Boost up your Business with Google Seo Marketing

SEOPresented by Nirali Raiyani

http://googleseomarketing.org/seo_services.php

Agenda

• What is SEO• SEO Process• Optimization Techniques • Ranking Factors• SEO Techniques • Variation in Approaches • Measuring SEO success• SEO Tools

What’s an SEO?

• SEO = Search Engine Optimization– Refers to the process of “optimizing” both the on-page and off-page ranking

factors in order to achieve high search engine rankings for targeted search terms.

– Refers to the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms as a means of increasing the relevant traffic to a given website.

– Refers to an individual or company that optimizes websites for its clientele.

– Has a number of related meanings, and usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings



SEO Process

Step 1: Discuss Business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page

combinations.Step 4: Interim Client Approval for Keyword/Landing

Pages.Step 5: Baseline Ranking & Traffic reports. Step 6: On-site & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation.Step 9: Monitoring and Optimizing: We provide

monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.


Optimization Techniques

• Research keywords related to your business• Identify competitors, utilize benchmarking techniques and identify level of

competition• Utilize descriptive title tags for each page• Ensure that your text is HTML text and not image text• Use text links when possible• Use appropriate keywords in your content and internal hyperlinks (don’t

overdo!)• Obtain inbound links from related websites• Monitor your search engine rankings and more importantly your website traffic

statistics and sales/leads produced• Educate yourself about search engine marketing or consult a

search engine optimization firm or SEO expert

http://www.ephricon.com/

http://www.jonpayne.net/


Ranking Factors• On-Page Factors (Code & Content)

• Title tags <title>• Header tags <h1>• ALT image tags• Content, Content, Content (Body text)

<body>• Hyperlink text• Keyword frequency & density

• Off-Page Factors• Link Popularity (“votes” for your site) –

adds credibility• Anchor text


Search engine optimization

SEO strategies/techniques

1. Domain name strategies- domain names are traffic magnets

> 63 million domain names registered

> 4.7 million domain names registered 1st quar 2004- choose a domain name that will increase your search engine ranking. How? - simple, short, no hyphens, no numbers- use keywords, common words, advertising terms, product names- choose a keyword that is important for your business



2. Linking strategies- the more inbound links the higher the SE ranking - if the site linking to you is already indexed, spiders will also receive your site- quality of inbound links is critical - how to increase links: a) good content b) good outbound links c) target a list of sites from which you can request inbound links - links for the sake of links can damage your search rankings

“Link relevancy is critical in getting your site indexed by search engines”

“A small number of inbound links from high-quality, relevant sites is more valuable than many links from low-traffic, irrelevant sites.”



3. Keywords

- important in optimizing rankings- keywords are words that appear the most in a page- the spider chooses the appropriate keywords for each page, then sends them back to its SE - your web site will then be indexed based on your keywords - can be key phrases or a single keyword- do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them- write keyword-rich text- balance keyword-rich and readability - always have text in your page: at least 100 words



4. Title tags - important in optimizing rankings - the first thing that a search engine displays on a search return - must keywords in title to be ranked no. 1- should have the exact keyword you use for the page- every single web page must have its own title tag - you can use up to 65 characters eg Ebayhttp://www.ebay.com/ (title is littered with keywords)

5. Meta description tags - the next important- displayed below the title in search results- use dynamic, promotional language

- use keywords - no longer carry weight with major Ses - a myth that meta keywords alone affect rankings

http://www.ebay.com/


Search engine optimisation

6. Alt tags - include keywords in your alt tags

7. Submit your website to SEs for indexing- submit your site to search engine directories, directory sites and portal sites - indexing takes 1 wk to 3 months


Variation in Approaches


Measuring SEO success

• Keyword Ranking.• Website Traffic.• Increase in "Share of Traffic" per keyword. • Increased Revenue/keyword. • Increase in Impressions ( good for Publishers to show advertisers). • Lower dependence on Paid Search.• Lowering the cost per acquisition.


SEO Toolbox


CONTACT DETAIL:

ADDRESS:

101.Mauryansh elanza,Nr. Parekh Hospital, Shyamal Cross Road,Ahmedabad – 380015 Gujarat.(INDIA)

CONTACT NUMBER: 8154003013


THANK YOU

Boost up your Business with Google Seo Marketing

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