500 Startups Preso

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Behavior engineering presentation for 500 Startups

Transcript of 500 Startups Preso

Behavior by Design500 Startups April 17, 2012Nir Eyal NirAndFar.com @nireyal

Who is this for?

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The frustrated entrepreneur

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Me

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So I looked for patterns

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WTF? businesses

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Vitamins or painkillers?

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Selling painkillers

- Obvious need - stop pain - Quantiable market - Monetizable

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Selling vitamins

- Emotional need, not efcacy - Makes me feel good knowing... - Only viable business if habit

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Vitamins or painkillers?

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Its a habit when not doing it causes you pain.NirAndFar.com

Habit-forming technologyPleasure seeking Pain alleviation

Vitamin

Painkiller

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Why am I here?

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1. Help you understand your own behavior.

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Access + Speed + Data High addictive potentialNirAndFar.com

Behavior engineering is a Super Power ... can be used for good or evil.NirAndFar.com

2. Help you build stuff to help us all.

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"We wanted ying cars, instead we got 140 characters." - Peter Thiel

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Nirs Rule: Users interests = Designers interestsNirAndFar.com

Your challenge: More distractions Harder to nd new users Viral channels are dying

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Habits > ViralLeaky BucketK >1Viral Coefcient (K)Spammy apps Facebook, Paypal, Pinterest

Rocket Ship

GarbageK