Behavioural Retargeting

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  • date post

    02-Aug-2015
  • Category

    Business

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Transcript of Behavioural Retargeting

1. Guaranteeing monthon month uplift?The psychology behindbehavioral retargeting 2. RUMOURS 3. UPS andDOWNS3 4. UNIQUE4 5. Who to think about?5 6. 6AUDIENCE 7. BROWSERinto7 BUYER 8. INDIVIDUAL8 9. EVOLUTION9 10. The tech behind it all10 11. 11 HOW? 12. Case study: Thistle Hotels12 13. PROBLEM: reliant on voucher sites13 14. SOLUTION: target relevant customers14 15. 18% of all completed stays for Thistle wereBookings generated via pre & re-targeting with adGENIE15 Jun Jul Aug Sep Oct Nov Dec 16. To conclude16 17. If you build it, they will come17 18. 18