A Digital Oilfield Roadmap Marisé Mikulis Energy Industry Manager Microsoft Corporation

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Transcript of A Digital Oilfield Roadmap Marisé Mikulis Energy Industry Manager Microsoft Corporation

  • Slide 1
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  • A Digital Oilfield Roadmap Maris Mikulis Energy Industry Manager Microsoft Corporation
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  • 21 April 2004 Product to Solution Paradigm Shift in Strategy Selling Products Products Scenario Selling Selling Solution SellingVerticalSolutions Product Company Solutions Company Microsoft Sales Teams with Enterprise Partners Microsoft Sales Teams w/o Enterprise Partners
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  • 21 April 2004 Microsoft in Energy Mission To establish Microsoft as an enterprise solution leader in Energy by delivering Microsoft & Partner solutions that drive value for our customers through increasing top line revenue, reducing bottom line costs, improving employee productivity, and increasing their customers satisfaction.
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  • 21 April 2004 *Including HC liquids and NGL Source:IEA; EIA; Office of Integrated Analysis and Forecasting; World Energy Projection System; U.S. Department of the Interior; U.S. Geological Survey, World Petroleum Assessment 2000 (Reston, VA, July 2000); McKinsey analysis 1900191019201930194019501960197019801990200020102020 140 120 100 80 60 40 20 0 New fields outside M.East Global oil* production medium scenario Millions of barrels per day Increased recovery Existing fields and Middle East fields Region Latin America Europe FSU M.East Asia Pacific Change mmb/d 2000-2020 +9 -3 +10 +15 +6 Upstream Business Drivers
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  • 21 April 2004 Industry Requirements Decrease Finding & Development Costs Decrease Finding & Development Costs Increase Production Increase Production Increase Reserves Recovery Increase Reserves Recovery Reduce Operational Costs Reduce Operational Costs Decrease Innovation Cycle Decrease Innovation Cycle
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  • 21 April 2004 Trend: New Generation of Field Execution Systems ChevronTexaco: iFields ChevronTexaco: iFields Transforming How We Operate: An integrated approach allowing real-time control of the exploitation process BP: Field of the Future BP: Field of the Future Technology and business processes that provide real-time, continuous, and remote monitoring and management of assets from reservoir to point of sale Shell: SmartFields Shell: SmartFields measure-monitor-decide-execute, throughout the asset life cycle Cambridge Energy Research Associates (CERA) Cambridge Energy Research Associates (CERA) The vision for the Digital Oil Field is one where operators, partners, and service companies seek to take advantage of improved data and knowledge management, enhanced analytical tools, real-time systems, and more efficient business processes Others: Husky, ConocoPhillips, ExxonMobil, etc. Others: Husky, ConocoPhillips, ExxonMobil, etc.
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  • 21 April 2004 Whether? When? VALUEEconomicDemographic Market Dynamics Technology ROI/NPV Model DemographicUncertaintyHSERISK ?
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  • 21 April 2004 Challenges & Concerns Articulating the business problem and deploying without failure Articulating the business problem and deploying without failure Delivering a new concept in a timely manner Delivering a new concept in a timely manner Resource Constraints (Time, People, Money) Resource Constraints (Time, People, Money) Cultural Change Cultural Change Production process inefficiencies holding back reservoir recovery Production process inefficiencies holding back reservoir recovery Infrastructure implications (anticipating future change & honoring the legacy) Infrastructure implications (anticipating future change & honoring the legacy)
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  • 21 April 2004 Do It Now? How? Paced, Toward a Goal -- Deliver Wins via Adaptive Design Paced, Toward a Goal -- Deliver Wins via Adaptive Design Horizontal and Vertical Communication and Collaboration Horizontal and Vertical Communication and Collaboration Mind the Gap: Cultural Shifts Mind the Gap: Cultural Shifts Real Time is in the Eye of the Beholder Real Time is in the Eye of the Beholder Aim for Competitive Advantage Aim for Competitive Advantage Study Analogs Study Analogs More, Expanded, and Faster More, Expanded, and Faster Protect Investment While Growing -- Leverage Existing Infrastructure and Investment
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  • 21 April 2004 Microsofts Oilfield Connectivity Solution Framework A solution from Microsoft and its partners that provides E&P customers with a foundational framework using the.NET platform + Best of breed components to implement a Smartfield / ifield / Field of the Future / RealTime Oilfield / Digital Oilfield of the Future.
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  • 21 April 2004 Upstream Data Flow Stack Instrumentation DCS or SCADA Historian Analysis Enterprise
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  • ExplorationProduction Operations Oilfield Connectivity Solution Framework Enterprise Analysis SCADA/ DCS Sensors Real Time Historian Semi-Static (SQL)
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  • ExplorationProduction Operations Oilfield Connectivity Solution Framework Enterprise Analysis SCADA/ DCS Sensors Real Time Historian Semi-Static (SQL)
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  • 21 April 2004 ExplorationProduction Operations Enterprise Analysis SCADA/ DCS Sensors Real Time Historian Semi-Static (SQL) CGE&Y, Schlumberger System Integrators Schlumberger, SAIC, Accenture, CGE&Y Technology: HPCBI Schlumberger Information Services Halliburton Energy Services InvensysAspenTechABBHoneywellEmerson OSISoft Integrated in DCS Oilfield Connectivity Solution Framework
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  • 21 April 2004 Microsoft.NET Servers Experiences & Solutions Clients Services Tools Software for connecting information, people, systems and devices XML Web Services across the entire Microsoft Platform
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  • 21 April 2004 Functional Components Microsoft Preferred Systems Integrator ISV Companies Solution Partners Sharepoint Server InfoPathBizTalk SQL Server IW Tools Visual Studio.NET System Management Project Management Production Reporting Field Automation Geologic Modelling Data Historian & Mgmt Reserves Accounting N/A Schlumberger CGE&Y SAIC HPS C&I OSISoftInvensysAspenTechHoneywell Landmark Graphics Schlumberger Info Svcs SAP Key Ingredients for Oilfield Connectivity Solution Framework No Single Supplier Can Do It All Ok, but WHAT is it that Microsoft does? Enabling the collaboration, integration and productivity via.NET Connectivity
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  • 21 April 2004 If It Seems Too Good to Be True, Then It Probably Is. Architectural Framework Architectural Framework.NET XML-based Web Services.NET XML-based Web Services Enterprise Application Integration Enterprise Application Integration Collaboration and Connectivity Collaboration and Connectivity Real-Time Enterprise Real-Time Enterprise And Your Expections are Realistic
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  • 21 April 2004 VISIBILITY Portal Personalized Real-time Mobile OPTIMIZATION Aggregate Collaborate Analyze Transact AUTOMATION Orchestrate Interoperate Execute How to Make Better Decisions Faster How to Better Understand Your Business & Partners How to Deliver on Promises across the Supply Chain Agility in the Digital Energy Era Eliminate gaps between people, processes and applications How to Integrate into your existing Enterprise Operational Convergence
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  • 21 April 2004 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.