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A LITTLE THEORY ABOUT RADICALITY

TO BUILD A GOOD STARTUP, YOU NEED TO POLARIZE

“Before men can act, an issue must be polarized. Men will act when they are convinced that their cause is 100% on the side of the angels, and that the opposition are 100% on the side of the devil… There can be no action until issues are polarized

to this degree.”

SAUL ALINSKY, RULES FOR RADICALS, 1971:

BEING AN ENTREPRENEUR IS NOT JUST ABOUT SELLING

It’s also about convincing & educating customers. It is about advocating a new

way. You need a solid ground.

POLARIZING = VIRALITY

“A strong stand is how you attract superfans. They point to you and defend you. And they

spread the word further, wider, and more passionately than any advertising could…

DAVID HEINEMEIER HANSSON, REWORK :

“Strong opinions aren’t free. You’ll turn some people off. They’ll accuse

you of being arrogant and aloof. That’s life. For everyone who loves you,

there will be others who hate you.

If no one’s upset by what you’re saying, you’re probably not pushing hard enough.

(And you’re probably boring, too.)

DAVID HEINEMEIER HANSSON, REWORK :

BEING RADICAL IS NOT ABOUT BEING A JERK

CARE A LOT & ALWAYS, EVEN MORE WHEN YOU POLARIZE

RADICAL = CRISTAL CLEAR FORCES YOU TO MAKE CHOICES

RADICAL = OFTEN WRONG, THAT’S FINE

BEING RADICAL IS EASIER FOR SMALL STARTUPS = YOU’RE LUCKY

BEING RADICAL DOESN’T MEAN HAVING A NEGATIVE MESSAGE = IT CAN BE FUN

BEING RADICAL IS ABOUT LETTING YOUR SOUL OUT

THANKS oussama@thefamily.co