New regulation for a new energy system: Australian Clean Energy Summit 2017
23 02 11 Australian Broadcast Summit Final
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Transcript of 23 02 11 Australian Broadcast Summit Final
You can’t close your ears
Clive Dickens
10 years ago
The brands we forgot
Now some bad news
UK Commercial Radio’s revenues falling
Source :RAB/Ofcom
£(M
’s)
Now the good news
82%Source : BBC Eartime research 2010
60%Source: BBC Eartime research 2010
47mSource : RAJAR Q4:10 IPSOS/RSL
Platform neutral
0
5,000
10,000
15,000
Radio Online
2010 2013
Decide what business you are in...
Source: AA/ Spend in Euro
€ ‘0
00s
Traditional Radio Challenges New Digital Opportunities
Display Advertising Revenues Revenues
Sample based estimated methodology Actual measurement
Media Consumption Open source
Oct-0
8
Dec-0
8
Feb-0
9
Apr-09
Jun-0
9
Aug-09
Oct-0
9
Dec-0
9
Feb-1
0
Apr-10
Jun-1
0
Aug-10
Oct-1
0
Dec-1
0
Feb-1
10.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Absolute Radio National Awareness
Unprompted Awareness Prompted Awareness
Un
pro
mp
ted
Aw
are
ne
ss
Pro
mp
ted
Aw
are
ne
ss
Brand awareness is 7% un-prompted & 34% prompted
Source: Harris Interactive 16+ UK Online Omnibus
What about streaming music services?
The stuff in between the music
Unique Music Content
Football & Comedy
Masthead websites are declining
Go where your audience are
Harness passion of Social Graph
Over 10m YouTube views
1.7m app downloads
300,000 active users
All UK Radio in one simple player
AR Network BBC Radio 1 BBC Radio 20
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000 11397869
Worldwide Streamed Hours
Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11
Absolute Radio streamed 11.4m hours of live programming in January
BBC yet to publish Oct-Jan data
Choice & Convenience
2008 Q4 2009 Q4 2010 Q4
3,867
4,039
4,270
But, who listens to podcasts?
3,425,603
Source : Absolute Radio server logs for January 2011
Over 15,000 free episodes ‘On-Demand’
Website more than a brochure
Is Digital Radio working in UK?
65%
0%
10%
20%
30%
40%
50%
60%
70%
Absolute Network Digital Listening
65% of Absolute Radio listening is digital
Disruptive Innovation
Absolute Radio is becoming a mobile music & entertainment brand with radio at it’s core
You can’t close your ears
Clive Dickens@cdickens