5 SECRETS FOR MAKING BIG TIME SPONSORSHIPS WORK

ASCENSION GROWTH & INNOVATION STRATEGIES

BIG TIME SPONSORSHIPS ARE EXPENSIVE INVESTMENTS

V I T A M I N F R E S H . N E T

IN 2015, US BASED COMPANIES SPENT $21.4 BILLION ON SPORTS, ENTERTAINMENT

AND CAUSE RELATED SPONSORSHIPS

V I T A M I N F R E S H . N E T S O U R C E : I E G

HOW MUCH OF THE $21.4 BILLION INVESTMENT HAD A DIRECT + MEASURABLE BUSINESS IMPACT

FOR THE SPONSORING COMPANIES?

V I T A M I N F R E S H . N E T

OBJECTIVE E V A L U A T I O N I S K E Y T O M A K I N G I N F O R M E D

G O / N O - G O D E C I S I O N S

V I T A M I N F R E S H . N E T

H E R E A R E K E Y S T E P S

T O E N S U R E W E L L P L A C E D

S P O N S O R S H I P I N V E S T M E N T S

5

Listen to your head - not your heart

1

E V A L U A T E S P O N S O R S H I P E X P E C T E D BENEFITS - N O T Y O U R E M O T I O N A L

F E E L I N G S A B O U T S P E C I F I C P R O P E R T I E S

V I T A M I N F R E S H . N E T

Ensure logical links between your product(s) + sponsored property

2

I D E N T I F Y O B J E C T I V E W A Y S T O T I E T H E S P O N S O R S H I P B A C K T O K E Y

BUSINESS DRIVERS

V I T A M I N F R E S H . N E T

Be ready to "activate" the sponsorship with meaningful marketing support

3

S P O N S O R S H I P C O S T S A R E T Y P I C A L L Y A SMALL PORTION O F T H E T O T A L

S P O N S O R S H I P B U D G E T

V I T A M I N F R E S H . N E T

B E W I L L I N G T O INVEST I N B R I N G I N G T H E S P O N S O R S H I P T O L I F E I N K E Y

C U S T O M E R C H A N N E L S

V I T A M I N F R E S H . N E T

Be sure someone has primary internal responsibility for managing the sponsorship

4

S P O N S O R S H I P A C T I V A T I O N P R O G R A M S A N D F O L L O W U P R E Q U I R E INTERNAL

DEDICATION + ACCOUNTABILITY

V I T A M I N F R E S H . N E T

Establish + measure key product metrics relative to sponsorships

5

C O N S I D E R P R O D U C T R E L A T E D METRICS ( V I S I T F R E Q U E N C Y & R E P U R C H A S E C Y C L E S )

I N Y O U R A C T I V A T I O N P L A N N I N G

V I T A M I N F R E S H . N E T

helps companies understand

the impact of promot ional sponsorships

on target audience purchase behavior

ASCENSION

A S C E N S I O N S P O N S O R I M P A C T℠

U S E S P R I M A R Y R E S E A R C H +

A N A L Y T I C S T O H E L P C O M P A N I E S

M E A S U R E S P O N S O R S H I P R O I

ASCENSION GROWTH & INNOVATION STRATEGIES

T H A N K Y O U

ASCENSION GROWTH & INNOVATION STRATEGIES

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