to their
consumers.
6) Frequent changes of model are not like by the respondents.
7) It is also suggested that company should open an retail outlets in
different part of city for the distribution of spare parts.
Questionnaire
Please mention whatever [ ] applicable.
1. Name :
2. Address :
3) Occupation
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a) Student b) Business
c) Profession e) Employee
Others please specify___________________
4) Income of family per month.
a) Below 5000 b) 5000-10,000
c) 10,000-15,000 c) 15000 & above
5) Do you have any two wheelers (Bike?)
a) Yes b) No
6) If yes which bike you are having
a) Bajaj XCD b) Hero Honda
d) Passion d) Pulsor
9) If yes how did you come to know about this product?
a) Advertisement b) dealer
c) Friends d) News papers
10) What factor do you consider while purchasing Bajaj XCD vehicle?
a) Price b) Brand image
c) Performance and mileage d) Design and outlook
e) Technology
11) What is your opinion about the price of Bajaj XCD
a) High b) Reasonable c) Low
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12) If yes which superior factor do you consider?
a) Performance b) Low priced
c) After sales and service d d) Outlook and design
13) Do you have complaint in Bajaj XCD Bike?
a) Yes b) No
14) What is your opinion about the after sales and service from dealer?
a) Satisfactory b) unsatisfactory
15) Your suggestions to the company?
-------------------------------------------------------------------------------
16) Your suggestions to the dealer
-----------------------------------------------------------------------------
Place: - Date :- signature,
Biblography
Marketing management = Philip kotler
C.N Sonnataki
Marketing salesmanship = Ramaswamy.
and advertising
Encyclopedia = Britannica Encyclopedia
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Website = WWW.bajajautos.com
Magzines = Auto car march 2008.
http://www.bajajautos.com/http://www.bajajautos.com/