•  Performance based music videos are generally made up of footage of the band of artist performing their track.

• Although sometimes in different settings, such as a gig or a studio.

• This type of music video features the artist performing their song ‘live’

for the duration of the video.

• Performance based videos are the cheapest of the three types to make, as they require less setting, and all that is really needed is a

location for filming.

• Another purpose for performance based videos is for promotion, as it promotes the band or artists live performances and/or tours, by

creating the atmosphere of a concert and showing the audience to be having a good time, therefore making audiences buy tickets for their

concerts.

The Music Video Below:

• Narrative based music videos are videos which have a storyline, and they often follow that same storyline throughout the whole

video.

• In music videos that are narrative based, the footage will tend to tell the story that matches the lyrics, but sometimes they don’t.

• The videos include actors that will help tell the story to the audience, and mise en scene to match the genre of the music video also plays

a big role.

• Sometimes, directors use footage of the artist singing the lyrics, in order to create a connection between the artist and the audience. In narrative based videos, the footage may relate to the lyrics in some

way, however sometimes they it may not.

The Music Video Below:

• Concept based music videos usually have no storyline, and sometimes have little or no relation to the meaning of the lyrics being sung or the

artist singing them.

• This style of music video usually are based around a certain concept, and is usually surrounds one idea, however the footage does not have

to make sense to the audience.

• Concept based music videos are both popular and successful, because audiences usually remember them for being so unique and unusual.

A clear example of concept based music videos is Mika’s “Happy Ending”. In my opinion it is memorable for me for its being completely out of the

ordinary video.

The Music Video Below: