EFFECT OF REPRESENTATION ON A FEMALE AUDIENCE

EFFECT OF REPRESENTATION ON A MALE AUDIENCE

Body image – power and influence, both demonic and conventional, linked to beauty: increased body image and awarenessLiteral demonisation of sex and promiscuity – sex-ual activity linked with evil/death. Effect: conflict in terms of issues surrounding sexEmpowering – strong central female figure, how-ever, this is undermined by her power being linked to physical attraction. Effect: female representation still objectified.

Influence perception of the following:Powerful female figures being dangerous and somehow unnatural.Female power being a sexualised powerFear of emasculation.Literal demonisation of sex and promiscuity – sex-ual activity linked with evil/death. Effect: conflict in terms of issues surrounding sex.

Affirms that it is cool to be clever, resourceful and able. Aspirational.Affirmation of stereotypical feminine qualities – resourcefulness, intuition.Strength combine in with glamour/beauty.Heroine still objectified – dress, manner.Negative effect – heroine becomes strong using masculine tropes – phallic weapons etc

Influence perception on the following:Women as a strong smart action heroineStill physically weaker than menStill sexually objectifiedAddress males audiences attitudes to feminism – they control the female character and so role-play a different gender.

Jill Valentine - Resident Evil 3

(1999)

Jennifer Check - Jennifer’s Body (2009)