7 Influencer Marketing Mistakes to Avoid
-
Upload
rustin-banks -
Category
Marketing
-
view
138 -
download
0
Transcript of 7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing
Mistakes to Avoid
WHAT IS INFLUENCERMARKETING?Influencer marketing is when brands partner with people to both create and distribute content on their behalf.
WHO IS DOING INFLUENCERMARKETING?
59%
65%Of brands participate in influencer marketing today
Plan to increase their influencer marketing budget in the next 12 months
7 Influencer Marketing Mistakes to Avoid
• Not Following FTC Guidelines• Underestimating Your
Timeline• Not Picking The Right
Influencers• Not Giving Creative Freedom• Poor Goal Planning• Biting Off More Than You Can
Chew• Not Expecting Success
MISTAKE #1
• Not adhering to FTC Disclosure Guidelines.
– #Ad or #Sponsored – Using No-Follow Links
MISTAKE #2
• Underestimating Your Timeline
– Good Content Takes Time
– Poor planning makes for poor content
MISTAKE #3
• Not Picking The Correct Influencers
– Only looking at reach– Not thinking about
audience demographics
MISTAKE #4
• Not giving influencers creative freedom
– They know what their audience wants
– They do this for a living
MISTAKE #5
• Poor Goal Planning– One size does
NOT fit all– Multiple goals =
multiple campaigns
MISTAKE #6
• Biting off more than you can chew
– Start small– Optimize until
you’re ready to scale
MISTAKE #7
• Not Expecting Success– Have a few contingency
plans– Plan for campaign to go viral– Don’t be a “negative nelly”
QUESTIONS?