Radio Advert Analysis

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Josette H. Radio Advert Analysis Nando’s Advert Sound effects The voiceover has used ‘mmm’ identifies to the audiences that this is a restaurant. The phrase has used onomatopoeia to imitate the audiences who might be hungry or the audiences that is possibly interested to go to the restaurant. Another sound effect would be ‘eh?’ with the use of this phrase suggests the interaction between the voice and the audience. The audience who are listening to this would feel that the voice is talking to them to make them again want to go to the restaurant. Music Introduces a traditional Spanish/Portuguese guitar in an upbeat and tensing music and this stops after slogan. From 0.16 the advert has used ‘salsa’ music that again that has the traditional Spanish and Portuguese. This is then emphasised and crescended at the end of the advert when he again mentions the slogan. Voice The voice of this person is very clear in a Portuguese and Spanish accent. He also mentions the slogan at the introduction in a deep voice and becomes highly pleasant after the introduction where they use a lot of repetition. Using a lot of repetition of ‘it’s ok’ during the middle has used a sympathetic voice to emphasise the humorous phrase that he mentioned when he mentioned about a grown up man cry when another of the family dies and goes back to his tone of voice when music is again heard. We again hear the slogan at the end of the advert for the slogan to be easily remembered for the audiences. Language The advert is very informal to make this available to every audience and has used repetition. For example ‘If your eyebrows join in the

Transcript of Radio Advert Analysis

Page 1: Radio Advert Analysis

Josette H. Radio Advert Analysis

Nando’s Advert

Sound effects The voiceover has used ‘mmm’ identifies to the audiences that this is a restaurant. The phrase has used onomatopoeia to imitate the audiences who might be hungry or the audiences that is possibly interested to go to the restaurant. Another sound effect would be ‘eh?’ with the use of this phrase suggests the interaction between the voice and the audience. The audience who are listening to this would feel that the voice is talking to them to make them again want to go to the restaurant. Music Introduces a traditional Spanish/Portuguese guitar in an upbeat and tensing music and this stops after slogan. From 0.16 the advert has used ‘salsa’ music that again that has the traditional Spanish and Portuguese. This is then emphasised and crescended at the end of the advert when he again mentions the slogan.VoiceThe voice of this person is very clear in a Portuguese and Spanish accent. He also mentions the slogan at the introduction in a deep voice and becomes highly pleasant after the introduction where they use a lot of repetition. Using a lot of repetition of ‘it’s ok’ during the middle has used a sympathetic voice to emphasise the humorous phrase that he mentioned when he mentioned about a grown up man cry when another of the family dies and goes back to his tone of voice when music is again heard. We again hear the slogan at the end of the advert for the slogan to be easily remembered for the audiences. LanguageThe advert is very informal to make this available to every audience and has used repetition. For example ‘If your eyebrows join in the middle…it’s OK’. By using a humorous phrase that is irrelevant is done to attract many audiences and become their customers. The phrase ‘it’s OK’ is repeated many times in the advert to show that regardless of who they are, everyone is welcomed to come. This suggests that the restaurant wants to create a friendly environment.Codes and conventions A 30 second advert that also mentions the slogan ‘That’s the spirit of…’ The Nando’s advert is conventional as it brings an enjoyable and blissful music which this is the big influence of a radio advert. This is also unconventional when he says comments that are not related to the advert. However, this creates the brand of the business as well as the advert because it makes the people want to listen as they would think that the speaker is directly talking to them.

Page 2: Radio Advert Analysis

Josette H. Radio Advert Analysis

V Energy Drink Advert

Sound effectsAt the middle of the advert we hear the opening of a can which is amplified. This makes the audiences identify on what the second speaker is talking about. At the same time, it senses the audiences wanting to buy the drink.MusicAt the introduction we hear a dull and gloomy music but in a low volume. This stops when the second voice guesses and describes what the first voiceover is trying to describe. The music is again introduced near at the end of the advert where this becomes a happy and contented type of music. VoiceThere are 3 different types of voices we hear: voiceover 1 who informs about a missing ‘person’ at the beginning who is very depressed where the voiceover 2 identifies this and becomes cheerful when he gives him the drink. Voiceover 3 who is the narrative of the advert at the end. Combining with the dull and gloomy music at the beginning, voiceover 1 has this emotion of looking for the energy drink reporting as ‘missing’. This makes the audiences want to find out what he is looking for which the advert leads on until the end. Unlike other adverts it doesn’t mention the slogan of the V energy drink which should be ‘What’s your energy drink?’ but we don’t hear this in the radio advert. This could be because the sound effect of the opening can has become the brand image of their product.LanguageThis advert is very informal by describing the V drink ‘pretty black V on the front’. The way these voices spoke this is exaggerated but works towards the audiences along with the non-diegetic sound at the end. Codes and conventionsThis is a 42 second advert that’s exaggerated where it introduces us about ‘someone’ missing until the second voiceover. This advert is very conventional as it starts off with a sad person looking for the V drink but then brings a delighted and ‘free’ music at the end. This is also unconventional as the voices heard should be used in TV adverts as there is a main narrator in this radio advert at the end.

Page 3: Radio Advert Analysis

Josette H. Radio Advert Analysis

Twinnings Radio Advert

Sound Effects‘mmm tempting’ of when he talks about the Chinese conge as this of what normally everyone drinks. The way he says this is not as exaggerated as some other radio adverts because I think this brings realism of how i2t would feel when you drink natural tea from different countries.MusicWe don’t hear any music in this advert, as it wants to only focus on the voiceover that the man makes. I think the advert wants to keep it natural that this could be the reason why they didn’t use a non-diegetic sound. VoiceThe voiceover introduces the listeners as gentlemen and gentle lady. The phrase ‘gentle lady’ may suggest the natural and gentle atmosphere of this advert. The man tries to do this in a high-pitched voice where this brightens up the mood of the audiences. The man mentions ‘beaten with a broom’ which he emphasises the word ‘B’ to highlight how it was made originally. Unlike other adverts, he mentions the main product in the end where he also mentions the slogan ‘Twining’s, blended to make things a little better’. The slogan fits in this radio advert as it mentions about how Twining’s is an ‘upgraded product’ with secret ingredients from natural tea resources from china, Russia and other different countries.LanguageThe voiceover talks about the process of how the tea was traditionally made from different parts of the world. As this mentions ‘beaten with a broom’ shows the alliteration, which may be kept from the audience’s minds, which could be and outstand word for this product advertised instead of just the slogan. The voice also uses opinion of what he thinks, he thinks Twining’s is a better product from him rather than from other teas as it includes secret ingredient and ‘more English and more pleasurable’ he says which brings a relaxed morning atmosphere.Codes and conventionsThis is a conventional 51-second radio advert where the audiences would figure out what product is the voice trying to imply until the end where it’s revealed. This is also unconventional as the ‘twining’s’ advert usually uses non-diegetic sounds and music especially from TV adverts.