Marketing Strategy

Ghajini secured the honor of the best marketed film of 2008.

Vidhu Vinod Chopra's 3 Idiots qualifies for the title this year.

The best marketed film…..

each promo of the movie was unveiled in an event attended by three people associated with the movie

This the star cast comprising Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi, Boman Irani and director Rajkumar Hirani himself.

Press conferences were beamed in seven countries. 

Unusual marketing ploys…..

Music launch of the movie was broadcast on idiotsacademy.com, marked by the absence of media

Users visiting the site on the day of the launch had the option of chatting with the stars present there.

Music Launch

Future Group's Pantaloons India has collaborated with Vinod Chopra Films to launch the 3 Idiots apparel and accessories collection.

During the shooting of the film, Khan was in the habit of scribbling. The designers at Pantaloons were handed over the pages on which Khan scribbled and the designs were executed on T-shirts

T shirts are available in 45 Pantaloons stores across the country.

Merchandising

Reliance Life Insurance has entered into a tie up with the movie and is using the thought 'All is well‘

“Aal is Well” one of the mainstays of the theme in the communication of the theme.

The campaign, spanning television, radio and outdoor, talks about Reliance Life Insurance's assurance of taking care of its consumer's financial worries and enabling them to live life to the fullest.

Jingle being adapted….

Innovations on hoardings, bus shelters, bus backs, platform signage's and mobile vans.

The outdoor campaign was executed by creating cut-outs of the star cast, which have been put up across Mumbai, Delhi, Kolkata, Hyderabad and 500 towns across India. 

Outdoor Campaign

Stickers reading Capacity: 3 Idiots were pasted on the back of 10,000 auto rickshaws that moved in the cities .

Auto rickshaw is the most popular mode for commuting and works as a wonderful reminder medium.

They used this sticker in all the cities where rickshaw was one of the common modes for commuting.

More Innovations….

Activation in multiplexes included messages on the walls of washrooms, saying 'You are the fourth idiot‘

Chairs shaped like hips placed in the lounge area of multiplexes caught many eyeballs and users.

Chairs of the same design appear in the film and have been used in posters of the film, with Khan, Madhavan and Joshi sitting on them.

Other tactics

During a media conference held in Mumbai on Friday, disclosed that Khan would be on an adventure trip throughout the country for two weeks.

Earlier he had went to Varanasi, which is her mother's ancestral hometown.

Whoever successfully identifies Khan in his disguise would be get free tickets for the movie and as a bonus Khan would spend New Year's night with the lucky winner and his family.

Alternative Realty game

n early December, Zapak, the online gaming portal, created an alternate reality game on idiotsacademy.com.

He will travel through India, leaving clues about his whereabouts and participants of the game got two weeks to track him down.

Khan visited, disguised as an old man locating the house where his mother grew up in Varanasi.

Alternative Realty game

Accompanied by Kareen Kapoor, he visited the weavers of the famous Chanderi sarees in Chanderi, Madhya Pradesh.

They shared meals with the weavers, bought saris and discussed problems of the weavers.

Khan landed up outside cricketer Saurav Ganguly's house in Kolkata, again in disguise.

he visited included a school in Gujarat, where he spoke to kids on what they want to do in life, before heading to his final destination, Mahabalipuram in Tamil Nadu

The idea for Khan's nationwide journey came from the story of the film, where his friends go in search of him.

. The difference here was that media and fans were trying to spot Khan.

This journey was captured by many news and entertainment channels and became free publicity for the film.

Facebook, a profile called Pucca Idiot has been created that has more than one lakh fans

Alternative Reality Game

The Movie Inspired on The Super Hit Novel “FIVE POINT SOMEONE”…a Huge hit 4 years

ago.Benefitted from the ready made Fan Following

the book had generated.The Movie Credits Controversy gave free

Publicity to the Movie and grabbed eyeballs.This allowed the movie to stay in news.

Five Point Someone…..

The END