Case studies

3M Digital Signage in action

3M Digital Signage delivering real results for customers around the world

3Digital Signage

SunTrust Bank, USASunTrust’s digital signage network currently spans 98branches in six states. Large format LCD screens in portraitand three-screen “banner” formats display five contentchannels for dynamic marketing, news and employee education. Additional “drive-thru” kiosks are located outside. 3M’s active monitoring system provides daily tracking and reporting to ensure optimum uptime and issue resolution.

National Bank, CanadaFollowing the installation of large format LCD screens powered by 3M software in 28 retail locations acrossCanada, this national bank has experienced a substantialimprovement in customer satisfaction through a dramaticreduction in customer perceived wait time. Increasedenquiries to staff have also generated a large uplift in sales of promoted financial products.Courtesy of 3M customer Digital Display & Communication (DDC), Waterloo, Canada

HSBC Bank, USACustomers can now enjoy access to real-time informationat HSBC’s retail storefronts. The environment includes exterior video walls, an interior communication wall combining live news updates with brand and promotionalmessages, and self-service stations throughout to provideaccess to HSBC’s online trading and banking websites. Courtesy of 3M customer Openeye Displays, New Jersey, USA

Lloyds TSB Bank, UKAs part of a nationwide branch rebranding, Lloyds TSBchose to incorporate digital signage into their new branchdesign to maximise the impact of brand and promotionalmessages. 65" pieces of 3MTM VikuitiTM Rear Projection Filmapplied to exterior windows enable the impactful communication of messages direct to passers-by. 3M software ensures that Lloyds TSB can rapidly changemessages across the whole network at a click of a button.

Regency Duty Free, New ZealandAt Auckland International Airport, 3M Digital Signage software enables duty free promotions to be timed to coincide with the demographics of each flight arrival anddeparture. By varying both the products promoted and the language of each message, digital signage has beenresponsible for an average 19% uplift in sales of promotedcategories. WiFi connectivity links the multiple plasmascreens across each store location.Courtesy of 3M customer Openeye Displays, Auckland, New Zealand

Specialist Schools & Academics Trust, UKA unique digital signage network designed specifically for an educational environment. With an initial phase of 20schools deploying 3M Digital Signage software, large formatscreens have been installed in key locations for maximumvisibility. Content is a collaborative effort between the SSAT,school staff members and the students themselves. Studentcontent illustrates skills learned in digital photography, videoproduction, and other communications classes.

Future Shop, CanadaWith hundreds of electronic displays in every Future Shopstore, digital signage was an obvious solution for in-storemarketing. Over 10 years the network has grown to cover138 locations. All digital displays are networked togetherusing 3M software to be used as advertising media, withcontent controlled and scheduled centrally. The system targets promotional messages by time, day and locationdepending on the customer demographics of each store.Courtesy of 3M customer Digital Display & Communication (DDC), Waterloo, Canada

China Airports3M Digital Signage software has been used to power manypure media advertising networks. One example is in China,where 3M’s technology has been used to supply digitaladvertising to hundreds of large format displays and videowalls across all seven major airports, including Beijing and Shanghai.Courtesy of 3M customer Axiom Technologies, Beijing, China

Provident Bank, USAWith a network of 77 branches, Provident Bank needed toattract new customers to a broader range of retail productsand realised that effective point-of-sale campaigns couldmake a real impact. Using 3M Digital Signage software,large format displays in banner format enable brand messages, product promotional content and financial factsto be communicated direct to customers while they wait fortellers or in their in-branch relaxation areas.Courtesy of 3M customer Openeye Displays, New Jersey, USA

AT&T Wireless, USAAs one of the pioneers of digital signage and interactivekiosks, 3M worked with AT&T Wireless to install a networkthat grew from its first installation in 1996 to cover over4,200 kiosks and large format displays in over 900 retaillocations. 3M managed the whole network and delivered animpressive audited uptime of over 99% for all the devicesconnected to AT&T’s digital messaging system.

3M European Distribution Centre, UKEfficient and effective management systems are key to distributing products to 3M’s clients on time. The recentintroduction of a live 3M Digital Signage solution has allowedSite Managers to display key performance informationdirectly to the warehouse floor. Three channels of data arefed to three large format plasma screens strategicallyplaced in each of the main warehouse areas. The information shown is a mixture of space availability, outstanding picks for the day, safety data and claims data.

Life Pharmacy, New ZealandA major retailer for health, beauty and fragrance products,Life Pharmacy was searching for an effective means to "break through" in a highly competitive market, enhancingin-store experience and creating measurable sales lift.3M Digital Signage software enables the successful resulting strategy, which features large format screensplaced in key areas throughout the store, as well as interactive kiosks in the cosmetics areas.Courtesy of 3M customer Openeye Displays, Auckland, New Zealand

Madrid Barajas Airport, SpainNew Terminal 4 at Barajas International Airport features anumber of 95" 3MTM VikuitiTM Rear Projection Screens andWindow films displaying advertising content. 3M’s Vikuititechnology ensures wide 180 degree viewing angles andstrong high colour images in this bright environment, maximising the impact of the promotional messages.

Courtesy of 3M customer iMagic, Madrid, Spain

Independence Community Bank, USALarge format displays in the soft seat waiting area across44 locations enables this client to communicate with customers and promote products while they are waiting to see staff. 3M Digital Signage software enables centralcontrol of all the screens across all locations ensuring complete marketing compliance.

Courtesy of 3M customer OpenEye Displays, New Jersey, USA

Hotel chain, USAThe hotel wanted to increase traffic to their coffee shop andrestaurant. A 3M VikuitiTM Rear Projection Screen poweredby 3M software was installed in reception showing customised content. 3M research quantified the directimpact of the screens as $472 to $542 per day incrementalsales, meaning the total installation paid for itself in oneweek.

Metro Park Fashions, USAThis fast expanding retailer in shopping malls is targeting customers with lifestyle and promotional messages. 3Mprovided hardware and software for 8+ screens per store.From a single central control Metro Park is able to monitormarketing compliance of a diverse and varied programmeof content from a number of different sources.

North American Funding, USAThis company successfully launched an in-office networkfunded almost entirely by selling screen sponsorships totheir mortgage partners. 70% of screen time and space isdevoted to ads from mortgage sponsors. The large formatplasmas placed throughout the office environment also provide corporate information and event details, as well asheadline news. The innovative sponsorship approachhelped the network pay for itself within six months.Courtesy of 3M customer OpenEye Displays, New Jersey, USA

Sovereign Bank, USA3M Digital Signage software enables the latest in a line ofinnovative communications strategies from one of thelargest financial institutions in the US, Sovereign Bank. In 28branches, waiting area “media centers” integrate a 42" digital signage display with take-away literature, displayingcontent designed to educate customers on Sovereign’svarious financial products, as well as financial news, weather and news headlines.Courtesy of 3M customer OpenEye Displays, New Jersey, USA

3M Digital Signage3M United Kingdom PLC

3M CentreCain Road BracknellBerkshire RG12 8HT

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Tel +44 (0)800 731 3530Email digitalsignage.uk@mmm.comWeb www.3m.com/digitalsignagewww.3m.com/uk

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