1. Which of the following is NOT true about Sponsorships?

1. Most are sports related

2. Big Sponsorships i.e. the Olympics are usually very effective

3. Work well at the local level

4. Can be used to target lifestyle segments

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2. The toy you get in a happy meal is an example of a(n)

1. Cash Refund

2. Price Pack

3. Premium

4. Advertising Specialty

5. POP Material

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3. Effective marketers think of their salespeople as ______

1. A Cost

2. An Investment

3. Insurance

4. A necessary evil

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4. The food tasting booths at Costco are an example of

1. Cash Refunds

2. Price Packs

3. Premiums

4. Advertising Specialties

5. POP Materials

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5. There is no class on Thursday because we will be celebrating

1. No Shave November

2. Potato appreciation Day

3. Thanksgiving Day

4. Preparing to spend too much for Christmas day

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