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Tip 1: Items that can be used to improve your brand identity: business cards,

letterheads, envelopes, letterhead, postcards, brochures, website and adverts.

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Tip 2: Remember visual interpretation is very important and can be used to your advantage.

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Tip 3: Conduct research by visiting competitor’s websites. This will allow you to get ideas on designs that are pleasing to the

eye & memorable.

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Tip 4: Avoid using clipart; it can look cheap and unprofessional.

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Tip 5: Only choose 2 colours (psychology of colours) when creating your brand identity. This is also a cost effective way to design

your logo and corporate identity.

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Tip 6: The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both

very big and small sizes.

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Tip 7: When creating your corporate identity it is important that you include the phone number, email address, physical address,

website URL and the products on all materials such as business cards, adverts and

brochures.

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Tip 8: Look at your competitors and decide what you like and dislike.

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Tip 9: colour, font, page layouts, and methods to achieve visual continuity and brand

recognition for the brand.

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Tip 10: You also need to consider corporate communication such as advertising, PR and

other information.

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Tip 11: It is important that you work on the ethics, norms and values of the company as a

whole.

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Tip 12: To ensure that your website is working as it should, be sure to update and

test your website regularly.

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Tip 13: The content on your website is mainly what your clients are after. Ensure that the content is informative, concise, relevant,

appealing and easy to read.

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Tip 14: It is important that all design elements are considered when designing a

website. These include font design, color and size as well as pictures and other

illustrations.

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Tip 15: Keep the website current and up to date.

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Tip 16: Popup windows are a big no-no. They irritate the reader and can cause you to lose business. Too many adverts can make the

page very cluttered and busy.

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Tip 17: Minimize the elements that increase the file size. These include graphics, flash and

scripts.