3 Google Tools to Boost Your Business Marketing
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Transcript of 3 Google Tools to Boost Your Business Marketing
3 Google Tools To Boost Your Business Marketing Efforts
- that won’t cost you a penny!
Presented by Miles TechnologiesJuly 13, 2011
1. Google Analytics http://www.google.com/analytics
What is it?Google Analytics is a free tool that shows you how people found and interacted with your website.
Google Analytics - Why is it helpful?
With the information provided by Google Analytics, you can track your website traffic to gain valuable insight into how to enhance visitor experience in order to increase conversions and improve your website’s profitability.
Insights for use: Creating an account
Go to http://www.google.com/analytics.
Creating an account (continued)
Add a profile for your website by selecting “add a profile for a new domain” and entering your URL.
Insights for use: Implementing code
Copy the analytics code that is generated and have your web developers add it to every page on your site before the closing </head> tag.
Tip: Save the copied code to a notepad file that can be easily provided to your web developers.
Implementing code (continued)
Check to verify that the code is functioning properly by logging into your Analytics Account.
If the code has been properly implemented, then your data is being tracked and you will
see a green check mark when you login to the account.
Insights for use: Analyzing dataThe Traffic Dashboard
Analyzing data (continued)
Comparing multiple time periods
Analyzing data (continued)
Traffic Sources Overview
Analyzing data (continued)Referral Sources
Analyzing data (continued)
Keywords
Analyzing data (continued)
Keywords (paid vs. unpaid)
Analyzing data (continued)
Visitors: New vs. Returning
Analyzing data (continued)Visitors: Locations
Analyzing data (continued)Visitors: Location breakdown by state
2. Google URL Builder
What is it? The Google URL Builder is a free tool that works with Google Analytics by allowing you to quickly and easily create custom URLs for tracking the results of marketing campaigns.
Google URL BuilderWhere can I find it?
Search for it in the Google Analytics Support Center: http://www.google.com/support/googleanalytics
Or, do a Google search for “URL Builder”:
Google URL Builder – Why Is It Helpful?
Track Effectiveness Of Marketing Campaigns:
Create unique tracking URLs for:• Email Blasts• Newsletters• Banner Ads• Data Feeds for Comparison Shopping Engines• And More
Once you create the URL, visits will show up accordingly in Analytics. These easily identifiable visits will help you to calculate the return on marketing efforts in order to make intelligent decisions for the future.
Insights for use: Creating URLs
Creating URLs (continued)
Creating URLs (continued)
http://www.milestechnologies.com/PublicPages/Newsletter-April-2011.aspx?utm_source=Newsletter&utm_medium=Email&utm_campaign=April%2B2011
Creating URLs (Continued)
Insights for use: Tracking performance
Login to your Google Analytics account to track performance.
Tracking performance (continued)
3. Google AlertsWhat are they?
Google Alerts are email updates that alert you when a specific phrase is indexed by Google.
Google Alerts
Why are they helpful?
– Monitor your online reputation– Stay up to date on industry news– Keep current on competitors !
Setting up alerts (continued)
Setting up alerts (continued)
Setting up alerts (continued)
Setting up alerts (continued)
Insights for use: Monitoring results
Monitoring results (continued)
Monitoring results (continued)
Thank you for joining us!
• Questions about today’s presentation?• Need help implementing these & other tools?• Interested in a free SEO Evaluation?
Contact Us!www.MilesTechnologies.com
800-496-8001Courtney Gager: Lead Online Marketing & PR Specialist