2018 ANNUAL REPORT TO THE HAWAI‘I STATE LEGISLATURE€¦ · We share this annual report for 2018...

2018 ANNUAL REPORT

TO THE HAWAI‘I STATE LEGISLATURE

O U R M I S S I O N

To strategically manage Hawai‘i tourism in a sustainable manner

consistent with economic goals, cultural values, preservation of

natural resources, community desires and visitor industry needs.

A New Vision .................................................................................................................................................. 2 Hawai‘i Tourism Authority Board of Directors ................................................................................................ 3 2018: Hawai‘i’s Tourism Industry Resilient Despite the Challenges of Natural Disasters ....................................................................................... 4-5 Overview of the Hawai‘i Tourism Authority / Operations ............................................................................... 6 Measures of Success ........................................................................................................................................ 7 Transient Accommodations Tax Collections ................................................................................................. 8-9 Hawai‘i Tourism Authority Fiscal Year 2018 Actuals ..................................................................................... 10 Hawai‘i Convention Center Fiscal Year 2018 Actuals ................................................................................... 10Improve the Integrity of the Destination ..................................................................................................... 11 Hawaiian Culture .............................................................................................................................. 12-13 Kāhea:HarborGreetings .................................................................................................................... 13 NaturalResources ............................................................................................................................. 14-15 CommunityInitiatives ...................................................................................................................... 16-17Ensure Stable Economic Benefits ................................................................................................................. 18 BrandManagementPlan/MajorMarketManagement ........................................................................ 19 O‘ahu......... .............................................................................................................................................. 20 CountyofMaui ....................................................................................................................................... 21 Kaua‘i......... ............................................................................................................................................. 22 IslandofHawai‘i ..................................................................................................................................... 23 UnitedStates........................................................................................................................................... 24 Japan............. ......................................................................................................................................... 25 Canada ................................................................................................................................................ 26 Oceania........... ........................................................................................................................................ 27 Korea........... ............................................................................................................................................ 28 China.......... ............................................................................................................................................. 29 Taiwan......... ............................................................................................................................................ 30 HongKong .............................................................................................................................................. 30 Europe ................................................................................................................................................. 31 SoutheastAsia............... .......................................................................................................................... 31 BusinessDestinationManagement ........................................................................................................ 32 2018-19Hawai‘iConventionCenterEvents ..................................................................................... 33-34 Digital ................................................................................................................................................. 35Elevate Hawai‘i’s Value Perception ............................................................................................................... 36 NativeHawaiianFestivals ....................................................................................................................... 37 MajorFestivalsandSignatureEvents ..................................................................................................... 38 SportsMarketing............. ....................................................................................................................... 39 IndustryEvents ....................................................................................................................................... 40 AirAccess/CruiseAccess ........................................................................................................................ 41 CareerDevelopment ............................................................................................................................... 42 SafetyandSecurity ................................................................................................................................. 43 TourismResearchandPlanning ............................................................................................................. 44Strengthen HTA’s Reputation ........................................................................................................................ 45 Communications ..................................................................................................................................... 46 GlobalTourismSummit .................................................................................................................... 47-49 Hawai‘iVisitorStatistics .................................................................................................................... 50-53 StatewideandByIsland ............................................................................................................... 50-51 GlobalSourceMarkets .................................................................................................................. 52-53 BrandExperienceProgramListings ................................................................................................. 54-55 Program/ProjectContractListing ...................................................................................................... 56-57 TheHTATeamSupportingHawai‘i’sTourismIndustry...... ....................................................................... 57

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A NEW VISION

Alohapumehanakākou,

Wesharethisannualreportfor2018withyou,ourpartnersintheHawai‘iStateLegislature.

Ourteamvaluesyoursupport,appreciatesyourinputandwelcomesyourviewsonhowthe

Hawai‘iTourismAuthoritycanbetterservetheneedsofthetourismindustry,aswellascommunities

andresidentsonallislands.

Wearemovingforwardinto2019undernewleadershipdeterminedtoinjectare-energized,yetpractical,

approachtofulfillingtheresponsibilitiesofHTAandthemanagementoftourismfortheStateofHawai‘i.

Wewillalwaysstaytruetoourmission:To strategically manage Hawai‘i tourism in a sustainable manner

consistent with economic goals, cultural values, preservation of natural resources, community desires and

visitor industry needs.

Wewillworkwithourcontractorstomarketandpromotetheiconicbrandsofourislandstotheworld

whilemaintainingasustainableenvironmentforbothresidentsandvisitors.

ThefutureofHawai‘i,bothasahomeforfamiliestoblossomandforvisitorstodesire,beginsatthe

communitylevel.Healthycommunitiestranslateintohappyresidents,which,inturn,makesthevisitor

experienceevenmoremeaningful.

WewelcometheopportunitytopartnerwiththeLegislatureinencouragingtourismtoflourishwhile

doingallwecantohelpmakeHawai‘i’scommunitieshealthierandhappierforalltoenjoy.

Mekaha‘aha‘a,

The Hawai‘i Tourism Authority

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H A WA I ‘ I TO U R I S M AU T H O R I T Y B OA R D O F D I R E CTO R S L. Richard Fried Jr.,Chair Founding Partner, Cronin,Fried,Sekiya,KekinaandFairbanks,AttorneysAtLaw CityandCountyofHonolulu

Craig G. Nakamura,First Vice Chair Partner, CarlsmithBallLLP CountyofMaui

George Kam,Second Vice Chair Ambassador of Aloha At-Large

Micah Alameda Marketing Manager, NāLeoTV CountyofHawai‘i

David Arakawa Executive Director, LandUseResearchFoundationofHawaii At-Large

Fred Atkins Managing Partner, Kaua‘iKilohanaPartners CountyofKaua‘i

Sean P. Dee Executive Vice President, Chief Marketing Officer, OutriggerEnterprisesGroup At-Large

Kyoko Kimura Director of Owner Relations, Aqua-AstonHospitalityLLC At-Large

Ku‘uipo Kumukahi Hawaiian Culture Manager, HyattRegencyWaikikiBeachResortandSpa At-Large

Sherry Menor-McNamara President and CEO, ChamberofCommerceHawaii At-Large

Benjamin Rafter CEO,OLSHotelsandResorts At-Large

Kelly Sanders Vice President of Operations, Highgate At-Large

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2018: Hawai‘i’s Tourism Industry Resilient Despite the Challenges of Natural Disasters

JAN FEB MAR APR JUNMAY

JANUARY 9 HTArenewsitsmarketing partnershipwiththe PGATourfortheSentry TournamentofChampions onMaui,SonyOpeninHawaii onO‘ahu,andMitsubishiElectric ChampionshipatHualalaionthe islandofHawai‘ithrough2022. JANUARY 24 TheHawai‘iConvention CenterandHTAsecure agreementstohost indoorsoccer,basketballand volleyballtournamentsover multipleyearsonthecenter’s newsportscourts.JANUARY 25 HTAissuesthe2017 Hawai‘i Hotel Performance Reportshowinghotelsstatewideaveragedrevenueper availableroomof$212,andposted anaveragedailyrateof$264and occupancyof80percent.JANUARY 31 HTAreportsHawai‘i’s preliminaryvisitor statisticsfor2017 showingrecord annualtotalsin visitorspending ($16.78B),generated statetaxrevenue($1.96B), jobssupportedbytourism(204,000),visitorarrivals(9.38M)andtrans-Pacific airseats(12.24M).

FEBRUARY 8-10 HTAsponsorsthePacificRimCup atAlohaStadium,aninternational showcaseofprofessionalsoccer, featuringteamsfromMajorLeagueSoccerandtheJapanProfessional FootballLeague.FEBRUARY 16 GovernorDavid Igedeclares2018 as“KeAuHawai‘i: theYearofthe Hawaiian”to honorthehistory, traditions,language andcultureoftheHawaiianpeople.

APRIL 13-15 Athunderstorm drenchesKaua‘i’s northshorewith 50inchesof rainfallforcing theclosureof KūhiōHighway betweenWainiha andHā‘ena.PartsofeastHonolulu alsosufferextensivedamagefromheavyrainfallandflooding.APRIL 27 HTAprovides$180,000 infundingtosupport afreeshuttleservice onKaua‘i,between WainihaandHā‘ena, forresidentsstranded bytheclosureof KūhiōHighway.

JUNE 13 HTAdebutsitsredesigned, mobile-friendlywebsite, HawaiiTourismAuthority.org, providingvaluabledatato tourismstakeholdersand thegeneralpublic.JUNE 27 HTAcompletesthelaunchof theGoHawaii.comwebsite, availableinsixadditional languages:Japanese, Korean,Chinese, German, French and Spanish.

MARCH 1-9 HTA’sSpringMarketingUpdate sharesitsprogramsinmajormarketsworldwideto500tourism industrymembers onO‘ahu,followed bytheKipaAloha Hawaiian Culture Workshop. Industrymeetings arealsoheldon Mauiandtheisland ofHawai‘i.MARCH 25 JapanAirlinesandHawaiianAirlinesestablishajointventureproviding enhancedtravelchoicesforflights betweenJapanandthe HawaiianIslands.

MAY 3 Kīlaueavolcano ontheislandof Hawai‘ibegins erupting,generatingalavaflowinlowerPuna.MAY 11 Hawai‘iVolcanoesNationalPark, thestate’smostpopularvisitor attraction,closesitsmainvisitor areasduetoheavyseismic activityfromKīlaueavolcanoat Halema‘uma‘ucrater.MAY 25 HTApartnerswiththeDepartmentofLand andNaturalResourcesonseveralprograms, includingfundingforaspecialisttomonitorsocialmediasitesforillegaltouractivitiestohelpprotectHawai‘i’senvironment.MAY 31 HTAallocates$2.2millionin fundingformarketing programsbyHawai‘iTourism UnitedStatesandHawai‘i TourismJapaninresponse tothedropintravelbookings fortheislandofHawai‘i duetoKīlauea’seruption.

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Hawai‘ienduredanuncharacteristicyearfornaturaldisastersstatewide,themostnotableofthesebeingKīlaueavolcano’seruptionandlavaflowsinlowerPunaontheislandofHawai‘i.Despitethechallengescausedbythevolcanoandthreemajorstorms,Hawai‘i’stourismindustrycontinuedtostayonpacetoachieverecord-hightotalsforvisitorarrivals,visitorspending,generatedstatetaxrevenueandairseatcapacity.Inaddition,strongsupportwasprovidedtocommunityfestivalsandspecialevents,andanincreasedemphasiswasplacedonimprovingtheintegrityofthedestinationforfuturegenerations.

JUL AUG SEP OCT DECNOV

KeithRegan

ChrisTatum

KarenHughes

DavidArakawaMicahAlameda

BenjaminRafterKyokoKimura

JULY 1 HTApartners withthe Department ofHealthto launchan oceansafety publicinformationcampaignatairportsstatewideinhigh-trafficareas.JULY 2 David Arakawa,executivedirector oftheLandUseResearchFoundation ofHawaii;Micah Alameda,marketingmanagerofNāLeoTV;Kyoko Kimura,directorofownerrelationsforAqua-AstonHospitalityLLC;andBenjamin Rafter,CEOofOLSHotelsandResorts,joinHTA’sboardofdirectors.

SEPTEMBER 9-12 TropicalStormOliviamovesacrosstheHawaiianIslands,resultinginheavyrainfall,poweroutagesandlandslidesintheCountyofMauiandonO‘ahu.SEPTEMBER 14-16 HTAandthe Association ofVolleyball Professionals presentthe AVPHawai‘i Invitationalbeach volleyballtournament atFortDeRussyinWaikīkī.SEPTEMBER 24-30 TheNBA’sLosAngelesClippersopentheirtrainingcampinHonolulu,which concludeswithan exhibitiongame againsttheSydney KingsofAustralia. TheClippersalso donateanew computerlaband fitnessroomtoWilliam P.JarrettMiddleSchool.

AUGUST 6 Kīlaueavolcanoactivityceases afterlavaflowsinlowerPuna cover13.7squaremilesofland andclaimmorethan700homesoverthreemonths.AUGUST 21-24 HurricaneLaneapproaches Hawai‘iasaCategory5hurricanebutweakenstoatropicalstormas itpassesthestate,generating heavyrainfallandfloodingontheislandofHawai‘i,MauiandKaua‘i.

OCTOBER 1-3 HTApresentstheGlobalTourismSummit withafocusonsustainability, globaltraveltrendsand Hawaiianculture.More than2,200attendeesfrom 32countriesparticipate.

DECEMBER 10 Keith Reganis appointedas HTA’snewchief administrative officerand Karen Hughes asthenew vicepresidentof marketingand productdevelopment.DECEMBER 20 AlaskaAirlineslaunchesthefirst-evernonstopflightsbetweenSacramento andKona.

NOVEMBER 11 TheNFL’sLosAngelesRams andHTApartneronaHawai‘i celebrationattheLosAngeles MemorialColiseumtopromoteHawai‘i travelandpublicizetheteam’spreseasongame atAlohaStadiumin2019.NOVEMBER 27 HTAannouncesitssupport of130nonprofit programsstatewide perpetuatingHawaiian culture,preserving naturalresourcesand presentingcommunity eventsin2019. NOVEMBER 29 HTA’sboardofdirectors appointsChris Tatum asitsnewpresident and CEO.

HAWAI‘I TOURISMKOREA

HAWAI‘I TOURISMJAPAN

HAWAI‘I TOURISMOCEANIA

HAWAI‘I TOURISMUNITED STATES MEET HAWAI‘I

EXPERIENCEPROGRAMS

MAINTENANCEPROGRAMS

BRANDINGPROGRAMS

TOURISMRESEARCH

HAWAI‘ICONVENTION CENTER

HAWAI‘I STATELEGISLATURE

GOVERNORDAVID IGE

DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT

& TOURISM (DBEDT)

HAWAIIANCULTURE

BRANDMANAGEMENT

COMMUNICATIONSAND OUTREACH

O‘AHUVISITORS BUREAU

MAUI VISITORS &CONVENTION BUREAU

ISLAND OF HAWAI‘IVISITORS BUREAU

KAUA‘IVISITORS BUREAU

HAWAI‘I TOURISMHONG KONG

HAWAI‘I TOURISMTAIWAN

HAWAI‘I TOURISMEUROPE

HAWAI‘I TOURISMSOUTHEAST ASIA

HAWAI‘I TOURISMCANADA

HAWAI‘I TOURISMCHINA





EXPERIENCEPROGRAMS

MAINTENANCEPROGRAMS

BRANDINGPROGRAMS

TOURISMRESEARCH



GOVERNORDAVID IGE


& TOURISM (DBEDT)

HAWAIIANCULTURE

BRANDMANAGEMENT
















EXPERIENCEPROGRAMS

MAINTENANCEPROGRAMS

BRANDINGPROGRAMS

TOURISMRESEARCH



GOVERNORDAVID IGE


& TOURISM (DBEDT)

HAWAIIANCULTURE

BRANDMANAGEMENT












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OVERVIEW OF THE HAWAI‘I TOURISM AUTHORITY TheHawai‘iTourismAuthoritywasestablishedin1998throughalegislativeacttoserveasthestate’sleadagencysupportingtourism,Hawai‘i’slargestindustry.ThesameactalsoestablishedtheTourismSpecialFund,whichutilizesasetpercentageofTransientAccommodationsTax(TAT)collectionsassessedonhotels,vacationrentalsandotheraccommodationstofundHTA’scomprehensivemarketinganddestinationmanagement initiativesinsupportofHawai‘i’stourismindustry.Amongitsresponsibilities,HTAischargedwith: • MeetingthegoalsofitsFive-YearStrategicPlancoveringtheyears2016through2020. • SettingpolicyanddirectionfromastatewideperspectiveaboutthemanagementoftourismfortheHawaiianIslands. • Enhancingthewell-beingofHawai‘i’scommunitiesthroughinitiativesfocusingonresponsibletourism. • SupportingprogramsandinitiativesperpetuatingtheHawaiianculture,protectingHawai‘i’snaturalresources, andpresentingcommunityfestivalsandeventsstatewide. • Managingprogramsandactivitiestosustainahealthytourismeconomyforthestate. • Developingandoverseeingimplementationofthestate’stourismmarketingplansandprograms. • ServingasHawai‘i’sofficialsourceforinformationontourismmarketresearch. • Coordinatingtourism-relatedplanningandpromotionaloutreachactivitieswithstakeholdersinthepublicandprivatesectors. • EncouragingdistributionofvisitorsthroughouttheHawaiianIslandstoachieveanimprovedbalancestatewide. • Informingthetourismindustryandgeneralpublicwithtimelyupdatesduringemergencysituations. • Fosteringgreatercollaborationwithotherstateagencies.

OPERATIONSHTAisadministrativelyattachedtotheHawai‘iStateDepartmentofBusiness,EconomicDevelopmentandTourism(DBEDT).HTA’spresidentandchiefexecutiveofficerreportsdirectlytoHTA’sboardofdirectorsandisresponsibleforassistingtheboardinitsresponsibilitytofulfill themandatesofChapter201BoftheHawai‘iRevisedStatutes.

MEASURES OF SUCCESS TheHawai‘iTourismAuthority’sFive-YearStrategicPlan,coveringtheyears2016to2020,servesasaguideforachievingshort-andlong-termgoalsofsuccessbasedonresearchdata,marketingintelligence,inputfromstakeholdersandcollaborationwithindustryassociations.ThefollowingtargetsareproposedasabenchmarktomeasureHTA’ssuccessinrealizingthegoalsofthestrategicplan.

PROPOSED 5-YEAR TARGET GOAL MEASURE OF SUCCESS RECENT VALUE(S) (2020) Improve the Integrity Percentageofresidentswho 2010:80% 80% of the Destination agreethattourismhasbrought 2012:67% morebenefitsthanproblems. 2014:64% 2015:66% Source: 2017(spring):63% HTA Resident Sentiment Survey 2017(fall):61% Ensure Stable Real(inflation-adjusted)Gross 2010:$9.57B $13.28B Economic Benefits DomesticProductgenerated 2011:$10.24B byvisitor-relatedexpenditures. 2012:$11.86B 2013:$11.86B Source: 2014:$11.94B DBEDT/READ (2009 = 100) 2015:$11.80B 2016:$12.15B 2017:$12.58B Elevate Hawai‘i’s Percentageofpotentialvisitors LATE 2017 Value Perception consideringatriptoHawai‘i. U.S.West:50% U.S.West:52% U.S.East:30% U.S.East:26% Source: HTA Marketing Canada:44% Canada:40% Effectiveness Study Japan:41% Japan:34% Strengthen HTA’s Percentageoforganizationsin 2017:24.2% Baseline+25%of Reputation thetourismindustrythat thedifferencebetween recognizeHTAasaleader. baselineand100% Source: Evaluation of Leadership in the Hawai‘i Visitor Industry

(Example: If baseline is 50%,

target is 62.5%)

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FY2017 TAT Distribution


Convention Center Enterprise Special Fund

$26.5

Counties$103.0

Department of Land and Natural Resources$3.0

Turtle Bay Conservation Easement Fund$1.5

Tourism Special Fund$82.0

General Fund$292.4

FY 2017 TAT DISTRIBUTION ($ MIL.) FY 2018 TAT DISTRIBUTION ($ MIL.)

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TRANSIENT ACCOMMODATIONS TAX COLLECTIONS ThecollectionoftheTransientAccommodationsTax(TAT)anddistributionofitsrevenueshelpstrengthenthestate’seconomywhilealsosupportingpublicservicesprovidedbythefourislandcountiesthatenhancethequalityoflifeforresidentsstatewide.TheTATrevenuesareutilizedbytheCityandCountyofHonolulu,CountyofMaui,CountyofHawai‘iandCountyofKaua‘iforessential purposes,includingpubliceducation,publicsafety,infrastructureimprovementsandmaintenanceofparkfacilities.Infiscalyear(FY)2018,TATcollectionstotaled$554.9million,anincreaseof9.0percentcomparedtothe$508.4millioncollectedin FY2017.Thestate’sGeneralFundreceived$315.2millioninTATrevenuesinFY2018.TheallocationofTATrevenuestotheTourismSpecialFundandConventionCenterEnterpriseSpecialFundwas$82millionand$26.5 million,respectively,inFY2018.Atotalof$103millioninTATrevenueswasallocatedtobesharedbythefourislandcounties.Inaddition,$23.6millionwasdistributedtotheMassTransitSpecialFund,$3milliontotheHawai‘iStateDepartmentofLandandNaturalResources,and$1.5milliontotheTurtleBayConservationEasementSpecialFund.

General Fund$315.2

FY2019 TAT Projected



$26.5

Counties$103.0

Counties$103.0

Mass Transit Special Fund

$23.6

Mass Transit Special Fund

$51.6

Turtle Bay Conservation

Easement Fund$1.5

Department of Land and Natural Resources$3.0

Department of Land and Natural Resources

$3.0

Turtle Bay Conservation Easement Fund$1.5


TRANSIENT ACCOMMODATIONS TAX ($ mil.)

PERCENTAGE OF TAT REVENUES DISTRIBUTED BY COUNTY

FY 2018 TAT DISTRIBUTION ($ MIL.) FY 2019 PROJECTED TAT DISTRIBUTION ($ MIL.)

PROJECTED FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019

City and County of Honolulu 41.0 41.0 45.4 45.4 45.4 45.4 45.4

County of Maui 21.2 21.2 23.4 23.4 23.4 23.4 23.4

County of Hawai‘i 17.3 17.3 19.2 19.2 19.2 19.2 19.2

County of Kaua‘i 13.5 13.5 14.9 14.9 14.9 14.9 14.9

CITY AND COUNTY OF HONOLULU COUNTY OF MAUI COUNTY OF HAWAI‘I COUNTY OF KAUA‘I

44.1% 22.8% 18.6% 14.5%

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General Fund$376.4



$16.5

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HAWAI‘I TOURISM AUTHORITY (HTA) FiscalYear(FY)2018Actuals($000) REVENUES TATDeposits–TourismSpecialFund $ 82,000 InvestmentPoolInterest/MiscellaneousReceipts 279TOTALREVENUES $ 82,279APPROPRIATIONS FY2018 $ 88,515TOTALAPPROPRIATIONS $ 88,515HTA EXPENDITURES* MaintainingBrand $ 5,541 BrandExperience 10,965 BrandManagement 58,982 Communications 858 TourismResearch 2,324 Governance 3,799TOTALHTAEXPENDITURES $ 82,469 *HawaiiancultureisintertwinedthroughoutallHTAprogramsandactivities.

HAWAI‘I CONVENTION CENTER (HCC) FiscalYear(FY)2018Actuals($000) REVENUES TATDeposits–ConventionCenterEnterpriseSpecialFund $ 26,500 ConventionCenterOperations 10,646 TransferfromTourismSpecialFundforConventionCenter SalesandMarketing 4,941 InvestmentPoolInterest/MiscellaneousReceipts 519TOTALREVENUES $ 42,606APPROPRIATIONS FY2018 $ 52,854TOTALAPPROPRIATIONS $ 52,854HCC EXPENDITURES ConventionCenterFacilityOperations: OperatorCosts $ 10,695 Governance(includesconventioncenterinsurance) 477 ConventionCenterSalesandMarketing 4,886 ConventionCenterRepairandMaintenance 4,300 TotalExpendituresPriortoPaymentsonObligationto StateDepartmentofBudgetandFinance $ 20,358 PaymentsonObligationtoStateDepartmentofBudgetandFinance $ 20,000TOTALHCCEXPENDITURES $ 40,358

IMPROVE THE INTEGRITY OF THE DESTINATION

Ho‘ihouikamole.Return to the taproot.

Justasthetaprootisthesource oflifeforthehealthytreewith strongbranchesthatspreadwide, so,too,isHawaiiancultureand thenaturalenvironmentthe sourceoflifeforHawai‘i’stourism future.Theymustalwaysbenurtured toflourish.

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HAWAIIAN CULTURE NativeHawaiiancultureisattheheartoftheHawaiianIslands’distinctivenessasaplaceandapeople.Therehasbeenarenaissancein theusageoftheHawaiianlanguageandNativeHawaiianpractitionersincreasinglyhaveassumedmoreprominentresponsibilitiesinthetourismindustry.HTAsupportsprogramsperpetuatingandpromotingthesignificance,integrityanduniquenessoftheNativeHawaiiancultureandcommunitybyelevatingthedestination’sglobalstandingthroughgenuine,only-in-Hawai‘ivisitorexperiences. 2018 HIGHLIGHTS • Provided$1.3millioninfundingtosupport32community-basedprogramsstatewideperpetuatingHawaiianculture throughtheKūkuluOlaProgram. • ExpandedHTA’slong-termrelationshipwiththeNativeHawaiianHospitalityAssociationtostrengthenthetiesbetweenthe Hawaiiancommunityandtourismindustrythroughtraining,educationandoutreach. • ExecutedapartnershipwithHawai‘iInvestmentReadytofacilitateandenhancethecapacityof12Hawai‘i-basedsocial enterprisesinthetourismsector. • ConductedMa‘ema‘eProgramtrainingininternationalmarketstofosteradeeperunderstandingandappreciationof Hawai‘i’srichheritageandhistory. • Honored‘AhaPūnanaLeo,HawaiianAirlinesandAulani,ADisneyResortandSpafortheircommitmentto‘ōleloHawai‘i (Hawaiianlanguage)attheGlobalTourismSummit’sTourismLegacyAwardsLuncheon. • Fundedtheprogramsupportingthedeploymentofmoreculturalpractitioners,Hawai‘ientertainersandtrainersinall globalmarkets. 2019 FOCUS • SupportingHawaiian-languagerevitalizationandnormalizationprojectswithstatewidereachthroughaRequestForProposalsprocess. • ContinuingtoimprovetheexecutionofNativeHawaiiansignatureeventsandcreatingamorecohesivemarketingplan forstatewidefestivals. • IncreasingdialogueandinputfromHawaiianculturalpractitionersinthetourismindustrytoadvanceHTA’sworkinimproving theintegrityofthedestination.

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KA- HEA: HARBOR GREETINGS TheKāheaCruiseShipGreetingProgramshowcasesHawai‘i’sAlohaSpiritandcontributestowardensuringapositivefirstandlast impressionoftheHawaiianIslandsforcruisevisitors.HTAsupportsthisprograminpartnershipwiththeKaua‘iOfficeofEconomic Development,LahainaTownActionCommittee,DestinationHiloandDestinationKonaCoast. 2018 HIGHLIGHTS • ContinuedhostingHawaiianentertainment,culturaldemonstrationsandotheractivitiesgreetingcruiseshipvisitorsat Nāwiliwili,Lahaina,HiloandKailua-Konaharbors. • SupportedaprogramcreatedbytheHawai‘iDepartmentofTransportation’sHarborsDivisiontoimprovethevisitor experienceatHiloHarborwithnewseatingareas,improvedsignage,wall-mountedmaps,welcomebannersandamural. 2019 FOCUS • ExpandingtheKāheaProgramtoHonoluluHarbor,Hawai‘i’smostvisitedportofentry.

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NATURAL RESOURCES TheHawaiianIslandsareamongthemostecologicallydiversecollectionofislandsonEarthandhometo27of38Holdridgegloballifezones,whichmakeitthesinglemosthabitat-richlocationworldwide.ThebeautyoftheHawaiianIslandsisunsurpassedanditsfragilityequallyso.HTAiscommittedtosupportingprogramsthatprotectHawai‘i’snaturalresourcesforgenerationstocome.HTAalsoplaysasignificantroleinsupportingcommunity-ledenvironmentalinitiativesthroughtheAloha‘ĀinaProgramandothereffortsdirectlybenefitingHawai‘i’snaturalenvironment. 2018 HIGHLIGHTS • Provided$1.2milliontosupport27community-createdinitiativesstatewideintheireffortstohelpmaintain,preserveand protectHawai‘i’snaturalenvironmentthroughtheAloha‘ĀinaProgram. • CollaboratedonapartnershipwiththeHawai‘iDepartmentofLandandNaturalResources(DLNR)tosupportprograms educatingvisitorsandresidentsontheimportanceofprotectingHawai‘i’snaturalandculturalresources.Publicoutreachincluded sponsoringtelevisionspecialsandplacingeducationalcontentinmorethan24,000hotelroomsstatewide,onHawaiianAirlines flightsandonSpeediShuttlevans. • ProvidedfundingtosupportDLNRhavingasocialmediaspecialisttocombatpromotionofillegalvisitoractivitiesonstatelands. Alsoimplementedasocialmediacampaignfocusedonencouragingvisitorstoberespectfuloftheenvironment. • FundedandimprovedimplementationoftheHawai‘iEcotourismAssociation’sSustainableTourismCertificationProgram. Altogether,49operatorsprovidingactivitiesto2.3millionvisitorswerecertifiedthroughSeptember2018.

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2019 FOCUS • ContinuingapartnershipwithDLNRtoimplementa statewidepilotprogramofparkandtrailambassadors encouragingresponsibletourism. • ContinuingtosupporttheHawai‘iEcotourismAssociation’s certifyingofsustainabletourismoperatorsandintegrating themintoHTA’sglobalmarketingefforts. • DevelopingprogramssupportingtheStateDepartmentof Business,EconomicDevelopmentandTourism’sGreen BusinessProgram,whichcertifieshotelsandeventsas environmentallyfriendly. • SupportingHawai‘iGreenGrowth’seffortstoformpublic andprivatepartnershipsmovingHawai‘i’stourism industrytowardamoresustainablefuture.

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COMMUNITY INITIATIVES HTAsupportsprojectsandprogramsstatewidetoaddresscommunityconcerns,promoteincreasedinteractionbetweenresidentsand visitors,encourageagreaterunderstandingaboutthetourismindustry’svalueamongresidents,andfosteropportunitiestocreate economicbenefitswithincommunities.Toachievethis,HTAiscommittedto: • Strengtheningtherelationshipsbetweencommunities,thetourismindustryandvisitors. • SupportingprojectsthatareinalignmentwithHawai‘i’sbrand. • Supportingeventsandexperiencesthatareuniquetotheculture,traditionsandcharacteristicsofcommunitiesstatewide. 2018 HIGHLIGHTS • Supported59festivals,eventsandprojectsincommunitiesstatewidewith$1.06millioninfundingthroughHTA’sCommunity EnrichmentProgram.Thesecommunity-basedinitiativesaredesignedtoshareunique,authenticexperienceswithvisitorsand enhancetheirinteractionwithresidents.FiveeventsreceivedfundingfromHTA’sSignatureIncubatorProgram. • PartneredwiththeCountyofMaui’sOfficeofEconomicDevelopmentandtheInternationalFestivalsandEventsAssociation tooffertheCertifiedFestivalandEventExecutiveCoreCurriculumPrograms,whichsupporteventorganizersbyenhancingtheir knowledgeofmarketing,managementandoperations.In2018,96festivalandeventorganizersearnedthedistinctionof beingnamedaCertifiedFestivalandEventAssociate. • InconjunctionwiththeExperiencesofHawai‘ipost-arrivalmarketingcampaign,highlightedeventsthroughanenhanced calendarofeventslistingonGoHawaii.com,advertisinginThis Week Hawaiipublications,andanincreasedsocialmedia presenceviaFrolic Hawaii. • EstablishedtheHo‘okaulikeProgram,whichsupportsprojectsstrengtheningcommunityresourcesandenhancingHawai‘i’s capabilitytomanagetourismandaddressinfrastructureconcerns.Theseareprojectsseekingabalancebetweencommunity needsandvisitordesirestoimprovethequalityoflifeforeveryoneinHawai‘i.

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2019 FOCUS • EncouragingresponsibletravelintheHawaiianIslandsthroughapre-and post-arrivalinformationcampaigneducatingvisitorsaboutbeingrespectful totheenvironmentandculture.Thisoutreacheffortalsoincludesproviding informationonselectingaccommodations,transportationandactivitiesthat helpspreservethedestinationandbenefitsresidents. • Continuingtosupportfestivals,eventsandprojectsforresidentsandvisitorsto enjoythroughHTA’sCommunityEnrichmentProgramandSignatureIncubator Program. • LeveragingtheExperiencesofHawai‘ipost-arrivalcampaigntoshowcasethe diversityoftheHawaiianIslandsbyhighlightingHTA-supportedevents andprojects. • ContinuingtoutilizetheHo‘okaulikefundtosupportprojectsbalancingcommunity needswithtourismindustryinterests.

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ENSURE STABLE ECONOMIC BENEFITS

‘A‘ohe‘auwa‘apa‘a ikahālauikamālie.No canoes remain in the sheds in calm weather.

Hawai‘itourismismostsuccessful whenallstakeholderscollaborate, partnerandcollectivelyworkfor thecommonpurposeoffeeding thecommunity.Everyonefishes together.

BRAND MANAGEMENT PLAN HTA’sBrandManagementPlandescribestheobjectives,strategies,actionsandevaluationapproachsetforthtoachievethegoals outlinedinitsFive-YearStrategicPlan(2016-2020).Thisdocumentframedtheeffortsfor2018inaddressingtheneedsofHawai‘i’stourismindustryandensuringacontinuityofbusiness tomaintaineconomicstabilityandprosperityfortheHawaiianIslands.Initially,Hawai‘iRevisedStatutesSection201B-6requiredHTAtoprepareatourismmarketingplanasasinglecomprehensive document,includingintheplanitsbrandmanagementefforts,targetmarkets,performancegoalsandtargets,andguidelinesfor programsimplementedthroughcontractswithdestinationmarketingorganizations.Duringthe2014legislativesession,amendmentsweremadetothestatuteforclarityandorganizationofthechapter,whichcalled forreplacing“marketingandpromotion”with“brandmanagement”whereappropriate.Forthisreason,HTApreparesanannualbrand managementplanratherthanamarketingplan.Thebrandmanagementplanincludesdetailedexecutionplansforbrandmarketing–includingtheindividualbrandmanagementplansbymajormarketarea–aswellasHTA’sproduct,communicationsandresearchprograms.Italsopresentsanoperationalplanthat organizesHTAforsuccess.In2018,additionalserviceswerecontractedtocollectperformancedataonprojectstoassistHTAwithprogramevaluations.

MAJOR MARKET MANAGEMENT Hawai‘i’stourismindustrycontinuedtodrivethestate’seconomicsuccessin2018,withrecordhightotalsforvisitorspending,taxrevenuegeneration,visitorarrivalsandtrans-PacificairseatsservingtheHawaiianIslands.Moreover,tourismcontinuedtobeHawai‘i’sleadingproviderofjobs,supportingthelivelihoodandqualityoflifeofresidentsandfamiliesstatewide.HTA’sMajorMarketManagementprogramaimstopromotethedestinationbyincreasingdemandthroughcollaborationwithindustrypartnersstatewideandinkeyglobalmarkets.Whileaprimarygoalistoincreasevisitorexpendituresthroughoutthestate,HTAalso supportsprogramsandinitiativestohelpperpetuateHawaiianculture,preservetheenvironmentandpresentfestivals,eventsandprojectsthatshowcasethetraditionsandcharacterofHawai‘i’scommunities.HTAcontractsmarketingorganizations–collectivelyknownasitsGlobalMarketingTeam–topromotetheHawaiianIslandsworldwide.TheGlobalMarketingTeam’scoverageofmajormarketareasin2018includedtheUnitedStates,Canada,Japan,China,HongKong, Korea,Taiwan,Oceania(AustraliaandNewZealand),Europe(Germany,theUnitedKingdom,France,SwitzerlandandItaly)and SoutheastAsia(Malaysia,Singapore,ThailandandIndonesia).TheGlobalMarketingTeamplaysacriticalroleinimplementingstrategiesthatmeetHTA’sstrategicobjectivestoattracthigh-spendingvisitorsandincreasetheirparticipationinactivitiesduringtheirtimeintheIslands.Marketingprogramsandtacticstosustain andenhanceawarenessofHawai‘iasanidealdestinationforleisureandbusinesstraveldifferineachmajormarket,buttypically encompasspublicrelations,advertising,promotions,trademarketing,MCI(meetings,conventionsandincentives)marketing, educationandtraining,stakeholdercommunications,andindustrypartnerrelations.

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2017 STATEWIDE 2017 STATEWIDE 20182018 O‘AHU NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 14 $203,331 15 $272,500 2 $107,000 4 $82,000SignatureIncubatorProgram 3 $80,000 1 $35,000 2 $70,000 2 $60,000Ku–kuluOla 11 $485,039 14 $516,645 2 $140,000 4 $154,700MajorFestivals 3 $401,000 3 $381,000 1 $300,000 1 $300,000NativeHawaiianFestivals 2 $105,000 2 $122,750 3 $520,000 3 $520,000Aloha‘A–ina 10 $286,000 6 $289,000 2 $167,963 2 $150,000SafetyandSecurity 1 $318,000 1 $318,000 3 $271,000 3 $434,505SportsEvents 11 $2,537,000 12 $3,555,000 3 $65,000 — —OtherBrandExperiencePrograms 1 $100,000 — — — — — —CareerDevelopment — — — — 3 $226,000 4 $258,250VisitorBureauFundingandOtherDirectInvestments $3,437,345 $3,736,732 — — — —TOTAL HTA PROGRAM FUNDING $7,952,715 $9,226,627 $1,866,963 $1,959,455

O‘AHU O‘ahucontinuedtodrawthemajorityofthestate’sdomesticandinternationalvisitorsin2018.ThroughSeptember,visitorspendingreached$6.21billion(+9.4%overthesameperiodin2017)fueledbyagrowthinaveragedailyspending(+2.7%to$202pervisitor) andincreaseinvisitorarrivals(+4.6%to4,478,639),markedbyincreasesinbothdomestic(+7.3%)andinternational(+1.5%)arrivals.ThesourcemarketscomprisingmostofO‘ahu’stotalvisitorcountweretheU.S.West(29.7%),Japan(24.7%),U.S.East(21.1%),Oceania(6.7%),Korea(3.9%),Canada(3.6%)andChina(2.5%).

AIR ACCESSTotaltrans-PacificairseatsservingO‘ahuwas6,240,168throughSeptember, ayear-over-yearincreaseof2.5percent.Ofthattotal,3,574,473(57.3%)seatswere fromdomesticmarkets,with2,665,695(42.7%)seatsfrominternationalmarkets.InMay,HawaiianAirlinesexpandeditsservicetosouthernCaliforniabylaunching dailynonstopflightsbetweenLongBeachandHonolulu.UnitedAirlinesincreaseditsCaliforniaservicetoHonoluluaswell,addingmoreflightsfromLosAngelesandSanFranciscoinDecember.AirCanadaincreaseditsflightsbetweenVancouver,BritishColumbia,andHonolulu fromdailytotwicedailyduringthewintermonths,beginninginOctober.SunCountryAirlinesenteredtheHawai‘imarketforthefirsttime,launchingseasonalsummerservicebetweenMinneapolis,Minnesota,andHonolulu,withaLosAngelesstopover,andseasonalwinternonstopservicefromPortland,Oregon,toHonolulu.AmericanAirlinesexpandeditsairservicetoHonoluluwiththeadditionofseasonalflightsfromChicago,Illinois,startinginDecember. COMMUNITY SUPPORTHTAsupported35communitynonprofitorganizationsonO‘ahudedicatedto perpetuatingHawaiianculture,protectingnaturalresourcesandshowcasing communityevents.

Fundingwasprovidedto14KūkuluOlaProgramrecipientscommittedtostrengtheningabroaderunderstandingandappreciationof theHawaiianculture,sixAloha‘ĀinaProgramrecipientsfocusedonstewardshipandmanagingHawai‘i’snaturalenvironment,and 15CommunityEnrichmentProgramrecipientsformajorcommunity-basedfestivals,eventsandyear-roundprograms.

COUNTY OF MAUI NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 20 $259,000 17 $257,500 2 $107,000 4 $82,000SignatureIncubatorProgram 1 $35,000 1 $35,000 2 $70,000 2 $60,000Ku–kuluOla 9 $234,326 6 $211,000 2 $140,000 4 $154,700MajorFestivals 1 $75,000 1 $75,000 1 $300,000 1 $300,000NativeHawaiianFestivals — — — — 3 $520,000 3 $520,000Aloha‘A–ina 9 $354,604 10 $409,000 2 $167,963 2 $150,000SafetyandSecurity 1 $46,000 1 $46,000 3 $271,000 3 $434,505SportsEvents 6 $770,000 3 $565,000 3 $65,000 — —OtherBrandExperiencePrograms 2 $38,000 — — — — — —CareerDevelopment — — — — 3 $226,000 4 $258,250VisitorBureauFundingandOtherDirectInvestments $3,039,371 $3,736,732 — — — —Moloka‘iVisitorsAssociation $148,844 $934,183 — — — —DestinationLāna‘i $155,774 $934,183 — — — —TOTAL HTA PROGRAM FUNDING $5,155,920 $7,203,598 $1,866,963 $1,959,455

2017 STATEWIDE 2017 STATEWIDE 20182018

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COUNTY OF MAUI ThroughSeptember,theCountyofMaui–comprisedoftheislandsofMaui,Moloka‘iandLāna‘i–recordedincreasesinbothvisitorspendingto$3.99billion(+11.8%)andvisitorarrivalsto2,254,197(+8.0%)comparedtothesameperiodin2017.Mauirealizedgrowthinvisitorspendingto$3.88billion(+11.8%),withvisitorsspendinganaverageof$219(+3.5%)perday.Visitorarrivalsgrewto2,217,043(+7.8%).ThemajorityofMaui’svisitorsarrivedfromtheU.S.mainland(78.4%),with50.3percent fromtheU.S.Westand28.1percentfromtheU.S.East.FollowingtheU.S.mainlandmarketwereCanada(8.9%),Oceania(2.4%),Europe(2.2%)andJapan(1.7%).Moloka‘ireportedadouble-digitincreaseinvisitorspending(+12.8%to$28.5million)supportedbyagrowthinarrivals (+2.9%to44,759).Lāna‘iachievedsubstantialgrowthinbothvisitorspending(+9.0%to$80.2million)andarrivals(+18.2%to56,479). AIR ACCESSTotaltrans-PacificairseatsservingMauigrewto1,997,697(+13.8%year-over-year)throughSeptember.UnitedAirlinesaddedmorethan135,000airseatstoMauiwith theexpansionofnonstopflightsfromLosAngelesandSanFrancisco,California;Chicago,Illinois;andDenver,Colorado.Inaddition,HawaiianAirlineslauncheddailynonstopservicebetweenPortland,Oregon,andMauiinJanuary.AirCanadaincreaseditsseasonalservicefromCalgary,Alberta,andVancouver,BritishColumbia,inOctober. COMMUNITY SUPPORTHTAsupported33nonprofitorganizationsdedicatedtoperpetuatingHawaiianculture,protectingnaturalresourcesandshowcasingcommunityeventsintheCountyofMaui.FundingwasprovidedtosixKūkuluOlaProgramrecipientscommittedtostrengtheningabroaderunderstandingandappreciationoftheHawaiianculture,10Aloha‘ĀinaProgramrecipientsfocusedonstewardshipandmanagingHawai‘i’snaturalenvironment,and 17CommunityEnrichmentProgramrecipientsformajorcommunity-basedfestivals,eventsandyear-roundprograms.

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KAUA‘I NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 14 $240,000 14 $224,210 2 $107,000 4 $82,000SignatureIncubatorProgram 1 $35,000 1 $35,000 2 $70,000 2 $60,000Ku–kuluOla 2 $75,000 1 $50,000 2 $140,000 4 $154,700MajorFestivals 1 $63,500 1 $63,500 1 $300,000 1 $300,000NativeHawaiianFestivals — — — — 3 $520,000 3 $520,000Aloha‘A–ina 6 $218,500 3 $105,000 2 $167,963 2 $150,000SafetyandSecurity 1 $53,000 1 $53,000 3 $271,000 3 $434,505SportsEvents 1 $30,000 1 $30,000 3 $65,000 — —OtherBrandExperiencePrograms 1 $20,000 — — — — — —CareerDevelopment — — — — 3 $226,000 4 $258,250VisitorBureauFundingandOtherDirectInvestments $2,643,047 $4,725,916 — — — —TOTAL HTA PROGRAM FUNDING $3,523,466 $5,286,626 $1,866,963 $1,959,455


KAUA‘I ThroughSeptember,Kaua‘ireportedthelargestyear-over-yearincreasesofalltheislandsinbothvisitorspending(+12.4%to$1.55billion)andarrivals(+9.0%to1,053,299).Inaddition,averagedailyvisitorspendingincreasedto$198(+4.1%)perday.OfKaua‘i’stotalvisitorcount,82.3percentarrivedfromtheU.S.mainland,with51.6percentfromtheU.S.Westand30.8percentfromthe U.S.East.FollowingtheU.S.mainlandmarketwereCanada(5.4%),Europe(2.7%),Oceania(2.3%)andJapan(1.9%).

AIR ACCESSTotaltrans-PacificairseatsservingKaua‘iincreasedsubstantiallythroughSeptember to748,609seats(+34.1%year-over-year).UnitedAirlinesaddedmorethan115,000airseatstoKaua‘iin2018withtheexpansion ofnonstopdailyflightsfromLosAngelesandSanFrancisco,California,andDenver, Colorado.HawaiianAirlineslauncheddailynonstopservicebetweenOakland,California,and Kaua‘iinJuly.Inaddition,AirCanadaexpandeditsservicetoKaua‘iwiththelaunchof threeweeklyseasonalflightsfromVancouver,BritishColumbia.Kaua‘i’sdomesticairservicein2018alsoincludednonstopflightsfromDallas,Texas; Phoenix,Arizona;Portland,Oregon;Seattle,Washington;andSanDiegoandSanJose,California. COMMUNITY SUPPORTHTAsupported18nonprofitorganizationsonKaua‘idedicatedtoperpetuatingHawaiianculture,protectingnaturalresourcesandshowcasingcommunityevents.FundingwasprovidedtooneKūkuluOlaProgramrecipientcommittedtostrengthening abroaderunderstandingandappreciationoftheHawaiianculture,threeAloha‘Āina ProgramrecipientsfocusedonstewardshipandmanagingHawai‘i’snaturalenvironment,and14CommunityEnrichmentProgramrecipientsformajorcommunity-basedfestivals, eventsandyear-roundprograms.

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ISLAND OF HAWAI‘I NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 13 $275,000 9 $227,090 2 $107,000 4 $82,000SignatureIncubatorProgram 1 $35,000 1 $35,000 2 $70,000 2 $60,000Ku–kuluOla 7 $230,000 6 $217,855 2 $140,000 4 $154,700MajorFestivals 1 $63,500 1 $63,500 1 $300,000 1 $300,000NativeHawaiianFestivals 1 $50,000 1 $50,000 3 $520,000 3 $520,000Aloha‘A–ina 3 $122,761 5 $197,000 2 $167,963 2 $150,000SafetyandSecurity 1 $138,000 1 $138,000 3 $271,000 3 $434,505SportsEvents 4 $630,000 4 $700,000 3 $65,000 — —OtherBrandExperiencePrograms 3 $113,000 — — — — — —CareerDevelopment — — — — 3 $226,000 4 $258,250VisitorBureauFundingandOtherDirectInvestments $2,887,348 $6,000,916 — — — —TOTAL HTA PROGRAM FUNDING $4,544,609 $7,629,361 $1,866,963 $1,959,455


ISLAND OF HAWAI‘I TheislandofHawai‘iproducedstrongvisitorspendingandarrivalnumbersduringthefirsthalfof2018.Thishelpedoffsetadownturn intravelbookingsthatoccurredfollowingtheeruptionofKīlaueavolcano,whichbeganonMay3andgeneratedlavaflowsinthe lowerPunadistrictthatcontinuedforthreemonths.ThroughSeptember,theislandofHawai‘ireportedanincreaseinvisitorspendingto$1.84billion(+5.1%overthesameperiodin2017),withvisitorarrivalsalsoupslightlyto 1,321,174(+0.6%).Averagevisitorspendingalsogrewto$188(+2.4%)onadailybasis.TheislandofHawai‘i’svisitorcountwasprimarilyfromtheU.S.West(41.2%),U.S.East (27.1%)andJapan(10.5%)markets.FollowingthesewerearrivalsfromCanada(5.6%),China(2.9%),Oceania(2.9%)andEurope(2.8%). AIR ACCESSTotaltrans-PacificairseatsservingtheislandofHawai‘iincreasedby34.5percentthroughSeptember–thehighestyear-over-yearincreaseofalltheislands–to1,022,852seats. Ofthattotal,980,509(95.9%)airseatsservedEllisonOnizukaKonaInternationalAirportatKeāholeand42,343(4.1%)servedHiloInternationalAirport.UnitedAirlinesaddednearly113,000airseatstotheislandofHawai‘iin2018withexpandednonstopservicefromLosAngelesandSanFrancisco,California,andDenver,Colorado,toKona,andexpandedservicefromLosAngelestoHilo.InMarch,HawaiianAirlinesexpandeditsservicewiththelaunchofdailynonstop flightsbetweenLosAngelesandKona.AirCanadaincreasedseasonalservicebetweenVancouver,BritishColumbia,andKonatofourweeklyflightsinDecember.Thatsamemonth,AlaskaAirlineslaunchednonstopservicefromSacramento,California,toKona. COMMUNITY SUPPORTHTAsupported20nonprofitgroupsandcommunityorganizationsontheislandofHawai‘idedicatedtoperpetuatingHawaiianculture,protectingnaturalresourcesandshowcasingcommunityevents.FundingwasprovidedtosixKūkuluOlaProgramrecipientscommittedtostrengtheningabroaderunderstandingandappreciationoftheHawaiianculture,fiveAloha‘ĀinaProgramrecipientsfocusedonstewardshipandmanagingHawai‘i’snaturalenvironment,andnineCommunityEnrichmentProgramrecipientsformajorcommunity-basedfestivals,eventsandyear-roundprograms.

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UNITED STATES TheU.S.mainlandisHawai‘i’slargestsourcetravelmarket,accountingformorethan60percentoftotalvisitorstotheHawaiianIslands.ResultsfromboththeU.S.WestandU.S.EastmarketswerestrongthroughSeptember.U.S.mainlandairlifttotheHawaiianIslandsaccountedfor70percent oftrans-Pacificairseats,anincreaseof11.6percentyear-over-year.The U.S.Westmarketgenerated$4.97billioninvisitorspending(+10.5%) and3,140,814visitorarrivals(+9.6%),whiletheU.S.Eastmarket generated$3.54billioninvisitorspending(+9.4%)and1,665,821 visitorarrivals(+8.4%).Hawai‘iTourismUnitedStates(HTUSA)continuedtotargetavidtravelers andthesubsetmarketofavidexplorers,thelatterofwhicharetypicallymillennialtravelers. 2018 HIGHLIGHTS • LaunchedHawai‘i Rooted,a10-partvideoseriesviewedon digitalplatforms,whichfeaturedHawai‘istorytellerssharingunique experienceshighlightingancientandmodernculturalvalues. • InitiatedthesecondyearofHTUSA’sNewYorkCitymarketing campaigntargetingtheavid-explorertravelerwithhigh-profile presentationsofHawai‘i’sfashion,artandmusic. • LaunchedaWorkFromHawaiipromotionalprogramforNewYork residents,providingparticipantswithauniqueworkandliving space,dedicatedislandambassadors,anditinerariesfeaturing hands-onHawai‘iexperiencestobesharedviatheirsocialchannels. • CounteredthedownturninvisitorstotheislandofHawai‘i resultingfromtheKīlaueavolcanoeruptionbyimplementing acomprehensivecommunicationsprogramemphasizingthat theislandwassafefortravel. 2019 FOCUS • Continuingtofocusonthesignificanceofresponsibletourism bycommunicatingwithtravelerstheimportanceofbeingrespectful oftheenvironmentwhileinHawai‘i. • ImplementingthefinalyearofHTUSA’sthree-yearNewYorkCity marketingcampaigntargetingavid-explorertravelers. • ContinuingtorefinetheHawai‘i Rootedcampaigntoincludemore storytellingfocusedonlocalexperiencesthatconnectwithavid explorersandthetraveltrade. • Continuingeffortstogeneratemeetings,conventionsand incentivesleadsandbookingconversions,includinganonline trainingprogramtocertifyHawai‘iMCIspecialistsandan upgradeoftheMeetHawaii.comwebsite.

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JAPAN JapanisHawai‘i’slargestinternationaltravelmarket,comprising16percentoftotalvisitorarrivalstothestate.Increasesinairliftbylow-costcarriersto HonoluluthroughOsaka,andtheadditionofnonstopflightsbetweenTokyoandKona,helpedHawai‘imaintainhealthyairliftfromJapanin2018.VisitorarrivalsfromJapanbegantodeclineinJulyinresponsetotheKīlaueavolcanoeruptionontheislandofHawai‘i,whichbeganonMay3.The downturnnecessitatedimplementationofanemergencymarketingplan byHawai‘iTourismJapan(HTJ)tohelpsupporttheisland’srecovery.TravelbookingsandvisitorarrivalswerealsoaffectedbyTropicalStormJebi,whichstruckwesternJapaninearlySeptemberandforcedtheclosureof KansaiInternationalAirportinOsakafortwoweeks.Additionally,the devastationcausedbyapowerfulearthquakeontheislandofHokkaidoonSeptember6hadamajorimpactontravelfromtheregionforseveralweeks. 2018 HIGHLIGHTS • Continuedtheindustry-wideGohoubi(Reward)Hawai‘icampaign, whichfeatured47travelpackages,reachedmorethan725,000 residents,andgeneratedmorethanabillionimpressions. • IntroducedtheKohalaCoastEveningShuttle,acollaborative partnershipbetweensevenJapantravelcompanies,providing visitorswithfreetransportationtoKohalaCoastrestaurants, retailshopsandactivities. • CollaboratedwithHiroshima-baseddailynewspaperChugoku ShimbunontheHiroshimaFestaprogramtopromoteHawai‘i travel.Theprogramearnedmorethan166.7millionimpressions and$270,000inpublicityvalue. • ImplementedanislandofHawai‘imarketingrecoveryplanin responsetothedeclineintravelbookingscausedbytheKīlauea volcanoeruption.HTJ’seffortsfocusedonsecuringtravelindustry partnerships,enhancingtraveltradecommunicationsand educatingmedia.Morethan180storiesweregenerated,witha reachofmorethan10billionimpressionsand$1.6millionin publicityvalue. 2019 FOCUS • EncouragingJapantravelerbookingsbypromotingthe HawaiianIslands’uniqueexperienceswithspecialattention giventodevelopinginterestinregionalcitiesviacharterflights. • Emphasizingneighborislandexperiencesthroughavarietyof efforts–includingeducationalopportunitieswithtravelpartners– tointerestmoreJapantravelersinbookingHawai‘i. • ReachingouttoJapan’saffluent-travelermarketinanticipationof AllNipponAirways’AirbusA380aircraftlaunchin2019.

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CANADA Canadaisthesecond-largestinternationalmarketandfourth-largest sourcemarketoverallforvisitorstoHawai‘i.Despitecurrencyfluctuation,Hawai‘iTourismCanada(HTCAN)reportedthattraveldemandfromCanadaremainedstrongin2018.ThroughSeptember,increaseswerereportedinCanadavisitorspending (+7.4%to$801.3million)andarrivals(+4.0%to382,394)inHawai‘i comparedtothesameperiodin2017. 2018 HIGHLIGHTS • CollaboratedwiththeO‘ahuVisitorsBureauandKaua‘iVisitors BureautosecurefilmingoftheseasonfinaleoftherealityTVseries Occupation Double,QuebectelevisionnetworkV’smuch-watched takeonThe Bachelor and The Bachelorette. • AcceptedHawai‘i’sawardofFavoriteHoneymoonDestination, presentedbyCanadiantravelagentsandfueled,inpart, byHTCAN’scomprehensivetradecampaignfocusedonreaching romancetravelers. • LeveragedHTA’spartnershipwiththeNBA’sLosAngelesClippers tocreateamultifacetedpromotionalcampaigninconjunction withitsgameagainsttheTorontoRaptorsonMarch25, includingcontests,extensivesocialmedia,videocontentcreation andanin-venueHawai‘iNightactivationformorethan20,000fans. • Executedtwohighlysuccessfulgroupmediafamiliarizationtrips andrespondedtomultipleindividualmediarequestsgenerating morethan225print,broadcastandonlinestoriesfromJanuary throughAugust. 2019 FOCUS • Strengtheningculturalmessagingwithintraveltradetraining eventswiththegoalofincreasingconsumerawarenessof Hawai‘i’sdistinctiveculturalappeal. • Elevatingtheprominenceofeachdistinctislandbrandinrelation toavailableactivitiestofurtherincreasevisitorinterestinisland hoppingandoveralllengthofstayinHawai‘i. • Increasingadvertisingandpromotionalfocusonthe affluent-travelersegmentwithanobjectiveofincreasing lengthofstay,multi-islandvisitationandvisitorspending.

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OCEANIA Hawai‘iTourismOceania(HTO)encouragedtravelfromAustraliaandNewZealandtotheHawaiianIslandsin2018bymaintainingstrongindustrypartnershipsandimplementing“always-on”marketingcampaigns.DespitechallengesraisedbythesofteningoftheAustraliandollarandNewZealanddollaragainsttheU.S.dollar,increasedairliftfromNewZealandresultedinanoverallboostintravelersfromOceaniatoHawai‘i.In2019,HTOaimstocontinueitsfocusonkeepingHawai‘itopofmindasavalue-for-moneydestinationwithtravelersfromOceaniawhilehighlightingtheexperiences,beautyandcultureoftheIslands. 2018 HIGHLIGHTS • OrganizedthemulticityAlohaDownUndercampaignwith participationfrom22Hawai‘i-basedindustrypartners.Workshop eventsanddestinationtrainingsessionsreachedmorethan1,000 travelagentsinfivecitiesacrossAustraliaandNewZealand. • ShowcasedHawai‘ionseveralmainstreamtelevisionprograms, includingAustralia-basedNetworkTen’sThe Living Room and A Taste of Travelseries,andFlightCentre’s48 Hour Destination,aswellas theNewZealandfoodandtravelseriesKarena and Kasey’s Kitchen DiplomacyandlifestyleprogramThe Café. • ImplementedtheMonthofLeicampaigninAustralia,incorporating consumerandtraveltradeactivitieswithmultichanneldigital outreach.Thetraveltradecomponentincludedcooperativemarketing activityanddestinationtrainingeventsinAustraliaandNew ZealandprovidedbyHawai‘iTourismUnitedStates’IslandChapters. • HostedtwolargeOceaniatravelagencyconferencesinHawai‘i: theHouseofTravelOwner-OperatorsConferenceinMay,and theannualTravelManagers’NationalConferenceinAugust. 2019 FOCUS • BuildingonHawai‘i’sstrongbrandbysharingstoriesabout thedepthofexperiencesavailableacrosstheIslands. • Fosteringpartnershipsdeliveringqualityoutcomesand enhancingHawai‘i’sreputationasaworld-classdestination. • Executingintegratedcampaignsaligningacrossconsumerand traveltradechannelswhileengagingacross-sectionofpartners.

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KOREA ThroughSeptember,Hawai‘ivisitorarrivalsfromKoreatotaled178,158, adecreaseof1.1percentoverthesameperiodin2017.Averageper-personper-dayspendingwas$289inthesametimeframe,anincreaseof 12.7percent.HawaiiTourismKorea(HTK)reportedthatairseatcapacityfromKoreatoHonoluluwasup3.5percentthroughSeptemberyear-over-year. However,duetolow-costcarrierJinAirunexpectedlysuspendingflights betweenOctober28andDecember28,alongwithKoreanAirand AsianaAirlinesreducingserviceinthefourthquarter,airseatcapacity declined8.6percentforallof2018. 2018 HIGHLIGHTS • OrganizedtheHawai‘iLifestyleWeekconsumereventinJuly, collaboratingwithHyundaiDepartmentStorelocationsinSeouland Busantotargetthehigh-endtravelmarket. • ConductedaBusanmarketingcampaigninpartnershipwithfour majorairlinepartners:KoreanAir,DeltaAirLines,AsianaAirlines andJapanAirlines.HTK’sobjectivewasboostingtravelfroma secondaryoutboundmarket,aswellasgeneratingticketsales fromBusantoHonolulu. • HeldanAlohaMediaMarketplaceandHawai‘imediareceptionin SeoulinJunetodeveloprelationshipsandbusinessopportunities forHawai‘iindustrypartners. • DevelopedthebiweeklyAloha Report with a Hawai‘i Newscaster videocampaign,whichbasedaKoreacorrespondentinHawai‘i withtheobjectiveofdiversifyingsocialmediacontentonHTK’s communicationchannels. 2019 FOCUS • Organizingcomprehensivemarketinginitiativestargeting residentsinsecondarymetropolitanareas–suchasDaejeon, DaeguandGwangju–incollaborationwithregionaltravel agencyassociationstofurtherstimulatemarketdemand forHawai‘itravel. • LaunchinganewAlohaYouTubeChanneltoshareHawai‘i destinationvideosinresponsetothepopularityofvideocontent andtheYouTubeplatformamongKoreatravelconsumers. • Hostingalarge-scaleConnecttoAloha-themedHawai‘iTravelTrade MissioninSeoulandBusanwith20Hawai‘ipartnerstoshare in-depthdestinationinformation.

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CHINA Hawai‘iTourismChina(HTC)continuedtopositiontheHawaiianIslands asadesiredstand-alonevacationdestinationin2018,implementinga mixofmultichannelmarketingprogramstargetingaffluenttravelers andtheirfamilies.ThroughSeptember,spendinginHawai‘ibyvisitorsfromChinaincreased 5.4percentyear-over-yearto$310.7million,whileaverageper-person per-tripspendinggrew13.1percentto$2,722,thehighestofalltravelers toHawai‘i.Hawai‘iwasnamedMostImpressiveFamilyDestinationbyChinese-language onlinecommunitySinaTravel,andwasincludedinlistingsofTop10Overseas TravelDestinations,Top10IslandDestinations,Top10Honeymoon DestinationsandTop10Kid-FriendlyDestinationsbyChina-basedtravelservicesproviderCtrip. 2018 HIGHLIGHTS • LaunchedtheDiamondofIslandscampaign,aninteractive diamond-huntingdigitalgameandseriesofofflinecomponents targetingcouples.Thecampaigngeneratedmorethan10million impressionsandexceeded$3millioninpublicrelationsvalue. • LaunchedtheIslandStylesofSeasonscampaign,whichfocused onphotographysharingandtravelproducts.TheHTCcampaign reachedmorethanamillionconsumers,showcasingactivelifestyles andfashion,whicharequalitiesimportanttoChinatravelers. • LaunchedtheHappyHealthyHawai‘icampaign,featuringiconic imagesoftheIslandsandhulaperformancesattheShanghaiWorld TravelFairinMay.Thefairattractedmorethan60,000attendees. • OrganizedCampAloha2018inHongKong,WuhanandShanghai inAprilfeaturingmorethan1,200one-on-onemeetingsbetween 335traveltraderepresentativesfrom16first-tierandsecond-tier Chinacitiesand23partnersfromHawai‘i. 2019 FOCUS • ContinuingtoinformChinatravelersaboutHawai‘i’secotourism activitiesandattractionswhilealsoeducatingthemonexploring theIslandsinanenvironmentallyresponsiblemanner. • Tappingintogrowinginterestinthe‘ukuleleamongChinayouth andseniors,anddifferentiatingHawai‘ifromotherdestinations throughtheshowcasingofHawaiianculture,musicandhula. • Continuingtoimplementconsumercampaignsusingintegrated marketingchannelsandstrategiestotargettravelersinterestedin authenticHawai‘iexperiences.

HONG KONG TheHongKongoutboundtravelmarketisthefourthlargestinAsiaand10th largestworldwideforinternationaltourismexpenditures.Inaddition,continuingdevelopmentoftheHongKong-Guangdong-MacauBayAreaprovidesimprovedtransportationinfrastructureandconnectivityfurtherstrengtheningHongKong asoneofAsia’sleadinghubsfortraveltoHawai‘i,thusopeningmarketing opportunitiesforHawai‘iTourismHongKong.2018 HIGHLIGHTS • WorkedwithChinaEasternAirlinesonacampaignpromotingthecarrier’s routeservingHongKong,ShanghaiandHonolulu.Thecampaignreached nearly800,000followersonChinaEasternAirlines’Facebookaccount. • Organizedanecotourism-themed,multi-islandpresstripwithsome ofHongKong’sleadingtravelmedia.Coveragefromthepresstrip generatedmorethan3millionimpressions. • ShowcasedtheHawaiianIslandsattheinauguralOceaniaFestival inHongKong,hostingseveralHawai‘i-themedexhibits.Thefestival earnedmorethan131,000viewsonline.2019 FOCUS • ContinuingtobuildonHongKongtravelerinterestinecotourism bypromotingHawai‘i’snaturalwonders. • Boostingfamilyandhigh-endconsumertraveltotheIslandsby highlightingauthenticHawai‘iculturalexperiences. • Supportingtravel-orientedtelevisionprogramsshowcasing Hawai‘i’suniqueattributes.

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TAIWAN CompetitionforoutboundTaiwanesetravelerswasfiercein2018,especially fromAsianandEuropeandestinations.SupportedbyHawai‘iTourismTaiwan’s marketingefforts,Hawai‘irealizedgrowthinaveragelengthofstay(+21.3%to 9.35days),visitorexpenditures(+8.5%to$31.0million)andaverageper-personper-tripspending(+15.7%to$2,330)byTaiwanvisitorsthroughSeptember.2018 HIGHLIGHTS • CollaboratedwithNestleTaiwanonacampaigntiedtothereleaseof Jurassic World: Fallen Kingdom. Thecampaignincludedasweepstakesand grand-prizedrawingforatriptoHawai‘i. • Createdaco-oppromotionwithChinaAirlinesandtraveltradepartners tosellspecialtourpackageswithHawai‘ipromotedonbillboards atoneofTaipei’sbusiestmetrostations. • LaunchedanonlinecampaignwithTaiwantravelactivitiesplatformKKday topromotemultipleHawai‘iattractionsandactivities.Thecampaign receivedmorethan1.1-millionviewersinitsfirstmonth.2019 FOCUS •HighlightingHawaiianculturewithaHawai‘i-themedfestivalinTaipei featuringisland-inspiredbrands,hulaperformersand‘ukulelemusicians. • ContinuingtocollaboratewithaircarriersandtradepartnersonHawai‘i promotionsviasocialmediaandotherdigitalplatforms. • Continuingeffortstogenerateprospectiveleadsforincentivegrouptravel fromTaiwan.

SOUTHEAST ASIA Hawai‘iTourismSoutheastAsiacontinuedbuildingdemandfortraveltothe HawaiianIslandsthroughout2018inMalaysia,Thailand,Singaporeand Indonesia.Hawai‘iwelcomed50,596visitorarrivalsfromSoutheastAsia throughSeptember,a135.6percentincreaseoverthesameperiodin2017.2018 HIGHLIGHTS • CollaboratedwithSingapore-basedaircarrierScoottodevelopa Hawai‘ipromotionalvideoandmediafamiliarizationtrip. • Partneredwithindustrymediaontheinstallationofanaugmented realitydigitalLEDdisplayattheMalaysianAssociationofTour TravelAgentsFairinMarch. • CollaboratedwithKualaLumpur,Malaysia-basedAirAsiaXin creatingtheHawai‘ipromotionalvideoParadise within Reach. • ConductedtheAlohaLandofSmilessalesmission,whichbrought 19Hawai‘irepresentativestogetherformeetingswith74agentsfrom 50SoutheastAsiatravelagencies.2019 FOCUS • In2019,HTAwillbereallocatingmarketingfundsfromSoutheastAsia tootherinitiativesfocusedondestinationmanagement.

EUROPE Hawai‘iTourismEuropepromotedtheHawaiianIslandstotravelersinthe UnitedKingdom,Germany,France,SwitzerlandandScandinaviain2018.ThroughSeptember,Hawai‘ivisitorsfromEuropetotaled110,878,ayear-over-yearincreaseof4.3percent.Europeantravelersstayedanaverageof13.2days,thelengthiestofallofthestate’svisitormarkets.OftotalarrivalsfromEurope,74.9percenttraveledtoO‘ahu,43.3percenttoMaui,32.9percenttotheislandofHawai‘i and26.1percenttoKaua‘i.2018 HIGHLIGHTS • LaunchedtheExperienceOurAlohacampaignfeaturingAloha AmbassadorssharinguniquestoriesaboutHawai‘i. • PartneredwithtravelguidebookLonelyPlanetandGermantour operatorFTITouristikonacampaignfocusedonHawai‘iculture,outdoor activitiesandcuisine. • ConductedtheAlohaEuropesalesmissioninGermany,theUnited KingdomandDenmarkwith10Hawai‘ipartners.2019 FOCUS • Launchinganewcampaign,RaiseYourSenses,highlighting richvideocontent. • ParticipatingwithHawai‘ipartnersintheBrandUSAEuropeanExpo andIMEXFrankfurttradeexhibition. • Continuingtointeractwithtraveltradeandmediatoincrease exposureforHawai‘ithroughpublicrelationsandmedia.

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BUSINESS DESTINATION MANAGEMENT MeetHawai‘iisacollaborativeeffortofHTA,theHawai‘iConventionCenterandHTA’sGlobalMarketingTeamtomarkettheHawaiianIslandsasaworld-classdestinationtohostmeetings,conventionsandincentive(MCI)programs.Hawai‘iTourismGlobalMCIoverseesthismarketsegment,developingstrategiesandimplementingprogramstogeneratenewMCIbusinessopportunitiesstatewide,includingcitywidemeetingsfortheHawai‘iConventionCenter. 2018 HIGHLIGHTS • IntroducedtheAlohaConnectsprogramattheIMEXFrankfurttradeshowinGermany.TheprogramcapitalizesonHawai‘i’s strategiclocationandthestrengthsoftheGlobalMarketingTeambyfocusingonthedevelopmentof78newmarketsthrough thetargetingofmajorbusinessevents,suchasaworldcongressorinternationalassociationconference. • ProducedthesecondannualExperienceAlohaBusinessExchangeovereightdaysinJune,duringwhichtheGlobalMarketing Teamhosted73incentiveandcorporatetravelbuyerswhoexperiencedHawai‘ifirsthandthroughpre-andpost-exchange excursionstotheneighborislands.ExperienceAlohaparticipantsmetwith108Hawai‘iMCIstakeholdersattheHawai‘i ConventionCenter,resultingindirectbookingswithhotels,activitiesandeventplanners,alongwithmultipleleadsgenerated forfutureMCIevents. • AssistedHawai‘iTourismTaiwaninsecuringTaipei-basedCathayLifeInsurance’s50thAnniversaryIncentiveProgram,which willtakeplaceonO‘ahuinMay2019.Theprogramconsistsofeightgroupstotalingmorethan4,000guests. • Inconjunctionwiththe‘EleleProgram,partneredwiththeHawai‘iConventionCentertosponsoreventsattheCouncilof EngineeringandScientificSocietyExecutivesCEOAnnualMeetinginCapeCoral,Florida.Themeeting’seventshighlighted scientificpointsofinterestinHawai‘iandpositionedtheIslandsasanideallocationforEast-Westgatherings. • FormedtheHawai‘iConventionCenterCustomerAdvisoryBoard,astrategicthinktankandclientforumcomprisedofsenior associationexecutivesandmeetingprofessionals.AdvisoryboardmembersmetonO‘ahuandsharedtheirexperiencesand perspectivestohelptheHawai‘iConventionCenterbetterservetheneedsofmeetingplanners,attendeesandstakeholders. • TheHawai‘iConventionCentersecuredmultiyearagreementswiththreenationalsportsorganizationstohostfutsal (indoorsoccer),basketballandvolleyballtournamentsusingthefacility’snewsportscourts. • TheHawai‘iConventionCenterhostedcitywideeventsforseveralmajororganizations,includingtheAssociationforResearchin VisionandOphthalmology,AmericanAcademyofPediatricDentistry,AsiaOceaniaGeosciencesSociety,IEEEEngineeringin MedicineandBiologySociety,andAmericanDentalAssociation. • TheHawai‘iConventionCenterearnedmultipleaccolades,includingaLEEDGoldCertificationfromtheU.S.GreenBuilding Council,anawardcommendationfromtheHawai‘iGreenBusiness Program,andrecognitionasaPo’okelaLevelExcellenceinLeadership venueintheHawai‘iGreenBusinessProgram.

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2018 HAWAI‘I CONVENTION CENTER EVENTS ACTUAL OFFSHORE TAX REVENUE EVENT NAME DATES ATTENDANCE ATTENDANCE STATEWIDE ($)

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AVID2018 January3-4 291 291 $133,282

AAUVolleyballHawaiiGrandPrix2018 February17-19 3,064 401 $183,663

HonoluluFestival2018 March9–11 18,648 4,023 $1,842,588

HIM2018 March15–17 3,720 600 $274,808

InternationalGroup2018 March26 4,112 4,112 $1,883,351

2018AACSBInternationalConference&AnnualMeeting April22-24 1,050 1,050 $480,914

ARVO2018AnnualMeeting April28–May3 11,466 10,401 $4,763,797

AIGPremierConference2018 May13 368 368 $168,549

2018AAPDAnnualSession May24–27 3,819 3,158 $1,446,406

Shinnyo-enHawaii2018 May27 3,400 2,000 $916,027

AsiaOceaniaGeosciencesSociety15thAnnualMeeting June2-8 2,223 1,935 $886,256

InternationalGroup2018 June8 2,500 2,500 $1,145,033

2018AlohaInternationalPianoFestival June16–23 77 4 $1,832

PacificRimChampionships2018 June22–24 1,600 160 $73,882

InternationalGroup2018 June26–29 330 330 $151,144

InternationalGroup2018 July3 1,752 1,704 $780,455

40thAnnualConferenceoftheIEEEEngineering inMedicineandBiologySociety July16–21 2,771 2,641 $1,209,613

InternationalGroup2018 August9–10 3,268 3,268 $1,496,788

iBeautyDigitalHawaii2018 September16–17 83 0 0

InternationalGroup2018 September28 2,000 2,000 $916,027

2018GlobalTourismSummit October1–3 2,200 863 $395,266

InternationalGroup2018 October4–7 100 100 $45,801

InternationalGroup2018 October5–7 100 100 $45,801

ADA2018AnnualMeeting October17–22 16,868 12,836 $5,879,060

AECOM November12–16 105 80 $36,641

11thPacificRimFutsalCup2018 November27–December2 3,136 1,680 $769,462

2018HonoluluMarathonExpo December6–10 38,805 22,300 $10,213,698

InternationalGroup2018 December6 128 126 $57,710

2018HoopsinHawaiiD2PowerInvitational* December14–19 500 NA $229,007

Total Definite Bookings for 2018: 29 Events 128,484 79,031 $36,426,861* Projected figures. Actual totals unavailable at the time of printing.

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2019 HAWAI‘I CONVENTION CENTER EVENTS PROJECTED TAX REVENUE EVENT NAME DATES ATTENDANCE STATEWIDE ($)

AAUTransPacificChampionships January18–21 2,300 $348,090

SGOAnnualMeeting2019 March12–19 1,800 $824,424

HIM2019 March21–23 4,500 $274,808

VarsitySpiritChampionships April18–20 960 $302,289

JumpDanceConvention2019 May23–26 1,500 $137,404

NMAAnnualConvention&ScientificAssembly2019 July26–31 2,000 $916,027

OceanObs‘19 September14–20 1,200 $549,616

AmericanStudiesAssociationAnnualMeeting2019 November6–10 2,500 $1,145,033

Total Definite Bookings for 2019: 8 Events 16,760 $4,497,691

2019 FOCUS • Capitalizingonthe2018ExperienceAlohaBusinessExchange’ssuccessandpositivefeedback,Hawai‘iTourismGlobal MCIwillfacilitateathirdannualconferenceinNovember2019onMaui. • ConcentratingtheAlohaConnectsprogram’seffortsonprospectingandrespondingtoRequestForProposalsforthehosting ofworldcongressesandinternationalassociationconferencessettomaketheirdestinationselectionsin2019forevents beingheldin2021,2022,2023and2024. • LaunchingtheMCIfive-yearstrategicplanandcollaboratingwiththeGlobalMarketingTeamandHawai‘iConventionCenter toachievea4percentincreaseinMCIroomnightbookings. • InitiatingEast-WestMCIopportunitiesfortheHawai‘iConventionCenterthroughtheIncentive,ConferenceandEventSociety AsiaPacific,andfacilitatingmarketingandcapacity-buildingstrategiesforHawai‘i’shomegrownglobalevents,including HealthSpanHawai‘i2019andtheinauguralAlohaPeaceSummit. • Continuingthe‘EleleProgram,withapossibleexpansiontotheneighborislands. • ContinuingbiannualmeetingsoftheHawai‘iMCIAdvisoryCommitteetodiscusshigh-levelsalesandmarketingstrategies fortheHawaiianIslands. • ContinuingmonthlyAluLikeMaimeetingsbetweentheHawai‘iConventionCenterandhotelsalesdirectorstoreview initiativesandstrategiestodevelopleadsandclosebusinessfortheconventioncenter. • ConveningbiannualmeetingsoftheHawai‘iConventionCenterCustomerAdvisoryBoardinthespringandfall. • ConveningquarterlymeetingswithhotelgeneralmanagerstodiscussMCImatters,andbiannualmeetingswith hotelrevenuemanagerstodiscussroomrates.

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DIGITAL ToensureHawai‘iremainscompetitiveandtopofmindamongtravelers,HTAfocusesonadigitalmarketingstrategycenteredon authenticcontentcreationandasocialmediaadvertisingprograminmajormarketsnationwide.ThefoundationofthisoutreachisthemultilanguageGoHawaii.comwebsite.Aconsumer-basedwebsite,GoHawaii.comisupdatedregularlytodeliverrelevantinformationabouttheproducts,activitiesand experiencesoftheHawaiianIslands.ThewebsitealsoshowcasestheHawaiianculture,traditionsandhistoryoftheIslandstoinspiretravelersandinteresttheminvisitingHawai‘i.Additionally,HTAmaintainsandupgradeskeybusiness-to-businesssites,includingHawaiiTourismAuthority.org,MeetHawaii.comandotherstargetingtraveltradeprofessionals. 2018 HIGHLIGHTS • CompletedthelaunchofGoHawaii.cominsixadditionallanguages:Japanese,Korean,German,Spanish,FrenchandChinese. Alsolaunchedapersonalizationcampaignprovidingtargetedcustomizedcontenttowebsitevisitors. • LaunchedasocialmediabrandawarenessadvertisingcampaignonFacebookandInstagramfeaturing15videoclips highlightingHawai‘iplacesandlifestyle.Thecampaignwasimplementedinallmajormarkets,excepttheUnitedStates andChina,generating2.3millionvideoviews,7.5millionpostengagementsand29.1millionimpressions throughSeptember. • LaunchedtheredesignedHawaiiTourismAuthority.orgwebsiteinJunefeaturingricherindustry-focusedcontentand animproveduserexperience. • Continuedtobuildasustainablecommunityengagement programsharingstoriesaboutfoodthroughtheWeShare Hawaiimobileapplication.Interactionbetweencurators andusersofWeShareHawaiiwasshowcasedviaFacebook Liveeventsheldstatewide. 2019 FOCUS • Continuingtodeveloprelevantandengagingcontentfor deploymentacrossalldigitalplatformswhilealso leveraginguser-generatedmaterial. • Continuingtoenhanceanddevelopnewfunctionalities forGoHawaii.comanddrivingqualitytraffictothesite throughsearchengineoptimizationandpaidsearch. • IntegratingHTA’smessageofresponsibletourisminto socialadvertisingandsocialcontent.

ELEVATE HAWAI‘I’S VALUE PERCEPTION

Keonelau‘ena aKāne.The rich, fertile land of Kāne.

Hawai‘i’struebeautyis discoveredinitsauthenticity, timelessculturallegacy, traditionsandawayto livelifefoundnowhere else,andawordnoother destinationcanclaim orcopy:Aloha.

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NATIVE HAWAIIAN FESTIVALS HTAannuallysupportsnumerousNativeHawaiianfestivalsandeventsthroughitsMajorFestivalsandProductDevelopmentprograms. Toperpetuategreaterawareness,appreciationandknowledgeaboutHawai‘i’sindigenouscultureamongresidentsandvisitors,HTA continuestobethemainsponsorofsixsignatureNativeHawaiianfestivalsandmanyothereventsandfestivalsthroughouttheIslands. 2018 HIGHLIGHTS • ContinuedasamajorsponsorofthestatewideAlohaFestivalsandKingKamehamehaCelebrationevents. • ServedasamajorsponsorofprominentHawaiianculturalfestivalsandeventsreachingresidentandvisitoraudiences statewide.EventsincludethePrinceKūhiōCelebration,PrinceLotHulaFestival,MerrieMonarchFestival,MeleMeiand theNāHōkūHanohanoAwards. • SponsorednumerousotherHawaiianculturalfestivalsstatewide,withafocuson‘ukulele,kīhō‘alu(slack-key)guitarand steelguitarmusicianship,hulaandcelebrationstiedtoHawai‘i’sheritage. 2019 FOCUS • ContinuingtosupportfestivalsperpetuatingtheNativeHawaiianculture. • ContinuingtoassistNativeHawaiianfestivalsinbuildingtheirattendanceandparticipationbyprovidingsupportwithplanning, marketingandexecutingofevents,anddevelopingsponsorshipopportunities.

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MAJOR FESTIVALS AND SIGNATURE EVENTS HTAsupportsworld-classfestivalsandeventshighlightingHawai‘i’smultiethnicpeople,culturalattributesanduniqueplacesthatmaketheHawaiianIslandsoneoftheworld’sbestdestinationstolive.Theseincludecultural,artsandculinarycelebrationsshowcasingHawai‘i’sheritageandresidentprideintheircommunities,whichareofinteresttotravelersseekingauthenticexperiences.MostHTA-sponsoredsignatureeventsarestrategicallyheldinoff-peaktravelmonthstosupporttourismindustrypartnersbyincreasingtravelerinterestinbookingtripsduringtheseperiods.ForacompletelistingofmajorfestivalsandsignatureeventssponsoredbyHTA,visitGoHawaii.com. 2018 HIGHLIGHTS • SponsoredtheMauiFilmFestival,whichannuallycombinesfilmandculinaryinterestswithfuneventsoverseveral eveningsinJune.EventsincludetheTasteofSummerOpeningPartyattheGrandWailearesort,TasteofWaileaculinary event,andfilmscreeningsattheCelestialCinemaatWaileaGolfClub’sGoldandEmeraldGolfCourses,andMauiArts and Cultural Center. • SponsoredKōloaPlantationDays,whichcelebratesthesugarplantationrootsofKaua‘i’ssouthshoreeachJuly.The10-day family-friendlycelebrationincludestalk-storysessionsandtoursledbyhistorians,atownrodeoandparade,aheritagecraft fairwithartisandemonstrations,andmultiplesportsandculturalevents. • SponsoredthePan-PacificFestivalinWaikīkī,whichannuallypromotesthesharingofculturesbetweenthepeopleofHawai‘i andAsia-Pacificregionthroughculturalarts,craftsandstageperformances,aho‘olaule‘ablockpartyandaparade.In2018, thefestivalpaidtributetoHawai‘iGannenmonoCelebrations,whichrecognizedthe150thanniversaryofthefirstgroup ofJapaneseimmigrantstoarriveinHawai‘i. • Supportedothersignatureevents,includingtheHawai‘iFoodandWineFestival,HonoluluFestival,KonaCoffeeCultural FestivalandtheHawai‘iInternationalFilmFestival. 2019 FOCUS • ContinuingtobroadenanddeepentheinterestoftravelersintheHawaiianIslandsbyshowcasingitsdiverseappealthrough world-classfestivalsandeventshighlightingtheuniquenessofitscultures,music,artsandculinarytraditions. • ExpandingHTA’sstatewideportfolioofmajorfestivalsandsignatureeventsbysupportingnewendeavors.

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SPORTS MARKETING ThehostingofmajorsportseventsintheHawaiianIslandsservesthedualpurposeofstrengtheningthestate’seconomyandgeneratingworldwideexposureofHawai‘i’sbrandamongfansandfollowersoftheteams,participantsandevents.HTA’ssportsmarketingstrategyistoattractandfundpremiersportseventssupportingtheeconomicinterestsofHawai‘iandits residents,ensuretaxdollarsarebeingspentresponsibly,anddrivetraveldemandtotheHawaiianIslands. 2018 HIGHLIGHTS • Sponsored26diversesportsevents,includingthePGATour’sSentryTournamentofChampionsandSonyOpenin Hawai‘i,theLPGA’sLOTTEChampionship,Duke’sOceanFest,theQueenLili‘uokalaniCanoeRace,theIRONMANWorld Championshiptriathlon,theXTERRAWorldChampionship,theAVPHawaiiInvitationalbeachvolleyballtournament, theNBA’sLosAngelesClipperstrainingcampandexhibitiongame,theMauiJimMauiInvitationalandHawaiianAirlines DiamondHeadClassiccollegebasketballtournaments,theHawai‘iBowlcollegefootballgame,andtheHawai‘iOpen protennistournament. • EstablishedacomprehensivemarketingpartnershipwiththeNFL’sLosAngelesRamsfeaturingtheHawaiianIslandsasthe team’sofficialdestinationpartnerduringthe2018regularseason,andculminatingwithapre-seasongametobeplayedat AlohaStadiuminAugust2019. • ExtendedHTA’ssponsorshipsupportoftheHawai‘iOpenprotennistournament.Thecompetitionincludedbothmen’sand women’sdraws,featuredsomeoftheworld’stop-rankedplayers,andwasheldattheNealS.BlaisdellArenainHonolulu, December21-23.TournamentmatchesweretelevisedtoaudiencesworldwideontheTennisChannel. • Hostedseveralvolleyball,basketballandindoorsoccertournamentsattheHawai‘iConventionCenter,utilizingthesports courtsitpurchasedin2017.Tournamentorganizersareprojectingincreasedparticipationinupcomingtournaments, whichisatestamenttothesuccessofthecourts.Additionally,theNBA’sLosAngelesClippersconductedaportionofitstraining campandhosteditsyouthbasketballcliniconthesportscourts. 2019 FOCUS • ContinuingtoimplementHTA’ssportsmarketingstrategy;supportsportseventsgeneratingTV,printandonline exposureindomesticandinternationalmarkets;andhelpdrivevisitortrafficfromallmajormarkets,especially duringoff-peaktravelperiods. • ContinuingtoshowcasetheHawai‘ibrandtoTVaudiencesindomesticandinternationalmarketsthroughsportsevents highlightingtheHawaiianculture,naturalbeauty,AlohaSpiritandotherqualitiesthatdistinguishtheHawaiianIslands asatraveldestination. • ExpandingonalreadysuccessfulHawai‘isportseventsandattractingnewones,includingsurfing,kayakingandotherwater sportssetforcompetitionatthe2020SummerOlympicGamesinTokyo,Japan.Itisexpectedthatsucheventswilldraw visitorsfromdomesticandinternationalmarketsHTA’sGlobalMarketingTeamisfocusingon.

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INDUSTRY EVENTS HTAutilizestourismindustryeventstopromoteHawai‘iasadestinationandinformtraveltradeandhospitalityprovidersaboutthe support,resourcesandpartnershipsavailabletoenhancetheirbusinessobjectivesintheHawaiianIslands. 2018 HIGHLIGHTS • ConvenedHTA’sGlobalMarketingTeaminHawai‘iovera10-dayperiodinMarchhighlightedbytheSpringMarketingUpdate andcommunitystakeholdermeetingsonMauiandtheislandofHawai‘i.AttheSpringMarketingUpdate,activitiespromoting Hawai‘itravelinHTA’s10majormarketareasworldwideandgeneratingmeetingsbusinesswereprovidedtomorethan500 industrypartners.TheupdateincludedanetworkinglunchandtheKipaAlohaHawaiianCultureWorkshop. • HTA’sGlobalMarketingTeamandtheIslandChapterspromotedHawai‘itointernationaltravelprovidersattheU.S.Travel Association’sannualIPWMarketplaceinDenver,Colorado,inMay.IPWisthenation’sleadinginternationalinboundtraveltrade show.TheHTA-ledcontingentmetwithmorethan200touroperatorsandmediatoprovideupdatesonHawai‘itravel. • HostedtheGlobalTourismSummitwiththethemeof“ChartingtheCourse”inOctober.Hawaiianculture,sustainability, globaltourismtrends,innovationandtechnologywereafocusofthesummit,withsessionscoveringabreadthoftopicsvital totourism’sfutureinHawai‘iandworldwide.Thesummitattractedmorethan2,200attendeesfrom32countries, featured38exhibitors,andincludedmultiplenetworkingandeducationalopportunities. 2019 FOCUS • PresentingtheannualSpringMarketingUpdate,whichkeepsHawai‘itourismstakeholdersinformedaboutHTA’sglobal marketinginitiatives.CommunitystakeholdermeetingswillalsobeheldonO‘ahuandKaua‘i. • EstablishingastrongHawai‘ipresenceattheU.S.TravelAssociation’sIPWMarketplaceinAnaheim,California,inJune, tosupportthemarketingofinternationaltraveltotheHawaiianIslands. • HostingtheGlobalTourismSummitattheHawai‘iConventionCenterinthefalltoaddressissuesimportanttothefuture oftourisminHawai‘ianddestinationsworldwide.

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AIR ACCESSTrans-Pacificairaccessisthelifebloodofthestate’seconomy.ArobustairtransportationnetworkconnectingHawai‘iwithdomesticandinternationalmarketsisvitaltoHawai‘i’stourismindustryandessentialtothequalityofliferesidentsenjoy.HTA’sprimaryobjectiveistocontinuesupportinginitiativesandprogramsensuringstrongairliftforHawai‘ianditsresidentsthroughanetworkofdiversifiedroutesprovidedbymultiplecarrierswithcustomerbasesinkeymarkets. 2018 HIGHLIGHTS • Recordeda9.2percentincreaseintotalinboundseatcapacitytoHawai‘i fromdomesticandinternationalmarketsthroughSeptember. • Recordeda3.8percentincreaseininternationalseatcapacitytoHawai‘i throughSeptembersupportedbynewyear-roundservicefromJapan Airlines(Tokyo-Kona),AirAsiaX(KualaLumpur-Honolulu)andScoot (Singapore-Honolulu). • HawaiianAirlines,UnitedAirlines,DeltaAirlines,AlaskaAirlines, VirginAmericaandSunCountryAirlinescollectivelyprovidednewand/or expandedtrans-PacificairservicetotheHawaiianIslandsfrom19markets ontheU.S.mainland. 2019 FOCUS • SupportingSouthwestAirlines’expectedlaunchofnonstoptrans-Pacific airservicetotheHawaiianIslands. • SupportingthelaunchofAllNipponAirways’nonstoptrans-PacificservicebetweenTokyoandHonoluluutilizingitsnew AirbusA380aircraft,whichcanseatupto520passengersperflight. • ContinuingtostrengthenHawai‘i’strans-Pacificair-accessportfoliobydiversifyingthenumberofcarriersandroutes servingeachislandcountywithagoalofmaintainingtheeconomicstabilityofHawai‘i’stourismindustry.

CRUISE ACCESSCruiseshipsprovidevisitorswithanalternativemeansofexperiencingtheHawaiian Islands.HTAworkedwithitsconsultant,AccessCruiseInc.,tomaintainanddevelop cruiselinebusinessbenefitingHawai‘i. 2018 HIGHLIGHTS • HostedthethirdannualCruiseExecutiveSummitattendedbyexecutives fromNorwegianCruiseLine,PrincessCruises,HollandAmericaGroup, RoyalCaribbeanInternationalandCarnivalCruiseLine. • Bookedseveralinauguralcallings,includingMSCCruisesand AzamaraClubCruises. 2019 FOCUS • HostingthefourthannualCruiseExecutiveSummitinHawai‘i. • Continuingtodevelopnewandexpandedcruiseservicewithanincreased focusonpremiumandluxurybrandscateringtohigher-spendingguests. • Collaboratingwithcruisepartnersonthedistributionofportcallswithinthe HawaiianIslandswhilealsoincreasingthenumberofdaysspentinports.

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CAREER DEVELOPMENT HTAcontinuestoaddressthechangingneedsoftoday’stourismindustryworkforcebycollaboratingwitheducationalinstitutionstomaketrainingavailabletoresidentsworkingintravelandhospitality,aswellashelpenhancetheirquality-of-serviceskills.Sustainingtourism’ssuccessalsodependsondevelopingthenextgenerationofHawai‘i’sworkforceatalllevelsofemploymenttocarrytheindustryforward.HTA’scareerdevelopmentprogramsengageandinspireHawai‘ihighschoolandcollegestudentswithpresentationsandtoursofresortsandhotelstoshowthemthediversityofcareersavailableinthetourismindustry. 2018 HIGHLIGHTS • EnhancedandexpandedtheannualLEI(Leadership,Exploration,Inspiration)Program.Morethan1,000studentsfrom 36highschoolsonKaua‘i,Ni‘ihau,O‘ahu,Maui,Moloka‘i,Lāna‘iandtheislandofHawai‘iparticipated,withmorethan 125collegestudentmentorsvolunteeringtheirtimetosupporttheprogram.Bestpracticessharedduringcareerfairs havebeenincorporatedintocurriculumsandcourseworkatHawai‘iPacificUniversity,theUniversityofHawai‘iMaui CollegeandKaua‘iCommunityCollege.Careerfairsheldstatewidewerealsosuccessfulinsecuringparticipationfrommore than115businesses,including33hotelsonKaua‘i,O‘ahu,MauiandtheislandofHawai‘i. • ContinuedtooffereducationalandnetworkingopportunitiestoteachersandstudentsthroughtheHawai‘iStateDepartmentof Education’sCareerandTechnicalEducationHospitalityandTourismProgram.TheseincludedparticipationintheGlobalTourism Summit,whichfeaturedaninternationalstudentdebateandthePacificAsiaTravelAssociation’sHawai‘iChapterStudentForum. • IntroducedInnovationDaysattheGlobalTourismSummit,athree-dayexercisethatconnectedHawai‘icollegestudentswith companiestoworkcollaborativelyatdevelopingprototypesforsolvinginnovationchallenges. • ContinuedtosupporttheCustomerServiceCertificationProgramandTourGuideCertificationProgramofferedbyfour UniversityofHawai‘icommunitycollegeswithagoalofhelpingtourismindustryprofessionalsbetterunderstandhow toenhancethevisitorexperience. 2019 FOCUS • ContinuingtoworkwiththeUniversityofHawai‘iCommunityCollegessystem,aswellasindustrypartners,tosupportand promoteworkforcedevelopmentprogramsfortourismindustryprofessionals. • ContinuingtoprovideHawai‘i’shighschoolandcollegestudentswitheducationalandnetworkingopportunitiesencouraging themtopursuecareersintravelandhospitality.

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SAFETY AND SECURITY Hawai‘iisvaluedbyresidentsandvisitorsasasafeandsecuredestination.HTAiscommittedtosupportingprogramsandcollaboratingwithgovernmentagenciesandorganizationscommittedtothesafetyandsecurityofeveryoneinHawai‘i.ThestatewideHTA-fundedVisitorAssistanceProgramisessentialtosupportingvisitorsduringanemergencyorcrisis.HTAalsosupportspublicinformationprogramsprovidingvaluableadviceonhowtostaysafeandavoiddangeroussituations. 2018 HIGHLIGHTS • ThroughSeptember,HTA’sVisitorAssistanceProgramrespondedto1,048casesandassisted2,406visitorswhowerevictimsof crimeorinneedofemergencysupportduringtheirtimeinHawai‘i.Servicesincludedprovidingvictimswithhands-on assistanceinmakingtravelarrangements,replacinglostidentification,providingsupportwithhospitalvisits,furnishingmealsto visitorswhohadtheirmoneystolen,andfulfillingotheressentialneeds. • LaunchedapublicinformationcampaignatDanielK.InouyeInternationalAirportonO‘ahu,KahuluiAirportonMaui,Līhu‘e AirportonKaua‘i,andEllisonOnizukaKonaInternationalAirportatKeāholeontheislandofHawai‘ieducatingvisitorsand residentsaboutoceansafety.Thecampaignincludedhigh-profilevideodisplaysatbaggageclaimareas. • ContinuedtosupporttheJuniorLifeguardProgram,astatewideinitiativeeducatingandtrainingthousandsofHawai‘iyouth aboutwater-safetyknowledgeandwater-rescueskills. • RepresentedthetourismindustryontheHawai‘iStateDepartmentofHealth’s(DOH)DrowningandAquaticInjuryPrevention AdvisoryCommitteeandsupportedtheStateofHawai‘iDrowningPreventionConferenceandSnorkelSafetyWorkshop. • PartneredwiththeDOHonapublicinformationcampaignadvisingresidentsandvisitorsonhowtopreventratlungworm diseaseandproperlyhandleandpreparefood. 2019 FOCUS • SupportingthestatewideVisitorAssistanceProgramanditsmissiontohelpvisitorsinneedduringtimesofcrisis. • Assistinggovernmentorganizationsandsupportagenciesinenhancingsafetyandsecuritymeasuresstatewide. • SupportingasecuritycameraprograminHawai’i’sfourcountiestohelpdetercriminalactivity.

PUBLICATION SECTION OF WEBSITE RELEASE DATE(S)Monthly Visitor Statistics and News Release VisitorHighlights Bythelastdayofthefollowingmonth Island Highlights VisitorHighlights Bythelastdayofthefollowingmonth Major Market Area Highlights and Fact Sheets MajorMarketAreas Bythelastdayofthefollowingmonth Hawai‘i Hotel Performance Report InfrastructureResearch Bythelastdayofthefollowingmonth Air Seat Outlook(3months) InfrastructureResearch Bythelastdayofthemonthprior Annual Visitor Research Report AnnualVisitorResearch Annually,inthefall Visitor Plant Inventory VisitorPlantInventory Annually,inDecember Quarterly Visitor Satisfaction Monitoring Report VisitorSatisfactionandActivity Quarterly Annual Visitor Satisfaction and Activities Report VisitorSatisfactionandActivity Annually,inthefall Quarterly Timeshare Report InfrastructureResearch Quarterly Marketing Effectiveness Study MarketingResearch Spring Survey of Resident Sentiment EvaluationandPerformanceMeasures Annually,inDecember Daily Air Passenger Counts DBEDT By3p.m.eachworkday Tourism Forecast DBEDT Quarterly

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TOURISM RESEARCH AND PLANNING Theavailabilityandutilizationoftimely,insightfulvisitorresearchisvitaltoHawai‘i’stourismindustrystakeholdersformakingsound businessdecisions.Hawai‘itourismisinaverymaturephaserequiringcontinuousresearchandgatheringofdatatosupplement knowledgeforenhancingbrandawareness,improvingproductexperiences,maintainingcompetitiveadvantagesagainstother destinations,andbalancingtheneedsofHawai‘i’sresidentsandcommunities.HTA’sTourismResearchDivisionensuresqualitymarketingresearchisavailabletoeducatetourismstakeholdersandhelpempowertheminmakingintelligent,data-drivendecisions. 2018 HIGHLIGHTS • PublishedtheMonthly Visitor Statistics Report, Airline Seat Outlook Report, 2017 Annual Visitor Research Report, 2017 Annual Visitor Satisfaction and Activities Report, 2017 Annual Visitor Plant Inventory and Quarterly Timeshare Report. • PublishedthemonthlyHawai‘i Hotel Performance Report,featuringkeystatisticaldataandanalysis,includingoccupancy, averagedailyrate(ADR)andrevenueperavailableroom(RevPAR)forhotelstaysonastatewidelevelandforO‘ahu,the CountyofMaui,Kaua‘iandtheislandofHawai‘i. • Issuedfindingsofthe2017 Resident Sentiment Study.

CHANGES IMPLEMENTED • RefocusedtheVisitor Satisfaction and Activity Studytoincludeisland-specificinformationusefultoHTAstakeholders. • EnhancedthemonitoringandevaluationofHTA’ssponsoredfestivals,eventsandsports. • ImplementedtheannualStakeholder Leadership Survey and HTA Internal Survey.

2019 FOCUS • LaunchingtheplanningphasesforthenextStatewide Tourism Strategic Plan,includingaproductassessment. • Creatingandlaunchingavisitorlocationtrackingsystem. • Creatingandlaunchingavacationrentalmonitoringsystem. • CollaboratingwiththeStateofHawai‘iDepartmentofBusiness,EconomicDevelopmentandTourism(DBEDT)onexpanding andmaintainingthedatawarehouse.

PROGRAMS • CalculationofVisitorCharacteristicsandExpenditures • EvaluationandPerformanceMeasures • EstimationofVisitorArrivalsbyCountrybyMonth • MarketingResearchandOtherResearch • DataDissemination • TourismStrategicPlanandBrandManagementPlan • InfrastructureResearch

STRENGTHEN HTA’S REPUTATION

Heinoa‘ala.A fragrant name.

Integrity.Credibility.Honor. AllarequalitiesHTAadheresto inconductingitsbusinessand leadingHawai‘itourismforward.

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COMMUNICATIONS HTAconsistentlykeepsstakeholders,newsmediaandthegeneralpublicinformedaboutitsprograms,initiatives,researchandpositionsonissuesinvolvingHawai‘itourismthroughnewsreleases,amonthlye-bulletin,interactionwithjournalists,presentationsandbriefings,andindustryeventsliketheSpringMarketingUpdateandGlobalTourismSummitinthefall. 2018 HIGHLIGHTS • FromJanuarythroughNovember,HTAissued83newsreleases.Topicsincludedthemonthlyvisitorstatisticsandhotel performancereport,supportofcommunityprograms,crisisupdates,andkeyannouncementsandinitiatives. • Accommodatedmorethan350requestsfromlocal,nationalandinternationalnewsmediaforinterviews,statementsand informationpertainingtoHawai‘itourism. • Providedimportant,timelyinformationduringcrisissituations–especiallynaturaldisasters–tohelpmitigatetheimpactontravel demandtoHawai‘i.MajorcrisiseventsincludedthefloodingandhighwayclosureonKaua‘i’snorthshore,Kīlaueavolcano’s eruptionontheislandofHawai‘i,andtheapproachofHurricaneLaneandTropicalStormOlivia. • ProvidedcrisiscommunicationssupportfortheEmergencyCommandCenterattheHawai‘iConventionCenterduring HurricaneLaneandTropicalStormOliviaandstaffeditaround-the-clockwithsupportfromtheHawai‘iVisitorsand ConventionBureau,Hawai‘iTourismJapanandtheHawai‘iLodgingandTourismAssociation. • EnhancedthedesignanduserexperienceofHTA’swebsite,www.HawaiiTourismAuthority.org,tobemobile-friendlyand provideessentialinformationaboutHawai‘itourismforusagebyindustrystakeholdersandbusinessprofessionals. 2019 FOCUS • SupportingthevisionofHTA’snewexecutiveleadershipinadvancingHTA’smissionandsupportingHawai‘i’stourism industryforthebenefitofresidentsstatewide. • Continuingtocommunicatethecontributionofastrong,successfultourismindustrytothestate’seconomicfoundation andHawai‘i’squalityoflife. • Continuingtocommunicatetheneedtoembracesustainabledestinationmanagementwhilemaintainingthestrength ofHawai‘i’stourismindustryforresidentsandcommunitiesstatewide.

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Stephen England-Hall Chief Executive TourismNewZealand

Susie Richards Vowinkel Industry Director for Travel Google

Chris Malone Managing Partner FidelumPartners

Michael Dominguez Senior Vice President and Chief Sales Officer MGMResortsInternational

KEYNOTE SPEAKERS

GLOBAL TOURISM SUMMIT October1-3,2018 ThethemeofHTA’sGlobalTourismSummit,“ChartingtheCourse,”reflectedthenecessityoftheHawaiianIslands–andtraveldestinationsworldwide–tocontinuallyseekabalancebetweenthepowerandpopularityoftravelandtourismandtheirimpactonresidentsandcommunities.Hawai‘itourismindustryleaders,stakeholdersandprofessionalsgatheredwithrespectedkeynotespeakersandthoughtleaderstoaddressadiversityofsubjectscrucialtothefutureoftourismintheHawaiianIslandsandaroundtheworld.Amongthesubjectsaddressedduringthethree-daysummitweresustainabletourism,globaltourismtrends,culturaltourism,alternativeaccommodations,illegal vacationrentals,themarketingofHawai‘itravel,andartificialintelligence.

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2018 HIGHLIGHTS • Morethan2,200attendeesfrom32countriesandspeaking19languagesparticipatedinthesummit,whichfocusedonthe importanceofsustainability,globaltraveltrendsandHawaiianculturetotourism’sfuture.Supportwasprovidedby29corporate sponsorsand38exhibitors. • Securedfourthought-provokingandinsightfulkeynotespeakersaddressingtopicsimportanttotourism: - Stephen England-Hall,chiefexecutiveofTourismNewZealand,whopresentedFor Global Good: The Transformative Power of Tourism. - Susie Richards Vowinkel,industrydirectorfortravelatGoogle,whopresentedTravel in the Age of Assistance. - Chris Malone,managingpartnerofFidelumPartners,whopresentedThe HUMAN Brand: Building Guest Loyalty in the Digital Age. - Michael Dominguez,seniorvicepresidentandchiefsalesofficerforMGMResortsInternational,whopresented Connecting the Dots: What Does All the Disruption Mean from a Strategic View. • Presented‘AhaPūnanaLeo,HawaiianAirlinesandAulani,ADisneyResortandSpawithHTA’smostprestigioushonor, itsTourismLegacyAwardfortheirachievementsinandcommitmenttorevitalizingandnormalizingtheusageof‘ōleloHawai‘i (Hawaiianlanguage)ineverydaylife. • Highlightedthedevelopmentandinnovationofartificialintelligence(AI)throughSophiatheRobot,asocialhumanoidrobot, whoparticipatedintheinterviewsessionCharting the Course for Technology: Talk Story with Sophia the Robot.AIwasalsothe featuredtopicofthesummit’sstudentdebatecompetition. • Hostedthesummit’sinauguralInnovationDaysHawai‘i,whichconnectedHawai‘icollegestudentsandcompanieswithagoal offosteringinnovationandentrepreneurship.Overthesummit’sthreedays,studentsdevelopedideasandworkedcollaboratively withmentorstosolveinnovationchallengesfacingcompanies.Thestudentsweretheninvitedtoshowcasetheprototypesthey developedforsolvingthechallengesinasummitexpo. • HostedtheAlohaReception,featuring20Hawai‘ichefsfromthroughouttheIslandspresentingdishestheycreatedinspiredby Hawai‘i’smultitudeofculturesandisland-growningredients. • Hostedsessionsaddressingsubjectsimportanttomaintainingabalancebetweentourism’ssuccessandcommunityconcerns, includingillegalvacationrentalsandtheutilizationofalternativeaccommodations. 2019 FOCUS • ContinuingtodeveloptheGlobalTourismSummittoaddressindustryissues,forward-lookingsubjectsandtopicscritical tothefutureoftourismintheHawaiianIslandsandglobally.

O‘AHU 2017 FINAL 2018 YTD* % CHANGE YTD*VisitorExpenditures $7.61B $6.21B 9.4%VisitorArrivals 5,690,752 4,478,639 4.6%Per-PersonPer-DaySpending $198.3 $201.7 2.7%TotalAirSeats††† 8,113,768 6,240,168 2.5%

KAUA‘I 2017 FINAL 2018 YTD* % CHANGE YTD*VisitorExpenditures $1.81B $1.55B 12.4%VisitorArrivals 1,279,968 1,053,299 9.0%Per-PersonPer-DaySpending $188.4 $197.6 4.1%TotalAirSeats††† 759,490 748,609 34.1%

ISLAND OF HAWAI‘I 2017 FINAL 2018 YTD* % CHANGE YTD*VisitorExpenditures $2.39B $1.84B 5.1%VisitorArrivals 1,761,489 1,321,174 0.6%Per-PersonPer-DaySpending $185.2 $188.0 2.4%TotalAirSeats††† 1,032,600 1,022,852 34.5%

HAWAI‘I VISITOR STATISTICS STATEWIDE AND BY ISLAND

Source for All Tables: Hawai‘i Tourism Authority

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STATEWIDE 2017 FINAL 2018 FORECAST % CHANGE** 2018 YTD* % CHANGE YTD*VisitorExpenditures $16.81B*** $18.33B† 9.0% $13.62B 9.8%VisitorArrivals 9,404,346 9,959,201 5.9% 7,492,138 6.5%Per-PersonPer-DaySpending $198.5 $206.23 3.9% $203.6 3.1%TotalAirSeats††† 12,235,608 13,136,532†† 7.4% 10,009,326 9.2%

LĀNA‘I 2017 FINAL 2018 YTD* % CHANGE YTD*VisitorExpenditures $105.8M $80.2M 9.0%VisitorArrivals 64,357 56,479 18.2%Per-PersonPer-DaySpending $483.8 $417.4 —11.9%

MAUI 2017 FINAL 2018 YTD* % CHANGE YTD*VisitorExpenditures $4.68B $3.88B 11.8%VisitorArrivals 2,744,994 2,217,043 7.8%Per-PersonPer-DaySpending $211.9 $218.8 3.5%TotalAirSeats††† 2,329,750 1,997,697 13.8%

MOLOKA‘I 2017 FINAL 2018 YTD* % CHANGE YTD*VisitorExpenditures $34.6M $28.5M 12.8%VisitorArrivals 58,450 44,759 2.9%Per-PersonPer-DaySpending $124.2 $137.0 9.3%

* January-September 2018 ** % Change 2017 Final vs 2018 Forecast *** Includes Supplemental Business Expenditures † Air and Cruise Only †† Does Not Include Charter Air Seats ††† Source: Scheduled Seats from Diio Schedules

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2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**CANADAVisitorExpenditures $1.04B $1.10B 5.5% $801.3M 7.4%VisitorArrivals 520,062 536,142 3.1% 382,394 4.0%Per-PersonPer-DaySpending $160.4 $165.9 3.4% $170.0 4.4%TotalAirSeats*** 462,889 488,872 5.6% 343,038 2.3%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**JAPANVisitorExpenditures $2.26B $2.38B 5.2% $1.75B 2.2%VisitorArrivals 1,587,781 1,580,127 —0.5% 1,175,960 —1.9%Per-PersonPer-DaySpending $239.5 $252.4 5.4% $248.3 4.0%TotalAirSeats*** 1,988,036 2,042,411 2.7% 1,526,386 1.3%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**OCEANIAVisitorExpenditures $1.03B $1.14B 10.7% $804.1M 5.8%VisitorArrivals 395,362 418,406 5.8% 308,863 4.7%Per-PersonPer-DaySpending $269.0 $279.6 3.9% $270.8 0.8%TotalAirSeats*** 483,122 532,982 10.3% 400,932 11.1%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**U.S. WESTVisitorExpenditures $6.08B $6.70B 10.2% $4.97B 10.5%VisitorArrivals 3,843,780 4,148,030 7.9% 3,140,814 9.6%Per-PersonPer-DaySpending $174.5 $179.5 2.9% $177.3 2.1%TotalAirSeats*** 7,334,734 8,118,458 10.7% 6,131,662 11.5%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**U.S. EASTVisitorExpenditures $4.23B $4.68B 10.8% $3.54B 9.4%VisitorArrivals 1,998,788 2,146,882 7.4% 1,665,821 8.4%Per-PersonPer-DaySpending $209.7 $218.1 4.0% $212.9 2.2%TotalAirSeats*** 1,008,790 1,098,631 8.9% 862,886 11.7%

HAWAI‘I VISITOR STATISTICS GLOBAL SOURCE MARKETS

Source for All Tables: Hawai‘i Tourism Authority

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2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**KOREAVisitorExpenditures $494.1M $595.8M 20.6% $389.8M 15.1%VisitorArrivals 261,039 272,422 4.4% 178,158 —1.1%Per-PersonPer-DaySpending $262.0 $300.0 14.5% $289.4 12.7%TotalAirSeats*** 384,019 350,896 —8.6% 274,022 3.5%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**EUROPEVisitorExpenditures $329.8M $317.5M —3.7% $257.3M 11.1%VisitorArrivals 139,771 144,850 3.6% 110,878 4.3%Per-PersonPer-DaySpending $180.7 $168.1 —7.0% $176.4 4.4%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**CHINAVisitorExpenditures $380.0M $398.1M 4.8% $310.7M 5.4%VisitorArrivals 151,299 149,724 —1.0% 114.132 —6.8%Per-PersonPer-DaySpending $331.5 $357.9 7.9% $355.4 12.2%TotalAirSeats*** 163,904 159,417 —2.7% 128,316 3.9%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**TAIWANVisitorExpenditures $38.7M $38.0M —1.6% $31.0M 8.5%VisitorArrivals 18,868 19,143 1.5% 13,301 —6.2%Per-PersonPer-DaySpending $244.1 $244.1 0.0% $249.2 —4.6%TotalAirSeats*** 31,186 31,824 2.0% 23,868 4.2%

Note: Hawai‘i data related to visitor expenditures, per-person per-day spending, and total air seats is not available for the Southeast Asia and Hong Kong markets.

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**SOUTHEAST ASIAVisitorArrivals 43,657 – – 50,596 135.6%

2017 FINAL 2018 FORECAST % CHANGE* 2018 YTD** % CHANGE YTD**HONG KONGVisitorArrivals 3,859 – – 2,918 —0.9%

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* % Change 2017 Final vs 2018 Forecast ** January-September 2018 *** Source: Scheduled Seats from Diio Schedules

BRAND EXPERIENCE PROGRAM LISTINGS

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KŪKULU OLA PROGRAM

O‘AHUKa‘alaFarmInc.: Mālama‘ĀinaSchoolInternshipProgramUluA‘eLearningCenter:UluA‘eKaiauluProjectHo‘okua‘āina:KūkuluhouInternshipProjectHuioKo‘olaupoko:HaleIkeoHe‘eiaPu‘uhonuaSociety: ProducersNetworkforCulturalArtisansHawaiianMissionHousesHistoricSiteandArchives:NaMoku‘EhaMeleSeriesWaimānaloCanoeClubInc.:HānaiaAoPA‘IFoundation:PA‘INānāIKeKumuSeriesBernicePauahiBishopMuseum: TraditionsofthePacificKōkuaKalihiValleyComprehensiveFamilyServices:Artand‘Āina,Land-BasedTraditionalArtsProgrammingTheARTSatMarksGarage: Mo‘oleloMaoliSeriesMālamaLokoEaFoundation:Holole‘a, ACulturalVisitorExperienceKumuKahuaTheatre:DemigodsAnonymousKalihi-PalamaCultureandArtsSocietyInc.:43rdAnnualQueenLili‘uokalaniKeikiHulaCompetitionDepartmentofLandandNaturalResources,DivisionofForestryandWildlife:KaniakapūpūRuinsProtectionandEducationProject

MAUI COUNTYMauiNuiBotanicalGardensInc.: PromotingVisitorandCommunityConnectiontoTraditionalHawaiianCropsHuiNo‘eauVisualArtsCenter: HuiNo‘eauArtwithAloha2018MaKaHanaKa‘IkeBuildingProgram: Ho‘iIaHāloaHuiOWa‘aKaulua:HuioWa‘aKaulua CultureandLearningProgramKeAoIKaMakaniHoehaili: KāehuCulturalEducationProgramHānaArts:HānaLegends

KAUA‘INāKālaiWa‘aoKaua‘i:Ho‘okeleWa‘aNationalTropicalBotanicalGarden:Kūpa‘aIKaHale,TheHaleStandsFirmKaua‘iMuseumAssociationLimited:Kaua‘iMultimediaGallery

ISLAND OF HAWAI‘IHawai‘iForestInstitute: PilinaPoina‘Ole,ConnectionsNotForgottenPōhāhāIKaLani:MālamaHi‘ilawe

EdithKanaka‘oleFoundation: LamakūokaNa‘auaooHonohononuiCarouselofAloha:HeMo‘oleloKoKaLei/HiloLeiDayFestivalKohalaInstitute:Kauhale,Tours,FieldTrips andWorkshopSeriesat‘IoleUniversityofHawai‘iSystemOfficeofResearchServices:HeLaniKoLuna

STATEWIDELālākeaFoundation:Ho‘ouluLaka‘AhaKāneFoundation:EHo‘okanakaHuiMauliOla:ProjectLonoaea

ALOHA ‘ĀINA PROGRAM

O‘AHUMālamaNāHonu:MālamaNāHonu EducationalOutreachandConservationProject2018‘AhahuiMālamaIKaLōkahi:KawainuiMarshRestorationProjectHika‘alani:Ho‘okanakaIIHawai‘iMarineAnimalResponse:StewardshipoftheHawaiianMonkSealDepartmentofLandandNaturalResources,DivisionofForestryandWildlife:NewPathsforKa‘enaPointUniversityofHawai‘iSystemOfficeofResearchServices:Outreach,SurveysandRemovalforInvasiveSpeciesonO‘ahu

MAUI COUNTYKaHonuaMomona:KahuHo‘īlinaMaKaHanaKa‘IkeBuildingProgram: WailuāNuiRestorationProjectHawaiianIslandsLandTrust:Ecological RestorationofWaihe‘eCoastalDunesandWetlandRefugeFriendsoftheD.T.FlemingArboretumat Pu‘uMāhoeInc.:PāhanaHo‘ola- SeedsofHope2018CoalitionforaDrugFreeLāna‘i: Lāna‘iLimuFarmMauiNuiBotanicalGardensInc.: SeedStorageofandCommunityAccessto MauiNuiNativePlantsKīpahulu‘OhanaInc.:KīpahuluMoku MālamaIKeKaiCoralReefAlliance:EngagingVolunteerstoReduceThreatstoCoralReefsTheNatureConservancy:Engagingthe CommunityandProtectingtheNativeForest ofMauiandtheIslandofHawai‘iUniversityofHawai‘iSystemOfficeof ResearchServices:Ho‘okumuUluLā‘au‘ŌiwioAuwahiCommunity-DrivenRestorationofaWahiPanaForest

UniversityofHawai‘iSystemOfficeof ResearchServices:LookandListen,Using SocialMarketingtoStoptheAnt

KAUA‘INationalTropicalBotanicalGarden: EMauanaKa‘Ōhi‘a,Perpetuating‘Ōhi‘aHuioLaka,TheKōke‘eNaturalHistoryMuseum:Kōke‘eStateParkEntranceCorridorProjectKumanoIKeAlaOMakaweli: MālamaWaimeaRiver

ISLAND OF HAWAI‘INāMamoOKāwā:KāwāDryForestand CoastalRehabilitationWaikoloaDryForestInitiative: Learn,Plant,GrowTheMarineMammalCenter: HawaiianMonkSealConservation, EducationandOutreachProgramDepartmentofLandandNaturalResources,DivisionofForestryandWildlife: SlowtheSpread,SpreadtheWord,Rapid ‘Ōhi‘aDeathOutreachUniversityofHawai‘iSystemOfficeofResearchServices:RightinMyBackyard:PlantPonoCommunitiesforHawai‘iIsland

STATEWIDEKupu:Hawai‘iYouthConservationCorps (IslandofHawai‘i,Kaua‘i,Maui,Moloka‘i,O‘ahu)

COMMUNITY ENRICHMENT PROGRAM

O‘AHUHawaiianMissionHousesHistoricSiteandArchives:HistoryTheatreHawai‘iLGBTLegacyFoundation:HonoluluPrideParade,FestivalandLGBTYouthEducationHawai‘iAllianceforArtsEducation: POW!WOW!2018Hawai‘iBookandMusicFestival: Hawai‘iBookandMusicFestival2018‘UkuleleFestivalHawai‘i:48thAnnual ‘UkuleleFestivalHawai‘iHawai‘iSymphonyOrchestra:Hawai‘i SymphonyOrchestrainWaikīkīHonoluluGayandLesbianCulturalFoundation:HonoluluRainbowFilmFestivalKīhō‘aluFoundationInc.:36thAnnual HawaiianSlackKeyGuitarFestival “WaikīkīStyle”Hawai‘iForestIndustryAssociation:Hawai‘i’sWoodshow,NaLā‘auoHawai‘i2018HonoluluEkidenFoundation:HonoluluEkidenandMusic2018PacificRimConceptsLLC:WorldOceansDayCelebrationatKoOlina2018

NaWāhineoKeKai: Moloka‘itoO‘ahuCanoeRacePu‘uhonuaSociety:CONTACT2018O‘ahuResourceConservationandDevelopmentCouncil:ParadeofFarms,NaloStyleCityandCountyofHonolulu,Department ofParksandRecreation:91stAnnual LeiDayCelebrationCityandCountyofHonoluluMayor’sOfficeofCultureandtheArts:MangoJamHonolulu

MAUI COUNTYLahainaRestorationFoundation: FourChineseEventsMauiPopsOrchestraInc.: MauiPopsOrchestra2018ConcertsHuiNo‘eauVisualArtsCenter: HuiNo‘eauExhibitions2018ValleyIsleRoadRunners: MauiMarathonandHalfMarathonMauiArtsandCulturalCenter: VisualArtsExhibitionProgramMauiArtsandCulturalCenter: Maui‘UkuleleFestivalLahainaArtsSociety:ArtinthePark,Celebrating2018InternationalYearoftheReefHaleHō‘ike‘ikeattheBaileyHouse: EPūlamaMauIāMauiHānaArts:HānaArtsPresents!AWorkshops andEventsProgramforEastMauiJapaneseCulturalSocietyofMaui:Maui Matsuri,AJapaneseFestival(18thAnniversary)HawaiianCanoeClub: ThePailoloChallenge2018ArtsEducationforChildrenGroup:10thAnnualMauiHawaiianSteelGuitarFestivalKīhō‘aluFoundationInc.:27thAnnual HawaiianSlackKeyGuitarFestival“MauiStyle”ArtsEducationforChildrenGroup:JazzMaui,EastMeetsWestFestivalandFirstSundayConcertSeries2018MauiClassicalMusicFestival: MauiClassicalMusicFestival2018Hawai‘iBicyclingLeague:SecondAnnual LovetheWestMauiGreenwayDayPailoloSUPSportsLLC:MauiSUPCupPoiBowlRace2018MauiNuiBotanicalGardensInc.: Lā‘UluBreadfruitDayStand-UpPaddleAssociationofMoloka‘i:Moloka‘iHolokaiMauiChamberOrchestra:MusicalsinConcert,CrazyForYou

KAUA‘IMālieFoundation:HawaiianCulturalEventsandKaua‘iMokihanaFestival2018Kōke‘eNaturalHistoryMuseum:EōEEmalani IAlaka‘iFestival2018

FriendsoftheFestivalofLights: FestivalofLightsPo‘ipūBeachFoundation: Po‘ipūFoodandWineFestivalPo‘ipūBeachFoundation:NewYear’sEve CelebrationatPo‘ipūBeachParkLāwaiInternationalCenter: CulturalAwarenessEvents2018Kīhō‘aluFoundationInc.:26thAnnual HawaiianSlackKeyGuitarFestival“Kaua‘iStyle”HanapēpēEconomicAlliance: 2018Kaua‘iChocolateandCoffeeFestivalTheStorybookTheatreofHawai‘i: PrincessKa‘iulaniKeikiFest2018HanapēpēEconomicAlliance: FlavorsofHanapēpēKaua‘iVeteransCouncil: Kaua‘iVeteransDayParade2018TheStorybookTheatreofHawai‘i: HanapēpēWalkandTalkStoryTourKa‘ImiNa‘auaoOHawai‘iNeiInstitute: HeivaIKaua‘i2018Kaua‘iSotoZenTempleZenshuji: SotoZenBonFestivalGardenIslandArtsCouncil:EKanikapilaKākou2018,ALegacyofMusicKaua‘iMuseumAssociationLtd.: Kaua‘iMuseumMayDayLeiContest

ISLAND OF HAWAI‘IKalaniHonuaInc.:Hawai‘iYogaFestival2018VolcanoArtCenter:HulaArtsatKīlaueaKonaHistoricalSociety:HandsonHistoryattheKonaCoffeeLivingHistoryFarmTheKahiluTheatreFoundation: KahiluTheatre2018SeasonHawai‘iInstituteforMusicEnrichmentandLearningExperiences:SteelGuitarFestivals(IslandofHawai‘i,Kaua‘i)Hawai‘iIslandFestivalofBirds: ThirdAnnualHawai‘iIslandFestivalofBirdsHawaiiCon:HawaiiCon2018BigIslandResourceConservationand DevelopmentCouncil:Ka‘ūCoffeeFestivalHawaiianInternationalBillfishAssociation: 59thHawaiianInternationalBillfishTournamentHawai‘iPerformingArtsFestivalLLC: Hawai‘iPerformingArtsFestival2018HāmākuaHarvestInc.:ThirdAnnualFarmFestivalatHāmākuaHarvest

STATEWIDE‘OhinaLLC:‘OhinaShortFilmShowcase(O‘ahu,IslandofHawai‘i,Lāna‘i,Moloka‘i)travel2change:VoluntourismandNaturalTourism(O‘ahu,Maui,Kaua‘i)KumuKahuaTheatre:LivingRoom,WildBirdsandDeadofNight

SIGNATURE INCUBATOR PROGRAM

O‘AHUHonoluluBiennialFoundationMoloka‘i2O‘ahuPaddleboardWorld ChampionshipsSunsetBeachPro

MAUI COUNTYCelebrationoftheArts

KAUA‘I2018WaimeaTownCelebration: HeritageofAlohaFestival

ISLAND OF HAWAI‘I 26thAnnualPana’ewaStampedeRodeo

STATEWIDEMaoliArtsMovement(O‘ahuandMaui)

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NATURAL RESOURCES ADVISORY GROUP

AnnetteKa‘ohelaui‘i Hawai‘i Ecotourism Association

MarkFox The Nature Conservancy of Hawai‘i

MartiTownsend Sierra Club of Hawai‘i

T.‘AulaniWilhelm Conservation International

VincentShigekuni PBR Hawai‘i and Associates Inc.

TanyaRubenstein Hawai‘i State Department of Land and Natural Resources, Division of Forestry and Wildlife

HAWAI‘I CULTURAL PROGRAM

ADVISORY COUNCILCherylKa‘uhane-Lupenui The Kohala Center

DebbieNākanelua-Richards Hawaiian Airlines

KainoaDaines O‘ahu Visitors Bureau

LeonaMāpuanaKalima Office of Hawaiian Affairs

Nā‘ālehuAnthony Palikū Documentary Films

Hawai‘iConventionCenter–CON14002: AEGManagementHCCLLC2014-2018DatacollectionandpreparationforVisitorDepartureSurveys– CON14018:OmniTrakResearchandMarketingGroupInc.2015-2018StatewideDomesticIn-FlightVisitors’BasicCharacteristics Survey–CON15011:SMSResearchandMarketingServicesInc.PGATour–CON15020:PGATourInc.IRONMANWorldChampionship–CON15061: WorldTriathlonCorporationKoreaMMA–CON16022:AVIAREPSMarketingGardenHoldingsLtd.EuropeMMA–CON16023:HillsBalfourLimited

OceaniaMMA–CON16024:TheWalsheGroupPtyLtd.ChinaMMA–CON16039:TheHappyTravellerLLCGoHawaiiredesign–CON16057:MilesPartnershipLLLPHVCBsupplementalservices–CON16071: Hawai‘iVisitorsandConventionBureauIslandChapterstaffingandadministrativeservices–CON17002: Hawai‘iVisitorsandConventionBureauCanadaMMA–CON17017:VoXInternationalInc.JapanMMA–CON17028:a.LinkLLCUSAMMA–CON17029:Hawai‘iVisitorsandConventionBureau

PROGRAM/PROJECT CONTRACT LISTING

CONTRACTS OVER $1 MILLION FOR THE LIFE OF THE CONTRACT

PROCUREMENT OVER $100,000 FOR CALENDAR YEAR 2018

56

Hawai‘iConventionCenter–CON14002: AEGManagementHCCLLC2014-2018DatacollectionandpreparationforVisitorDepartureSurveys– CON14018:OmniTrakResearchandMarketingGroupInc.2015-2018StatewideDomesticIn-FlightVisitors’BasicCharacteristicsSurvey–CON15011:SMSResearchandMarketingServicesInc.PGATour–CON15020:PGATourInc.IRONMANWorldChampionship–CON15061: WorldTriathlonCorporationCruiseDevelopmentConsultant—CON16011:AccessCruiseInc.TaiwanMMA–CON16016:JWIMarketingCo.Ltd.KoreaMMA–CON16022:AVIAREPSMarketingGardenHoldingsLtd.EuropeMMA–CON16023:HillsBalfourLimitedOceaniaMMA–CON16024:TheWalsheGroupPtyLtd.ChinaMMA–CON16039:TheHappyTravellerLLCGoHawaiiredesign–CON16057:MilesPartnershipLLLPHVCBsupplementalservices–CON16071: Hawai‘iVisitorsandConventionBureauIslandChaptersupportservices–CON17002: Hawai‘iVisitorsandConventionBureauCanadaMMA–CON17017:VoXInternationalInc.GlobalSocialMediaProgram–CON17023:WahineMediaJapanMMA–CON17028:a.linkLLCUSAMMA–CON17029:Hawai‘iVisitorsandConventionBureauVisitorAssistanceProgram-O‘ahu2018–CON17031: VisitorAlohaSocietyofHawai‘iVisitorAssistanceProgram-IslandofHawai‘i2018–CON17032: VisitorAlohaSocietyofHawai‘iIslandPublicrelations,communicationsandoutreach–CON17036: AnthologyMarketingGroupInc.

HonoluluFestival–CON17054:Signature-HonoluluFestival39thAnnualPanPacificFestival–CON17055: KintetsuInternationalExpress(USA)Inc.Executiveproductionof2018GlobalTourismSummit– CON17061:ParagonEventsInc.Hawai‘iFoodandWineFestival2018–CON17068: Hawai‘iAgandCulinaryAllianceAlohaFestivals2018–CON17191: AlohaWeekHawai‘iInc.JuniorLifeguardProgram–CON17208: NorthShoreLifeguardAssociationDesignandmaintenanceofHTAwebsite:PhaseII–CON17214: AnthologyMarketingGroupInc.AirAsiaXDiscoverHawai‘iCampaign–CON17222:AirAsiaXBerhadUniversityofHawai‘iKapi‘olaniCommunityCollegeCustomerService andTourGuideCertification–CONMOA17227:UniversityofHawai‘iSystemOfficeofResearchServicesAlaWaiWatershedPartnership2017–CON17233: O‘ahuEconomicDevelopmentBoardHawaiiOpenTennis–CON18001:ProTennisGroupLLCPolynesianFootballHallofFame2018–CON18004: PolynesianFootballHallofFamePowerSharesSeriesHawai‘i–CON18008: InsideOutSportsandEntertainmentLLCWorldSurfLeague2017-2018–CON18010: AssociationofSurfingProfessionalsLLCSeasonpromotionalefforts2017-2018–CON18136:LAClippersLLCVisitors’SatisfactionandActivitySurveyCY2018-2020–CON18138: AnthologyMarketingGroupInc.Singapore-KualaLumpur-HonoluluRouteServiceIncentiveProgram–CON18139:ScootTigerairPte.Ltd.(continuedonnextpage)

Chris Tatum President and Chief Executive Officer

Keith Regan Chief Administrative Officer

Karen Hughes Vice President of Marketing and Product Development

Marc Togashi Vice President of Finance

Charlene Chan Director of Communications

Jennifer Chun Director of Tourism Research

Jadie Goo Director of Marketing

Kalani Ka‘anā‘anā Director of Hawaiian Cultural Affairs

Caroline Anderson Tourism Brand Manager

Maile Caravalho Finance Administrative Assistant

Minh-Chau Chun Tourism Research Manager

Isabella Dance Administrative Assistant

Laci Goshi Tourism Brand Manager

Carole Hagihara Executive Assistant

Talon Kishi Budget and Fiscal Officer

Lawrence Liu Tourism Research Statistician

Chika Miyauchi Tourism Brand Manager

Joseph Patoskie Tourism Research Manager

Ronald Rodriguez Contracts Specialist

Chris Sadayasu Tourism Brand Manager

Michele Shiowaki Administrative Assistant

Noriko Sloan Operations Manager

Vengie Talaro Administrative Assistant

THE HTA TEAM SUPPORTING HAWAI‘I’S TOURISM INDUSTRY

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PROCUREMENT OVER $100,000 FOR CALENDAR YEAR 2018 (continuedfrompreviouspage)

PacificRimCup2018–CON18140:BlueUnitedCorporationKāheaProgram-AirportGreetings–CONMOA18144: DepartmentofTransportationAirportsDivisionMālamaHawai‘i–CONMOA18145: DepartmentofLandandNaturalResourcesKūhiōBeachHulaandTorchLighting(RAHCI)–CON18153: WaikīkīImprovementAssociationMeleMei2018–CON18165:Hawai‘iAcademyofRecordingArts2018GlobalTourismSummitreimbursables–CON18167: ParagonEventsInc.ExperiencesofHawai‘iPost-ArrivalMarketingCampaign–CON18170: MiliciValentiNgPackInc.MVNPGlobalMCIpublicrelations–CON18171: AnthologyMarketingGroupInc.Socialenterprisecapacitybuilding–CON18172: Hawai‘iInvestmentReady2018LotteChampionshipLPGATournament–CON18174: LadiesProfessionalGolfAssociation

HawaiianAirlinesNewZealandCo-OpAgreement–CON18175: HawaiianAirlinesInc.AssociationofVolleyballProfessionals2018–CON18180: EASEnterprisesLLC38thAnnualHawai‘iInternationalFilmFestival2018–CON18182: Hawai‘iInternationalFilmFestivalKaua‘iFloodReliefShuttle–CON18184:HCRAssociatesLLCHawai‘iBowlandHawaiianAirlinesDiamondHeadClassic–CON18186: ESPNProductionsInc.Evaluationof2018-2019festivalsandevents–CON18187: YouGovAmericaInc.OceansafetyvideoplacementinMaui,Kaua‘i,IslandofHawai‘iairports– CON18189:PacificRadioGroupInc.Ho‘okaulikeHawai‘iCounty–CONMOA18194:CountyofHawai‘iHo‘okaulikeKaua‘iCounty–CONMOA18196:CountyofKaua‘iCulturalAdvocacyandEducationalSupport2018–CON18200: NativeHawaiianHospitalityAssociation

Hawai‘iConventionCenter 1801KalākauaAvenue Honolulu,Hawai‘i96815

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2018 ANNUAL REPORT TO THE HAWAI‘I STATE LEGISLATURE€¦ · We share this annual report for 2018...

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Transcript of 2018 ANNUAL REPORT TO THE HAWAI‘I STATE LEGISLATURE€¦ · We share this annual report for 2018...