44 trendy online brand & corporate identity & web designing tips for global travel & tourism...

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    12-Aug-2015
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Transcript of 44 trendy online brand & corporate identity & web designing tips for global travel & tourism...

  1. 1. http://socialbubble.global Tip 1: Have a Logo.
  2. 2. http://socialbubble.global Tip 2: Dont forget to register or trademark your logo.
  3. 3. http://socialbubble.global Tip 3: To design a brand identity, you must also consider emotion as another factor.
  4. 4. http://socialbubble.global Tip 4: Be Consistent.
  5. 5. http://socialbubble.global Tip 5: Research your customers or your target audience.
  6. 6. http://socialbubble.global Tip 6: Keep everything about your brand simple but Creative.
  7. 7. http://socialbubble.global Tip 7: Capture Your Value - Use clear language to communicate your value.
  8. 8. http://socialbubble.global Tip 8: Let your customers get to know the face behind the brand.
  9. 9. http://socialbubble.global Tip 9: Use social media to help your brand shine.
  10. 10. http://socialbubble.global Tip 10: Get involved in your community to get exposure for your brand.
  11. 11. http://socialbubble.global Tip 11: Become a Trusted Advisor.
  12. 12. http://socialbubble.global Tip 12: Social media profiles & websites with photos of CEOs are considered more credible than those without.
  13. 13. http://socialbubble.global Tip 13: Create branded social media pages.
  14. 14. http://socialbubble.global Tip 14: Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the logo and catch phrase can catch peoples attention and can be remember and stored in their memory.
  15. 15. http://socialbubble.global Tip 15: If your logo design is too fancy and over the top it will not be able to be placed on a number of different surfaces from letterheads to billboards.
  16. 16. http://socialbubble.global Tip 16: If you decide to use colours, it is important that you bare in mind that you need to stick to these colours and they need to be consistent throughout your packaging and advertising.
  17. 17. http://socialbubble.global Tip 17: When designing your logo, be sure to keep it unique, simple and original.
  18. 18. http://socialbubble.global Tip 18: You need to pay careful attention to your brand identity as it is often the first impression people will have of your company. This can be achieved by building your brand and carefully marketing your product.
  19. 19. http://socialbubble.global Tip 19: It includes logo design as well as business cards, adverts and brochures. These will describe your businesss products, services and specialities. These are also used to create brand awareness and knowledge about your company and what it offers.
  20. 20. http://socialbubble.global Tip 20: It is important that you know what your company stands for and what they want to achieve.
  21. 21. http://socialbubble.global Tip 21: The identity needs to be consistent throughout all your campaigns and products.
  22. 22. http://socialbubble.global Tip 22: You should have a tagline that explains exactly what you do as a company and how it will benefit your clients by using your business.
  23. 23. http://socialbubble.global Tip 23: Limit the number of fonts you use in your logo and branding.
  24. 24. http://socialbubble.global Tip 24: Your brand identity consists of 3 very important elements; these include the company name, logo and tagline.
  25. 25. http://socialbubble.global Tip 25: The logo, branding and general appearance of your company needs to be professional and shows that you mean business.
  26. 26. http://socialbubble.global Tip 26: Items that can be used to improve your brand identity: business cards, letterheads, envelopes, letterhead, postcards, brochures, website and adverts.
  27. 27. http://socialbubble.global Tip 27: Remember visual interpretation is very important and can be used to your advantage.
  28. 28. http://socialbubble.global Tip 28: Conduct research by visiting competitors websites. This will allow you to get ideas on designs that are pleasing to the eye and memorable.
  29. 29. http://socialbubble.global Tip 29: Avoid using clipart; it can look cheap and unprofessional.
  30. 30. http://socialbubble.global Tip 30: Only choose 2 colours (psychology of colours) when creating your brand identity. This is also a cost effective way to design your logo and corporate identity.
  31. 31. http://socialbubble.global Tip 31: The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both very big and small sizes.
  32. 32. http://socialbubble.global Tip 32: When creating your corporate identity it is important that you include the phone number, email address, physical address, website URL and the products on all materials such as business cards, adverts and brochures.
  33. 33. http://socialbubble.global Tip 33: Look at your competitors and decide what you like and dislike.
  34. 34. http://socialbubble.global Tip 34: colour, font, page layouts, and methods to achieve visual continuity and brand recognition for the brand.
  35. 35. http://socialbubble.global Tip 35: You also need to consider corporate communication such as advertising, PR and other information.
  36. 36. http://socialbubble.global Tip 36: It is important that you work on the ethics, norms and values of the company as a whole.
  37. 37. http://socialbubble.global Tip 37: To ensure that your website is working as it should, be sure to update and test your website regularly.
  38. 38. http://socialbubble.global Tip 38: The content on your website is mainly what your clients are after. Ensure that the content is informative, concise, relevant, appealing and easy to read.
  39. 39. http://socialbubble.global Tip 39: It is important that all design elements are considered when designing a website. These include font design, color and size as well as pictures and other illustrations.
  40. 40. http://socialbubble.global Tip 40: Keep the website current and up to date.
  41. 41. http://socialbubble.global Tip 41: Popup windows are a big no-no. They irritate the reader and can cause you to lose business. Too many adverts can make the page very cluttered and busy.
  42. 42. http://socialbubble.global Tip 42: Minimize the elements that increase the file size. These include graphics, flash and scripts.
  43. 43. http://socialbubble.global Tip 43: Optimise your HTML and script code. This means you need to get rid of unwanted and unused scripts and tags your web developer should do this.
  44. 44. http://socialbubble.global Tip 44: Maximise content area for web designing.