1st concept In the gyms changing rooms a shot of the main character is seen when he sprays the deodorant on him. later on the other bodybuilders are seen spraying plain and bad smelling deodorant which doesn't help them stay cool. This makes them leave and go home to their mummies where our main character stays on training like a man. Then we see that them men that stayed on are all sweating. However they leave to, then the main character goes to the showers where we see him spray the deodorant which makes him all cool like ice. this lasts all day.

2nd concept Wictor, A 10 old trained Martial arts specialist locked in a cage. Smells the deodorant being sprayed and eventually breaks out to retrieve it. There’s a conflict between Wictor and the guy that sprays the deodorant, then finally Wictor gets the deodorant of the guy and sprays it on him which then at the end it ends with a close up of the product.

The main unique selling point for our deodorant is the ingredients its been made with. This means that there is no aluminum unlike other brands such as lynx, sure men, so this allows the customers chances of catching cancer decrease because when aluminum is applied 1 out 20 people die.

Another unique selling point is that the product is a 24 hour protection deodorant, and it can smell like a particular aftershave, and also it can be portable, the can last 4 months, it can be colourful and give off an impression that the brand is angry and ‘means business’.

ECU (Extreme Close Up)CU (Close Up)

MS (Mid Shot)

MCU (Medium Close Up)WS (Wide Shot)

EWS (Extreme Wide Shot)

The reason we will be using these camera angles is because it allows the audience to see a range of shots of the character and the establishment and this helps the bore levels keep low and remain exciting. This will then allow the editing be fast paced and more effective.

Chosen Location is the Cheshunt Martial Art Centre (Indoors)The location we’ve concluded to use, is the marital arts centre in Cheshunt. Our main character is a trained martial arts monk and by filming him in his home from home seems like a good idea. All props and equipment that we will use for his stunts and moves are already there and it’s a place where he feels comfortable.

Cheshunt Martial Art Centre (Outdoors)The reason for filming outside the centre is to give us more area to work in. the first half of the advert will take part inside, however, the fighting seen and conclusion of the advert will all happen outside.

Ozan Wictor Alfie Eric

Abass Charles

The type of music we will use is an up the beat and tempo and the reason for this is because the concept is all about a martial artist who performs lots of moves with tempo and high speed. For example the eye of the tiger and this song relates to the name of the product which is unleash and that it reflects on a weak man who unleashes his inner strength.

For our advertisement the only the only dialogue we will include is the voice over at the end. This means that the audience will find out the name of the product at the end and this will make them more temped to watch it all the way.

Example of a dialogue used in a TV advertisement

The target audience for our product is going to be the ages of 15 to 25. The reason for this is because the whole concept focuses on young energetic teens who doesn’t feel comfortable in their skin, but however when the product is sprayed their feelings will change into a positive feeling.

The reason we have chosen these shops is because they all have a similar deodorant racks with many brands and types to choose from. This helps us because our product is able compete with all other varieties available and if we are successful we will be one of the main deodorant brands in the UK.