5 Charts Every Retailer Should Be Looking At
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5 Charts Every Retailer Should Be Looking At
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17-Oct-2014 -
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Retailers use data to make critical decision every day. But is the information being presented in the most effective format? Are there hidden sources of data retailers could be using or even new ways of analyzing existing sources? This presentation walks through five charts that every data driven retailer should have on their radar, including: • Category Comparison • Neighborhood Demographics • Planogram • Shrinkage Analysis
Transcript of 5 Charts Every Retailer Should Be Looking At
5 Charts Every Retailer Should Be Looking At
Category SMALL MULTIPLE Chart 1
Regional Sales
Small Multiples help you quickly COMPARE
MANY ITEMS AT A GLANCE 1
Product Category Performance
Store by Store,
Region by
Region
Comparison
High Sales, but
Low Margins?
Why it WORKS 1
Sales
Many DISCRETE things listed and easily COMPARED VERTICALLY…
…as well as HORIZONTALLY…
Why it WORKS 1
Regional Sales
Why it WORKS 1
Regional Sales
…even using an additional METRIC
Regional Sales
Neighborhood DEMOGRAPHICS MAP 2
Store Location
Public
Transit
Hub
Public
Transit
Hub
Mapping the demographics surrounding your retail
locations REVEALS THE LAY OF THE LAND 2
Unexpected Customer Base
Hidden Boundaries
Advertising
Opportunities
Why it WORKS 2
Clear picture of your LOCAL and IMMEDIATE market
Store Location
Why it WORKS 2
SEE how physical distance to your location is or isn’t a barrier to your location
Store Location
Public
Transit
Hub
Public
Transit
Hub
Why it WORKS 2
SPOT potential COMPETITOR markets
Store Location
?
Shelf PLANOGRAM 3
Planograms let you understand the EFFECTIVENESS
OF PRODUCT PLACEMENT AND INVENTORY. 3
Adjust Product Mix
Out of Stock or
Out of Place?
Shelf Location
is Everything
Why it WORKS 3
KNOW when items are popular, FASTER
Why it WORKS 3
LEARN your customer’s preferences
? ?
SEE which items are historically best sellers vs. chronically taking up space
Why it WORKS 3
Shrinkage HEATMAP 4
Store Layout
Pinpoint WHERE ITEMS GO MISSING and
help show potential SECURITY BLIND SPOTS. 4
Adjust Surveillance Patterns
Relocate Easily Pocketed Items Targeted Items or
Opportunity Theft?
Why it WORKS 4
SEE DIVERSITY & FREQUENCY of store theft quickly
Store Layout
Store Layout
Why it WORKS 4
Work to address shrinkage from a DEPARTMENTAL approach
Electronics
Shoes
Groceries
Why it WORKS 4
Understand the HISTORICAL TRENDS of total theft at a location
Unit Theft Over Time
Store METRICS on MOBILE Devices 5
Store managers MAKE DECISIONS ON THE FLOOR,
not in front of computers. 5
Confer with
employees while also
checking the
numbers.
Delivery question on the loading dock?
Answer it.
Continually seem to be
selling out of a name brand
product? Check to see if
that’s true.
Why it WORKS 5
COMPARE what the data says to what you see on the shelves
Why it WORKS 5
Your store’s performance overview is never more than a TOUCH away
Why it WORKS 5
Get to GRANULAR details when you need them
About Tableau Software
http://www.tableausoftware.com/business-
intelligence
Tableau Software (NYSE:DATA)
helps anyone visualize and share
information. Built for everyday
people who just need answers from
their data. Find out why retailers
are falling in love with Tableau by
downloading a trial today.
FREE 14 DAY TRIAL
