2017 ANNUAL REPORT TO THE HAWAI‘I STATE...

2017 ANNUAL REPORT

TO THE HAWAI‘I STATE LEGISLATURE

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Message from the President/CEO and Board Chair ....................................................................................... 2 Hawai‘i Tourism Authority Board of Directors ................................................................................................ 3 2017: Improving Tourism for Hawai‘i’s Future ........................................................................................... 4-5 Overview of the Hawai‘i Tourism Authority .................................................................................................... 6 Measures of Success ....................................................................................................................................... 7 Transient Accommodations Tax Collections ................................................................................................ 8-9 Hawai‘i Tourism Authority Fiscal Year 2017 Actuals .................................................................................... 10 Hawai‘i Convention Center Fiscal Year 2017 Actuals .................................................................................. 10Goal 1: Improve the Integrity of the Destination ...................................................................................... 11 Hawaiian Culture .............................................................................................................. 12-13 Kāhea:HarborGreetings .................................................................................................... 13 NaturalResources ............................................................................................................. 14-15 ProductDevelopment ....................................................................................................... 16-17Goal 2: Ensure Stable Economic Benefits .................................................................................................. 18 BrandManagementPlan/MajorMarketManagement .......................................................... 19 O‘ahu......... .............................................................................................................................. 20 MauiCounty ........................................................................................................................... 21 Kaua‘i ......... ............................................................................................................................. 22 IslandofHawai‘i ..................................................................................................................... 23 UnitedStates ........................................................................................................................... 24 Japan............. ......................................................................................................................... 25 Canada ..................................................................................................................................... 26 Oceania........... ........................................................................................................................ 27 Korea........... ............................................................................................................................ 28 China.......... ............................................................................................................................. 29 Taiwan ......... ............................................................................................................................ 30 HongKong .............................................................................................................................. 30 SoutheastAsia ......................................................................................................................... 31 Europe............... ...................................................................................................................... 31 BusinessDestinationManagement ........................................................................................ 32 2017-18EventsListing ..................................................................................................... 33-34 Online/WebsiteProjects.......................................................................................................... 35Goal 3: Elevate Hawai‘i’s Value Perception ............................................................................................... 36 NativeHawaiianFestivals ....................................................................................................... 37 MajorFestivalsandSignatureEvents ..................................................................................... 38 SportsMarketing............. ........................................................................................................ 39 BrandDevelopmentProjects .................................................................................................. 40 Access(AirandCruise) ............................................................................................................ 41 CareerDevelopment ............................................................................................................... 42 SafetyandSecurity .................................................................................................................. 43 TourismResearchandPlanning .............................................................................................. 44Goal 4: Strengthen HTA’s Reputation ........................................................................................................ 45 Communications ..................................................................................................................... 46 GlobalTourismSummit .................................................................................................... 47-49 Hawai‘iVisitorStatistics ..................................................................................................... 50-53 StatewideandByIsland ............................................................................................... 50-51 GlobalSourceMarkets .................................................................................................. 52-53 BrandExperienceProgramListings .................................................................................. 54-55 Program/ProjectContractListing ............................................................................................ 56 TheHTATeamSupportingHawai‘i’sTourismIndustry...... ....................................................... 57

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Alohakākou,

Webegan2017hopefulHawai‘iʻstourismindustrycouldreplicatethe successof2016,whichsawthehighesttotalseverrecordedforvisitor spending($15.91billion),generatedstatetaxrevenue($1.86billion) andvisitorarrivals(8.93million).

Anothermeasureofsuccessvitaltothestate’seconomichealthandfamiliesthroughouttheHawaiianIslandswerethe194,000jobssupportedbytourism in2016,alsothehighesttotalever.

Entering2017,economistsprojectedHawai‘i’svisitorspendingandarrivalswouldincreaseincrementallyatbest,butthatgrowthcouldalsoflatten.

Inlightofthesepredictions,weurgedourGlobalMarketingTeamtoaggressivelyandcreativelyreaffirmthe appealofHawai‘i’sbrandtopotentialtravelers.OurviewisthatHawai‘imustalwaysstrivetostrengthenourshareof theglobaltravelmarket.

Fortunately,Hawai‘itourismexceededallexpectationsin2017.Thestaterealizeditssixthstraightyearofrecord-hightotals forvisitorspending,generatedstatetaxrevenueandarrivals.Thisiswelcomenewstofamiliesstatewidewhodependon tourismfortheirlivelihoods.

Hawai‘itraveldemandfromourlargestsourcemarkets–theU.S.mainland,JapanandCanada–havedriventourism’ssuccessin2017.TravelfromboththeU.S.WestandU.S.Eastmarketshasbeenrobust,whileJapanandCanadareboundedstronglyafterbeingdowninrecentyears.

AirservicetoHawai‘ifrommarketsonbothsidesofthePacificisatitshighestandpoisedtogrowevenmoreasweenter2018,withtheintroductionofnewflightsfromDeltaAirLines,VirginAmerica,UnitedAirlinesandScootinDecember.

AmajorbenefittoHawai‘itravelthispastyearwasreopeningtheEllisonOnizukaKonaInternationalAirportatKeāholeasasecondinternationalportofentryforcarriers.ThishasproventobeaneconomicboontotheislandofHawai‘iandthestateoverall,fueledbytheintroductionofnonstopflightsbetweenTokyoandKonabyHawaiianAirlinesandJapanAirlines.

WhileHawai‘iisfortunatetourismisthriving,werecognizetheconcernscommunitymembershaveaboutitseffectonthe state’squalityoflife.ResponsibletourismiskeytoHawai‘i’stourismfuture,butisasubjectrequiringallstakeholders– thepublicsector,privatebusinessesandresidents–tocollaborateonsolutionsthatarerealistic,fairanddonotunduly hinderourstate’sleadingindustry.

Thus,encouragingabalancedandholisticapproachtomanagingtourismisaprimaryobjectiveoftheHawai‘iTourismAuthority. ItwasthefocusofoursuccessfulGlobalTourismSummitinSeptember,andthemotivationforHTAawarding$3.3millionto128nonprofitsthispastyeartohelppreserveHawaiianculture,protectHawai‘i’snaturalresourcesandsharecommunitytraditions.

WearegratefulforyoursupportofHawai‘i’stourismindustryand,consequently,thebusinessesandfamiliesstatewide whorelyonitssuccess.

Withwarmestaloha,

GeorgeD.Szigeti L.RichardFriedJr. HTA President and CEO HTA Board Chair

HAWAI‘ I TOURIS M AUT HO RIT Y BOARD OF DIRECTO RS

L. Richard Fried Jr.,Chair Founding Partner, Cronin,Fried,Sekiya,KekinaandFairbanks, AttorneysAtLaw CityandCountyofHonolulu

Craig G. Nakamura,Vice Chair Partner,CarlsmithBallLLP CountyofMaui

Fred Atkins Managing Partner,Kaua‘iKilohanaPartners CountyofKaua‘i

Sean P. Dee Executive Vice President,Chief Marketing Officer, OutriggerEnterprisesGroup At-Large

Gerald De Mello Professor Emeritus,Hawai‘iCommunityCollege CountyofHawai‘i

Donna Domingo President,ILWULocal142 At-Large

George Kam Ambassador of Aloha At-Large

Ku‘uipo Kumukahi Hawaiian Culture Manager, HyattRegencyWaikikiBeachResortandSpa At-Large

Sherry Menor-McNamara President and CEO,ChamberofCommerceHawaii At-Large

Kelly Sanders Area Managing Director, MarriottHotelsandResortsWaikiki At-Large

Denise Hayashi Yamaguchi President and CEO,DeniseHayashiConsultingLLC At-Large

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FEB 18-20

FEB 11-12

JAN 4

MARCH 9

MARCH 6

MAY 17

MAY 19JAN

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MARCH 16

FEB 27

JUNE 17

JUNE 5

JUNE 20-22

JUNE 28

APRIL 19

Jan Feb March April May June

TheNBA’sLosAngelesClippersandHTAteamupforHawai‘iNightattheSTAPLESCenter inLosAngeles topromote traveltotheHawaiian Islands.

HTAissuestworesearch studiesassessingtheimpactofalternativeaccommodations in Hawai‘i.

ANAselectsahonu-inspired designforitsAirbus A380aircraftsetto beginserviceto Honoluluinspring2019.

TheHawai‘iGreenBusinessAward ispresentedto HTAforbeing energy efficientand reducing wastewith its2016Hawai‘iTourismConference.

HTAwelcomesSherryMenor-McNamara,presidentand CEOoftheChamberofCommerceHawaii,andKellySanders,areamanagingdirectorofMarriottHotelsandResortsWaikiki,toits boardofdirectors.

TheHawai‘iConventionCenterdebutsitsnewsportscourts,hostingawomen’svolleyballtournament withteamsfromthe U.S.mainlandand Hawai‘i.

TheU.S.playsGermanyatMaui’sRoyalLahainaResortinaFedCupwomen’stennismatchbroughttoHawai‘ibyHTA.ItmarksthefirsttimethesamestatehostsFedCupmatchesinconsecutiveyears.

HTAreleasesHawai‘i’s2016visitorstatisticswithfinaltotalsshowingrecordhighsinvisitorspending($15.91billion),generatedstatetaxrevenue($1.86billion)andvisitorarrivals(8.93million).

Fourresearchstudies ontheprofiles,preferencesandsentimentsofLGBTtravelersfromthe U.S.,Canada,China andAustralia, relatingto Hawai‘i are issuedbyHTA.

HTAawards$3.3millionto support128nonprofitgroupsperpetuatingHawaiianculture,protectingHawai‘i’snaturalresourcesandsharing communityeventsin2017.

Hōkūle‘aanditscrewarewelcomedhomewithajoyouscelebrationuponcompletingtheirthree-yearMālamaHonuaWorldwideVoyage.

HTAcontributes$250,000torestoretheAlaWaiwatershedinsupportofMāmalaBayandWaikīkī.

HTAisthepremiersponsoroftheVERGEHawai‘i2017AsiaPacificCleanEnergySummit,withamajorfocusonresponsibletourism.

AirAsiaX,SoutheastAsia’sfirstlow-costcarrierserving Hawai‘i, launches fourweeklyflightsbetweenMalaysiaandHonolulu,withastopoverinOsaka,Japan.

HTAcollaborateswiththeStateDepartmentofHealthtoadvisethepubliconpreventingratlungwormdisease.

2017 : IMPROVING TOURISM FOR HAWAI‘ I ’S F UTURE

MARCH- APRIL

StakeholdermeetingswithculturaladvisorsareconvenedstatewidetodiscusstheperpetuationofHawaiianculture.

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SEP 9

SEP 15

SEP 19-21

SEP 25

NOV 20

NOV 28

DEC 14

AUG 17

OCT 10

OCT 11

July Aug Sep Oct Nov Dec

TheNativeHawaiianHospitalityAssociationmarksits20thanniversaryastheleadadvocateforHawaiiancultureinthetourismindustry.

JapanAirlinesrelaunchesnonstopdailyflightsbetweenTokyoand Konaontheisland ofHawai‘iaftera seven-year absence.

HTApresentstheGlobalTourismSummitwithafocusonresponsibletourism.Morethan1,800participantsfrom18countriesattend,withsupportfrom49sponsors.

TheLosAngelesClippersbegintheir trainingcampinHonolulu,culminating intwopreseasongamesagainstthe TorontoRaptorsonOctober1and3. TheClippersalsodonateanewcomputer labtothestudentsofStevensonMiddleSchool inHonolulu.

HTAappointsJenniferChundirectorofitsTourismResearchDivision.

HTA’sTourismResearchDivisionbeginspublishingthemonthlyHawai‘i Hotel Performance Report,providing keystatisticsand analysisforhotel staysstatewide andbyisland county.

HTAintroducestherevampedGoHawaii.comwebsite,offeringusersmobile-friendly,immersive,multimediacontentexperiences,andfeaturingHawaiianlanguage,chants,artandmusic.

HTAawards$3.5millionto support124nonprofitgroupsperpetuatingHawaiianculture,protectingHawai‘i’snaturalresourcesandsharingcommunityeventsin2018.

SouthwestAirlinesannouncesitsintentiontoofferflightsbetween theU.S.mainlandandHawai‘i, withticketsalesexpectedto beginin2018.

The past year was filled with achievements, special events and notable announcements that helped strengthen tourism and promised that Hawai‘i’s leading industry will continue to improve for the benefit of residents, communities and businesses statewide. Below are some highlights from 2017.

DEC 19

ScootlaunchesservicebetweenSingaporeandHonolulu,offeringfour weeklyflights,which includeastopover inOsaka,Japan.

VirginAmericalaunchesdailynonstopflightsbetweenSanFrancisco andKona.

DEC 20

UnitedAirlinesexpandsitsseatcapacitytoHawai‘i by20percent, addingmore nonstopflightstotheneighborislandsfromLosAngeles,SanFrancisco,ChicagoandDenver.

DEC 21

DeltaAirlineslaunchesdailynonstopflights betweenSeattle andLīhu‘e.

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OVERVIEW OF THE HAWAI‘I TOURISM AUTHORITY TheHawai‘iTourismAuthoritywasestablishedin1998throughalegislativeacttoserveasthestate’sleadagencysupportingtourism,Hawai‘i’slargestindustry.ThissameactalsoestablishedtheTourismSpecialFund,whichutilizesasetpercentageofTransientAccommodationsTax(TAT) collectionsassessedonhotels,vacationrentalsandotheraccommodationstofundHTA’smarketinginitiativesinsupportof Hawai‘i’stourismindustry.Amongitsresponsibilities,HTAischargedwith: • MeetingthegoalsofitsFive-YearStrategicPlancoveringtheyears2016through2020. • Settingtourismpolicyanddirectionfromastatewideperspective. • Developingandoverseeingimplementationofthestate’stourismmarketingplansandprograms. • SupportingprogramsandinitiativesperpetuatingtheHawaiianculture,protectingHawai‘i’snaturalresources, andpresentingcommunityfestivalsandeventsstatewide. • Managingprogramsandactivitiestosustainahealthytourismeconomyforthestate. • Coordinatingtourism-relatedresearch,planningandpromotionaloutreachactivitieswithstakeholders inthepublicandprivatesectors. • EncouragingdistributionofvisitorsthroughouttheHawaiianIslandstoachieveanimprovedbalanceofcapacitystatewide. • Fosteringgreatercollaborationwithotherstateagencies. OPERATIONSHTAisadministrativelyattachedtotheHawai‘iStateDepartmentofBusiness,EconomicDevelopmentandTourism(DBEDT). HTA’spresidentandchiefexecutiveofficerreportsdirectlytoHTA’sboardofdirectorsandisresponsibleforassistingtheboard initsresponsibilitytofulfillthemandatesofChapter201BoftheHawai‘iRevisedStatutes.

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MEASURES OF SUCCESS TheHawai‘iTourismAuthorityFive-YearStrategicPlan,coveringtheyears2016to2020,servesastheguideforachievingshort-andlong-termgoalsofsuccessbasedonresearchdata,marketintelligence,inputfromstakeholdersandcollaborationwithindustryassociations. ThefollowingtargetsareproposedasabenchmarktomeasureHTA’ssuccessinrealizingthegoalsofthestrategicplan.

PROPOSED PROPOSED 3-YEAR TARGET 5-YEAR TARGET GOAL MEASURE OF SUCCESS RECENT VALUE(S) (2018) (2020) Improve the Integrity Percentageofresidentswho 2002:77% 75% 80% of the Destination agreethattourismhasbrought 2005:71% morebenefitsthanproblems. 2006:74% 2007:71% Source: 2009:78% HTA Resident Sentiment Survey 2010:80% 2012:67% 2014:64% 2015:66% 2017:63% Ensure Stable Real(inflation-adjusted)Gross 2005:$11.82B $12.75B $13.28B Economic Benefits DomesticProductgenerated 2006:$12.13B byvisitor-relatedexpenditures 2007:$11.90B 2008:$10.86B Source: 2009:$8.90B DBEDT/READ (2009 = 100) 2010:$9.57B 2011:$10.24B 2012:$11.86B 2013:$11.86B 2014:$11.94B 2015:$11.80B 2016:$12.15B Elevate Hawai‘i’s Percentageofpotentialvisitors LATE 2017 Value Perception consideringatriptoHawai‘i U.S.West:50% U.S.West:50% U.S.West:52% U.S.East:30% U.S.East:24% U.S.East:26% Source: HTA Marketing Canada:44% Canada:38% Canada:40% Effectiveness Study Japan:41% Japan:34% Japan:34% Strengthen HTA’s Percentageoforganizationsin Measuredoesnot Baseline+10%of Baseline+25% Reputation thetourismindustrythat existyet thedifferencebetween ofthedifference recognizeHTAasaleader baselineand100% betweenbaseline and100% Source: Survey under development (Example: If baseline

is 50%, target is 55%)(Example:

If baseline is 50%, target is 62.5%)

FY 2017 TAT DISTRIBUTION ($ MIL.)

FY2016 TAT Distribution

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Convention Center Enterprise Special Fund

$26.5

Counties$103.0

Turtle Bay Conservation Easement Fund

$1.5

Tourism Special Fund$82.0

General Fund$233.8

General Fund$292.4

TRANSIENT ACCOMMODATIONS TAX COLLECTIONS ThecollectionoftheTransientAccommodationsTax(TAT)anddistributionofitsrevenueshelpstrengthenthestate’seconomywhilealsosupportingpublicservicesprovidedbythefourislandcountiesthatenhancethequalityoflifeforresidentsstatewide.TheTATrevenuesareutilizedbytheCityandCountyofHonolulu,MauiCounty,CountyofHawai‘iandCountyofKaua‘iforessentialpurposes,includingpubliceducation,publicsafety,infrastructureimprovementsandmaintenanceofparkfacilities.Infiscalyear(FY)2017,TATcollectionstotaled$508.4million,anincreaseof13.8percentcomparedtothe$446.8millioncollectedinFY2016.Thestate’sGeneralFundreceived$292.4millioninTATrevenuesinFY2017.TheallocationofTATrevenuestotheTourismSpecialFundandConventionCenterEnterpriseSpecialFundwas$82millionand$26.5million,respectively,inFY2017.Atotalof$103millioninTATrevenueswasallocatedtobesharedbythefourislandcounties.Inaddition,$3millionwasdistributedtotheHawai‘iStateDepartmentofLandandNaturalResources,and$1.5milliontotheTurtleBayConservationEasementSpecialFund.

FY 2016 TAT DISTRIBUTION ($ MIL.)

FY2018 TAT Distribution

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$26.5


$26.5

Counties$103.0

Counties$103.0

Department of Land and Natural Resources

$3.0

Department of Land and Natural Resources

$3.0


$1.5


$1.5



General Fund$329.9

TRANSIENT ACCOMMODATIONS TAX ($ MIL.)

PERCENTAGE OF TAT REVENUES DISTRIBUTED BY COUNTY

FY 2017 TAT DISTRIBUTION ($ MIL.) FY 2018 PROJECTED TAT DISTRIBUTION ($ MIL.)

PROJECTED FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018

City and County of Honolulu 41.0 41.0 45.4 45.4 45.4 45.4

Maui County 21.2 21.2 23.4 23.4 23.4 23.4

County of Hawai‘i 17.3 17.3 19.2 19.2 19.2 19.2

County of Kaua‘i 13.5 13.5 14.9 14.9 14.9 14.9

CITY AND COUNTY OF HONOLULU MAUI COUNTY COUNTY OF HAWAI‘I COUNTY OF KAUA‘I

44.1% 22.8% 18.6% 14.5%

HAWAI‘I TOURISM AUTHORITY (HTA) FiscalYear(FY)2017Actuals($000) REVENUES TATDeposits–TourismSpecialFund $ 82,000 InvestmentPoolInterest/MiscellaneousReceipts 195TOTALREVENUES $ 82,195APPROPRIATIONS FY2017 $ 87,298TOTALAPPROPRIATIONS $ 87,298HTA EXPENDITURES* MaintainingBrand $ 4,642 BrandExperience 8,425 BrandManagement 59,500 Communications 649 TourismResearch 2,046 Governance 3,679TOTALHTAEXPENDITURES $ 78,941 *HawaiiancultureisintertwinedthroughoutallareasofHTAactivity.

HAWAI‘I CONVENTION CENTER (HCC) FiscalYear(FY)2017Actuals($000) REVENUES TATDeposits–ConventionCenterEnterpriseSpecialFund $ 26,500 ConventionCenterOperations 10,288 TransferfromTourismSpecialFundforConventionCenter SalesandMarketing 5,069 InvestmentPoolInterest/MiscellaneousReceipts 68TOTALREVENUES $ 41,925APPROPRIATIONS FY2017 $ 54,029TOTALAPPROPRIATIONS $ 54,029HCC EXPENDITURES ConventionCenterFacilityOperations: OperatorCosts $ 10,721 Governance(includesconventioncenterinsurance) 583 ConventionCenterSalesandMarketing 5,069 ConventionCenterRepairandMaintenance 5,100 TotalExpendituresPriortoPaymentsonObligationto StateDepartmentofBudgetandFinance $ 21,473 PaymentsonObligationtoStateDepartmentofBudgetandFinance $ 20,000TOTALHCCEXPENDITURES $ 41,473

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IMPROVE THE INTEGRITY OF THE DESTINATION

Ho‘ihouikamole.Return to the taproot.

Justasthetaprootisthesource oflifeforthehealthytreewith strongbranchesthatspreadwide, so,too,isHawaiiancultureand thenaturalenvironmentthe sourceoflifeforHawai‘i’stourism future.Theymustalwaysbe nurturedtoflourish.

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HAWAIIAN CULTURE NativeHawaiiancultureistheheartofourIslandsandtherootofHTA’smissioninmarketingHawai‘i.Thespiritandsignificanceofthe NativeHawaiiancultureisintegratedintoeveryelementofHTA’sprogramstosupportHawai‘ianditspeople.TherecontinuestobearenaissanceinHawaiianlanguageusageandpractitionersofNativeHawaiianculturewithinthetourismindustry.HTAiscommittedtosupportingprogramsperpetuatingtheintegrityoftheNativeHawaiianculturethroughuniqueandgenuinevisitorexperiencesthatdifferentiateHawai‘ifromotherdestinationsworldwide. 2017 HIGHLIGHTS • Provided$1.3millioninfundingthroughtheKūkuluOlaProgramtosupport31communityprojectsstatewideperpetuating Hawaiianculture.HTAalsoincreasedtotalfundingoftheprogramby$24,000fortheyearandbroughtmanagementofthe projectsin-housetoenhancerelationshipswithawardees. • HonoredthePolynesianVoyagingSocietyandMālamaHonuaWorldwideVoyageattheGlobalTourismSummit’sTourismLegacy AwardsLuncheonforsharingtheirmessageofaloha,preservingnativecultures,andprotectingnaturalresourceswithpeoplein morethan150portsin23countriesandterritoriesduringvoyagingcanoeHōkūle‘a’sthree-year,around-the-worldexpedition. • ExpandedHTA’slongstandingrelationshipwiththeNativeHawaiianHospitalityAssociationtostrengthenthebridgebetween theHawaiiancommunityandtourismindustrythroughtraining,educationandoutreach. • ExecutedapartnershipwithHawai‘iInvestmentReadytofacilitateandenhancethecapacityof12Hawai‘i-basedsocial enterprisesinthetourismsector. • ConductedMa‘ema‘eProgramtrainingininternationalmarketstofosteradeeperappreciationofHawai‘i’srichheritageandhistory. • SupportedtheauthenticdisplayofNativeHawaiianculture,artsandentertainmentinvarioustradeshowsandsalesmissions worldwidethroughpractitioners,performersandtrainersfromallislands. • Continuedtointegrate‘ōleloHawai‘i(Hawaiianlanguage)intoHTA’sdailybusinesstosupportitsstatusasanofficialstate language.HTA’smonthlyboardmeetingagendaispostedinbothHawaiianandEnglish. 2018 FOCUS • ConductfocusgroupmeetingsstatewidewithculturalstakeholderstoassesstheneedsoftheHawaiiancommunityasit pertainstotourismandHTA’sfocusonHawaiiancultureprograms. • ContinuetoimprovetheimplementationofeventshighlightingNativeHawaiianheritageanddevelopamorerefined marketingplanforculturalfestivalsstatewide. • IncreasedialoguewithHawaiianculturalpractitionersandseektheirinputonhowHTAandthetourismindustrycanadvance thegoalofimprovingtheintegrityofthedestination.

KA- HEA: HARBOR GREETINGS HTApartneredwiththeKaua‘iOfficeofEconomicDevelopment,LahainaTownActionCommittee,DestinationHiloandDestinationKonaCoasttoimplementtheKāheacruiseshipgreetingprogramatHawai‘iharbors.TheKāheaprogramshowcasesHawai‘i’sAlohaSpirit, andcontributestoensuringapositivefirstandlastimpressionoftheIslandsforcruisevisitors. 2017 HIGHLIGHTS • ContinuedactivitiesgreetingcruiseshipvisitorsatNāwiliwili,Lahaina,HiloandKonaharbors,includingHawaiianentertainment andculturaldemonstrations. 2018 FOCUS • ExpandingtheKāheaprogramtoHonoluluHarbor,Hawai‘i’smostvisitedportofentry.

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NATURAL RESOURCES ThenaturalresourcesfoundthroughouttheHawaiianIslandsaresomeofthemostpreciousintheworld,locatedinEarth’smostunparalleledenvironments,andamongHawai‘i’sgreatestassetsasatraveldestination.HTAsupportsavarietyofenvironmentalprogramsandinitiativesinpartnershipwithcommunitiesstatewide–aswellasfederal,stateandcountyagencies–toprotectHawai‘i’snaturalresourcestodayandpreservethemforfuturegenerations. 2017 HIGHLIGHTS • Provided$1.2millioninfundingthroughtheAloha‘ĀinaProgramtosupport30communityprojectsstatewideintheireffortsto protectandpreserveHawai‘i’snaturalenvironment.HTAalsoincreasedtotalfundingoftheprogramby$185,000fortheyearand broughtmanagementoftheprojectsin-housetoenhanceitsrelationshipswithawardees. • EstablishedapartnershipwiththeStateDepartmentofLandandNaturalResources(DLNR)tocontinueinter-departmental collaborationfocusedoneducatingvisitorsandresidentsabouttheimportanceofprotectingHawai‘i’snaturalresources.Public outreachincludedsponsoringtelevisionspecials,creatingenvironmentalguidemapdisplays,andshowingvideosinhotelrooms andonairlineswithadviceonhowtobestpreserveHawai‘i’sresourcesforfuturegenerations. • FundedtheAlaWaiWatershedCollaborativetosupporttheplanningandimplementationofaregionalplanandfinancing mechanismtoimprovethehealthofthewatershedflowingintoWaikīkīandMāmalaBay. • FundedandimprovedtheimplementationoftheHawai‘iEcotourismAssociation’sSustainableTourismCertificationProgram torecognizetourandactivityoperatorsstatewidecommittedtosupportingtheidealsofprotectingtheenvironment.Through September,49operatorsstatewidecollectivelysharingenvironmentallyconscioustourandactivityexperienceswithmorethan 2.3millionguestshadbeencertified. 2018 FOCUS • EnhanceHTA’spartnershipwithDLNRtoprovideinsightonspecificareasneedingattention,andamplifymessagingabout safetywhilevisitingHawai‘iandbeingaresponsiblevisitor. • ContinuesupportingtheHawai‘iEcotourismAssociationincertifyingtouroperatorscommittedtosustainabilityandintegrating theiractivitiesintoHTA’sglobalmarketingefforts. • Implementaprogramtoassistwiththeprotectionandmanagementofculturalandnaturalresourcesitesbyrecognizingthem withstate,nationalorworldheritagedesignations.

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PRODUCT DEVELOPMENT HTAisdedicatedtosupportingtheestablishmentofdistinctandmemorableexperiencesincommunitiesstatewideforresidentsand visitorstoenjoy.Tofulfillthisinitiative,HTAassistsindustrypartnersandcommunitystakeholdersindevelopingnewproductsand cultivatingexistingprogramstoenhanceHawai‘i’sbrandandconveytherangeofuniquefestivalsandeventsofferedonallislands.HTA’sproductdevelopmenteffortsaresteeredbyitsGuidingPrinciples:Inspired by Hawai‘i’s natural environment, world-renowned hospitality and Aloha Spirit, the HTA honors and perpetuates the Native Hawaiian and multicultural traditions that support Hawai‘i’s island communities. HTA continues to invest in Hawai‘i’s people, places and culture to ensure the Hawaiian Islands remain a uniquely special place to live, work and visit.

2017 HIGHLIGHTS • Providedmorethan$3.3millioninfundingtosupport128community-basedprojectstoperpetuateHawaiianculture, preservenaturalresources,andsharecommunityfestivalsandeventsthroughHTA’sKūkuluOla,Aloha‘ĀinaandCommunity Enrichmentprograms. • Providedsponsorshipsupportto31sportseventsstatewide,anincreaseoffoureventsover2016. • EnhancedvisitorenjoymentoftheHawaiianIslandsbysupportingfestivalsandeventsshowcasingtherangeofuniqueexperiences availablestatewide,includingmulticulturalcelebrations,environmentalbeauty,culinaryofferings,communitytraditionsandsports. • ProvidedsupporttoelevatepublicawarenessandbuildattendanceatHTA-sponsoredfestivalsandeventsthroughworkshops, marketingandcommunicationsoutreachbyHTA’sGlobalMarketingTeam. 2018 FOCUS • ContinuingtofollowthedirectionofHTA’sFive-YearStrategicPlan(2016-20)andGuidingPrinciplesbybolsteringtheHawai‘i visitorexperiencethroughmarketingandimplementingofresourcesinsupportoftourismindustrypartnersandcommunity stakeholders. • Continuingtoimprovethequalityofexistingfestivalsandevents,whilealsoencouragingthedevelopmentofnewproductsand experiencesthatenhancetheallureoftheHawaiianIslands. • Encouragingcollaborationamongtourismindustrypartnerstodevelopnewproducts,events,programsandexperiencesfor travelerstoenjoyintheHawaiianIslands.

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ENSURE STABLE ECONOMIC BENEFITS

‘A‘ohe‘auwa‘apa‘a ikahālauikamālie.No canoes remain in the sheds in calm weather.

Hawai‘itourismismostsuccessfulwhenallstakeholderscollaborate,partnerandcollectivelyworkforthecommonpurposeoffeedingthecommunity.Everyonefishestogether.

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BRAND MANAGEMENT PLAN TheBrandManagementPlanoutlinestheobjectives,strategies,actionsandevaluationapproachthatHTAwillundertaketoachievethegoalswithinitsFive-YearStrategicPlan.ThisBrandManagementPlanframesHTA’seffortsfor2017to: • AddresstheneedsofHawai‘i’stourismindustry. • Improvethecontinuityandflowofbusiness. • MaintainthemomentumofHawai‘i’stopeconomicengine.Initially,Hawai‘iRevisedStatutesSectionHRS201B-6requiredHTAtoprepareatourismmarketingplanasasinglecomprehensivedocument,includingintheplanitsbrandmanagementefforts,targetmarkets,performancegoalsandtargets,andguidelinesforprogramsimplementedthroughcontractswithdestinationmarketingorganizations.Duringthe2014legislativesession,amendmentsweremadetothestatuteforclarityandorganizationofthechapter,whichcalledforreplacing“marketingandpromotion”with“brandmanagement”whereappropriate.Asaresult,HTApreparesanannualBrandManagementPlan,whichincludesdetailedexecutionplansforbrandmarketing–includingtheindividualbrandmanagementplansbymajormarketarea–aswellasexecutionplansforHTA’sbrandexperience,communicationsandresearchprograms.ItalsopresentsanoperationalplanthatorganizesHTAforsuccess.HTA’sprogramsintheBrandManagementPlanarealignedunderthefollowingareas: 1) Awareness,convictionandaccess 2) Uniqueandmemorableexperiences 3) Knowledgeandcollaboration 4) StrategicoversightandgovernanceThisstructureenhancestheefficienciesofHTA’s management,createsstrongeremphasisonthe coreareasbygroupingrelatedprograms, ensuresthatcommunicationsandtourism researchareincorporatedintoallprogram areas,andintegratesHawaiiancultureinto allHTAinitiatives.

MAJOR MARKET MANAGEMENTHawai‘i’stourismindustrycontinuedtodrivethestate’seconomicsuccessin2017,withrecordhightotalsforvisitorspending,generated taxrevenueandvisitorarrivalsforasixthstraightyear.HTA’sMajorMarketManagementprogrampromotestraveldemandfortheHawaiianIslandsthroughcollaborationswithindustrypartnersstatewideandinkeyglobalmarkets.HTA’sprimaryobjectiveistomaintaintourism’sgrowthonapositivetrajectorytoensureeconomicstabilityforthestateandsupportanindustrythatistheleadingproviderofjobsforHawai‘iresidents.TraveltotheHawaiianIslandsin2017waspromotedin10majormarketareasbyHTA’sGlobalMarketingTeam,comprisedofHawai‘iTourismUnitedStates,Hawai‘iTourismJapan,Hawai‘iTourismCanada,Hawai‘iTourismOceania(AustraliaandNewZealand), Hawai‘iTourismKorea,Hawai‘iTourismChina,Hawai‘iTourismTaiwan,Hawai‘iTourismHongKong,Hawai‘iTourismSoutheastAsia (Malaysia,Singapore,IndonesiaandThailand)andHawai‘iTourismEurope(UnitedKingdom,Germany,Switzerland,FranceandItaly).HTA’sGlobalMarketingTeamischargedwithdevelopingstrategicprogramstopromotetraveltotheHawaiianIslandsintheirrespectivemarkets.Theseprogramsencompasspublicrelations,advertising,promotions,traveltrade,MCI(meetings,conventionsandincentives)marketing,educationandtraining,stakeholdercommunications,andindustrypartnerrelations.

BRAND MAINTENANCE

PROGRAMS

COMMUNICATIONS TOURISM RESEARCH

HAWAIIAN CULTURE

BRAND EXPERIENCE PROGRAMS

BRAND MANAGEMENT

PROGRAMS

O‘AHU NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 27 $310,000 14 $203,331 - - 2 $107,000SignatureIncubatorProgram - - 3 $80,000 - - 2 $70,000Ku–kuluOla 15 $529,252 11 $485,039 6 $256,268 2 $140,000MajorFestivals 4 $468,000 3 $401,000 1 $300,000 1 $300,000NativeHawaiianFestivals 2 $150,000 2 $105,000 3 $600,000 3 $520,000Aloha‘A–ina 7 $167,000 10 $286,000 - - 2 $167,963SafetyandSecurity 1 $288,000 1 $318,000 4 $150,000 3 $271,000SportsEvents 13* $7,010,000† 11 $2,537,000 1** $132,000 3 $65,000OtherBrandExperiencePrograms 4 $666,000 1 $100,000 2 $810,000 - -CareerDevelopment - - - - 3 $325,000 3 $226,000VisitorBureauFundingandOtherDirectInvestments $3,503,167 $3,437,345 - - - -TOTAL HTA PROGRAM FUNDING $13,091,419 $7,952,715 $2,573,268 $1,866,963* Does not Include Honolulu Marathon ** Oahu and Maui only † Includes a $5 million fee to support hosting the NFL Pro Bowl

2016 STATEWIDE 2016 STATEWIDE 20172017

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O‘AHU O‘ahuattractssignificantlymorevisitorsthananyoftheotherislandsofHawai‘i.ThroughSeptember,O‘ahudrew4,264,304visitors,a4.2percentsame-periodincreaseover2016.Theisland’svisitorcountcomprised61percentofHawai‘i’stotal7,017,268visitorsduringthesameperiod.ThebulkofO‘ahu’svisitorscamefromthreemarkets,withtravelersfromtheU.S.Westcomprising28.8percent,Japan26.4percentandtheU.S.East20.8percentoftotalvisitorstotheisland.O‘ahu’snextfourlargestvisitorsourcemarketswereAustraliaat5.5percent,Koreaat4.1percent,Canadaat3.7percentandChinaat2.8percent.VisitorspendingonO‘ahuthroughSeptemberwas$5.73billion,a5.9percentincreaseoverthesameperiodin2016,supportedbya2percentincreaseinaveragedailyspendingtomorethan$198pervisitor.

AIR ACCESSTotaltrans-PacificairseatsprovidedbycarriersservingO‘ahufrom46domesticandinternationalmarketswas6,090,900seatsthroughSeptember,similartothesameperiod in2016.O‘ahu’sairseatsrepresented66percentoftotalairseatsservingthestate.OfthetotalairseatsservingO‘ahuthroughSeptember,3,475,491seatswerefromdomesticmarkets(down1.2percentfromthesameperiodin2016),with2,615,409seatsfrominternationalmarkets(up1.3percent).AirservicetoO‘ahuin2017benefitedfromHawaiianAirlinesaddingfourweeklyflightsbetweenTokyo,Japan,andHonoluluinDecember2016,andthelaunchoffourweeklyflightsfromAirAsiaXbetweenKualaLumpur,Malaysia,andHonolulu,includingastopoverinOsaka,Japan,inJune.Inaddition,aircarrierScootlaunchedfourweeklyflightsbetweenSingaporeandHonolulu,includingastopoverinOsaka,inDecember. COMMUNITY SUPPORTHTAsupported35nonprofitorganizationsonO‘ahucommittedtoperpetuatingHawaiianculture,preservingnaturalresourcesandcelebratingcommunitytraditions.Fundingwasprovidedto11KūkuluOlaProgramrecipients,10Aloha‘ĀinaProgramrecipientsand 14CommunityEnrichmentProgramrecipients.

MAUI COUNTY NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 22 $324,000 20 $259,000 - - 2 $107,000SignatureIncubatorProgram - - 1 $35,000 - - 2 $70,000Ku–kuluOla 7 $189,480 9 $234,326 6 $256,268 2 $140,000MajorFestivals 1 $105,000 1 $75,000 1 $300,000 1 $300,000NativeHawaiianFestivals - - - - 3 $600,000 3 $520,000Aloha‘A–ina 12 $323,500 9 $354,604 - - 2 $167,963SafetyandSecurity 1 $46,000 1 $46,000 4 $150,000 3 $271,000SportsEvents 4 $625,000 6 $770,000 1* $132,000 3 $65,000OtherBrandExperiencePrograms 2 $40,000 2 $38,000 2 $810,000 - -CareerDevelopment - - - - 3 $325,000 3 $226,000VisitorBureauFundingandOtherDirectInvestments $3,088,379 $3,039,372 - - - -Moloka‘iVisitorsAssociation $278,177 $148,844 - - - -DestinationLāna‘i $163,544 $155,774 - - - -TOTAL HTA PROGRAM FUNDING $5,183,080 $5,155,920 $2,573,268 $1,866,963* Oahu and Maui only


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MAUI COUNTY ThroughSeptember,Mauireportedgrowthinbothvisitorspendingandarrivals.At$3.55billion,visitorspendingwasup 3.8percentfromthesameperiodin2016,withvisitorarrivalsup3.2percentto2,055,771.Moloka‘iachieveda10.8percentincreaseinvisitorspendingoverthesameperiodto$24.9milliondespiteadecrease invisitorarrivals,down4.9percentto42,726.Lāna‘iexperiencedasameperiod6.7percentdecreaseinvisitorspendingto$58.4millionwhilerecordingasmallincrease invisitorarrivals,up1.4percentto47,815.Mauidrew77.6percentofitstotalvisitorcountfromtheU.S.mainland,withnearlyhalfcomingfromtheU.S.Westmarket (49.4percent)andtheremainderfromtheU.S.Eastmarket(28.2percent).Canadacontributed8.9percentofMaui’svisitors, withAustraliaandEuropeproducing2.2percenteach,andJapan2.1percent. AIR ACCESSThroughSeptember,totaltrans-PacificairseatsservingMauiwas1,756,157seats(down0.7percentfromthesameperiodin2016),with91percentofthesefromtheU.S.mainland (down0.3percentto1,606,502)andtherestfromCanada(down4.7percentto149,655).Maui’sairservicein2017includednonstopflightsfromAnchorage,Alaska;SeattleandBellingham,Washington;CalgaryandEdmonton,Alberta,andVancouver,BritishColumbia,Canada;Chicago,Illinois;Dallas,Texas;Denver,Colorado;LosAngeles,SanDiego,SanJose,Sacramento,SanFranciscoandOakland,California;Phoenix,Arizona;Portland,Oregon;andSaltLakeCity,Utah.InDecember,UnitedAirlinesexpandeditsMauiairservice,addingmorenonstopflightsyear-roundfromChicago,Denver,LosAngelesandSanFrancisco. COMMUNITY SUPPORTHTAsupported38nonprofitorganizationsinMauiCountycommittedtoperpetuatingHawaiianculture,preservingnaturalresourcesandcelebratingcommunitytraditions.FundingwasprovidedtonineKūkuluOlaProgramrecipients,nineAloha‘ĀinaProgramrecipientsand20CommunityEnrichmentProgramrecipients.

KAUA‘I NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 25 $350,000 14 $240,000 - - 2 $107,000SignatureIncubatorProgram - - 1 $35,000 - - 2 $70,000Ku–kuluOla 2 $40,000 2 $75,000 6 $256,268 2 $140,000MajorFestivals 1 $63,000 1 $63,500 1 $300,000 1 $300,000NativeHawaiianFestivals - - - - 3 $600,000 3 $520,000Aloha‘A–ina 5 $105,000 6 $218,500 - - 2 $167,963SafetyandSecurity 1 $53,000 1 $53,000 4 $150,000 3 $271,000SportsEvents 1 $25,000 1 $30,000 1* $132,000 3 $65,000OtherBrandExperiencePrograms 1 $20,000 1 $20,000 2 $810,000 - -CareerDevelopment - - - - 3 $325,000 3 $226,000VisitorBureauFundingandOtherDirectInvestments $2,643,047 $2,788,466 - - - -TOTAL HTA PROGRAM FUNDING $3,299,047 $3,523,466 $2,573,268 $1,866,963* Oahu and Maui only


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KAUA‘I Kaua‘imaintainedstrongandsteadygrowthinvisitorspendingthroughSeptember,supportedbyincreasesinvisitorarrivalsand averagedailyspending.Visitorspendingwas$1.39billion,up10.1percentoverthesameperiodin2016,withvisitorarrivalsup 7.3percentto963,752andaveragedailyspendingup4.7percentto$193pervisitor.ThroughSeptember,82percentofKaua‘i’stotalvisitorarrivalswerefromtheU.S.mainland,thehighestpercentageofallislands statewide.Additionally,Kaua‘iattractedthehighestperislandpercentageoftravelersfromboththeU.S.WestandU.S.Eastmarkets at51.1percentand30.9percentoftotalarrivals,respectively.ArrivalsfromCanadainthesameperiodaccountedfor5.4percentofKaua‘i’stotalvisitors,followedbyEuropeat2.7percent, Australiaat2.5percentandJapanat1.9percent.

AIR ACCESSTotaltrans-PacificairseatsservingKaua‘iwas558,158seatsthroughSeptember,up3.1percentfromthesameperiodin2016,withthevastmajorityoftheseseatscomingfromU.S.mainlandmarkets(up3.3percentto538,166)andtheremainingbalancefromCanada(down1.7percentto19,992).Kaua‘i’sairservicein2017includednonstopflightsfromDallas,Texas;Denver,Colorado;LosAngeles,SanJose,SanDiego,SanFranciscoandOakland,California;Phoenix,Arizona;Portland,Oregon;Seattle,Washington;andVancouver,BritishColumbia,Canada.InDecember,DeltaAirLineslauncheddailynonstopflightsbetweenSeattleandLīhu‘e.UnitedAirlinesexpandeditsKaua‘iairservicethatmonthaswell,addingmoreyear-roundnonstopdailyflightsfromDenver,LosAngelesandSanFrancisco. COMMUNITY SUPPORTHTAsupported22nonprofitorganizationsonKaua‘icommittedtoperpetuatingHawaiianculture,preservingnaturalresourcesandcelebratingcommunitytraditions.FundingwasprovidedtotwoKūkuluOlaProgramrecipients,sixAloha‘ĀinaProgramrecipientsand 14CommunityEnrichmentProgramrecipients.

ISLAND OF HAWAI‘I NO. OF NO. OF NO. OF NO. OF PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT PROGRAMS AMOUNT

CommunityEnrichmentProgram 17 $310,000 13 $275,000 - - 2 $107,000SignatureIncubatorProgram - - 1 $35,000 - - 2 $70,000Ku–kuluOla 5 $125,000 7 $230,000 6 $256,268 2 $140,000MajorFestivals 1 $63,500 1 $63,500 1 $300,000 1 $300,000NativeHawaiianFestivals 1 $50,000 1 $50,000 3 $600,000 3 $520,000Aloha‘A–ina 8 $238,500 3 $122,761 - - 2 $167,963SafetyandSecurity 1 $138,000 1 $138,000 4 $150,000 3 $271,000SportsEvents 3 $600,000 4 $630,000 1* $132,000 3 $65,000OtherBrandExperiencePrograms 2 $50,000 3 $113,000 2 $810,000 - -CareerDevelopment - - - - 3 $325,000 3 $226,000VisitorBureauFundingandOtherDirectInvestments $2,625,488 $2,887,348 - - - -TOTAL HTA PROGRAM FUNDING $4,200,488 $4,544,609 $2,573,268 $1,866,963* Oahu and Maui only


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ISLAND OF HAWAI‘I TheislandofHawai‘irecordedthehighestrateofgrowthinyear-over-yearvisitorspendingandarrivalsamongalloftheislandsstatewidethroughSeptember,supportedbyanincreaseinnonstopflightsfromJapanandtheU.S.mainland.Theislandachieveddouble-digitincreasesinvisitorspending,up16.4percentto$1.78billion,andvisitorarrivals,up13.5percentto1,316,865,comparedtothesameperiodin2016.Averagedailyspendingalsoincreased4.7percenttomorethan$185pervisitor.OftheislandofHawai‘i’stotalvisitorcount,40.1percentwerefromtheU.S.West,27.5percentfromtheU.S.Eastand10.3percentfromJapan.FollowingthesemarketswereCanadaat5.6percent,Chinaat3.3percent,andAustraliaandEuropewith3.1percenteach. AIR ACCESSTotaltrans–PacificairseatsservingtheislandofHawai‘ithroughSeptemberwas760,530seats,up11.3percentfromthesameperiodin2016.Ofthattotal,airseatstotheEllisonOnizukaKonaInternationalAirportatKeāholenumbered725,570(up11.6percent)and airseatstotheHiloInternationalAirportnumbered34,960(up6.1percent).Kona’sairservicein2017includednonstopflightsfromAnchorage,Alaska;SeattleandBellingham,Washington;Dallas,Texas;Denver,Colorado;LosAngeles,SanJose,SanDiego,OaklandandSanFrancisco,California;Phoenix,Arizona;Portland,Oregon;Tokyo,Japan;andVancouver,BritishColumbia,Canada.HilowasservicedbynonstopflightsfromLosAngeles.InDecember,VirginAmericalauncheddailynonstopflightsbetweenSanFranciscoandKona.UnitedAirlinesexpandeditsKonaairservicethatmonthaswell,addingmoreyear-roundnonstopdailyflightsfromDenver,LosAngelesandSanFrancisco,andincreasingtoyear-rounddailynonstopflightsbetweenLosAngelesandHilo. COMMUNITY SUPPORTHTAsupported23nonprofitorganizationsontheislandofHawai‘icommittedtoperpetuatingHawaiianculture,preservingnaturalresourcesandcelebratingcommunitytraditions.FundingwasprovidedtosevenKūkuluOlaProgramrecipients,threeAloha‘ĀinaProgramrecipientsand13CommunityEnrichmentProgramrecipients.

UNITED STATES TheU.S.mainlandisHawai‘i’slargestsourcemarketforvisitors,accountingformorethan60percentoftotalvisitorstotheHawaiianIslands.ResultsfromboththeU.S.WestandU.S.EastmarketswerestrongthroughSeptember.TheU.S.Westmarketgenerated2,864,784visitorarrivals(up4.4percentfrom2016)and$4.6billioninvisitorspending(up10.5percent),whiletheU.SEastmarketgenerated1,535,934visitorarrivals(up5.7percent)and$3.27billion invisitorspending(up10.4percent).Hawai‘iTourismUnitedStates(HTUSA)continuedtotargettheavidtraveler andaddedanewtargetaudience–avidexplorers,whicharetypically millennialtravelers. 2017 HIGHLIGHTS • FournewtelevisioncommercialscontinuedHTUSA’shighlysuccessful runofthe#LetHawaiiHappenJourneyscampaignonTravelChannel andHGTV,andinhigh-endmovietheatersintopmarkets. • Craftedathree-yearstrategicapproachtofurtherdevelopthe NewYorkCitymarketandchangeitsexistingbrandperceptions ofHawai‘ibysharingtheIslands’culture,contemporarycuisine andsoft-adventureactivities. • GrewHawai‘i’ssocialmediareachto2millionFacebookfollowers and220,000Instagramfollowers,allregularlypresentedwith postsontheirfeedsspotlightingHawai‘i’sallure. • ReceivedhonorsfromTravelAge WestforHawai‘iastheU.S.destination withthehighestclientsatisfaction,andforHTUSAastheU.S.tourism boardprovidingthebesttravelagentsupport. • Servedasprincipalsponsorofthe24thannualIncentiveResearch FoundationEducationInvitational.Eventattendeesexecutemillions ofdollarsinincentiveprogramsannually.HTUSAintendstocapture someofthesefuturebusinessopportunitiesforHawai‘i. 2018 FOCUS • Initiatingthesecondyearofathree-yearNewYorkCitypromotional andmarketingcampaignforHawai‘itargetingtheavidexplorer. • Continuingtorefinethe #LetHawaiiHappenJourneyscampaign toincludemorestorytellingconnectingthetargetaudiencewith localexperiences,andspreadingtheHawai‘imessagethrough consumeradvertising,communicationsandthetraveltrade. • Maintainingeffortstogeneratemeetings,conventionsandincentives leads,andassisthotelpartnerswithconversionstobookings.Tactics willincludeworkingwithplanners,improvingpresentationtoolsand contentmarketing,andusingincentivestogeneratebusiness.

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JAPAN JapanisHawai‘i’slargestinternationaltravelmarket,comprising17percentoftotalvisitorarrivalstothestate.NonstopairservicefromJapantoHawai‘iincreasedsignificantlyin2017,inparticular,totheislandofHawai‘i,dueto there-establishmentoftheEllisonOnizukaKonaInternationalAirportat Keāholeasasecondinternationalportofentry.Asaresult,HawaiianAirlinesintroducedthreeweeklyflightsbetween Tokyo’sHanedaAirportandKonainDecember2016(withflightsonthe week’sotherfourdaysbetweenHanedaandHonolulu).InSeptember, JapanAirlinesrelauncheddailyservicebetweenTokyo’sNaritaInternational AirportandKonaafteraseven-yearabsence.AirservicefromJapanfurtherexpandedwiththeJunelaunchofflightsfromAirAsiaX,SoutheastAsia’sfirstlow-costcarrierservingHawai‘i.AirAsiaX’s fourweeklyflightsbetweenKualaLumpur,Malaysia,andHonoluluinclude astopoverinOsaka.AlsooriginatingfromSoutheastAsia,aircarrierScootincludedastopoverinOsakawithitslaunchoffourweeklyflightsbetweenSingaporeandHonoluluinDecember.Withthisincreaseinavailableairseats,visitorarrivalsfromJapanthroughSeptemberincreased6.7percentto1,175,174withvisitorspendingup by11percentto$1.68billion,comparedtothesameperiodin2016. 2017 HIGHLIGHTS • Hawai‘iTourismJapan(HTJ)launchedthesuccessfulGohoubi(reward) Hawai‘icampaign,whichtargetedfourtravelersegments:activesenior, couples,friendsandthree-generationfamilies. • IntroducedthenewHawai‘imarketinginitiativeVEBOSS,across-platform promotionfeaturingvirtualrealityvideos,events,booksandsocial mediaoutreachtoenticeJapanmillennials. • ExtensivelymarketedtheislandofHawai‘iasasecondinternational portofentryinsupportofnewnonstopflightsfromTokyo’sNarita andHanedaairports. • OrganizedtheHawai‘iExpoinJapan,HTJ’slargestconsumersalesevent, whichshowcased55Hawai‘itourismindustrypartnerstomorethan 17,000participants. • Collaboratedwiththreeleadingcompanies–McDonald’s,Lawson andGusto–ontheLocoMocoAll-StarscampaignpromotingHawai‘i throughlocomoco-themedproducts. 2018 FOCUS • Attractmorefirst-timevisitorstoHawai‘iwithsalespromotions focusedinregionalcities. • Promotetraveltotheneighborislands,withemphasisonthe islandofHawai‘i,insupportofthenewnonstopflightsfrom NaritaandHanedaairports. • ContinuetocollaboratewiththeAlohaProgramSatelliteOffices inthedevelopmentofnichetourproducts.

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CANADA CanadaisHawai‘i’ssecondlargestinternationalmarketandfourthlargestsourcemarketoverallforvisitors.WeaknessintheCanadianeconomyanddevaluation oftheCanadiandollarinrecentyearshaveimpactedtravelbookingstoHawai‘i. In2016,thisresultedindecreasesinvisitorspending(down9percent),visitorarrivals(down6.5percent)andtotalvisitordays(down7.3percent).Toreversethisdecline,HTAsoughtout,forthefirsttime,adedicatedmarketingcontractorfortheCanadamarketviaarequest-for-proposalprocess.VoXInternationalofOntario,Canada,wasawardedthecontractandgivenaggressivetargetstoregainmarketsharebeginningwith2017.ThroughSeptember,increaseshavebeenreportedinvisitorspending (up9.8percentto$748.8million)andvisitorarrivals(up9.6percentto 367,655)inHawai‘icomparedtothesameperiodin2016. 2017 HIGHLIGHTS • CoordinatedtheAlohaCanadaSalesMission,comprisedoftravel-trade eventsfeaturingdestinationtrainingandHawai‘ientertainmentin Toronto,CalgaryandVancouver. • FilmedaweekofprogramminginHawai‘iwiththepopularentertainment newsTVseriesEntertainment Tonight Canada,spotlightingfiveislands andcoveringkeydestinationthemes. • Implementedatwo-monthNationalGeographicTelevisioninitiative, whichfeaturedacontestpromotionwith30-secondbrandand 15-secondpromotionalcommercials. • Supported22top-tierjournalistsfrommajorpublicationsontheir visitstoHawai‘i,whichultimatelyresultedin198destinationarticles featuringtheHawaiianIslands. • Secured10MCIdecisionmakerstoparticipateintheExperience AlohaBusinessExchange,whichproducedthreenewrequestsfor proposalsandcommitmentsfor7,730roomnights. 2018 FOCUS • UtilizeacomprehensiveapproachtotrainandinformCanadatravel agentsandtradedecisionmakerstoincreasefront-lineconfidencein choosingHawai‘iasadestination. • IncorporatekeylearningandcurrentdatatorefinethetargetCanada mediaaudiencethroughnicheandfocusedopportunities. • Continuethemomentumof2017whileenhancingtacticaleffortsto increaselengthofstay,multi-islandvisitationandspendingamong travelerstoHawai‘ifromCanada.

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OCEANIA VisitorarrivalsfromOceania–comprisingAustraliaandNewZealand–remainedflatthroughSeptemberat291,500,comparedtothesameperiodin2016.Ofthattotal,51.2percentofarrivalswerefirst-timevisitors.Notably,travelfromOceaniatotheislandofHawai‘iincreased17.4percentandtoKaua‘iby10.3percent.Bothaveragelengthofstay(9.58days)andtotalvisitordays(2.8million)increasedslightlythroughSeptember.However,averagedailyspendingdeclinedby4.7percenttomorethan$271pervisitor,contributingtoa4percentdropintotalvisitorspendingto$758.5million.AirseatcapacityfrombothSydneyandAucklandtoHawai‘iincreasedthroughSeptemberby3.8percentand3.2percent,respectively.Still,totalcapacityfromtheOceaniamarketdeclined8.4percentduetoJetstarAirwayssuspendingitsservicefromBrisbanetoHonoluluinOctober2016. 2017 HIGHLIGHTS • Hawai‘iTourismOceania(HTO)organizedtheAlohaDownUnder Workshops,whichfacilitated24Hawai‘iindustrypartnersmeeting withmorethan800travelagentsinAustraliaandNewZealandfor destinationinformationtrainingsessions. • ShowcasedHawai‘ionseveralofOceania’sleadingTVbreakfastnews programsandshows,includingAustralia’sSunriseandToday Show, andNewZealand’sKarena & Kasey’s Foreign FlavoursandThe Café. • Initiatedtwomajorintegratedconsumercampaigns–thelargestby HTOtodate–whichincludedtouchpointsacrossdigitalandsocialmedia platforms,traditionalmedia,televisionandacooperativecampaign. • HostedtheFlightCentreGlobalGatheringinJuly,whichwasattended bymorethan3,000top-sellingwholesaleandretailtravelagentsfrom AustraliaandNewZealand.TheHawai‘igatheringofOceania’slargest travelgroupprovidedanimpressiveshowcaseoftheIslands,andalso offeredagentsarangeofstrategiesandopportunitiesformarketing Hawai‘itotheirclients. 2018 FOCUS • Keepingan“always-on”approachtomarketingensuringHawai‘i branding,messagingandcampaignactivityareaconstantinthe Oceaniamarket. • StrengtheningandelevatingHawai‘i’sbrandimage,andenhancing promotionofexperiencesacrosstheHawaiianIslands. • Workingcloselywithindustrypartnerstodeveloparangeof integratedmarketingactivitiesensuringeffortsachievemaximum returnoninvestment. • Initiatingastrongconsumerdirect-marketingstrategyleveraging HTO’sdigitalassets,includingitsblog,largesubscriberdatabase andhighlyengagedsocialmediachannels.

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KOREA ThroughSeptember,Hawai‘idrew178,382visitorsfromKorea–adeclineof 2.6percentattributedtoJinAirsuspendingitsflightsbetweenSeoulandHonoluluforseveralweeksinthespringformaintenance.OftotalarrivalsfromKorea,98percenttraveledtoO‘ahu,19percenttoMaui,10percenttotheislandofHawai‘iand4percenttoKaua‘i.First-timevisitorsaccountedfor82.1percentoftotalarrivals.AsianaAirlinesincreaseditsflightsbetweenSeoulandHonolulutodaily serviceinOctober,adding6,000seatstoaccommodatedemandduringKorea’speakwintertravelseason. 2017 HIGHLIGHTS • Hawai‘iTourismKorea(HTK)developedatelevisionprojectwith SouthKoreatravelcompanyHanaTourandcablenetworkJTBCto promoteHawai‘iasahoneymoondestination.Theepisodes– filmedonO‘ahuandtheislandofHawai‘i–airedinJuly,producing $2millioninpublicityvalue. • OrganizedtheConnecttoAlohaHawai‘iTravelMissioninSeoul, GwangjuandBusan,withparticipationfrom17partnersand 26Hawai‘idelegates.TheHawai‘icontingentconductedbusiness withmorethan300travelagenciesand150consumers. • Executedthe2017MeetHawai‘iMCIVIPWeekendinSeoulinJuly, whichattracted60industrypartners,includingkeycorporateclientele, airlineandhotelpartners. • ParticipatedinHITS2017,Korea’slargesttravelshow,whichattracted morethan100,000attendees.HTKcoordinatedtheJunetravelshow’s Hawai‘iPavilion,whichgeneratedmorethan5,000onlineandoffline bookings,representinga49percentincreaseinsalescomparedto2016. 2018 FOCUS • Developingnichetargetmarketsbyconductingkeypromotions, including: - Neighborislandpromotionstoencouragemulti-islandvisits. - Edu-tourpromotionsfocusedonsustainability. - A“Hawai‘i-politan”DualCitypromotionco-opwithUnitedStates destinationmarketingorganizations(DMOs). • Leveragingcelebritypromotionsthroughtelevisionshowsand tourismambassadorappointments. • Expandingthe#AlohaEverywheresocialmediacampaignby addinganInstagramelementandcontinuingtoprovidesupport forculturalevents.

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CHINA ThroughSeptember,travelersfromChinaengagedinaveragedaily spendingof$329whileinHawai‘i,thehighestofallofthestate’s visitormarkets.Still,year-over-yeararrivalsfromChinaweredown9percentto122,425 visitors,partiallyduetoconcernsabouttheU.S.travelban,visasituation andpoliticalenvironment,whichcreateda“wait-and-see”sentimentamong manypotentialtravelers.Notably,traveldemandfromChina’ssecond-andthird-tiercitiesisgrowingrapidly,providingHawai‘iwithnewmarketstoattractvisitors. 2017 HIGHLIGHTS • OrganizedtheCampAloha2017:ChinaSalesMissionsinBeijing, Shanghai,Xi’anandHongKong,whichfacilitated25Hawai‘iindustry partnersmeetingwithmorethan400travelwholesalers,tour operators,retailagentsandMCIplanners. • LaunchedtheRomanceinExcesspromotionfeaturingtheHawai‘i weddingofTaiwaneseactressandsingerAdyAnYi-xuan.Theevent generated333millionpageviewsonChinesesocialmediawebsite SinaWeibo;wasfeaturedon185broadcast,print,digitalandsocial mediachannels;andgenerated$7.2millioninpublicityvalue. • IntroducedChineseauthor,entrepreneurandsocialmediainfluencer WangXiaoasthe2017ChinaAmbassadorfortheHappyHealthyHawai‘i promotion.Wang’sHawai‘ivisitreached12.5millionsocialmedia followersandgeneratedmorethan$2millioninpublicityvalue. • Launchedanewpartnershipwithonlinetravelagencyandrental websiteZuzuche.comforself-driveHawai‘ivacationproductsto powerleisurebookings.Zuzuchealsoshowcasedadventuresand activitiestoenjoyinHawai‘i. 2018 FOCUS • BuildonthemomentumofHappyHealthyHawai‘ipromotionsand continuetoexecuteconsumercampaignswiththesameoverarching themetofurtherleverageandoptimizein-marketresources. • Forfirst-tiercities,focusonleisureproducteducationand developmentaimedatgeneratingin-depthandsingle-destination Hawai‘iitineraries. • Forsecond-tiercities,focusonincreasingtheHawaiianIslands’ inclusioninU.S.itinerariesofferedbytravelwholesalers,tour operatorsandretailagenciesorganizingpackagesforgroups orcustomizedtours.

TAIWAN ThroughSeptember,Hawai‘ivisitorarrivalsfromTaiwanincreased1.9percent to14,324visitorsoverthesameperiodin2016.Thestatecontinuestofacestiffcompetitioninthemarketfromshort-hauldestinationsinAsia.However,interestfromMCIgroupsincreasedwiththeOctoberintroductionofChinaAirlines’newAirbusA350aircraftforitsTaipei-Honoluluairservice.2017 HIGHLIGHTS • Hawai‘iTourismTaiwaninitiatedasocialmediacampaign,BestHawai‘i Couple,promotingtheIslandsasanLGBT-friendlydestination.Thecampaign generatedmorethan657,300impressions,withapublicityvalueof$464,519. • CollaboratedwithTaiwaneseTVprogramiWalker Moving Kitchentoshowcase Hawai‘iregionalcuisineandislandbeautyoverfiveepisodes,reachingmore than5millionviewersandgeneratingapublicityvalueexceeding$3million. • PartneredwithKAYAK,Leicaandwell-knownTaiwaninfluencerstheMogis FamilytopromotetheIslandsbysharingvideoofthefamily’sHawai‘i vacationviasocialmediachannels.Thecampaigngeneratedmorethan 861,570impressions,withapublicityvalueof$508,326.2018 FOCUS • CollaboratingwithChinaAirlinesonmaintainingasustainableloadfactorfor itsHawai‘iflights,particularlyduringoff-peakperiods. • Increasingeffortstoprospectleadsforincentivegroupbusiness. • UtilizingsocialmediaanddigitalchannelstopromoteHawai‘i.

HONG KONG OneofAsia’stopair-travelhubs,HongKongprovidesaccesstoChina’s120millionresidentsinthePearlRiverDeltaRegion.Additionally,HongKongisahighly sought-aftersourcemarketforoutboundtravelers,asitsresidentsaveraged 12.7tripsperpersonin2016.Sinceitsopeninginmid-2016,theHawai‘iTourismHongKong(HTHK)officehasmobilizedkeytravel-tradepartnerstobuildHawai‘ibrandawarenessandtraveldemandthroughcooperativecampaigns.2017 HIGHLIGHTS • HTHKpartneredwithtravelservicesproviderTravelExpertfortheAloha Roadshowtoreachmorethan200,000potentialHawai‘ivisitors. • PartneredwithU MagazineandSkypostonthreeHawai‘i-basedepisodesof celebrityAuntHa-wai’sTVtravelseries.Theepisodes,whichshowcasedthe HawaiianIslands,reachedmorethan1.5millionviewers. • Launchedatwo-weekadvertisingcampaignonthethreemaintrainlines ofMassTransitRailwayfeaturing56posterswithiconicHawai‘iimagery. Thecampaignreachedanestimated4,589,400passengersdaily.2018 FOCUS • PromotetheEnjoyTravelWithaConscienceinitiativehighlightingeco-friendly attractionsandactivitiestravelerscanenjoyinHawai‘i. • Launchemotionallyconnectedcampaignselevatingawarenessabout Hawaiʻi’sbrandamongtargetedlifestylesegments. • InspireLGBTtravelerstovisittheHawaiianIslandsbyworkingwithHawai‘i stakeholdersandHongKongwholesalerstodevelopnewproductofferings.

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SOUTHEAST ASIA Hawai‘ivisitorarrivalsfromtheSoutheastAsiamarket–whichincludesMalaysia,Singapore,IndonesiaandThailand–throughSeptemberincreased28.6percentto20,794visitorsoverthesameperiodin2016.Theoutlookforgrowthinthemarketcontinuestobefavorable,supportedbyAirAsiaX’sKualaLumpur-Osaka-Honoluluservice,whichlaunchedinJune,andtheintroductionofaircarrierScoot’sSingapore-Osaka-HonoluluserviceinDecember.2017 HIGHLIGHTS • Hawai‘iTourismSoutheastAsiapartneredwithAppleVacationstoshowcase Hawai‘ionLEDdisplaysinKualaLumpurforfiveweekspriortothecity’s MATTAFairExpo,generatingmorethan85,000impressions. • ConductedtheAlohaSalesMissioninKualaLumpurwithparticipationfrom morethan100in-marketmediaandtravel-tradeindustryprofessionals. • ImplementedtheHawai‘iDreamComeTruesocialmediacampaign,reaching morethan200,000peoplevia7,500socialengagementsovermultiplechannels.2018 FOCUS • Collaboratewithairlinestobolstertraveldemandandhelpsupportahealthy loadfactorfortheirflightstoO‘ahu. • Increasedirectconsumeroutreachandmarketingcampaignstoelevate Hawai‘i’sbrand. • CultivateHawai‘iexpertswithyear-roundworkshopsandin-depthonline trainingprograms.

EUROPE Hawai‘iTourismEuropepromotesHawai‘itotravelersfromtheUnitedKingdom,Germany,France,SwitzerlandandScandinavia.ThroughSeptember,visitorsfromEuropetotaled106,359–ayear-over-yeardeclineof4percent.However,Europeantravelersstayedanaverageof13days,thelengthiestofthestate’svisitormarkets.OftotalarrivalsfromEurope,73percenttraveledtoO‘ahu,43percenttoMaui, 38percenttotheislandofHawai‘iand24percenttoKaua‘i.2017 HIGHLIGHTS • ImplementedthemultifacetedHawai‘iThroughaLensmarketingcampaign intheUnitedKingdomandGermany. •Workedextensivelywithkeytradepartnersandnewoperatorstoeducate front-linestaff,andpromotedHawai‘iatkeyEuropeantradeshows. • Initiatedapresstripprogramthathasgenerated2.2millionimpressions intheUnitedKingdomand600,000impressionsinGermany.Additionally, 15individualmediatripstotheHawaiianIslandswerecoordinated.2018 FOCUS • LaunchinganintegrateddigitalconsumercampaignwithHawai‘ilocalheroes highlightingtheIslands’diversity,culture,sustainabilityandnaturalbeauty. • Implementinganonlinemarketingcampaignwithtravelguidebookpublisher LonelyPlanetduringGermany’speakbookingseason. • Continuingtraining,educatingandconductingofsalescallswithtravel-trade personnelandmedia,whileincreasingexposureforHawai‘ithroughsocial mediaandpublicrelations.

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32

205,000 200,000

195,000 190,000

185,000 180,000

175,000 170,000

165,000

2016 HAWAI‘I CONVENTION CENTER AND HAWAI‘I TOURISM UNITED STATES ROOM PRODUCTION

99% OFGOAL

108% OFGOAL

CITYWIDE

GOAL ACTUAL

SINGLEPROPERTY

202,550

180,700

199,639

194,467

BUSINESS DESTINATION MANAGEMENT MeetHawai‘iisacollaborativeeffortofHTA,theHawai‘iConventionCenterandHTA’sGlobalMarketingTeamtomarkettheHawaiianIslandsasaworld-classdestinationformeetings,conventionsandincentive(MCI)programs.HTAestablishedHawai‘iTourismGlobalMCIin2017tooverseethismarketsegment,developstrategiesandimplementprogramstogeneratenewMCIbusinessopportunities,includingcitywidemeetingsfortheHawai‘iConventionCenter.ThroughSeptember,MCIvisitorstoHawai‘ideclinedslightly(down0.6percentto374,709)comparedtothesameperiodin2016,withmorevisitorsattendingconventions(up1.5percentto185,974)andcorporatemeetings(up8.7percentto68,756),butfewertakingpart inincentivetrips(down8percentto132,144). 2017 HIGHLIGHTS • LaunchedtheinauguralExperienceAlohaBusinessExchangeontheislandofHawai‘i.HTA’sGlobalMarketingTeamhosted 90internationalmeetingplannersforanexperientialtourandbusinessconference.FiftyMCIstakeholdersprovidedsupport andmetwiththeplanners.TourstoMaui,O‘ahuandKaua‘iwerealsoorganized. • OrganizedtheSpringUpdateEducationalTourandFallHawai‘iCitywideForum,programsthattargetedcitywideprospects. ActivitiesincludedsiteinspectionsoftheHawai‘iConventionCenterandWaikīkīhotels,meetingswithsatisfiedclients, andinteractionwithcommunityleadersthroughthe‘Eleleprogram. • ElevatedHawai‘i’sprofileintargetedverticalmarketswithnew,creativeapproaches.Toattractscience-basedmeetings,the Hawai‘iConventionCenterengagedtheCouncilofEngineeringandScientificSocietyExecutivesbyhostingbreakfastforthe CEOmeetingandlunchforalldelegates.Also,theHawai‘iConventionCenterexhibitedto22,000scientistsattheAmerican GeophysicalUnionConventionandhostedareceptionattheAmericanMedicalAssociationConvention. 2018 FOCUS • CapitalizeonthestrengthofHTA’sintegrated globalMCIsalesteamtodevelopcreative marketingapproachesandstrategicinitiatives toimproveproductivity. • Continuebiannualmeetingswithkeyindustry salesandmarketingleaderstodiscusshigh-level marketingstrategies. • CommencetheHawai‘iConventionCenter CustomerAdvisoryBoard. • ContinuemonthlyAlu Like Mai (“Work Together!”) meetings,duringwhichhotelsellersandtheHawai‘i ConventionCentercarefullyreviewinitiativesand determineapproachestobuildthesalespipelineand securemorebusiness.

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2017 EVENTS LISTING

EVENT NAME START END DELEGATES TAX REVENUE

STATEWIDE ($)

SCCMAnnualCongress2017 1/20/17 1/25/17 5,800 2,656,478 SCCMAnnualCongress2017overflow 1/20/17 1/25/17 1,000 458,013 InternationalGroup2017 2/7/17 2/7/17 1,000 458,013 AAUVolleyballHonoluluGrandPrix2017 2/17/17 2/20/17 1,000 458,013 ASLOMeeting2017 2/25/17 3/3/17 2,000 916,027 HonoluluFestival2017 3/10/17 3/12/17 5,500 2,519,074 HIM2017 3/16/17 3/18/17 600 274,808 ISMRM25thScientificMeetingandExhibition 4/21/17 4/28/17 6,100 2,793,882 InternationalGroup2017 5/4/17 5/4/17 300 137,404 InternationalSocietyforLaboratoryHematology2017 5/4/17 5/6/17 1,200 549,616 HonoluluEkidenandMusic2017 5/20/17 5/20/17 1,000 458,013 GlobalGames2017 5/20/17 5/21/17 1,000 458,013 Shinnyo-enHawaii2017 5/28/17 5/28/17 2,000 916,027 InternationalGroup2017 5/30/17 5/30/17 200 91,603 IEEEMTT-SInternationalMicrowaveSymposium2017 6/3/17 6/9/17 10,000 4,580,134 NAFCUannualConferenceandSolutionsExpo2017 6/11/17 6/16/17 1,300 595,417 AlohaInternationalPianoFestival2017 6/16/17 6/24/17 300 137,404 AVID2017 6/19/17 6/21/17 700 320,609 PlantBiology2017 6/22/17 6/28/17 1,800 824,424 JamOnItPacificRimChampionships2017 6/30/17 7/2/17 1,800 824,424 InternationalGroup2017 7/10/17 7/10/17 400 183,205 DomesticCorporateGroup2017 7/15/17 7/15/17 3,500 1,603,047 IEEECVPR2017 7/19/17 7/27/17 4,500 2,061,060 InternationalGroup2017 8/9/17 8/11/17 3,000 1,374,040 DomesticCorporateGroup2017 9/29/17 10/5/17 1,200 549,616 DomesticCorporateGroup2017 10/16/17 10/17/17 3,000 1,374,040 HomeawaySummit2017 11/6/17 11/7/17 700 320,609 AMAInterimMeetingoftheHouseofDelegates2017 11/6/17 11/15/17 3,000 1,374,040 AppliedMaterialsSalesTraining 11/22/17 11/30/17 1,000 458,013 DomesticGroup2017 12/2/17 12/6/17 1,400 641,219 HonoluluMarathonExpo2017 12/7/17 12/11/17 17,500 8,015,234 InternationalGroup2017 12/10/17 12/12/17 650 297,709 12thIEEEInternationalConferenceonPowerElectronicsandDrive 12/12/17 12/15/17 300 137,404 HoopsinHawaiiHolidayClassic 12/16/17 12/20/17 500 229,007 Total Definite Bookings for 2017: 34 Events 85,250 $39,045,639

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2018 EVENTS LISTING

EVENT NAME START END DELEGATES TAX REVENUE

STATEWIDE ($)

AAUVolleyballHonoluluGrandPrix2018 2/16/18 2/19/18 1,000 458,013 HIM2018 3/15/18 3/17/18 600 274,808 AACSBInternationalConferenceandAnnualMeeting(ICAM)2018 4/20/18 4/24/18 1,500 687,020 ARVOAnnualMeeting2018 4/25/18 5/3/18 10,300 4,717,538 AAPDAnnualSession 5/22/18 5/28/18 3,000 1,374,040 AsiaOceaniaGeosciencesSociety(AOGS)Symposium2018 6/3/18 6/9/18 2,000 916,027 YBOAInternationalBasketballTournament 6/17/18 6/23/18 1,500 687,020 40thannualConferenceoftheIEEEEngineeringinMedicineandBiologySociety 7/16/18 7/21/18 3,000 1,374,040 ADA2018 10/12/18 10/24/18 25,000 11,450,335 SecondannualArtHawaiiInternational 10/27/18 11/5/18 10,000 4,580,134 PacFutsal2018 11/27/18 12/2/18 800 366,411 Total Definite Bookings for 2018: 11 Events 58,700 $26,885,386

ONLINE/WEBSITE PROJECTS HTAcontinuestorefineadigitalmarketingstrategythatrecognizestheshiftbyglobaltravelconsumerstomorepersonalizedformsofsharing,andtheneedforimprovedinfrastructureandcapacitytokeepHawai‘itop-of-mind.Thismobile-firstapproachenhancestheHawai‘ivisitorexperiencepre-andpost-arrivalwhilealsoengaginglocalstakeholders.HTAfocusesonauthenticdigitalcontentcreation,globaldigitalplatformscustomizedformultipletargetmarkets,andacomprehensivesocialmediastrategyalignedwithHawai‘i’sbrandguidelines. 2017 HIGHLIGHTS • Overhauledthestate’smostimportantdigitalassetforreachingpotentialvisitors,GoHawaii.com,todeliverimmersive, sensory-rich,multimediacontentexperiencestranscendingwordsandcapturingthevibrancyofHawai‘iacrossalldigital devices.Hawaiianlanguage,chants,art,musicanddancearebeingintegratedthroughoutthesite. • WorkedwiththeGlobalMarketingTeamandIslandChapterVisitorsBureaustoimplementacentralizedglobalsocialmedia marketingprogramtomaintainbrandconsistency.Thisincludedthedevelopmentofasocialmediacontentguidebook. User-generatedcontentfromsocialmediaplatformswasalsointegratedintothenewGoHawaii.com. • LaunchedtheWeShareHawai‘imobileapplicationtobuildasustainablecommunityengagementprogramencouraging thesharingofstoriesthroughfood.AsofSeptember,theprogramfeaturedmorethan100curatorsand400recommendations. Additionally,FacebookLiveeventsbroughtWeShareHawai‘iusersandcuratorstogetherfordialoguethroughculinaryjourneys. 2018 FOCUS • Continuetodevelopauthentic,freshdigitalcontentharnessingassetscreatedbyresidents,visitorsandinfluencers. • Continuetoexplorenewtechnology,channelsandtoolstodrivebrandawarenessandonlineconversionstargeting Hawai‘i’skeyaudiences. • ContinuetoworkwiththeGlobalMarketingTeamandindustrypartnerstodeveloprobustonlineanddigitalprograms foreachmarket.

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ELEVATE HAWAI‘I’S VALUE PERCEPTION

Keonelau‘ena aKāne.The rich, fertile land of Kāne.

Hawai‘i’struebeautyis discoveredinitsauthenticity, timelessculturallegacy, traditionsandawayto livelifefoundnowhere else,andawordnoother destinationcanclaim orcopy:Aloha.

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NATIVE HAWAIIAN FESTIVALS HTAannuallysupportsimportantandiconicNativeHawaiianfestivalsthroughitsMajorFestivalsandProductDevelopmentprograms.Thesefestivals,andotherslikethem,arevitaltoperpetuatingHawai‘i’sindigenouscultureamongresidentsofallagesandvisitorswhotravelfromaroundtheworldtoexperiencetheauthenticityoftheHawaiianIslands.Additionally,HTAsupports31NativeHawaiianculturalprogramsincommunitiesstatewidewithfundingthroughitsKūkuluOlaProgram.HTAiscommittedtosupportingculturalpractitioners,musiciansandartistswhoshareitsdedicationtoenhancewidespreadpublicawarenessofHawai‘i’snativeculturethroughagreaterunderstandingofitssignificancetoHawai‘i’sfuture. 2017 HIGHLIGHTS • ContinuedasamajorsponsorofAlohaFestivalsandKingKamehamehaCelebrationevents,whichbringresidentsandvisitors togetherincommunitiesstatewide. • ContinuedasamajorsponsorofadditionalfestivalsshowcasingHawai‘i’sindigenousculture,includingthePrinceKūhiō Celebration,PrinceLotHulaFestival,MerrieMonarchFestival,MeleMeiandNāHōkūHanohanoAwards. • SponsorednumerousHawaiianculturalfestivalsstatewidecelebratingHawai‘i’straditionsinmusicanddance,including ‘ukulele,kīhō‘alu(slack-key)guitarandsteelguitarmusicianship,andhula. 2018 FOCUS • ContinuingtoincreasepublicknowledgewithintheIslandsandinmarketsworldwideabouttheimportanceoftheHawaiian culturebysupportingNativeHawaiianfestivals. • ContinuingtoassistorganizersofNativeHawaiianfestivalsinincreasingpublicawarenessandbuildingattendancebyproviding recommendationsforplanning,executingandmarketingofevents,aswellasofferinginsightsonsponsorshipdevelopment. • BroadeningawarenessofHawaiiancultureamongavidexplorersandmillennialtravelersbysolicitingsupportforanewstatewide MakahikiGamesFestival.

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MAJOR FESTIVALS AND SIGNATURE EVENTS HTAiscommittedtosupportingmajorfestivalsandsignatureeventshighlightingthecultures,people,attributesandlocationsthat maketheHawaiianIslandsoneofthebestplacesintheworldtoliveandvisit.Theseincludecultural,artsandculinarycelebrationsshowcasingHawai‘i’sheritageandresidentprideintheircommunities,and attractingvisitorsseekingauthenticityintheirtravelexperiences.MostHTA-sponsoredfestivalsandeventsarestrategicallyheldinoff-peaktravelmonthstosupporttourismindustrypartnersby increasinginterestfrompotentialvisitorstobooktripsduringtheseperiods.ForalistingofmajorfestivalsandsignatureeventssponsoredbyHTA,visitGoHawaii.com. 2017 HIGHLIGHTS • POW!WOW!Hawai‘ibroughttogethermorethan100artistsfromtheIslandsandaroundtheworldtocreateone-of-a-kind muralsonwallsandbuildingfacadesthroughoutHonolulu’sKaka‘akoDistrict.Theweeklongeventattractedresidentsand visitors,andincludedaconcertfeaturingworld-renownedDJSteveAoki. • The37thannualHawaiiInternationalFilmFestivaldrewfilmmakersfromNorthAmerica,theAsia-PacificregionandHawai‘i, showcasingnewfilms,recognizingemergingcinematalentandfacilitatingdynamicculturalexchangesamongattendees. • TheseventhannualHawai‘iFoodandWineFestival,heldonO‘ahu,MauiandtheislandofHawai‘i,featureddeliciousand diversecuisineandspiritsfrommorethan100internationallydistinguishedmasterchefs,wineandspiritproducers,and culinarypersonalities. 2018 FOCUS • CollaboratingwithcommunityleaderstodevelopeventsmeetingHTA’scriteriaformajorfestivalsandsignatureevents,and, indoingso,furtherenhancingtheHawai‘iexperienceforresidentsandvisitors. • SharingandcelebratingtherichblendofculturesfromtheAsia-PacificregionandtheHawaiianIslandsthroughmusic,dance andarts,educationalprogramsandspecialactivitiesattheHonoluluFestivalandPan-PacificFestival.Throughouttheirmultiday programming,thefestivalsencourageamoreinformedappreciationofmultipleculturalbackgrounds. • ContinuingtodeepenvisitorinterestindiscoveringmoreabouttheHawai‘itravelexperiencebyshowcasingitsdiverse appealthroughfestivalsandeventshighlightingtheuniquenessoftheculture,music,artsandculinarytraditionsofthe HawaiianIslands.

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SPORTS MARKETING HTAsupportsastrongportfolioofsportseventsthroughouttheHawaiianIslandsthatbolstersthestate’seconomy,generatesworldwide TVexposureandreinforcesHawai‘i’sbrandimage.HTA’sobjectivesaretoutilizesportsasacatalysttodrivetraveldemandandensuretaxdollarsarespentresponsibly,withagoalof elevatingHawai‘iasapremiersportsdestination.Itsoverallstrategyisattractingandfundingsportseventsthatdelivermaximumbenefit toHawai‘ianditsresidents. 2017 HIGHLIGHTS • Sponsored31diversesportseventsstatewide,includingthePGATour’sSonyOpeninHawai‘i,theLPGA’sLOTTEChampionship, Duke’sOceanFest,theQueenLili‘uokalaniCanoeRace,theIRONMANWorldChampionshiptriathlon,theXTERRAWorld Championship,theHonoluluMarathon,theHawai‘iBowlcollegefootballgame,andtheHawaiianAirlinesDiamondHead Classiccollegebasketballtournament. • EstablishedacomprehensivemarketingpartnershipwiththeNBA’sLosAngelesClippersfeaturingHawai‘itravelpromotions duringthe2016-17regularseason,andculminatingwiththeteam’strainingcampandtwopre-seasongamesagainstthe TorontoRaptorsheldinHonolulubeforethestartofthe2017-18season. • ExtendedHTA’ssponsorshipsupportoftheWomen’sTennisAssociation’s(WTA)Hawai‘iOpentothreeyearsthrough2019. Hawai‘i’sonlyWTAtournament,theHawai‘iOpenfeatures32world-rankedplayerscompetinginsinglesanddoublesmatches, whicharebroadcasttoTVaudiencesworldwide. • IntroducednewsportscourtsfortheHawai‘iConventionCenterconfigurabletosimultaneouslystageupto28volleyball orbadmintonmatches,18highschoolbasketballgamesor11futsal(indoorsoccer)matches.AregulationNBA-and NCAA-approvedbasketballcourtwithasolidwoodfloorwasalsoacquired. 2018 FOCUS • Continuingtoupdatethesportsmarketingstrategyandsupportsportseventsthathelpdrivevisitortrafficfromallmajor markets–especiallyduringoff-peaktravelperiods–andarebroadcasttoTVaudiencesindomesticandinternationalmarkets. • AttractingpotentialtravelersandgeneratingTVexposuretoreachabroaderrangeofaudiencesbyexpandingHawai‘i’s sportsportfoliotoincludenewtypesofcompetitiveevents,suchassoccer,rugbyandbeachvolleyball. • ExpandingtheHawai‘iConventionCenter’sbrandasahostsiteforvarioussportsevents,includingvolleyball,basketball, futsalandbadmintontournamentsattractingathletes,teamsandtheirsupportersfrommarketsworldwide–inparticular, developingtravelmarketsinAsia.

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BRAND DEVELOPMENT PROJECTS HTA’sbranddevelopmentinitiativessupportthemarketingofHawai‘itourismthroughprogramsdesignedtoraiseawarenessamongtravelconsumersabouttheunmatchedappealanddiverseofferingsoftheHawaiianIslands.Mostinitiativestargettraveltradeandhospitalityproviders,offeringsupportandresourcestoenhancetheirbusinessobjectivesintheHawaiianIslands. 2017 HIGHLIGHTS • ImplementedtheExperiencesofHawai‘icampaign–apost-arrivalmarketingcampaignhighlightingHTA-supportedeventsand projectsthroughprint,in-roomtelevisionandfreeWi-Fiinresortareas. • HeldmeetingswithkeystakeholdersinMarchtoincreasedialogueandsupportbetweenHTA’sGlobalMarketingTeamand industrystakeholdersonO‘ahuandKaua‘i. • OrganizedHawai‘i’smarketingexhibitionattheU.S.TravelAssociation’sannualIPWMarketplaceinWashington,D.C.,inJune, promotingtheHawaiianIslandstointernationaltravelerswithsupportfromHawai‘iTourismEurope,Hawai‘iTourismOceania, Hawai‘iTourismCanada,Hawai‘iTourismChina,Hawai‘iTourismHongKong,theIslandChapterVisitorsBureausandAnthology MarketingGroup.TheHTA-ledcontingentmetwithmorethan190globaltouroperatorsand40media,andhostedaspecial networkingeventforinternationaltouroperatorandairlinerepresentativestointeractwithHawai‘iindustrypartners. 2018 FOCUS • ContinuingtoshowcasethediversityoftheHawaiianIslandsbyhighlightingHTA-supportedeventsandprojectsthrough theExperiencesofHawai‘icampaign. • PresentingtheSpringMarketingUpdatetoinformthetourismindustryonHawai‘i’sglobalmarketinginitiatives,andhosting stakeholdermeetingsonO‘ahu,MauiandtheislandofHawai‘i. • EstablishingastrongHawai‘ipresencetosupportthemarketingofinternationaltraveltotheHawaiianIslandsattheU.S.Travel Association’s2018IPWMarketplace,setforDenver,Colorado,inMay.

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AIR ACCESSAiraccessiscriticaltothestate’stourismeconomyandessentialtothequalityoflifethatHawai‘iresidentsenjoy,includingtheirtraveltothe U.S.mainlandandinternationaldestinations.HTAisvigilantinitsfocusonmaintainingstrongairaccess. 2017 HIGHLIGHTS • Developedcooperativemarketingcampaignstobolsterdemandwithin keystrategicmarkets. • SupportedtheJunelaunchofAirAsiaXflightsbetweenKualaLumpur,Malaysia, andHonolulu.Thecarrier’sfourweeklyflightsincludeastopoverinOsaka,Japan, supportingtraveldemandfromthatregion. • Welcomednewand/orexpandedairaccessfromthefollowingcarriers: - JapanAirlines,whichrelaunchedflightsbetweenTokyoandKonain Septemberafteraseven-yearabsence. - UnitedAirlines,whichincreaseditscapacitytotheneighborislandsby20 percentwithflightsfromChicago,Denver,LosAngelesandSanFrancisco, launchedinDecember. - DeltaAirLines,whichlauncheddailyflightsbetweenSeattleandLīhu‘e inDecember. - VirginAmerica,whichlauncheddailyflightsbetweenSanFranciscoand KonainDecember. - Scoot,which,inDecember,launchedfourweeklyflightsbetweenSingaporeandHonoluluthatincludeastopoverinOsaka. • HostedthethirdannualAirlineSummittoeducateairlinepartnersonthevalueofHawai‘iasatraveldestination. • WorkedwithHawaiianAirlines,JapanAirlinesandtourismstakeholderstosupportnewinternationalservicetoKona. 2018 FOCUS • FurtherdevelopmentanddiversificationofnewairlineroutesservingtheU.S.mainlandandSoutheastAsia. • Collaboratewithairlinepartnerstosupporttheabsorptionofincreasedseatcapacity. • CollaboratewiththeStateDepartmentofTransportationtoprepareforservicefromANA’snewAirbusA380in2019.

CRUISE ACCESSCruiseshipsoffervisitorsanalternativemeansofexperiencingtheHawaiianIslands. HTAcontinuestoworkwithitsconsultantAccessCruiseInc.todevelopcruiselinebusinessforHawai‘i 2017 HIGHLIGHTS • HostedthesecondannualCruiseExecutiveSummit,attendedbytopleaders fromCrystalCruises,PrincessCruises,HollandAmericaGroup,Silversea Cruises,RoyalCaribbeanInternational,DisneyCruiseLineandTheWorld ResidencesatSea. • Welcomedseveralinauguralcallingswithnewvessels,includingthefirstport calltoLāna‘ibySeabournCruiseLineinNovember. 2018 FOCUS • HostingthethirdannualCruiseExecutiveSummit. • Continuingtodevelopcruiseshipaccessanddiversifyingtheportfolioof cruiselinesservingHawai‘i.

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CAREER DEVELOPMENTHTAcontinuestocollaboratewitheducationalorganizationsandbusinessesinencouragingHawai‘ihighschoolstudentstopursuecareers intravelandtourism.Additionally,HTApartnerswithtrainingproviderstoofferworkshopsandcertificationprogramsenhancingthequalityofknowledge,skillsandservicelevelsofemployeesworkinginthetourismindustry. 2017 HIGHLIGHTS • SupportedthesixthannualLEI(Leadership,Exploration,Inspiration)ProgramonMaui,O‘ahu,Kaua‘iandtheislandofHawai‘iin April,withparticipationfrommorethan800studentsfrom37highschoolsstatewide.Supportwasprovidedby96collegestudent mentors,110communityvolunteers,28hotelsand100businesses. • OfferedHawai‘ihighschool-andcollege-agestudentsopportunitiestoparticipateinthe2017GlobalTourismSummit,highlighted byastudentdebatecompetitionwith18teamsparticipating.OtherstudentactivitiesincludedaPacificAsiaTravelAssociation studentforum,andopportunitiestonetworkwithtourismprofessionalsandvolunteerforevents. • ProvidedinformationonstandardsandcontentinsupportofTourGuideCertificationandCustomerServiceCertificationprograms offeredbyKapi‘olaniCommunityCollege.Thecertificationprogramswereofferedduringthe2017GlobalTourismSummit. 2018 FOCUS • Continuetosupportqualityprogramspromotingfuturecareerpathwaysintourism. • Continuetosupportcertificationprogramshelpingensuretourismindustryprofessionalsarewell-trainedandcandeliver onthebrandexperience. • Continuetocollaboratewitheducationalinstitutionsandindustrystakeholdersonworkforcedevelopment.

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SAFETY AND SECURITY HTAiscommittedtoassistingorganizationsresponsibleforkeepingHawai‘isafeandsecure.UnderHawai‘iRevisedStatute237D-6.5(6)(2),HTAisrequiredtospendone-halfpercentoftheTourismSpecialFundonsafetyandsecurityinitiatives.TheHTA-fundedVisitorAssistanceProgramprovidesassistance,resourcesandalohatovisitorsinneedstatewide. 2017 HIGHLIGHTS • ThroughSeptember,HTA’sVisitorAssistanceProgramrespondedto1,156casesandassisted2,592visitorswhowerevictims ofacrimeorneededsupportduringtheirHawai‘istay.Servicesutilizedincludedassistancewithhotelandairlinebookings, providingmealcouponsandreplacinglostidentification. • TeamedwithcertifiedlifeguardsinallfourHawai‘icountiestosupporttheJuniorLifeguardProgram,whichprovided 2,000youthswithtrainingtoenhancetheiroceansafetyawareness,andteachthemfirstaidandwater-rescueskills. • Supportedthe2017StateofHawai‘iDrowningPreventionandOceanSafetyConference,heldinJuly.Participantsincluded lifeguards,publichealthandinjurypreventionpractitioners,oceanactivitiesoperators,governmentandelectedofficials, andvisitorindustryleaders. 2018 FOCUS • ContinuingtosupporttheVisitorAssistancePrograminallfourcounties. • Continuingtoserveastheleadagencycommunicatingtothetourismindustryduringcrises. • Continuingtoexplorenewoutreachchannelstodeliversafetymessagestovisitors.

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PUBLICATION SECTION OF WEBSITE RELEASE DATE(S)Monthly Visitor Statistics and News Release VisitorHighlights Bythelastdayofthefollowingmonth Island Highlights VisitorHighlights Bythelastdayofthefollowingmonth Major Market Area Highlights and Fact Sheets MajorMarketAreas Bythelastdayofthefollowingmonth Hawai‘i Hotel Performance Report InfrastructureResearch Bythelastdayofthefollowingmonth Air Seat Outlook(3months) InfrastructureResearch Bythelastdayofthemonthprior Annual Visitor Research Report AnnualVisitorResearch Annually,inthefall Visitor Plant Inventory VisitorPlantInventory Annually,inDecember Quarterly Visitor Satisfaction Monitoring Report VisitorSatisfactionandActivity Quarterly Annual Visitor Satisfaction and Activities Report VisitorSatisfactionandActivity Annually,inthefall Quarterly Timeshare InfrastructureResearch Quarterly Marketing Effectiveness Study MarketingResearch Spring Survey of Resident Sentiment EvaluationandPerformanceMeasures Annually,inDecember Daily Air Passenger Counts DBEDT By3p.m.eachworkday Tourism Forecast DBEDT Quarterly

TOURISM RESEARCH AND PLANNING Theavailabilityandutilizationoftimely,insightfulvisitorresearchisvitaltoHawai‘i’stourismindustrystakeholdersformakingsound businessdecisions.Hawai‘itourismisinaverymaturephaserequiringcontinuousresearchandgatheringofdatatosupplement knowledgeforenhancingbrandawareness,improvingproductexperiences,maintainingcompetitiveadvantagesagainstother destinations,andstrategicallyexpandingintonewmarkets.HTA’sTourismResearchDivisionensuresqualitymarketingresearchis availabletoeducatetourismstakeholdersandhelpempowertheminmakingintelligent,data-drivendecisions. 2017 HIGHLIGHTS • BeganpublishingthemonthlyHawai‘i Hotel Performance Report,featuringkeystatisticaldataandanalysis,including occupancy,averagedailyrate(ADR)andrevenueperavailableroom(RevPAR)forhotelstaysonastatewideleveland forO‘ahu,MauiCounty,Kaua‘iandtheislandofHawai‘i. • ConsistentlypublishedtheMonthly Visitor Statistics Report, Airline Seat Outlook Report, 2016 Annual Visitor Research Report, 2016 Annual Visitor Satisfaction and Activities Report, 2017 Annual Visitor Plant Inventory,andquarterlytimesharereports. • Issuedfindingsofthe2017 Resident Sentiment Study. • CompletedandpublishedtheStateofHawai‘i’sfirst-everstudiesonLGBTtravel,withcomprehensivefindingspresented fortheU.S.,Canada,MainlandChina,Australia,TaiwanandJapanmarkets. • ContinuedtomonitorandevaluateHTA’ssignaturefestivalsandevents.

CHANGES IMPLEMENTED • Publishedmonthlyfact-sheetupdatesforHawai‘i’stourismindustryandglobalmarkets. • Implementedtoolstoexpandmonthlyreportingcapabilities,includingtheadditionofreportsforMoloka‘iandLāna‘i,and expandedaccommodationscategories. • RelaunchedtheResearchAdvisoryCommitteetobetterunderstandtheneedsofHTA’sresearchdatausersandseektheirinput.

2018 FOCUS • RefocusingtheVisitor Satisfaction and Activity Studytoincludeisland-specificinformationusefultoHTAstakeholders. • BeginpublishingmonthlycharacteristicsreportsfortheHongKongandSoutheastAsiamarkets. • CollaboratewiththeStateDepartmentofBusiness,EconomicDevelopmentandTourism(DBEDT)ondevelopingthedatawarehouse.

PROGRAMS • CalculationofVisitorCharacteristicsandExpenditures • EstimationofVisitorArrivalsbyCountrybyMonth • DataDissemination • InfrastructureResearch

• EvaluationandPerformanceMeasures • MarketingResearchandOtherResearch • TourismStrategicPlanandBrandManagementPlan

STRENGTHEN HTA’S REPUTATION

Heinoa‘ala.A fragrant name.

Integrity.Credibility.Honor. AllarequalitiesHTAadheresto inconductingitsbusinessand leadingHawai‘itourismforward.

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COMMUNICATIONS HTAconsistentlykeepsHawai‘i’stourismindustry,newsmediaandthegeneralpublicinformedaboutitsprograms,initiatives, researchandpositionsonkeyissues.HTAachievesthiscommunicationoutreachthroughissuanceofnewsreleases,distributionofamonthlye-bulletin,interaction withnewsmedia,publicpresentationsstatewide,briefingstotourismstakeholders,andmajorindustryevents.Thelargestandmost notableoftheseeventsareHTA’sannualSpringMarketingUpdateandGlobalTourismSummitinthefall. 2017 HIGHLIGHTS • BetweenJanuaryandNovember,HTAdevelopedandissued48newsreleasestotourismstakeholders,newsmediaand membersofthegeneralpublicenrolledtoreceiveitscommunicationmaterials.Thenewsreleasescoveredmultipletopics, includingHTA’sstanceonmajorissuespotentiallyaffectingtourism,importantindustryannouncementsandmarketinginitiatives, andHawai‘i’smonthlyvisitorstatistics.Thenewsreleasescanbefoundonlineatwww.HawaiiTourismAuthority.org. • Accommodatedmorethan300requestsfromlocalandnationaljournalistsforinterviews,statements,articlesand/or backgroundinformationformediacoverage. • EnhancedthedesignandpresentationofinformationinHTA’smonthlye-bulletinnewsletter,whichprovidesupdateson Hawai‘itourismpromotionsbeingimplementedbyHTA’sGlobalMarketingTeam. • Conductedmeetingswithtourismstakeholdersstatewidetoseekcommunityfeedbackonstrategiesformovingtourismforward. • ProvidedHTA’spositionandkeyinformationaddressinghigh-profileissuespotentiallyimpactingHawai‘itraveldemand, suchastheproposedtravelban,ratlungwormdiseaseandthethreatofmissileattacksbyNorthKorea,tohelpdeterthespread offalseinformation,especiallyinmarketsoutsideoftheIslands. 2018 FOCUS • ReinforcingthegoalsofHTA’sFive-YearStrategicPlan(2016-20)andhowHTA’smarketinginitiativesandpublicoutreach arealignedwiththeplan’svisionforimprovingthefutureofHawai‘i’stourismindustry. • Communicatingtothepublic-at-largethebenefitsofastrong,successfultourismindustrytothestate’seconomicfoundation andHawai‘i’squalityoflife. • Encouragingbroad-basedsupportamongresidents,tourismprovidersandvisitorsforHTA’spositiononembracingresponsible tourismanditsimportancetoHawai‘i’sfuturesuccessasatraveldestination.

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GLOBAL TOURISM SUMMIT September 19-21, 2017

For2017,HTAchangedthenameofitsannualgatheringofthoughtleaderstotheGlobalTourismSummittomoreaccuratelyreflect Hawai‘i’semergenceasaleaderininternationaltravelandtourism.Responsibletourismanditsimportancetotheindustry’ssustainabilityforHawai‘ianddestinationsworldwidewasthesummit’soverall theme.Sessionsandhighlyregardedspeakersfrommultipledisciplinescoveredawiderangeoftopicsandtrendsimportantnotonlyto theindustry’sfuturebutHawai‘i’sfutureaswell,includingHawaiianculture,eco-tourism,innovationandtechnology.

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2017 HIGHLIGHTS • Drewmorethan1,800attendeestothesummitfrom18countries.Additionally,49corporatesponsorsand50exhibitors providedsupportforthesummit. • HonoredthePolynesianVoyagingSocietyandcrewoftheHōkūle‘avoyagingcanoewithHTA’shighesthonor,theTourism LegacyAward,forcompletingtheirhistoric,three-yearMālamaHonuaWorldwideVoyage. • Securedfourprominentspeakerswhomadethefollowingkeynotepresentations: - BillyBeane,executivevicepresidentofbaseballoperationsfortheOaklandAthletics,whopresented Moneyball: The Art of Winning an Unfair Game. - NeilEverett,ESPNSportsCenteranchor,whopresentedPaying Aloha Forward: How Hawai‘i Saved My Life. - TedAllen,authorandFoodNetworkpersonality,whopresentedFood is EVERYTHING. - ÓlöfÝrrAtladóttir,directorgeneraloftheIcelandicTouristBoard,whopresentedHolistic Tourism. • Expandedthestudentdebatecompetitiontofeature18highschoolteamsinaround-robintournamentaddressingthetopic Resolved: Tourism Helps to Preserve Culture.TenteamswerefromoutsideHawai‘i,withtwoteamseachfromJapanandHongKong, andoneteameachfromChina,Taiwan,Malaysia,NewZealand,CanadaandtheU.S.mainland.Theeightremainingteamswere fromHawai‘i. • Showcased20chefsfromthroughoutthestateattheAlohaReception,offeringdelegatesanarrayofHawai‘i-themeddishes andcuisinetoenjoy. 2018 FOCUS • ContinuetoevolvetheGlobalTourismSummitin2018toaddressissuesandforward-lookingtopicsvitaltothefutureoftourism intheHawaiianIslandsandglobally.ThesummitissetforOctober1-3.

O‘AHU VisitorExpenditures $7.34B $5.73B 5.9% VisitorArrivals 5,447,229 4,264,304 4.2% PerPersonPerDaySpending $198.6 $198.3 2% TotalAirSeats††† 8,086,040 6,090,900 -0.1%

2016 FINAL 2017 FORECAST % CHANGE** 2017 YTD* % CHANGE YTD*

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KAUA‘I VisitorExpenditures $1.67B $1.39B 10.1% VisitorArrivals 1,187,269 963,752 7.3% PerPersonPerDaySpending $183.8 $193.0 4.7% TotalAirSeats††† 702,222 558,158 3.1%

2016 FINAL 2017 YTD* % CHANGE YTD*ISLAND OF HAWAI‘I VisitorExpenditures $2.09B $1.78B 16.4% VisitorArrivals 1,549,943 1,316,865 13.5% PerPersonPerDaySpending $179.6 $185.5 4.7% TotalAirSeats††† 897,451 760,530 11.3%

HAWAI‘I VISITOR STATISTICS STATEWIDE AND BY ISLAND

Source for All Tables: Hawai‘i Tourism Authority

STATEWIDE VisitorExpenditures $15.91B*** $16.64B† +4.6% $12.56B 7.1% VisitorArrivals 8,934,277 9,231,424 +3.3% 7,017,268 4.9% PerPersonPerDaySpending $196.9 $200.2 +1.7% $199.8 2.4% TotalAirSeats††† 12,020,545 12,147,992†† +1.1% 9,165,745 0.8%

2016 FINAL 2017 YTD* % CHANGE YTD*

2016 FINAL 2017 YTD* % CHANGE YTD*

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2016 FINAL 2017 YTD* % CHANGE YTD*LĀNA‘I VisitorExpenditures $91.7M $58.4M -6.7% VisitorArrivals 63,024 47,815 1.4% PerPersonPerDaySpending $414.6 $373.8 -3.8%

2016 FINAL 2017 YTD* % CHANGE YTD*MAUI VisitorExpenditures $4.52B $3.55B 3.8% VisitorArrivals 2,634,237 2,055,771 3.2% PerPersonPerDaySpending $210.9 $216.4 1.6% TotalAirSeats††† 2,334,832 1,756,157 -0.7%

2016 FINAL 2017 YTD* % CHANGE YTD*MOLOKA‘I VisitorExpenditures $32.9M $24.9M 10.8% VisitorArrivals 58,932 42,726 -4.9% PerPersonPerDaySpending $115.2 $123.8 15.0%

* January-September 2017 ** % Change 2016 Final vs 2017 Forecast *** Includes Supplemental Business Expenditures † Air and Cruise Only †† Does Not Include Charter Air Seats ††† Source: Scheduled Seats from Diio Schedules

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2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**CANADAVisitorExpenditures $954.9M $1.04B 8.9% $748.8M 9.8%VisitorArrivals 469,314 505,127 7.6% 367,655 9.6%PerPersonPerDaySpending $161.1 $163.5 1.5% $163.3 2.0%TotalAirSeats*** 462,845 462,889 0.0% 335,379 -3.5%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**JAPANVisitorExpenditures $2.10B $2.28B 8.9% $1.68B 11%VisitorArrivals 1,487,979 1,568,750 5.4% 1,175,174 6.7%PerPersonPerDaySpending $240.3 $244.9 1.9% $238.2 2.4%TotalAirSeats*** 1,835,718 1,986,359 8.2% 1,506,445 9.7%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**OCEANIAVisitorExpenditures $1.07B $1.02B -4.7% $758.5M -4.0%VisitorArrivals 390,364 389,953 -0.1% 291,500 -0.2%PerPersonPerDaySpending $286.5 $271.7 -5.2% $271.7 -4.7%TotalAirSeats*** 514,641 483,041 -6.1% 360,884 -8.4%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**U.S. WESTVisitorExpenditures $5.63B $6.06B 7.6% $4.60B 10.5%VisitorArrivals 3,664,150 3,748,097 2.3% 2,864,784 4.4%PerPersonPerDaySpending $167.9 $176.8 5.3% $177.5 6.7%TotalAirSeats*** 7,324,285 7,332,706 0.1% 5,497,346 -1.3%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**U.S. EASTVisitorExpenditures $3.89B $4.16B 6.9% $3.27B 10.4%VisitorArrivals 1,892,768 1,960,448 3.6% 1,535,934 5.7%PerPersonPerDaySpending $201.7 $208.9 3.6% $210.1 5.3%TotalAirSeats*** 923,602 1,008,610 9.2% 772,805 12.4%

HAWAI‘I VISITOR STATISTICS GLOBAL SOURCE MARKETS

Source for All Tables: Hawai‘i Tourism Authority

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2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**KOREAVisitorExpenditures $585.3M $508.0M -13.2% $363.7M -11.3%VisitorArrivals 257,189 244,741 -4.8% 178,382 -2.6%PerPersonPerDaySpending $316.4 $286.4 -9.5% $278.2 -9.1%TotalAirSeats*** 375,920 385,274 2.5% 264,872 -5.5%

2016 FINAL 2017 FORECAST % CHANGE 2017 YTD** % CHANGE YTD**EUROPEVisitorExpenditures $353.4M $331.1M -6.3% $219.8M -18.5%VisitorArrivals 143,922 140,377 -2.5% 106,359 -4.0%PerPersonPerDaySpending $189.9 $177.3 -6.6% $159.3 -15.9%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**CHINAVisitorExpenditures $416.4M $392.8M -5.7% $305.8M -10.0%VisitorArrivals 164,326 158,938 -3.3% 122,425 -9.0%PerPersonPerDaySpending $384.7 $333.2 -13.4% $328.6 -14.6%TotalAirSeats*** 166,916 164,084 -1.7% 123,535 -1.6%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**TAIWANVisitorExpenditures $38.1M $37.2M -2.5% $28.5M -9.8%VisitorArrivals 18,107 18,535 2.4% 14,324 1.9%PerPersonPerDaySpending $264.9 $252.9 -4.5% $257.4 -9.4%TotalAirSeats*** 32,408 31,186 -3.8% 22,916 -1.2%

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**

2016 FINAL 2017 FORECAST % CHANGE* 2017 YTD** % CHANGE YTD**

SOUTHEAST ASIAVisitorArrivals 21,127 - - 20,794 28.6%

HONG KONGVisitorArrivals 4,511 - - 2,962 -18.5%

Note: Hawai‘i data related to visitor expenditures, per person per day spending, and total air seats is not available for the Southeast Asia and Hong Kong markets.

* % Change 2016 Final vs 2017 Forecast ** January-September 2017 *** Source: Scheduled Seats from Diio Schedules

KŪKULU OLA PROGRAM

O‘AHUBernicePauahiBishopMuseum: Hulia‘Ano-InspiredPatternsHawaiianMissionHouses:NaniKeAoNei, AMusicSeriesHi‘ipakaLLC:NāPo‘eHanaNo‘eau (WaimeaValleyVisitingArtistProgram)Ho‘okua‘āina:KūkuluhouInternshipProgramKalihi-PālamaCultureandArtsSocietyInc.:QueenLili‘uokalaniKeikiHulaCompetitionNā‘ālehuTheatre:HawaiianMusicMastersYouthOutreachandCommunityReinvestmentPaepaeoHe‘eia:KūHouKuapāSeariderProductionsFoundation:Family Ingredients(Mālama-ThemedProgramming)TheEstriaFoundation:MeleMuralsWaimānaloCanoeClub:Wa‘aKoaRestorationWaimānaloMarketCo-op: KaMea‘AiPono-AWellnessInitiative

MAUI COUNTYHānaArts:HānaLegendsHōlaniHānaInc.:Ho‘omauIKaHaleKahikoHuiNo‘eauVisualArtsCenter: ArtwithAloha2017KaHonuaMomona:KeAlaula‘OhanaWorkshopsLāna‘iCultureandHeritageCenter:E‘IkeHouiāLāna‘iCulturalLiteracyInitiativeMaKaHanaKa‘Ike,HoiiāHāloaMauiArtsandCulturalCenter: CelebrateHawai‘iMoloka‘iArtsCenterInc.:HawaiianArts HAProgramNāLeoPūlamaOMauiInc.:ALivingHawaiianLanguage-It’sOurKuleana

KAUA‘IKumanoIKeAla:MaUkaEco-VillageExperienceNationalTropicalBotanicalGarden: EHo‘iHouOHāloa:ReturningLo‘i toLāwa‘iAhupua‘a

ISLAND OF HAWAI‘IEdithK.Kanaka‘oleFoundation: HaleHo‘okipaHawai‘iForestInstitute:KaPilinaPoina‘Ole-ConnectionNotForgottenKohalaInstitute:KITours-KauhaleToursandWorkshops

LaupāhoehoeTrainMuseum:HawaiianCulturalCenterofHāmākuaNāKālaiWa‘a:HanaunaOla-Sustaining theGenerationsThroughVoyagingPōhāhāIKaLani:MālamaNāpo‘opo‘oPōhāhāIKaLani:Hō‘olalāKoa‘ekea

VARIOUSMakauilaInc.:TheGreatNavigatorsof IslandEarthManaMaoli:TheManaMeleProject

ALOHA ‘ĀINA PROGRAM

O‘AHUKōkuaKalihiValleyComprehensiveFamily Services:Koa‘ĀinaEnvironmentalStewardshipProjectHawai‘iForestInstitute:HonoluluZooChildren’sDiscoveryForestHawai‘iMarineMammalAllianceInc.:StewardshipoftheHawaiianMonkSealHika‘alani:Ho‘okanakaMālamaNaHonuConservationandPreservationProject2017MaunaluaFishpondHeritageCenter:KānewaiSpringPreservationPacificAmericanFoundationHawai‘iInc.:Kahuliau‘EluaSurfriderFoundationO‘ahuChapter: OceanFriendlyRestaurantsHawai‘itravel2changeAloha‘ĀinaProgramWaimānaloCanoeClub:AdoptaPark

MAUI COUNTYHawai‘iWildlifeFund:Ho‘okipaHonuHo‘okuleana:ACommunity-BasedEducationalOutreachKaHonuaMomona:MālamaINāLoko l‘aOMoloka‘iMaKaHanaKa‘IkeBuildingProgram:MālamaKaWaihona‘ĀinaOHānaMauiNuiBotanicalGardensInc.:SeedStorageofandIncreasedCommunity AccesstoTraditionalHawaiianPlantsMoloka‘iLandTrust:HabitatImprovementsforLaysanAlbatrossattheMokioPreservePacificWhaleFoundation:Informing,EducatingandInvolvingthePublicinRestorationofPaniakaWetlandsSaveHonoluaCoalition:MālamaHonoluaTri-IsleResourceConservationandDevelopmentCouncilInc.:LeewardHaleakalā WatershedRestorationPartnership

UniversityofHawai‘i,OfficeofResearchServices:EarlyDetectionandRapidResponsetoInvasiveSpeciesAlongTrails

KAUA‘IKōke‘eResourceConservationProgramEcotourismVolunteersofKōke‘eKumanoIKeAla:Aloha‘Āina RestorationProjectTourismImprovementsatMakauwahi CaveReserveNationalTropicalBotanicalGarden:MakingtheCanoeGardenPathADAAccessibleTheTrustforPublicLands:TheKuleana LandsofWaipāUniversityofHawai‘i,OfficeofResearchServices:Kiaimoku-BridgingtheGapbetweenCommunitiesandConservation

ISLAND OF HAWAI‘IBigIslandResourceConservationandDevelopmentCouncil:Community-LedInvasiveSpeciesControlKalanihale:‘ĀinaMomona:PerpetuatingAbundantandHealthyMarineResourcesTheMarineMammalCenter:HawaiianMonkSealConservationandEducationProgram

VARIOUSTheNatureConservancy:Protectingthe HeartofHawai‘i’sNaturalResourcesUniversityofHawai‘iRapid‘Ōhi‘aDeath Seed-BankingIntiative

COMMUNITY ENRICHMENT PROGRAM

O‘AHUCityandCountyofHonoluluDepartmentofParksandRecreation:LeiDayCelebrationHawai‘iBookandMusicFestivalHawai‘iEuropeanCinemaFilmFestivalHawai‘iForestIndustryAssociation:2017Hawai‘i’sWoodshow,NaLa‘auoHawai‘iHawai‘iKoreanChamberofCommerce: 16thannualKoreanFestivalHawaiianMissionHouses:HistoryTheatreJapaneseCulturalCenterofHawai‘i: NewYear’s‘OhanaFestival/Shichi-Go-San:KeikiKimonoDressingKāne‘oheBusinessGroup: WindwardHo‘olaule‘aKīHō‘aluFoundationInc.:35thannualHawaiianSlackKeyGuitarFestival- WaikīkīStyleMauiJimInc.:MauiJimOceanRacingSeries54

BRAND EXPERIENCE PROGRAM LISTINGS

O‘ahuResourceConservationandDevelopmentCouncil:ParadeofFarms-CultivatingCommunityonthe NorthShoreSJFoundation:15thannualWaikīkīSpamJam47thannual‘UkuleleFestivalHawai‘iUniversityofHawai‘i,OfficeofResearchServices:AsiaPacificDanceFestivalWaikīkīCommunityCenter: DukeKahanamokuBeachChallenge

MAUI COUNTYAhaKukuioMoloka‘i:Moloka‘iCanoeFestivalsKulāiaArtsEducationforChildrenGroup: NinthannualMauiSteelGuitarFestivalArtsEducationforChildrenGroup: JazzMauiEastMeetsWest2017HawaiianKamali‘iInc.:ThePailoloChallengeHuiNo‘eauArtExhibitions2017JapaneseCulturalSocietyofMaui: MauiMatsuri,AJapaneseFestivalKīHō‘aluFoundationInc.:26thannualHawaiianSlackKeyGuitarFestival- MauiStyleKristieWrigglesworth:WorldWhaleDayMauiArtsandCulturalCenter: Maui‘UkuleleFestivalMauiArtsandCulturalCenter,SchaeferInternationalGallery:2017VisualArtsExhibitionMauiBicyclingLeague:LovetheWest MauiGreenwayDayMauiClassicalMusicFestival2017MauiHistoricalSociety/HaleHō‘ike‘ikeattheBaileyHouse:EPūlamaMaulāMauiMauiJimInc.:MauiJimOceanRacingSeriesMauiPopsOrchestra2017NāpiliKaiFoundation:Ku‘uPuaMae‘ole-Celebrating50YearsPailoloSUPSportsLLC:MauiSUPCupLahainaRestorationFoundation: FourChineseFestivalsTri-IsleResourceConservationandDevelopmentCouncilInc.:EmmaFardenSharpeHulaFestivalTri-IsleResourceConservationandDevelopmentCouncilInc.:Wailuku FirstFridayUSTAHawai‘iPacificSection:2017TennisChampionshipofMaui

KAUA‘IFriendsoftheFestivalofLightsGardenIslandArtsCouncil:EKanikapilaKākou2017-NewFacesatEKK

HanapēpēEconomicAlliance:Celebrating20YearsofHanapēpēArtNight-AllYearLongHanapēpēEconomicAlliance: Kaua‘iChocolateandCoffeeFestivalHawai‘iInstituteforMusicEnrichmentand LearningExperiences:SteelGuitarFestivalsHuioLaka:EōE‘EmalaniIAlaka‘i2017KaHalePonoInc.:SeventhannualAnahola PrinceKūhiōDayCelebrationKa‘ImiNa‘auaoOHawai‘iNeiInstitute: HeivaIKaua‘i2017Kapa‘aBusinessAssociation:CoconutFestivalKaua‘iEconomicDevelopmentBoard: TheKeeperoftheCulture:EOlaNaMo‘oleloKaua‘iMuseumAssociationLtd.: MayDayLeiContestKaua‘iOutriggerAssociation: 20thanniversaryNāpaliChallengeKaua‘iPowwowCouncil:19thannualKaua‘iPowwowinParadiseKīHō‘aluFoundationInc.:26thannualHawaiianSlackKeyGuitarFestival- Kaua‘iStyleMālieFoundation:2017HawaiianCulturalEventsandKaua‘iMokihanaFestivalMauiJimInc.:MauiJimOceanRacingSeriesNationalTropicalBotanicalGarden: RemainsoftheRainbow:TwoExhibitions ofRarePlantPhotographyPo‘ipūBeachFoundation:NewYear’sEveCelebrationatPo‘ipūBeachParkPo‘ipūBeachFoundation: Po‘ipūFoodandWineFestivalTastingKaua‘iLLC:TastingKaua‘iFoodTours

ISLAND OF HAWAI‘IBigIslandResourceConservationandDevelopmentCouncil:Ka‘ūCoffeeFestivalEnduranceEventsUSA: MaunatoMaunaUltraHāmākuaHarvestAnnualFarmFestivalHawai‘iInstituteforMusicEnrichmentandLearningExperiences:SteelGuitarFestivalsSecondannualHawai‘iIslandFestivalofBirdsHawai‘iPerformingArtsFestival: MarketingDevelopmentProjectHawaiiCon2017KahiluTheatreFoundation:secondhalfof36thpresentingseason,firsthalfof37thpresentingseasonKalaniHonua:Hawai‘iYogaFestivalKonaHawaiianQuiltMuseumSociety:TropicalInspirationQuiltShowKonaHistoricalSociety:HandsonHistoryattheKonaCoffeeLivingHistoryFarm

PeoplesAdvocacyforTrailsHawai‘i(PATH): ExpandingAwarenessofBikeshare- AVehicleforVisitorHealthVolcanoArtCenter:HulaArtsatKīlaueaZontaClubofHiloFoundation: ZontaFashionFrenzy

SIGNATURE INCUBATOR PROGRAM

O‘AHUHonoluluBiennialMoloka‘i2O‘ahuPaddleboardWorldChampionshipsSunsetBeachPro

MAUI COUNTYCelebrationoftheArts

KAUA‘I2017WaimeaTownCelebration: HeritageofAlohaFestival

ISLAND OF HAWAI‘I 25thannualPana‘ewaStampedeRodeo

STATEWIDEMaoliArtsMovement(O‘ahuandMaui)

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NATURAL RESOURCES ADVISORY GROUPMarkFox The Nature Conservancy of Hawai‘i

TanyaRubenstein Department of Land and Natural Resources

AnnetteKa‘ohelaui‘i Hawai‘i Ecotourism Association

VincentShigekuni PBR Hawai‘i and Associates Inc.

T.‘AulaniWilhelm Papahānaumokuākea Marine National Monument

MartiTownsend Sierra Club of Hawai‘i

HAWAI‘I CULTURAL PROGRAM

ADVISORY COUNCILNā‘ālehuAnthony Paliku- Documentary Films

KainoaDaines O‘ahu Visitors Bureau

LeonaMāpuanaKalima Hawaiian Cultural Consultant

CherylL.Ka‘uhane-Lupenui The Kohala Center

DebbieNākanelua-Richards Hawaiian Airlines

Koreaexternalmajormarketmanagement–CON15010: IPlusConnectCommunications(dbaiConnect)Calculationofvisitorcharacteristicsandexpenditures–CON15011: SMSResearchandMarketingServicesInc.PGATour–CON15020:PGATourInc.IRONMANWorldChampionship–CON15061:WorldTriathlonCorporationEuropeexternalmajormarketmanagement–CON16023: HillsBalfourLimitedOceaniaexternalmajormarketmanagement–CON16024: TheWalsheGroupPtyLtd.WatchwithAlohafacialrecognitionapplication;localdronesfootage andsocialmediaintegration–CON16065: TravelscapeLLC(dbaExpediaMediaSolutions)

Chinaexternalmajormarketmanagement–CON16039: TheHappyTravellerLLC(dbaBrandstoryInc.PTELtd.)Supplementalservicesrelatedtomanagementofresearch,websites,onlinemarketingandsocialmedia,intellectualpropertydatabank,developmentservices,andprojectsrelatedtothe2016Hawai‘iTourismConference–CON16071:Hawai‘iVisitorsandConventionBureauIslandChapterssupportservices–CON17002: Hawai‘iVisitorsandConventionBureauCanadaexternalmajormarketmanagement–CON17017: VoXInternationalInc.Japanexternalmajormarketmanagement–CON17028:a.LinkLLCUSAexternalmajormarketmanagement–CON17029: Hawai‘iVisitorsandConventionBureau

Koreaexternalmajormarketmanagement–CON15010: IPlusConnectCommunications(dbaiConnect)Calculationofvisitorcharacteristicsandexpenditures–CON15011: SMSResearchandMarketingServicesInc.Europeexternalmajormarketmanagement–CON16023: HillsBalfourLimitedOceaniaexternalmajormarketmanagement–CON16024: TheWalsheGroupPtyLtd.Chinaexternalmajormarketmanagement–CON16039: TheHappyTravellerLLC(dbaBrandstoryInc.PTELtd.)Supplementalservicesrelatedtomanagementofresearch,websites,onlinemarketingandsocialmedia,intellectualpropertydatabank,developmentservices,andprojectsrelatedtothe2016Hawai‘iTourismConference–CON16071:Hawai‘iVisitorsandConventionBureauIslandChapterssupportservices–CON17002: Hawai‘iVisitorsandConventionBureauL.A.Clippers–CON17009:L.A.ClippersLLCDeltaHawai‘iawardrebates–CON17012:DeltaAirLinesCanadaexternalmajormarketmanagement–CON17017: VoXInternationalInc.Hawai‘iInvestmentReady–CON17018:TheWaipāFoundationUSTAFedCup2017–CON17021:USTAHawai‘iPacificSectionGlobalSocialMediaProgram–CON17023:WahineMedia2016Hawai‘iTourismConference,ExecutiveSummit–CON17027: Hawai‘iVisitorsandConventionBureauJapanexternalmajormarketmanagement–CON17028:a.LinkLLCUSAexternalmajormarketmanagement–CON17029: Hawai‘iVisitorsandConventionBureauVisitorAssistanceProgram,O‘ahu–CON17031: VisitorAlohaSocietyofHawai‘iVisitorAssistanceProgram,islandofHawai‘i–CON17032: VisitorAlohaSocietyofHawai‘i,islandofHawai‘iPublicrelations,communicationandoutreach–CON17036: AnthologyMarketingGroup

HonoluluFestival–CON17054:HonoluluFestivalFoundation38thannualPan-PacificFestival–CON17055: KintetsuInternationalHawaiiCompanyExecutiveproductionof2017GlobalTourismSummit–CON17061:ParagonEventsGlobalTourismSummitcostreimbursables–CON17062:ParagonEventsHawaiiInternationalFilmFestival–CON17064: HawaiiInternationalFilmFestivalInc.Hawai‘iFoodandWineFestival–CON17068: Hawai‘iFoodandWineFestivalHawai‘iBowl/HawaiianAirlinesDiamondHeadClassic–CON17088: ESPNProductionsInc.LOTTEChampionship–CON17187:LadiesProfessionalGolfAssociationAlohaFestivals–CON17191: AlohaWeekHawai‘iInc.(dbaAlohaFestivals)StatewideJuniorLifeguardProgram–CON17208: NorthShoreLifeguardAssociationDesignandMaintenanceofHTAWebsite–CON17214: AnthologyMarketingGroupEllisonOnizukaKonaInternationalAirportatKeāhole-HanedaAirportroute–CON17216:HawaiianAirlinesInc.KūhiōBeachHulaMound–CON17217:WaikīkīImprovementAssociationKualaLumpur-Osaka-Honolulurouteincentiveprogram–CON17222:AirAsiaXBerhadMeleMei2017–CON17223:Hawai‘iAcademyofRecordingArtsHawai‘iairservicedevelopment,U.S.marketopportunities–CON17226:Hawai‘iVisitorsandConventionBureauCustomerserviceandtourguidecertification–CON17227: UniversityofHawai‘i,Kapi‘olaniCommunityCollegeAlaWaiWatershedPartnership2017–CON17233: O‘ahuEconomicDevelopmentBoardNativeHawaiianHospitalityAssociation2017–CON17234: NativeHawaiianHospitalityAssociation

PROGRAM/PROJECT CONTRACT LISTING

CONTRACTS OVER $1 MILLION FOR THE LIFE OF THE CONTRACT

PROCUREMENT OVER $100,000 FOR CALENDAR YEAR 2017

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GeorgeD.Szigeti,President and Chief Executive Officer

RandyBaldemor,Chief Operating Officer

LeslieDance,Vice President, Marketing and Product Development

MarcTogashi,Vice President, Finance

CarolineAnderson,Tourism Brand Manager

MaileCaravalho,Finance Administrative Assistant

CharleneChan,Director of Communications

JenniferChun,Director of Tourism Research

Minh-ChauChun,Tourism Research Manager

JadieGoo,Director of Marketing

LaciGoshi,Tourism Brand Manager

CaroleHagihara,Executive Assistant

DeniseKahalekulu,Quality Assurance Administrative Assistant

KalaniKa‘anā‘anā,Director of Hawaiian Cultural Affairs

LawrenceLiu,Tourism Research Statistician

ChikaMiyauchi,Tourism Brand Manager

RonaldRodriguez,Contracts Specialist

ChrisSadayasu,Tourism Brand Manager

MicheleShiowaki,Administrative Assistant

NorikoSloan,Operations Manager

VengieTalaro,Administrative Assistant

THE HTA TEAM SUPPORTING HAWAI‘I’S TOURISM INDUSTRY

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Hawai‘iConventionCenter 1801KalākauaAvenue Honolulu,Hawai‘i96815

keleponatel(808)973-2255 kahuapa‘awebhawaiitourismauthority.org

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LikeusonFacebook www.facebook.com/HawaiiHTA

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SubscribetoourYouTubechannel www.youtube.com/HawaiiHTA

2017 ANNUAL REPORT TO THE HAWAI‘I STATE...

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