2nd magazine idea

LO4 By Harrison ColeCandidate number-2030

Proposal, Connotations behind the name of the magazine, font style choices, promotion of the magazine, Photoshop sample materials, Budget summary Start up costs, equipment costs, Job roles & salaries, Profit/Loss breakdown, Target Audience Theories! and spending power of the reader, Competitors in the market place, Future editions of the magazine, 1

Above the line promotion A company that I was able to find called the national radio advertising were able to advertise my magazine for around 12,000. this would be for radio advertisement.

Marketing Below the line advertisement This would include the social media such as Facebook because they are free to advertise on. People can look on the face book page and see what kind of content it includes. This is a good way to market my magazine as ist free and easy to use. The target audience are aimed at younger people. The majority of Facebooks users are on Facebook which means the magazine time line will be visited quite frequently.

Font style I have chosen this as my font style because this style is bold. Heavy metal music is about being loud and bold. This is where I got the idea from. Linking the style to the genre of the font style is very important.

Maslow's Hierarchy Curious people need to and feel that they need to know whats up to date. Whats new and fresh which is why my magazine has story's and exclusive news on what the artists are doing and what festivals are currently going.

Psychographics18+The magazine is aimed at people who are young adults and have some sense of freedom with a job and other responsibility's. This magazine is aimed at females and males who like the genre of heavy metal.

Demographics This magazine would come under the D,E as most of the young adults are unskilled workers and have they dont have a lot of money to spend which is why the magazine is so cheap for them.

Genre The genre of this magazine is based on the heavy metal rock. I have kept the same genre for my first magazine idea. This 2nd magazine idea has the same genre with a different categories. The first idea was Indie rock and now the second is heavy metal which are 2 different types of rock.

9

Face book page

The Title I have chosen this title because its bold like heavy metal. Also the name Hot Metal relates to the genre. Heavy metal, this way people can get a good understanding of what the magazine is about. The Hot connotes that this magazine has all the new and best heavy metal music. The colours are meant to make the text look like the title is standing out. The back ground colours on the title are going to be a light colour

Proposals The front cover colour will be black to connotes the tone of the music being quite dark and grown up. The text colour will be red which will then also show danger and grown up style. Inside the magazine the colours will be fairly similar in terms with the dark colours to show the dark and dangerous style. However the sub headings will be white to show the text being bold in front of the black back ground. This style will be used for the interviews and exclusive news that will be shown within the magazine. The bands on the front cover will be faded in within the front colours. This will be done by using the tools on the programme photo shop. The tools will merge the black and red colours together. This will make the style look more appealing to the audience of the magazine. The red text will be able to catch the attention of the audience as adults.

Proposal 2

This is the template that I used for my second music magazine idea. Instead of the first idea being about indie rock. I have decided to make this one about heavy metal rock. Here I have explained what content I am going to include about the heavy metal rock.

Mood board

Flat Plan

Hand Drafts 2 (Hot Metal)

The mast head has been made a lighter colour compared to the back ground colour. This then makes the mast head stand out. I have used the red background to connote the fire of the magazine being hot with the new albums. I have made the main image the band that gest featured to show the importance of the new issue. Here I have included a free CD with the magazine to make the magazine stand out when the magazine gets distributed to the shops.

Double Page Spread 2 (Hot Metal)

This double page spread is very similar to the one I have done previously. This double page spread that I have done reveals a more open plan for the band image. I have chosen this double page spread because of the layout of the text. As you can see I have highlighted implacable red how the text forms into an L-shape. This is a good layout because it gives their bands image in more Open View for how they wanted viewers to see them as a band. The only difference I have chosen on the double page spread in terms of colours. As for my magazines is going to feature indie rock, the colours of the magazine is going to have to be a lot more brighter than is going to be in a normal heavy rock magazine. Having the black and red background with the text will be shall reveal the band image in the top and corner more eye-catching than the previous double page spread.

Graphic layouts FC

Mast head Main image Advertisement Free CD Strap line Barcode

Graphic layouts DPS

Text

Main image

Test Photography

Here is the photography that I had taken of John who is featuring on the front cover and DPS of my magazine. I have used this image because John conveys a rock and roll style with long hair and dark clothing.

Photoshop 2nd Idea Front Cover

Change picture Metal look needed and DPS as well22

Photoshop 2nd Idea DPS

House Style Black back ground Bright colours such as red to show DANGERBold text

Colour scheme The colours that I am going to be using are black background with bright colours as the text. The colour if the main text is going to be red as this to indicate the hot metal theme.

Target Audience for both ideasThe same target audience is aimed at the middle class rock fans. As the genre for both of the magazines are both rock. They similar in the type of rock but they fall under the same genre. The 1st magazine is targeted at young teenagers who like the calm rock vibe. The 2nd magazine idea is aimed at slightly older teens who are into wild rock.

Competitors The magazine that I have produced is based on Heavy Metal, I have done some research and found out who my competitors will be. The name of the competitor magazine is called Decibel. The magazine shares the same genre of music so therefore a similar target audience. However the colour scheme and the house styles have some differences, this could make my magazine Hot Metal more appealing to the target audience. They both share a dark and rebellious font style.

Calendar events

This summer the Hot Metal music magazine will be released this summer. Along with this the magazine will feature the Glastonbury festival for rock music.

I have factored this in because this is what the fans would be interested in going to. Seeing all the artists in the book play on stage.

StereotypesReader profile - The stereo typical reader of the magazine will look young with a wild sense of fashion. This include non-verbal features such as piercings, rebellious hair styles, tattoos and dark clothing. This magazine is based on the genre of rock so has a stereo type of looking this wild as I just described. From the images below you can see that the females and males both enjoy the rock vibe at concerts. This means that the stereotypical readers would look something like this.

As you can see from the stereo types that are on the bottom, they share the same sense of style such as exhibiting tattoos and wild hair styles. There are a couple of expectations and stereotypes to be challenged such as the make up and the hair colour, with some of the dark colours connoting their rebellious attitude.

Production Plan

Budget plan

Budget plan

Equipment and staff

Outgoings

Income

Total costs are 24,995 per month (2.50 per copy)Total income is 33,681 per month (3.37 per copy)Margin 3.37 - 2.50 87p per copy (8,700 per 10,000 copies - 104,400 in year 1)

Income Outgoings = 104,400 profit in year 1

Printing Quotes /costs

The first issue will be produced with 60 pages Glossy inside and outside pages 10,000 copies 10 245.64 pounds to make 1.02 per magazine copy 1.50 profit 15,000 will be made if I sold the 10,000 copies

Thank you for listening