Business Idea Pitch Garage on Deman

PowerPoint Presentation

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Vehicle Ownership made easier than ever with Garage on Demand !!!Garage on Demand

www.slideproject.com

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2Meet Our TeamSubin Jacob01FX15MBA035Sheshachalam R01FX15MBA029Rohit Ranjan01FX15MBA030Suresh Kumar01FX15MBA019

Sandeep Jain 01FX15MBA032


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3Problem Statement Dont know whats wrong with your car ?

Cant find a trusted service workshop in in your Vicinity ?

Not sure if youre being charged the right amount ?


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4Explanatory Video


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5SolutionGarage On Demand addresses common car servicing issues with 100% transparency and customers convenience.

***Available in Bangalore

Individual reviews

Local Garages

On screen service charges

On Demand

TransparencyBreakdown DiscoveryReviewsTarget SegmentCar Owners having vehicles with ownership more than 2 years which has a price less than 12 lakhs


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Market Research Approach66

Researchin which agroupof people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.Focus GroupList out 20 features and run a 100$ test to find which features are going to be part of your MVP (Minimum Viable product)Survey - Elements of PerformanceMake use of information previously researched for other purposes and publicly available.Secondary ResearchInvolves questionnaires, surveys or interviews with individuals or small groupsPrimary ResearchFrom the survey results define your features gong to be part of your first release of the product MVP (Minimum Viable Product)

Market Research Plan


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Secondary Research Insights771.7 MLMV1.7 MBengaluru today is obviously one of the most sought after cities in the country what with the rapid growth in the IT industry and the rise in the number of job opportunities in the city. With the rising population in the city there is also a corresponding increase in the number of vehicles in the city and a huge increase in the demand on land.


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Primary Research Insights88

74%We sent online survey to 300 people and got 154 responses and this is our sampling quantity for the research validation.74% says the service centers are expensive

33% says they would select Garages based on Trust & Quality33%20%19%20% selects based on Trust, Quality & Proximity19% selects only based on Quality


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Focus Group Insights99

faced lot of difficulties during breakdown especially women commutersPainwant to try a new service garage if it would provide quality and cost effectivenessTry new Garages love to have a On-Demand service for any emergencies. On Demand

Unaware of all the equipped garages in the nearby vicinityUnaware


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10Minimal Viable ProductTrustworthy Services from Local GaragesScheduled servicesEngine of Growth: Landing Page,PamphletGoal: To Facilitate a Car Service to a Vehicle Owner from the Nearest Garage1. Interview Questions2. Handwritten Wireframes, 3.Landing page registrations/Whats app messages70% of the owners knew about the local garages and acknowledge to use if garages are using 3M products and ISI brands.Most of the people were happy to know about the specializations (Car service like Detailing only, Car Wash etc ) from the local garages in the our network apart from regular servicesCar owners were interested in some basic free services and comparative personalized quotes for any car detailingCar Owners willing to go for low subscription fees ( frequently done services)Criteria of Validation: 6 out of 10 customer reach to Garage via Garage on Demand Coupons.Cost of Developing MVP: 1. Cost of more or less related to time .2.Developing the wireframes for demo.Time of Validating Hypothesis w/ MVP: 2 Week of F2F interactionsEstimate of Future Risk/Chance: High Risk if the validation fails as the customer aquistion will not happenResult / What Actually Learned:1. Car Owners are willing use the platform and needs a trusted entity to fill the GAP


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11Minimal Viable Product

1. Local Garage on online platform2. Break-down servicesEngine of Growth: Field Sales ApproachWhat to Learn / Goal: Validating the factors to bring the Local garages with specialised car services /Services on the platform and look for the key pain points and gain creators to make in the product solution for them.1. Interview Questions2. Handwritten Wireframes, 3.Sample App demoCar Garage owners are happy to accommodate few more services The need for customers was felt with Garage owners who had a recent setup.This could reduce their Just dial costs and if they can avail it for free.Agreed for considerable % of commission for INR 500 and above worth services.More than 60% are look out of such trusted facility nearby and could save some costs and time there-by.Criteria of Validation: 2 Customer reached to 4 GarageCost of Developing MVP: 1. Cost of more or less related to time .2.Developing the wireframes for demo.Time of Validating Hypothesis w/ MVP: 2 Week of F2F interactionsEstimate of Future Risk/Chance: Medium risk as with the no of garages in per Sq KM of city are large in noResult / What Actually Learned:1. Local garage owners are happy to avail this facility for free to increase their and maintain the customer base.


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12Unit Economics


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13Positioning Statement & Customer Acquisition StrategyFor Car owners who have 2+year old cars value less than 12 lakh, who faces issue in getting a trusted cost effective local garage for servicing and breakdown needs, Garage On Demand an aggregator platform for local garages that allows users topick, compare and choose from a host of car service providers based on locality and services desired. Additionally, our unique proposition is Dynamic pricing.


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14Positioning Statement & Customer Acquisition Strategy

Trustworthy Services from Local Garages Results

70% of the owners knew about the local garages and acknowledge to use if garages are using 3M products and ISI brands.

6 Out of 10 owners used coupons worth INR 500 for their oil-filter change/Car wash with vacuum cleaning.

Schedule Services Results

Car owners were interested in some basic free services and comparative personalized quotes for any car detailing

Car Owners willing to go for low subscription fees ( frequently done services)


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15Service Provider Experiments

Local Garage on online platform Results

Car Garage owners are happy to accommodate few more services Reduce their Just dial costs and if they can avail it for freeAgreed for considerable % of commission for INR 500 and above worth services.. Break-down services ResultsOn call service can be provided during working hours


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16Market Analysis Target Market(Only Bangalore)


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17Competitor Analysis (Only Bangalore)


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18Product Roadmap


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Testimonial1919Door step pickup of vehicle I want to give 100 dollars!!!!Door Stephttp://GarageOnDemand.comTestimonies :Landing Page at:

Find Us On:


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Thank you

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Business Idea Pitch Garage on Deman

Automotive

Transcript of Business Idea Pitch Garage on Deman