Marketing strategy - freelance marketing -

Click here to load reader

  • date post

    20-Jul-2015
  • Category

    Marketing

  • view

    164
  • download

    3

Embed Size (px)

Transcript of Marketing strategy - freelance marketing -

  • https://www.facebook.com/freelancemarketingworld

    https://twitter.com/freelancer1111 info@freelancemarketing.in A helping hand of Govt. of INDIA.

    Why I have started this online work place?

    I have started my career in Electronic Security Sector & gained much experience in Security product selling, Client Handling, advertising campaigns, sales analysis, promotional materials inventory, trade shows, maintaining databases, Team leading etc. Gradually I divert my career towards pure marketing like Online Marketing, Digital Marketing, Add/Blog posting, e-Commerce admin penal Handling, Exhibition/Expo, Branding, New Product Development, Research & Strategy, Web content writing etc.) on Electronic Security Sector & e-Commerce Sector. To turning the theory into reality using varied experience, I set up FREELANCEMARKETING.in , which has given me an appreciation for the challenges faced by smaller business. When clients ask for help with marketing, I ask them to define what they really mean. Often they list brochures, advertising and PR, the promotional and communications side of marketing. Most of the small business copy the technology & process which has been followed by multinational companies & invest huge money in market without in market research. While FREELANCEMARKETING.in can certainly meet these needs, where we really add value to your marketing activity is by helping you to strip right back to basics and question what makes your company different from the rest Unique Selling Point or USP.

    FREELANCEMARKETING.ins main concern to set up Indias online work place for freelancers who have

    talent, willingness to work as a freelancer. It is a platform for such people who are unemployment in

    INDIA but have specific talent. My motto is to make INDIA free from unemployment. Everybody have

    the capability to earn not only for bred & butter, but also for a stable luxurious lifestyle. So kick start

    your work-at home career by signing up at FREELANCEMARKETING.in a helping hand of Govt. of INDIA.

    Marketing Strategy: In order to win market share and stay relevant we need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product. It can also communicate an overall value to their customers. In many cases, this is the core of building equity in your target markets.

    A to Z Marketing Strategies @ Receive Marketing Tips from Freelance Marketing

    Article Marketing:-Articles can create a powerful tool to showcase your knowledge and expertise. Some innovations are shared in the form of articles or white papers where technical information needs to be convey to specialized buyers.

  • https://www.facebook.com/freelancemarketingworld

    https://twitter.com/freelancer1111 info@freelancemarketing.in A helping hand of Govt. of INDIA.

    Affinity Marketing/partnership marketing:-It creates strategic partnerships that are mutually beneficial by forming alliances with complementary brands. With this strategy, one brand generates sales while the other creates new customers and builds brand awareness.

    Ambush Marketing:-Advertiser use this marketing strategy to associate with specific events and brands without paying sponsorship fees.

    Alliance Marketing:-A joint venture is formed between two or more businesses to pool resources in an effort to promote and sell products and services.

    @Receive Marketing Tips from Freelance Marketing

    B2C Marketing:-The ultimate goal of B2C (business-to-consumer) marketing is to convert shoppers into buyers as aggressively and consistently as possible. B2C marketing campaigns often offer special deals, discounts or vouchers that can be used both online and offline store.

    B2B Marketing:-Business-to-business marketing allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations.

    Brand Lover Marketing:-This is a marketing concept that is intended to replace the idea of traditional brand marketing. For a brand to elevate itself into the category, it has to give customers a feeling of belonging while generating strong feelings of love for its customers.

    @Receive Marketing Tips from Freelance Marketing

    Close Range Marketing (CRM) / Proximity Marketing:-Use Internet or Bluetooth to send promotional messages, Bulk SMS of their products and services to their customers smart phones and tablets using WhatsApp or TELEGRAM at close proximity. Close Range Marketing (CRM) is also known as Proximity Marketing.

    Cross-Media Marketing:-Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.

    Call to Action (CTA) Marketing:-CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics or other elements of web design. This strategy helps in improving the percentage of online visitors who become customers or who join the mailing list. Current business follows this strategy in booming.

    Content Marketing:-Write and publish content to educate potential customers about your products and services. For appropriate businesses, it can be an effective means of influencing them without using direct selling methods.

    Cloud Marketing:-In this new form of marketing, all marketing resources and assets are brought online so customers (affiliates) can develop, modify, use and share them.

    Cause Marketing:-Finding causes both customers & company care about can create magic for business. This requires internal knowledge about what your organization cares about and who

  • https://www.facebook.com/freelancemarketingworld

    https://twitter.com/freelancer1111 info@freelancemarketing.in A helping hand of Govt. of INDIA.

    they want to help in the market. Instead of doing the traditional buy one get one free promotion is a Cause Marketing.

    Community Marketing:-Engage an audience of existing customers in an active dialogue, speaking to the needs and wants of this particular customer group.

    @Receive Marketing Tips from Freelance Marketing

    Direct Marketing:-Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material. Most of the times direct marketing follows outbound strategy.

    Direct Mail Marketing:-It is a form of advertising that allows businesses and nonprofits organizations to communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

    Database Marketing:-Database Marketing is a form of direct marketing using databases of potential customers to generate personalized messages in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. There are two main types of marketing databases: (1) consumer databases and (2) business databases.

    Drip Marketing:-It is a communication strategy that drips a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing.

    Diversity Marketing:-Develop a customized marketing plan by analyzing different customer segments based on cultural differences including tastes, expectations, beliefs, Market views and specific needs.

    @Receive Marketing Tips from Freelance Marketing

    E-Commerce Marketing/Online Marketing:-E-Commerce has propagated to the online marketing strategy, which is a new form of marketing has emerged. From online banners to those annoying pop ups, online marketers have attempted to get their customers attention any way they can.

    Email Marketing:-Today customers migrated into the online world, Internet marketers that have attempted to collect and organize emails for potential prospects. Many B2B marketers depend on email marketing as a primary way to connect with customers.

    Evangelism Marketing:-Develop raving fan customers who become guides of your brand or product, and who represent the brand as if it was part of their own identity.

    Event Marketing: -Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason.

    @Receive Marketing Tips from Freelance Marketing

  • https://www.facebook.com/freelancemarketingworld

    https://twitter.com/freelancer1111 info@freelancemarketing.in A helping hand of Govt. of INDIA.

    Freebie Marketing:-Promote or sell your products and services sold at low rates to boost the sales of other related products or services.

    Guerrilla Marketing:-Grass root, untraditional, and low-budget methods that found involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or new launch.

    Humanistic Marketing:-Human needs are a state of felt deprivation. They distinguish between physical needs (food, shelter, safety & clothing), social needs (belonging & affection), and individual needs (knowledge & self-expression).

    Inbound Marketing:-Companies often have customers calling them for various reasons. It creates a great opportunity to sell c