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A. ENVIRONMENT Biodiversity- the Philippines is host to numerous

species and plant and animal life, a number of whichare endemic to the country

Aesthetic Value- e.g. Tagaytay in the Philippinesboasts of the view of Taal lake and the volcano island

Existing Resources- a large part of the touristexpenditure goes to the consumption of localresources

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Physical Environment- a major component ofecotourism. Any impact to the physical environmentlike land, water and the coastal area, will ultimatelyaffect the living creatures in that particular ecosystem,affects its quality or pollute it

Other industries- like tourism, other industries alsoaffect the environment

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Weather- Tourism patterns are often dictated by theweather patterns either in market countries ordestination areas

Environmental Laws- any development that wouldinvolve resource extraction and utilization mustconform with the existing environmental laws

particularly theNational Integrated Protected Areas(NIPAS) and the Environmental Impact Assessment(EIA)which are under the Department ofEnvironment and Natural Resources (DENR)

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Government Policies- Tourism is subject to thepolicy focus on government agencies directly andindirectly involved in the development of touristdestinations

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B. CULTURE Indigenous Tribes- the most sought-after group of

people are the indigenous tribes found only in far awayplaces or unique habitats

Local customs and practices- each nation anddestination has its own set of customs and practices.

What may be ordinary in one area may be scandalousto another

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Cultural Heritage- in any cultural destination, thereason why tourists come would be the unique culturalheritage of the people

Local Community Benefits- Tourism benefitsshould ultimately accrue to the local community

through improvement of standard of life

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C. OPERATIONS Research- to find out if a particular area is qualified

for a type of sustainable ecotourism program

Consultation- with the local communities and otherindividuals/organizations which may either bestakeholders or important sources of ideas

Investment- may be physical, like infra and superstructure; and services, like guiding

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D. MARKETING AND PROMOTIONS It may be done through:

Printed materials, like brochures and posters

Publicity using media Other effective means of promotions are inviting

potential suppliers and participating in travel marts andfairs

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E. THE MARKET Identify the market that would be most appropriate to

be invited the program

Domestic

Foreign

Should the activities required be specific, or can they be

diversified to accommodate a wider range of market?