Project on bajaj

1

A

Project report on

Consumer satisfaction towards Bajaj bike

As a part of partial fulfillment of the curriculum of BBA

Submitted

By

Kshatriya Santosh Rajender Singh

Roll no:-75

Guided by

Mitul.G.Dhimar

DOLAT-USHA INSTITUTE OF APPLIED SCIENCES

AND

DHIRU-SARLA INSTITUTE OF MANAGEMENT &

COMMERCE

VALSAD, 396001(GUJRAT) 2011-12

2

CERTIFICATE

This is to certify that this project report titled “Consumer

Satisfaction Toward Bajaj bike” has been successfully completed by

Mr.”Kshatriya Santosh Rajender singh”based on his own work.

This project incorporates the results of his study and

analysis, this project is submitted to Dolat –Usha institute of applied

sciences and Dhiru-sarla Institute of management and commerce,

Valsad for the requirement of degree of Bachelor of business

administration in Veer Narmad South Gujarat University.

Project Guide: - Director:-

Mitul.G.Dhimar Dr.Pankaj Desai

Place:-

Date:-

3

Declaration

I Kshatriya Santosh Rajender Singh , student of

Dolat –Usha institute of applied sciences and Dhiru-Sarla Institute

of management and commerce Valsad affiliated to Veer Narmad

South Gujarat University Surat declare that this project report is

submitted in partial fulfillment of the requirement of BBA program.

I declare that this submitted work is done solely by

me and to the best of my knowledge; no such work has been

submitted by any other person for the award of degree.

I also declare that all the information collected from

various secondary sources has been duly acknowledged in this

project report.

KshatriyaSantoshRajenderSingh

Roll no.75

Acknowledgement

I am student of T.Y.BBA 6th semester. Hardly express my whole

hearted and sincere Thanks to some of the Gems of who have guided

me:

4

Mitul.G.Dhimar (lecture)

Also very expressive thanks to our Director Dr. P.S Desai. And

course coordinator Mr. Mitul.G.Dhimar and all Lecturer for having

given me an opportunity to select the survey for taking my project at my

own choice.

I am very much proud to be the student of our Dolat-Usha institute

of applied sciences and Dhiru-sarla institute of management and

commerce, valsad and also to be the student of our Lecture for their

guidance throughout the time period so far collages life which really

helped me in undergoing the project.

Not least by I express Thank to my colleague who spent their

valuable time for the successful collection of the information for my

study.

Kshatriya Santosh Rajender Singh

TY BBA Roll no.75

Preface

Now a day’s along the theoretical knowledge the practical

knowledge is much important. Hence winter training is a part of

management which helps in gaining practical knowledge. At time of this

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period, I got the knowledge of book learning theoretical and how it is

useful in practical marketing and knowledge of difference between

gaining and usefulness of the knowledge.

Mostly purpose of training was to get the knowledge of marketing

environment. As I got the opportunity to prepare report on consumer

satisfaction towards Bajaj bike. I am great full to get the chance to do my

survey work in dharampur and valsad.

During the time period I got to do the better use of my theoretical

knowledge into practical and relate both for successful result.

Some aspects of this sector are really going to be useful in my

bright future.

The contain provided in this report is derived with reference from

various books, website, guidance from people related to the field.

Thanking You

Kshatriya santosh . R.singh

Roll No.75 T.Y BBA

Executive Summary

Here by I Kshatriya santosh had make some analysis on consumer

satisfaction towards Bajaj bikes, and consumer survey on different bikes

and futures.

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Some of questions about rating scale of research methodology are

to be used to know about how much product liking towards consumer.

The content of this project is an essential concept, which is based

on consumer satisfaction level. As the bikes are different in futures. All of

them will be based on some of these concepts.

The respondents experience about bikes performance and there own

preferences are to be involved in this survey.

I include only the learning process in my report formal courses offered

by the institute.

The different modes of purchase by consumers are included in the

project. And also about the consumers problems and changes they need

are to be included.

From the analysis of the bike segment, I have found the conclusion

and suggestion.

Table of Content

Serial number Particulars Page number1 Industry profile 82 Company profile 113 Theoretical aspect of the concept 194 Research methodology 22

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5 Objective of study 236 Analysis of the data 267 Findings 498 conclusion 519 Recommendation 53

10 Bibliography 5511 Annexure 57

TWO-WHEELER INDUSTRY: G ROWTH D RIVERS I NTACT

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The Indian two-wheeler (2W) industry has shown a strong volume Growth

over the last two-years, having grown by 25% in 2009-10 and 27% in 2010-

111 to reach 13.3 million units. This strong double-digit Growth has been

driven by multiple factors, one reason, of course, is Statistical as this period of

high double-digit growth has showed up After a rather sedate previous two

years, when the 2W industry Volumes had shrunk by 5% in 2007-08 and had

grown by a mere 5% in 2008-09, In addition to the contribution of pent-up

demand, the 2W Industry growth over the last two years has been supported

strongly By various underlying factors including ndia’s rising per capita

Increasing rural demand, growing urbanization, swelling replacement

Demand, increasing proportion of cash sales and the less measurable Metric

of improved consumer sentiment,

Going forward, ICRA expects the 2W industry to report a volume CAGR of 10-

12% over the next five years to reach a size of ~21-23 million units by

2015-16 as it views the fundamental growth drivers - comprising of expected

steady GDP growth, moderate 2W penetration levels, favorable demographic

profile, under developed public transport system and utility quotient of a 2W -

to be intact, Additionally, the entry of new players in the industry, multitude of

new model/ variant launches, growing distribution reach, cheaper ownership

costs on a relative basis are expected to be some of the other prime movers

for industry growth over the medium term, In ’s view, while the trend in rising

commodity prices, hardening interest rates and increasing fuel costs may lead to

some moderation in industry growth over the short term, the growth over the

medium to long term is expected to remain in double digits

ICRA believes the landscape of the Indian 2W industry is set to evolve as

several new players are keen to enter into the Indian market which would further

intensify competition; most existing players plan to

Extend/ strengthen their reach into the rural and semi-urban markets To harness

incremental growth opportunities; and manufacturers are Showing increased

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thrust on new product development and Repositioning to tap new customer

segments, these dynamics would Ensure that business does not remain as usual

for the large incumbents As market share may change hands to some extent,

Nevertheless, the Existence of strong product capability, wide distribution

network and Established supply chain will continue to be the necessary

conditions To sustain competitive advantage and achieve economies of scale,In

view of the higher than expected demand last year, several OEMs Had faced

capacity constraints in their supply chain for select Components which resulted in

persistent demand-supply gap for few Models, reflected in long waiting periods at

dealers’ end, O overcome

supply constraints and also to gear up for meeting the continued buoyancy

in demand, most players currently have plans to expand production capacity

which would entail large capital expenditure (capex) both by Original

Equipment Manufacturers (OEMs) as well as suppliers, While this may pull

down the profitability metrics of industry participants over the short term, the

anticipated strong volume growth should enable them to tide over the short term

pressures and emerge with a bigger scale and a relatively stronger credit profile

over the medium term. Also, ICRA views the current asset-light business model

of OEMs as key positive as most of the players source a majority of components

from suppliers and in-house facilities are generally limited to component

assembly (or manufacture of select parts), Thus, capacity expansion in existing

facilities by OEMs is likely to involve only moderate incremental capex;

although the quantum is expected to be much higher for OEMs who plan to

establish Greenfield facilities to augment existing capacity which may impact

RoCE to some extent, Further, for suppliers engaged in capital intensive

product segments like castings, forgings and machining, the payback is

expected to be accomplished over a relatively longer time horizon as compared

to that likely to be achieved by OEMs or other auto component manufacturers.

DEMAND DRIVERS FOR THE 2W INDUSTRY

On one hand, growing economic well-being reflected in rising per capital GDP is

likely to make 2Ws most affordable; on the other, various fundamental drivers such

as low 2W penetration (in relation to several other emerging markets), favorable

10

demographics, growing urbanization and swelling replacement demand are

expected to enable the growth momentum to sustain over the medium term.

Under-penetrated market as compared to other emerging markets to provide

adequate headroom for future growth

Although India is the second largest 2W market in the world in terms of sales

volumes (after China),

The 2W household penetration level in the country is much lower at around 36%

than in some of the other emerging markets such as Brazil, Indonesia, Thailand and

Taiwan, Also, the penetration rates Differ between India’s rural and urban areas,

with the rural areas being under-penetrated by a factor of 3 xs as compared to larger

cities, That said, assuming that households having annual income less than Rs,

90,000 do not have the ability to own a 2W, the existing household 2W penetration in

India in the addressable income segment of households (i,e, income greater than

Rs. 90,000) is estimated to be around 74%,A large youth population potentially

offers a sizeable market for consumer products, India currently has a very favorable

demographic profile with average age of 25 years, which is 9 years younger than

China, and most than 12 years and 19 years younger than the US and Japan,

respectively, As per ’s estimates (based on Census 2001 and Census 2011 data),

33% of India’s population

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Company profile:-

Bajaj Auto limited is one of the largest two wheeler manufacturing company

in India apart from producing two wheelers they also manufacture three wheelers,

The company had started way back in 1945, Initially it used to import the two

wheelers from outside, but from 1959 it started manufacturing of two wheelers in the

country, By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle, Bajaj

scooters and motor cycles have become an integral part of the Indian milieu and

over the years have come to represent the aspirations of modern India, Bajaj

Auto also has a technical tie up with Kawasaki heavy industries of Japan to

produce the latest motorcycles in India which are of world class quality The Bajaj

Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki

heavy industries the core brand values of Bajaj Auto limited includes Learning,

Innovation, Perfection ,Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi,

Walujand Chakan in Maharashtra, western India, which produced

2,314,787 vehicles in 2005- 06, The sales are backed by a network of

after sales service and maintenance work Shops all over the country.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj

and Chakan in Maharashtra, western India, which produced 2,314,787

vehicles in 2005- 06, The sales are backed by a network of after sales

service and maintenance work Shops all over the country.

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Bajaj Autos Ltd.

Founder Jamnalal Bajaj

Year of Establishment

1926

IndustryAutomotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO

PresenceDistribution network covers 50 countries, Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia

Joint VentureKawasaki Heavy Industries of Japan

Registered & Head Office Akurdi

Pune – 411035

IndiaTel:- +(91)-(20)-27472851Fax: -+(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune

411501

E-mail [email protected]

Website www.bajajauto.com

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Type Public

Founded 1945

Headquarters Pune,India

Key people RahulBajaj (Chairman)

Revenue Rs. 1,01,063 billion (2006) or

USD 1.87 billion

Net income Rs. 17,016 billion

Website www.bajajauto.com

Employees ???

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the

world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra,

with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto

makes motor scooters, motorcycles and the auto rickshaw.

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COMPANY'S HISTORY

Bajaj Auto came into existence on November 29, 1945 as M/s Bach

raj Trading Corporation Private Limited. It started off by selling imported

two- and three-wheelers in India. In 1959, it obtained license from the

Government of India to manufacture two- and three-wheelers and it

went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it

managed to produce and sell 100,000 vehicles in a single financial year.

In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed

to produce and sell 500,000 vehicles in a single financial year. In 1995, it

rolled out its ten millionth vehicles and produced and sold 1 million

vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Auto rickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto

rickshaw

1998 - Kawasaki Bajaj Caliber, Legend (India's first four-stroke

scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

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2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder

Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200

Scooters:-

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Bajaj Wave

Bajaj Legend

Motorcycles:-

1. Kawasaki Eliminator

2. Bajaj Pulsar

3. Bajaj Kawasaki Wind 125

4. Bajaj Boxer

5. Bajaj CT 100

6. Bajaj Platina

7. Bajaj Caliber

8. Bajaj Discover

9.Bajaj Avenger

10. Bajaj Pulsar 220 DTS-Fi

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Upcoming Models:-

1. Bajaj Krystal

2. Bajaj Blade

3. Bajaj Sonic

4 .Bajaj XCD String

New Image:-

The company, over the last decade has successfully changed its image

from a scooter manufacturer to a two wheeler manufacturer, product

range ranging from Scooters to Motorcycle. Its real growth in numbers

has come in the last 4 years after successful introduction of a few models

in the motorcycle segment.The company is headed by Rahul Bajaj who is

worth more than US$1.5 billion.

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Factor affecting consumer buying:-

Under the systems view of factor affecting consumer buying process . we

have following factors includes

1. inputs

2. processing

3. outputs

4. feedback loop.

The objective of the process is satisfaction or service.

Input includes buying power,marketing mix,and other factors.marketing mix

is the marketing efforts in product, price,promotion and distribution

appeals. and other inputs are intra personal influences, inter influences

and environmental factors. intra personal influences reflected in motivation,

teperception, learing, attitude and personality of buyers. inter personal

influences are represented by family, social class, reference group and

culture. And other environmental influences are general economic

conditions, pending legislation, fashion trends, and technological

advances.

Outputs are buyer’s attitude,opinions,feelings, and preferences as affected

by buying process and buyer’s actions such as patronage, barand or store

loyalty, positive or negative influences upon othes potential buyers.

Purchaseing responses are : choice of product,brand dealers,quantities,etc

Consumer Buying process:-

21

This is an important process which has a vital role in consumer behavior

studay. This is the first essential step to understand consumer behavior.

The objective of study of consumer buying process is to know how a

consumer makes decision regarding buying or not buying any commodity.

In the most cases, a decision involves the selection of an option from two

or more than two or more attractive choices.

The buying process is the process of decision-making leading to a

purchase function. It represents a problem-solving approach. The

mechanism is the same as in any processing activity in which we supply

some input followed by the processing activity and finally the output comes

before us.

1. INPUT 2. PROCESS 3. OUTPUT

During the last two decades, numerous models of consumer behavior

depicting the buying process have been developed. All these models treat

the consumer as a decision-maker who comes to the market place to solve

his consumption problems and to achieve the satisfaction of his needs.

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RESEARCH METHODOLOGY

23

It is well known fact that the most important step in marketing research

process is to define the problem. Choose for investigation because a problem

well defined is half solved. That was the reason that at most care was taken while

defining various parameters of the problem. After giving through brain storming

session, objectives were selected and the set on the base of these objectives. A

questionnaire was designed major emphasis of which was gathering new ideas or

insight so as to determine and bind out solution to the problems.

The Research can also be defined as the search for knowledge, or as any

systematic investigation, with an open mind, to establish novel facts, usually using a

scientific method. The primary purpose for applied research (as opposed to basic

research) is discovering, interpreting, and the development of methods and systems

for the advancement of human knowledge on a wide variety of scientific matters of

our world and the universe.

(A) AGREE ON RESEARCH PURPOSE

My project report is on the “Customer satisfaction towards Bajaj bike ”. The purpose

of research was to know different peoples satisfied with bikes or not?

(B) ESTABLISHING THE RESEARCH OBJECTIVE

1. To analyze the customer satisfaction.

2. To analyze the customer preference.

3. To know which manufacturer is providing better services.

4. To analyze after sales services of bikes.

5. To study the behavioral factors of consumers in motor bikes.

6. To suggest various factors to improve sales.

(C) DESIGN THE RESEACH

http://en.wikipedia.org/wiki/Epistemology

http://en.wikipedia.org/wiki/Knowledge

http://en.wikipedia.org/wiki/Research_and_development

http://en.wikipedia.org/wiki/Interpretation_(logic)

http://en.wikipedia.org/wiki/Discovery_(observation)

http://en.wikipedia.org/wiki/Basic_research

http://en.wikipedia.org/wiki/Basic_research

http://en.wikipedia.org/wiki/Applied_research

http://en.wikipedia.org/wiki/Scientific_method

http://en.wikipedia.org/wiki/Knowledge

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SAMPLING METHOD

Sample=200

Two step sampling

1. Purposive sampling

This is a sampling method under which sample is chosen with an underlying purpose

of theme. In this method subject are selected because of same characteristics.

Individuals may wish to make a particular point and may choose their sample with

this purpose in mind.

Sample theme: - sample of different peoples who live in valsad and Dharampur

2. Simple Random Sampling

Second step of selecting sample is through random sampling in which each member

of the population has an equal and known chance of being selected.

The target population that will be sampled. This research was carried in

Dharampur and valsad (Dist-valsad, gujrat). These were 200 respondents

(D) DATA COLLECTION

Survey method

I had used the survey method for data collection. I had done “on Customer

satisfaction survey of cold drinks” In survey the customer included from valsad.

For data collection I had made interview schedule for customer of cold drinks. I

interviewed 200 respondence in a month time.

Personal interview

25

In this type of method there is a direct contact between the interviewer and

respondent. The interviewer interviews the respondent in person. I have done

personal interview of total 200 respondents.

(E) DATA TABULATION AND DATA ANALYSIS

Data analysis

After the data has been collected, it was tabulated and findings of the project

were presented followed by analysis and interpretation to reach certain conclusions.

Frequency of a particular observation is the number of times the observation occurs

in the data. The distribution of a variable is the pattern of frequencies of the

observation. So in my analysis I write the frequency of different responses that I got

through my project.

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1. Which bike you are using now?

Response:-

Model Pulsar Ct-100 Platinam Discover Others total

No. of Resp.

41 44 36 49 30 200

Pulsar Ct-100 platina Discover Others0

10

20

30

40

50

60

4144

36

49

30

Analysis:- From the above chart we can see that out of all response 49

respondents are using discover, 44 respondents are using ct-100, 41

respondents are using Pulsar, 36 respondents are using platinum and

remaining 30 respondents are using others models of Bajaj like caliber,

boxer etc.

Conclusion: - From the above analysis we can conclude that most of

consumers of Bajaj are interested in Discover bike.

28

2. From how many years do you own the bike?

Response:-

Options 0-1 1-2 2-4 4 & above total

No. of Resp.

40 55 64 42 200

0--1 1--2 2--4 4 & above0

10

20

30

40

50

60

70

40

55

64

42

Analysis:- From the above chart we can see that out of all response 2-

4 year respondents 64 have own bike, 1-2 year respondents 55 have

own bike, 4 & above year respondents 42 have own bike, And

remaining 40 respondent have 0-1 year own bike.


consumer of Bajaj have 2-4 year own bike.

29

3. What was your budget at the time to purchase?

Response:-

Options 35000-45000

45000-70000

75000-1lakh

Most than 1Lakh

total

No. of Resp.

41 79 66 14 200

35-45 45-70 75-1 lakh more than 1 lakha0

10

20

30

40

50

60

70

80

90

41

79

66

14

Analysis: - From the above charts we can see that out of all response

45 -70 thousands budgeted respondents are 79, 75 thousands to 1 lakh

budgeted respondents are 66, 35 to 45 thousands budgeted

respondents are 41, most than 1 lakh budgeted respondents are 14.


responder have 45- 70 thousands budgeted towards bike

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4. What factor inspires you to purchase bike?

Response:-

Options Price Average Brand Others total

No. of Resp.

51 71 44 34 200

Price Average Brand Others0

10

20

30

40

50

60

70

80

Y-Values

Analysis: - From the above chart we can see that out of all response

71respondent are inspired by average, 51 respondents are inspired by

price, And 44 respondents are inspired by brand, And 34 respondent are

inspired by other factors like advertisement...etc


respondent inspired by average.

31

5. Who influence you to purchase bike?

Response:-

Options Friend’s Relatives Mechanic Others total

No. of Resp.

47 61 51 41 200

Friends24%

Relatives31%

Mechanic26%

Others21%


61Respondent are influence by Relatives, 51 respondents are influence

by Mechanic, 47 respondents are influence by Friend’s, 41 respondents

are influence by others like personal decision or brand is bester


Respondent is influence by Relatives

32

6. Which types of bike do you prefer?

Response:-

Options Average Sports Cheaper price

Others total

No. of Resp.

66 52 60 22 200

Average

Sports

Cheaper Price

Others

0 10 20 30 40 50 60 70

66

52

60

22

Analysis: - From the above chart we can see that out of all response the

66 average types bikes are most prefer, 60 cheaper price types of bikes

are preferred, 52 Sports types of bikes are prefer, And 22 other types of

bikes are preferred, Like good looking, etc

.

33


respondent are prefer average types bikes.

7. Which type of bike you purchase?

Response:-

Options Mileage Looks Stability Engine Light weight

total

No. of Resp.

50 70 25 22 33 200

Mileage

Looks

Stability

Engine

Light weight

0 10 20 30 40 50 60 70

50

70

25

22

33

Analysis: - From the above chart we can see that out of all response 70

respondents are purchases better looking bikes, 50 respondents are

purchases better mileage making bikes, 33 respondents are purchases

light weight bikes, And 25 respondents are purchases most stability

making bikes, And finally 22 respondents are purchases most power full

engine bikes.

34


respondents are purchases better looking bikes.

8. Which color do you selected in your bike?

Response:-

Options Black Combine colors’

Sand silver Others total

No. of Resp.

35 82 52 31 200

18%

41%

26%

16%

Black Combine color's Sand silver Others


respondents are have combine color types of bikes, 52 respondents are

having sand silver types of bikes, 35 respondents are have black color

types of bikes, And 31 respondents are having other color types of

bikes.

35


respondent are purchase combine color types of bikes.

9. Which thing that you like in our product?

Response:-

Options After sales service

Better performance

Low maintains

Others total

No. of Resp.

49 65 55 31 200

25%

33%

28%

16%

After Sales service Better performancelow maintains others


respondent are like bikes performance, 55 respondent are like bikes low

maintains, 49 respondents are like Bajaj’s after sales service, While 31

respondent are like bikes other things.

36


respondent are like bikes better performance.

10. What is the disadvantage of bike?

Response:-

Options Tubeless tyre

Oil cooled engine

Bhp Gear box other total

No. of Resp.

20 32 42 73 33 200

Tubeless tyre Oil cooled

enginebhp gear box others

0

10

20

30

40

50

60

70

80


respondents are things that gear box problems, 42 respondents are

things that Bhp problems, 33 respondents are things that other problems

like battery, engine, etc, 32 respondents are things that oil cooled engine

37

problems, 20 respondents are things that tube less tire is bike’s dis

advantages.


respondents are things that gear box is bike’s dis advantage.

11. What do you accept more from our product?

Response:-

Options Less price More mileage

Lower maintains

Better performance

total

No. of Resp.

42 62 43 53 200

Less Price

more mileage

Low maintaince

Better Performance

0 10 20 30 40 50 60 70

42

62

43

53


respondents are accepting more mileage, 53 respondents are accepting

38

better mileage, 43 respondents are accepting low maintained, 42

respondents are accepting less price.

Conclusion:- From the above analysis we can conclude that most of

respondents are accept more mileage.

12. Which types of fuel used by your bike?

Response:-

Options Petrol CNG LPG Others total

No. of Resp.

156 33 11 0 200

0.5 1 1.5 2 2.5 3 3.5 4 4.5

0

20

40

60

80

100

120

140

160

1801

1

11


156 Respondents are used petrol as a fuel, 33 respondents are used

39

cng as fuel , 11 respondents are used Lpg as fuel , And respondents

are used other source as fuel like electricity etc.


Respondents are used petrol as a fuel.

13. What is the one thing you want to add in our bike product?

Response:-

OptionsTube less

tireBetter Gear

boxbhp

Non cluch handled bike

total

No. of Resp.

30 44 60 66 200

TyreNon of these

BHPNON cluch handled

bike

0

10

20

30

40

50

60

70

32 4460 65


Respondents are want to add non clutch handled types of bike, 60

respondents are wanted to add more BHP in bikes, 44 respondents are

40

wanted to add better gear box in bike, And 32 Respondents are wanted

to add tube less tire in his bike.

Conclusion: - From the above analyses we can conclude that most of

Respondents are want to add non cluch handled types of bike.

14. Rate the following feature of your bike?

Response with chart:-

Features Excellent Very good Good Average Poor Total

Engine 51 64 53 22 10 200

Color 30 68 60 21 21 200

Average 75 50 35 26 14 200

Service 10 38 66 65 21 200

41

EngineColor

AverageService

0

10

20

30

40

50

60

70

80

51

30

75

10

64 68

50

38

5360

35

66

2221 26

65

10

21

1421

Excellent very good good average poor


51 respondent responses Excellent for engine, 64 respondent responses

Very good for engine, 53 respondent responses good for engine, 22

respondent response averages for engine, 10 respondent response

Poor for engine.

30 respondent response Excellent for color, 68 respondent response

Very good for color, 60 respondent response good for color, 21

respondent response average for color, 21 respondent response Poor

for color.

75 respondent response Excellent for Average, 50 respondent response

Very good for Average, 35 respondent response good for Average, 26

respondent response average for Average, 14 respondent response

Poor for Average.

42

10 respondent response Excellent for Service, 38 respondent response

Very good for Service, 66 respondent response good for Service, 65

respondent response average for Service, 21 respondent response Poor

for Service.


respondents are response to average at excellent level.

15. If you plan to purchase to new bike will you prefer to purchase

same brand?

Response:-

Options Yes No total

No. of Resp. 159 41 200

43

80%

21%

Yes No


159 respondents are ready to purchase same brand products, 41

respondents are not ready to purchase types brand products.


respondent are ready to purchase same brand products.

16. What factor that you inspire to prefer our bike?

Response:-

Options Advantages

Brand image

Competitive price

others total

No. of Resp.

41 46 87 26 200

44

AdvantagesBrand image

Competitive Price Others

0

10

20

30

40

50

60

70

80

90

41 46

87

26

Q-16


respondent are inspire to purchase because of competitive price,

46respondent are inspired to purchase because of Brand image,

41respondent are inspired to purchase because of advantages of bike.


respondent are inspire to purchase because of competitive price.

17. Do you want any change in existing product?

Response:-

Options Ct-100 Discover Pulsar Platinum

Others

total

No. of 33 30 56 39 42 200

45

Resp.

17%

15%

28%

20%

21%

Ct-100 Discover Pulsar platiniam Others

Analysis:- From the above chart we can see that out of all response

56 respondent are wanted change in pulsar,42 respondent are wanted

change in other bikes like boxer ,caliber etc, 39 respondent are wanted

change in platinum, 33 respondents are wanted change in ct-100, 30

respondent are wanted change in discover.


respondent are wanted change in pulsar.

18. What was your mode of purchasing bike?

Response:-

Options Credit Installmen Loan Exchange Cas tota

46

t facilities offers h l

No. of Resp.

25 30 40 15 90 200

Credit13%

Installment15%

Loan Facilities20%

Exchange offers8%

Cash45%


90 respondents are purchase by cash, 40 respondents are purchase by

loan facilities, 30 respondents are purchase by installments, 25

respondents are purchase by credit, 15 respondents are purchase by

exchange offers.


respondent are purchase by cash.

19. More preferable bike in Bajaj Company?

Response :-

47

Features Excellent Very good Good Average Poor Total

Pulsar 53 63 62 22 0 200

CT-100 50 80 40 20 10 200

Discover 70 63 53 13 1 200

Platinam 28 45 70 40 17 200

others 0 25 55 85 35 200

Pulsar CT-100 Discover Platinam others

5350

70

28

0

63

80

63

45

25

62

40

53

70

55

2220

13

40

85

0

10

1

17

35

excellent Very good good Average poor


respondent responses Excellent for Pulsar, 63 respondent responses

Very good for Pulsar, 62 respondent responses good for Pulsar, 22

respondent response averages for Pulsar, zero respondent response

Poor for Pulsar.

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50 respondent response Excellent for Ct-100, 80respondent response

Very good for Ct-100, 40 respondent response good for Ct-100, 20

respondent response average for Ct-100, 10 respondent response Poor

for Ct-100 .

70 respondent response Excellent for Discover, 63 respondent response

Very good for Discover, 53 respondent response good for Discover, 13

respondent response average for Discover, 1 respondent response Poor

for Discover .

28 respondent response Excellent for Platinam, 45 respondent response

Very good for Platinam, 70 respondent response good for Platinam, 40

respondent response average for Platinam,17respondent response Poor

for Platinam. .

Zero respondent response Excellent for others, 25 respondent response

Very good for others, 55 respondent response good for others, 85

respondent response average for Others, 35 respondent response Poor

for Others.


consumer of Bajaj are prefer discover bike

20. Are you satisfied with the service provided by Bajaj?

Response:-

49

Options Yes No total

No. of Resp. 168 32 200

84%

16%

Yes No


168 respondents are satisfied, 32 respondents are not satisfied.


respondent are satisfied.

50

FINDINGS

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1. During this research project I came into the contact with many customers who are having bikes. It has been found that In Bajaj the customers are giving more preference to discover and Pulsar mode

2. It has been observed that the customers are using their bikes mostly for official and personal purpose. It is observed that Bajaj the awareness comes from newspapers and televisions.

3. When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. Anything. It is observed that most of the customers are having full knowledge of the bike before purchasing

4. In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige.

5. It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second they give their rating to the pick up. At the third they rate mileage. And at the fourth l they give points to maintenance. At last they rate price and brand image.

6. It is observed that the customers of majority of the customers of Bajaj are ready to change their bikes if new bike provides some good features to them.

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Conclusion

1. Bajaj is purchased more by daily users who needs more average

of bikes than looks.

2. Bajaj is considered to be most fuel-efficient bike on Indian roads.

3. Service & Spare parts are available throughout India in local markets

also.

4. While buying a motorcycle, economy is the main consideration

in form of maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3

years.

6. Most of the Flame, Pulsar, is purchased by young generation 18

to 30 years because they prefer stylish looks and rest of the models

of Bajaj.

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RECOMMENDATION

1. Bajaj should introduce some more models having more engine

power.

2. Bajaj should think about fuel efficiency in case of upper segment

bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should

also be given due importance.

5. They also introduce some good finance/discount schemes for

students.

6. The price should be economic.

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BIBLIOGRAPHY

1. www.bajajauto.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

6. S.A.SHERLEKAR (marketing management)

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QUESTIONNAIRE:-

---Consumer satisfaction survey towards Bajaj bike---

Response sheet

Name:-………………………................................................................

Age:-……… Gender:-…………….

Address:-

…………………………………………………………………………

Contact number:-……………………………………………………..

1. Which bike you are using now?

Pulsar Ct-100

Platinuiam Discover Others

2. From how many years do you own the bike?

0-1 1-2

2-4 4 & above

3. What was your budget at the time to purchase?

35000-45000 45000-70000

75000-100000 More than 1, 00,000

4. What factor inspires you to purchase bike?

Price Average

Brand Others

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5. Who influence you to purchase bike?

Friend’s Relatives

Mechanic Others

6. Which types of bike do you prefer?

Average Sports

Cheaper price others

7. Which type of bike you purchase?

Mileage Looks Stability Engine Light weight

8. Which color do you selected in your bike?

Black Combine colors’

Sand silver others

9. Which thing that you like in our product?

After sales service Better performance

Low maintains others

10. What is the disadvantage of bike? Tubeless tyre Oil cooled engine Bhp Gear box other

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11. What do you accept more from our product?

Less price more mileage

Lower maintains Better performance

12. Which types of fuel used by your bike?

Petrol CNG

LPG Others

13. What is the one thing you want to add in our bike product? Tube less tyre none of these bhp Non cluch handled bike

14. Rate the following feature of your bike?

Futures 1 2 3 4 5

Engine

Color

Average

Service

1-excellent, 2-very good, 3-good, 4-average, 5-poor

15. If you plan to purchase to new bike will you prefer to purchase same brand?

Yes No

If no than which……………………..

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16. What factor that you inspire to prefer our bike?

Advantages Brand image

Competitive price others

17. Do you want any change in existing product?

Ct-100 Discover

Pulsar Platinum Others

18. What was your mode of purchasing bike?

Credit Installment

Loan facilities Exchange offers cash

19. More preferable bike in Bajaj Company?

Products 1 2 3 4 5

Pulsar

CT-100

Discover

platinum

others

1-excellent, 2-very good, 3-good, 4-average, 5-poor

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20. Are you satisfied with the service provided by Bajaj?

Yes No

If no than why……………………………………………………………….

21. Any suggestions towards about product?

....………………………………………………………………………………………………………………….………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Date: / /2012 Respondent signature:-

Project on bajaj

Marketing

Transcript of Project on bajaj