BTEC Creative Media Production – Advert Analysis Name:__________________

Name of

Product

Visual / Text Music / Sound FX Audience Meaning / Message

Honda – Cog

(Wieden +

Kennedy)

Car parts acting as a conveyer belt.

‘Accord’

Domino effect

‘Isnt it nice, when things just work?’

Rappers Delight – Sugarhill gang

Car parts hitting together

Middle-aged and

above

If you buy this vehicle you

wont have to worry

because everything

works.

A TV – Sony

Bravia (Fallon

Worldwide)

250,000 bouncy balls being bounced

down a street.

Slow motion

‘Colour’ ‘Like no other’ ‘Bravia new

LCD television’

Their own website you can use

Heartbeats – Jose Gonzalez Adults The colour will bounce

out at you.

Its all about the visual.

John Smith

(TBWA)

‘No nonsense’

‘ ‘ave it’

Keepy uppies Fans of Peter Kay

People who enjoy

an alcoholic

beverage

Don’t waste time eating

healthy.

Being a bloke

No nonsense

T-Mobile

(Saatchi &

Saatchi)

350 people at Liverpool station

Flash mob – people gradually

increased

People taking photos

Shout – Lulu & The Luvvers

The only way is up – Yazz

Don’t Cha – The Pussycat Dolls

Blue Danube Waltz – Strauss.

Get down on it – Blue (I think rather

than kool and the gang?)

Since you’ve been gone – Rainbow

My boy Lollipop – Millie Do you love me – The contours

Anybody with a

phone

Taking photos and

sharing them with friends.

Life is for sharing.