5 ways Retargeting can convert hard-earned sales leads

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Are you ignoring98% of your target audience?

can convert hard-earned sales leadsRETARGETINGways

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RETARGETING


What is Retargeting?

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.[1]

[1] Wikipedia


‣ Increased Conversion

‣ Heightened Brand Recall

‣ Greater Engagement

‣ SEO + Content Marketing + Retargeting = Maximum ROI

Why is it important?

‣ Only about 2% of first time visitors to a company's website are ready to make a purchase

‣ An ‘average’ display ad campaign will generally get a CTR of .05%-0.1%.

‣ Retargeting, on the other hand, will often average out at around .2%

98%

2%


What Marketers Want

CTA

Marketing is Targeted

Interest


What Marketers Actually Get (98% of the time)

CTA Interest


This is how Retargeting Helps

CTA Interest

Interest


CTA

Retargeting SourcesRe-Targeting “Sources”Marketing is Targeted Re-Targeting “Locations”


Example


Isn’t Retargeting the most annoying media format EVER?


Complete the plan...Opt them Out:

‣ Completion of a goal

‣ Opt in, purchase, etc

‣ Frequency

‣ Timing

Major Forms of Retargeting5


1. Website RetargetingStatic:

‣ All Site Visitors

‣ Visitors to a specific page or section

‣ Visitors that complete a conversion or goal

Dynamic:

‣ Visitors that view an eCommerce product

Advanced:

‣ Based on demographics

‣ Based on Technology


2. CRM RetargetingLeverage your customer and lead database to identify users online and target them with specific messages.

Mailing List

‣ Use physical mailing addresses which can be matched with public data to identify users online.

Email List

‣ Target users using their email addresses

‣ Add retargeting pixels to emails that are sent to rented email lists

SMS List

‣ Target users based on their mobile phone number


3. Search RetargetingKeywords and PPC Campaigns

‣ Target key phrases on search.

‣ Performs regardless if the user clicks on them


4. App RetargetingMobile Web

‣ Mobile website retargeting works exactly like desktop website retargeting

‣ The difference is the retargeting is done via mobile ads and appear on mobile sites, in apps and games


5. Facebook RetargetingFacebook As a Source

‣ Any user that visits your Facebook Like Gate

‣ Also works with Facebook Apps (Custom Tabs)

Facebook as a Location

‣ Target Facebook users based on their email address

‣ Target based on their phone number

‣ Does your app have Facebook integration? When used, you can retarget that user on Facebook.


Summary1. Website Retargeting

2. CRM Retargeting

3. Keyword Retargeting

4. Mobile Retargeting

5. Facebook Retargeting


Thank You.

Brett CirceChief Interactive Officer

Follow Me: @bcirce

Diego NaranjoVP Planning & Strategy

Follow Me:@miamiadguy

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5 ways Retargeting can convert hard-earned sales leads

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Transcript of 5 ways Retargeting can convert hard-earned sales leads