5 Tips For Web Success
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[MM.DD..YY] [PRESENTER] 10.08.09 5 Tips for a Successful Web Project
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This is the PowerPoint presentation from my KnowCamp meetup last week.
Transcript of 5 Tips For Web Success
[MM.DD..YY] [PRESENTER]
10.08.09 5 Tips for a Successful Web Project
5 Tips for a Successful Web Project
• Choose the right Partner• Formulate a Project Strategy• Project Manage the Design
and Development Process• Online Marketing• Continual Refinement and
Improvement
Choose the Right Partner
Choose the right Partner
Who have they worked with How long have they been in
business Do they have a proven track
record of success
History
Choose the right Partner
Who have they worked with How long have they been in
business Do they have a proven track
record of success
History
Do they have experience in your industry
Have they handled a project of this size before
Project
Choose the right Partner
Who have they worked with How long have they been in
business Do they have a proven track
record of success
History
Do they have experience in your industry
Have they handled a project of this size before
Project
What’s being said about them online
What do past clients say What type of results have they
delivered past clients
References
Choose the right Partner
Who have they worked with How long have they been in
business Do they have a proven track
record of success
History Do your teams mesh well
together Will they be able to work with
your other vendors
Comradery
Do they have experience in your industry
Have they handled a project of this size before
Project
What’s being said about them online
What do past clients say What type of results have they
delivered past clients
References
Choose the right Partner
Who have they worked with How long have they been in
business Do they have a proven track
record of success
History Do your teams mesh well
together Will they be able to work with
your other vendors
Comradery
Do they have experience in your industry
Have they handled a project of this size before
Project What does your gut say If it doesn’t feel right, maybe you
should walk away
Feeling
What’s being said about them online
What do past clients say What type of results have they
delivered past clients
References
Choose the right Partner
Who have they worked with How long have they been in
business Do they have a proven track
record of success
History Do your teams mesh well
together Will they be able to work with
your other vendors
Comradery
Do they have experience in your industry
Have they handled a project of this size before
Project What does your gut say If it doesn’t feel right, maybe you
should walk away
Feeling
What’s being said about them online
What do past clients say What type of results have they
delivered past clients
References Design - Should IT be in charge of
design or get a professional Application - Do we need
something custom or “off the shelf”
Marketing - Is our team only skilled in traditional media
Internal Team
Formulate a Project Strategy
Formulate a Project Strategy
Customers - Who is your audience
Formulate a Project Strategy
Customers - Who is your audience Brand Perception - What is the mood or feel of the
site
Formulate a Project Strategy
Customers - Who is your audience Brand Perception - What is the mood or feel of the
site Actions - What do you want your audience to do
Formulate a Project Strategy
Customers - Who is your audience Brand Perception - What is the mood or feel of the
site Actions - What do you want your audience to do Goals - How do you plan to measure success
Formulate a Project Strategy
Customers - Who is your audience Brand Perception - What is the mood or feel of the
site Actions - What do you want your audience to do Goals - How do you plan to measure success Marketing - How will your audience find you
Formulate a Project Strategy
Customers - Who is your audience Brand Perception - What is the mood or feel of the
site Actions - What do you want your audience to do Goals - How do you plan to measure success Marketing - How will your audience find you Solutions - What business problems will the new
site solve
Project Manage the Design & Development
Project Manage the Design & Development
SCRUM - LevelTen Process
Project Manage the Design & Development
SCRUM - LevelTen Process Iterative - Another Agile Process
Project Manage the Design & Development
SCRUM - LevelTen Process Iterative - Another Agile Process
Waterfall - Traditional Website Design Process
Project Manage the Design & Development
SCRUM - LevelTen Process Iterative - Another Agile Process
Waterfall - Traditional Website Design Process Cowboy Coding - Poor Website Development
Process
Online Marketing
Online Marketing
PPC
Online Marketing
PPC SEO
Online Marketing
PPC SEO Viral Video’s
Online Marketing
PPC SEO Viral Video’s Online PR
Online Marketing
PPC SEO Viral Video’s Online PR Social Media
Online Marketing
PPC SEO Viral Video’s Online PR Social Media Banner Ad’s
Online Marketing
PPC SEO Viral Video’s Online PR Social Media Banner Ad’s Edu-Marketing
Continual Refinement and Improvement
Continual Refinement and Improvement
Toyota’s Kaizen Process
Continual Refinement and Improvement
Toyota’s Kaizen Process
Kaizen - is the philosophy of continual improvement, that every process can and should be continually evaluated and improved in terms of time required, resources used, resultant quality, and other aspects relevant to the process.
5 Tips for a Successful Web Project
• Choose the right Partner• Formulate a Project Strategy• Project Manage the Design
and Development Process• Online Marketing• Continual Refinement and
Improvement
CONTACT
Chris Sloan - Project AdvisorLevelTen [email protected]: SloanInnovationLinkedIn: in/sloaninnovations
