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Tip 1: Items that can be used to improve your brand identity: business cards,

letterheads, envelopes, letterhead, postcards, brochures, website and adverts.

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Tip 2: Remember visual interpretation is very important and can be used to your advantage.

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Tip 3: Conduct research by visiting competitor’s websites. This will allow you to get ideas on designs that are pleasing to the

eye & memorable.

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Tip 4: Avoid using clipart; it can look cheap and unprofessional.

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Tip 5: Only choose 2 colours (psychology of colours) when creating your brand identity. This is also a cost effective way to design

your logo and corporate identity.

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Tip 6: The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both

very big and small sizes.

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Tip 7: When creating your corporate identity it is important that you include the phone number, email address, physical address,

website URL and the products on all materials such as business cards, adverts and

brochures.

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Tip 8: Look at your competitors and decide what you like and dislike.

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Tip 9: colour, font, page layouts, and methods to achieve visual continuity and brand

recognition for the brand.

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Tip 10: You also need to consider corporate communication such as advertising, PR and

other information.

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Tip 11: It is important that you work on the ethics, norms and values of the company as a

whole.

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Tip 12: To ensure that your website is working as it should, be sure to update and

test your website regularly.

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Tip 13: The content on your website is mainly what your clients are after. Ensure that the content is informative, concise, relevant,

appealing and easy to read.

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Tip 14: It is important that all design elements are considered when designing a

website. These include font design, color and size as well as pictures and other

illustrations.

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Tip 15: Keep the website current and up to date.

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Tip 16: Popup windows are a big no-no. They irritate the reader and can cause you to lose business. Too many adverts can make the

page very cluttered and busy.

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Tip 17: Minimize the elements that increase the file size. These include graphics, flash and

scripts.

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Tip 18: Optimise your HTML and script code. This means you need to get rid of unwanted

and unused scripts and tags – your web developer should do this.

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Tip 19: Maximise content area for web designing.

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Tip 20: Keep the web design simple.

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Tip 21: It is important that you design a website that is suitable for all screen

resolutions. This means that the amount of scrolling needs to be reduced.

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Tip 22: The color of the background needs to make it easier for the viewer to read the text,

not more difficult.

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Tip 23: Have a Logo.

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Tip 24: Don’t forget to register or trademark your logo.

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Tip 25: To design a brand identity, you must also consider emotion as another factor.

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Tip 26: Be Consistent.

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Tip 27: Research your customers or your target audience.

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Tip 28: Keep everything about your brand simple but Creative.

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Tip 29: Capture Your Value - Use clear language to communicate your value.

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Tip 30: Let your customers get to know the face behind the brand.

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Tip 31: Use social media to help your brand shine.

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Tip 32: Get involved in your community to get exposure for your brand.

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Tip 33: Become a Trusted Advisor.

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Tip 34: Social media profiles & websites with photos of CEO’s are considered more credible

than those without.

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Tip 35: Create branded social media pages.

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Tip 36: Your logo & other corporate identity items need to be simple & recognisable. It

should not be too complex; this is so that the logo & catch phrase can catch people’s

attention & can be remember & stored in their memory.

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Tip 37: If your logo design is too fancy and over the top it will not be able to be placed on

a number of different surfaces from letterheads to billboards.

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Tip 38: If you decide to use colours, it is important that you bare in mind that you

need to stick to these colours and they need to be consistent throughout your packaging

and advertising.

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Tip 39: When designing your logo, be sure to keep it unique, simple and original.

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Tip 40: You need to pay careful attention to your brand identity as it is often the first

impression people will have of your company. This can be achieved by building your brand

and carefully marketing your product.