5 tips for sales success through social media
-
Upload
joe-edwards -
Category
Marketing
-
view
664 -
download
0
Transcript of 5 tips for sales success through social media
![Page 1: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/1.jpg)
// 5 TIPS FOR SALES SUCCESS THROUGH SOCIAL MEDIA BrandJoe
![Page 2: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/2.jpg)
// EXHIBITIONS & CONFERENCES
// EXHIBITORS & PARTNERS
![Page 3: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/3.jpg)
// 68% OF BUSINESSES LISTED SALES LEAD
GENERATION, 55% LISTED BRANDING EFFORTS, WHILE 47% NAMED RELATIONSHIP
MANAGEMENT WITH CUSTOMERS.
Why exhibitors & partners get involved
Center for Exhibition Industry Research 2015
![Page 4: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/4.jpg)
// ORGANISERS HAVE TO WORK HARDER THAN EVER
TO MAINTAIN STRONG PERFORMANCE
The challenge for organisers
Center for Exhibition Industry Research 2015
![Page 5: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/5.jpg)
// BUYING CYCLE IS 20% LONGER THAN IT WAS 5
YEARS AGO
The challenge everyone has
![Page 6: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/6.jpg)
// AND NO ONE CARESThe challenge everyone has
![Page 7: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/7.jpg)
// SALES HAVE BEENDISINTERMEDIATED
![Page 8: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/8.jpg)
// Smarten
Up
// Scale Value
// Research
// Communit
y First
// Tool Up
![Page 9: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/9.jpg)
// SMARTEN UP
![Page 10: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/10.jpg)
// IT’S NOT A CV
![Page 11: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/11.jpg)
// Summary• Why – the business
problem your customers face
• How you help to solve it• What you have done• Who you have done it for • Beliefs – personal work
related beliefs• CTA
![Page 12: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/12.jpg)
// Experience • Brand promise in context
of your target audience• Day to day
responsibilities• Current successes• Recommendations
![Page 13: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/13.jpg)
// Content• SlideShare presentations• Video content• Articles
![Page 14: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/14.jpg)
// Social Selling Index
![Page 15: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/15.jpg)
// SCALE VALUE
![Page 16: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/16.jpg)
// IT’S NOT SOCIAL SELLING
![Page 17: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/17.jpg)
![Page 18: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/18.jpg)
Activity
Targets Content Training Incentives
Culture and strategic alignment
Technology platform(s)
Measurement & feedback
![Page 19: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/19.jpg)
// Command Centre
// Sales connect
![Page 20: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/20.jpg)
// RESEARCH
![Page 21: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/21.jpg)
// Twitter Search// LinkedIn Profile// Facebook Profile// Google Payroll
Name: James McBrideAge: 32Occupation: Payroll ManagerCompany: Hydro resourceCompany size: 200Hometown: Rhode Island
Current Pain PointsWith such constant change in personnel it‘s hard ensure they are all in the system and following process.
Other informationLoves a BBQ with the familyEnjoys online gambling!!
![Page 22: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/22.jpg)
// COMMUNITY FIRST
![Page 23: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/23.jpg)
![Page 24: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/24.jpg)
// Authentic// Insight & mine
// Inbound// Amplification// Saves Money// Credibility
// One stop shop// Events
// Ownership
![Page 25: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/25.jpg)
Build it and they will not comeBuild it, tell them and they may come
Build it, and give them a good reason to come
A strategy for growth requires promotion
Paid Social
promotion
In event promotion
Cross Promotion & 3rd Party
Printed materials
Exclusive & Highly shareable
Content
Competitions
![Page 26: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/26.jpg)
// TOOL UP
![Page 27: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/27.jpg)
// Manage your personal profile
![Page 28: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/28.jpg)
// Deliver social intelligence
![Page 29: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/29.jpg)
// Feed your sales team
![Page 30: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/30.jpg)
// Community
![Page 31: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/31.jpg)
// Smarten
Up
// Scale Value
// Research
// Communit
y First
// Tool Up
![Page 32: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/32.jpg)
// MEASURE
![Page 33: 5 tips for sales success through social media](https://reader035.fdocuments.net/reader035/viewer/2022070514/587e04c61a28abe11a8b5851/html5/thumbnails/33.jpg)
// THANKSBrandJoe