Australian broadcasting summit 2011
27
Apps for Broadcasters Agency Perspective
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Transcript of Australian broadcasting summit 2011
Apps for BroadcastersAgency Perspective
How
important
is portable,
mobile
branding to
today’s
advertisers
Very.
Mobile devices take over
iOS39%
Symbian29%
Microsoft12%
BlackBerry6%
Android6%
Other8%
2010
iOS42%
Symbian20%
Microsoft8%
BlackBerry6%
Android18%
Other6%
2011
Source: Telsyte Smartphone Study 2010
Smart phones becoming the norm
2010
Estimated 6.2 million handsets
(31% of installed base of 20M)
2011
Estimated 10.4 million handsets
(52% of installed base of 20M)
Simultaneous Consumption
Rise of Social TV
Rise of Digitally Social TV
Advertisers speak with money
TV Print Online Radio OOH Cinema
Sp
en
d
2009 2010 2011E
Source: PHD Estimates and Ceasa historical Note: *Excluding Directories
What can
we learn
from
publishing’s
success in
applications
A lot.
Always in Beta
Measurement
Logout
Internet was built for engagement
Pass the Contagious Test
Where
do
advertisers
want to
go from
here
Get the basics
right.
Audiences, Data & Tracking
Go further.
Adding layers of measurement
Adding layers of measurement
Extending program engagement
Extending program engagement
Innovation and Talkability
Innovation and Talkability
