2016 The Asian Magazine National Media Kit with Rate

The Asian Magazine is a luxury lifestyle publication for pre-qualified, affluent, cosmopolitan Chinese

consumers who seek in-depth information to enjoy the finer things in life.

MEDIA KIT2016

1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com

MEDIA KIT 2016

MISSION STATEMENT

We have never focused on being the most circulated publication but rather the most exclusive publication that guides the opinions of the affluent crowd. Our exclusive lifestyle is without limitations, it's about sharing the finer things in life among the opinion leaders, and it's about bringing faraway cultures closer to our readers.

The Asian Magazine offers unparalleled strength and diversity in our media platforms. We give our clients optimum exposure in PR (media outreach), the Internet (websites), Social media (Wechat, Weibo, Facebook and Instagram, etc.) and Marketing Partnerships (events and brand promotions).

Ranging from a single media strategy to a complex, overlapping campaign, we are able to educate opinions—on a global scale—and we deliver what we promise. Our creative campaigns and forward-thinking strategies affect the bottom line. And that is bringing you customers and increasing your business revenue.


MEDIA KIT 2016

REPUTABLE CUSTOMERS


MEDIA KIT 2016

CHINESE-SPEAKING COMMUNITYIn 2015, there is an estimated of 5 million Chinese living in the USA.

TARGET MARKET

New York-Northern New Jersey-Long Island

San Jose-Sunnyvale-Santa Clara Philadelphia

San Diego San Francisco-Oakland-Fremont

Boston-Cambridge-Quincy Sacramento

RiversideSeattle HoustonDallas-Fort Worth

Honolulu Washington-Arlington-Alexandria

Los Angeles-Long BeachChicago

Source: US census data in 2010-2011, Ameredia – The national Chinese data, American Community Survey, Dallas Economic Development 2011

In USA, average Chinese-speaking household income is 30% higher than the national average. For example, in Plano, the

median household income is over $81,339 and median household income for the Chinese-speaking household is $110,818.


MEDIA KIT 2016

TARGET MARKET

Shenzhen TianjinGuangzhou Suzhou

Beijing HangzhouShanghai Chongqing

WuhanChangsha Xiamen

Wuxi NingboChengdu Qingdao


MEDIA KIT 2016

Source: UN World Tourism Organization

89%

97%75%

89% of all Chinese international travelers shop in the US. In 2014 along, there were 2.18 million tourists visited America and that's only 3% of al l Chinese outbound travel. These visitors accounted for $157 billion spending. Average spending per person is $7,200 per visit.

97% of all Chinese tourists visiting the U.S. are accompanied by friends or families already living in the U.S.

75% of the Chinese tourists purchase more than 3 luxury items per trip. Chinese tourists make up 25% of global spending on luxury goods.

U.S. Gateway Cities to China: Los Angeles, San Francisco, New York, Honolulu, Seattle, Washington D.C., Boston, Chicago, Houston, Dallas, Saipan, Detroit, Guam, Anchora.

China Airlift to the U.S. China's Gateway Cities to the U.S: Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Hangzhou， HongKong.

TARGET MARKET


MEDIA KIT 2016

Over the 12 months ended March 2015, buyers from China purchased U.S. properties estimated at $28.6 billion in total value, an increase from $22 billion a year ago. Chinese purchases accounted for approximately 28 percent of total international sales by dollar volume.

About half of Chinese purchasers were resident buyers. About 35 percent of reported purchases by Chinese buyers were in California. Other major destinations included Washington, New York, Massachusetts, Illinois, and Texas.

About 39 percent of purchases were for residential purposes, and another 7 percent of purchases were for residences for students while studying in the U.S. Approximately 86 percent of properties purchased were in the central city or suburban area. Approximately 62 percent of purchases were single family detached homes.

On average, Chinese buyers purchased a property valued at $831,800, the highest among the Top 5 buyers. Approximately 69 percent of purchases were reported as all-cash purchases.

REAL ESTATE

TARGET MARKET


MEDIA KIT 2016

18X Growth in Readership

60,000 VS. 1,080,000Triple Digit Growth in Millennial Readers/Followers

18-34

TARGET MARKET

Ambitious & Luxury-minded Consumers

TRENDSETTER

QUALITY ORIENTED

INDULGENCE

89%77% 79%

Recognitions

Source:the survey conducted by the Asian Magazine in the USA 2015


MEDIA KIT 2016

TARGET AUDIENCE

Male Female

51% 49%Children 45%

Average Age 48

Total Audience

1,080,000

Household Assets/Decision MakersAverage HHI

$645,000

Readers per copy 5

Own Home 89%

Married 68%

Employed 75%Self-Employed 52%

7% 43%

34% 46% 20%

32% 18%

Associate Bachelor Master Ph.D

Education

Job Title

Average Liquid Assets

$1,200,000

Professional/Management

Senior Executives

C-level

$1 Million + 81%$3 Million+ 53%$5 Million+ 29%

Average Net Worth

Average $4,280,000


MEDIA KIT 2016

ADVERTISING OPTIONS

Print Sponsor

Written and published in Chinese and English, our magazine shapes the opinion of the most affluent Chinese population in USA and China.

70+ pages per issue with 50% + original articles, artworks and photographs.

Each issue is periodically mailed to qualified readers and strategically placed with business partners such as airlines, travel companies, banks, universities, etc.

Annual TAM awards for different categories of businesses.


MEDIA KIT 2016

ADVERTISING OPTIONS

Digital Sponsor

Ranging from a single media strategy to a complex, overlapping campaign. Our digital campaigns and forward-thinking strategies affect the bottom line ultimately bringing you customers and increasing your business revenue. Proactive marketing gives our partners optimum exposure to the affluent crowd. Advertorials designed for social media platforms such as Facebook,Twitter, Weibo (Chinese Twitter), WeChat and Instagram. Daily posts of editorials and recommendations on WeChat through our e-subscriptions. Positive interactions with our readers on different social media platforms. Periodical prize drawings to encourage reader interactions and readership loyalty.


MEDIA KIT 2016

Promotional sponsorships opportunities at commercial events to promote our clients to other businesses. Media sponsorships opportunities at professional events giving our clients maximum exposure to our readers. Co-sponsorship opportunities of various community events with our partners and clients. Cross promotion our clients' businesses to each other to maximize the advertising efforts.

ADVERTISING OPTIONS

Event Sponsor


MEDIA KIT 2016

1,080,000Monthly Readership

60 min. 15 min.

4,280,000

83%

Average time spent across our platforms

Interacting with our social media

Median net worth

Readers who buy from our pages

The Asian Magazine offers unparalleled strength and diversity in our media platforms. We give our clients optimum exposure in PR (media outreach), the Internet (websites), Social media (Wechat, Weibo, Facebook and Instagram, etc.) and Marketing Partnerships (events and brand promotions).

Ranging from a single media strategy to a complex, overlapping campaign, we are able to educate opinions—on a global scale—and we deliver what we promise. Our creative campaigns and forward-thinking strategies affect the bottom line. And that is bringing you customers and increasing your business revenue.

ADVERTISING OPTIONS

DALLAS MARCH/APRIL 2015

Top Chef

AustinWeekend Getaway

Back to the Vintage

畅游奥斯汀

复古风潮来袭

零距离接触

美国私立学校

2015 Spring/Summer Fashion Trends

Private School

钢琴小王子

张昊辰

对话

PAUL QUI

Source:the survey conducted by the Asian Magazine in the USA 2015


MEDIA KIT 2016

CIRCULATION & READERSHIP

1,080,000Total Readership

print and digital

729,500Total Circulation

The Asian Magazine Global Readership Category Source Readership Circulation

Direct Mail Mailing list/Drop off

Digital Online Magazine/newsletter

Social Media Facebook/Wechat/Weibo

Events Community Events

Total

Visibilities Hotels/Restaurants/Ent Venues/

China Airline & Airport Lougnes

Commercial Services

Banks/VIP Member Services

Airline & Airport Lounges

VIP/Private Clubs

State Tourism

Tourism Departments

Hotels/Restaurants/Ent Venues/

Commercial Services

1000050000

100010000

100010000

100010000

250025000

200010000

200020000

200020000

300060000

500050000

7295001080000

650000650000

50000105000


MEDIA KIT 2016

EDITORIAL & AD CALENDAR

Jan/Feb 2016

Winter Issue

Centered around travel but focuses on places to shop, stay and see on the West Coast

Dec15, 2015

Mar/Apr 2016

Spring Issue

Indepth look at unqiue places to visit in Seattle and Vancouver

Feb15, 2016

May/Jun 2016

Summer

Look at key places to visit in the mid-west region with Chicago as the topic city

Apr15, 2016

Jul/Aug 2016

Pre-fall

Travel tips on visiting the most popular cities on the East Coast

Jun15, 2016

Sep/Oct 2016

Fall

Prepare for winter getaway with focuses on Hawii, Alaska and other places

Aug15, 2016

Nov/Dec 2015

HolidayBest places to shop for the holidays Oct15, 2016

ADVERTISINGEDITORIALISSUE


MEDIA KIT 2016

AD SPECS

FULL PAGEBLEED: 8.75"×11.25" TRIM SIZE: 8.5"×11"LIVE AREA: 8"×10.5"

1/2 VERTICALNO BLEED: 3.875"×10.5"LIVE AREA: 3.375"×10"

1/2 HORIZONTAL NO BLEED: 8"×5.125"

LIVE AREA: 7.5"×4.625"

FULL PAGE TRIM SIZE: 8.5"×11"NO BLEED: 8"×10.5"

LIVE AREA: 7.5"×10"

Advertising Specifications

•Publication Trim Size: 8.5"×11"

•Binding: Perfect•Safety: 1/4" in from the trim and gutter•Bleed: 1/8" out from trim•Trim Crop Marks: 1/8" outside bleed area•All ads must be sized exactly and fractional ads must be bordered

Image QualityMechanical Requirements

•InDesign, Illustrator (Versions CS4 and above preferred)•Adobe Photoshop files are not advised•PDFX1A file accepted, files should contain all image links and embedded fonts•Hardcopy not accepted •All files must be CMYK, 300 dpi minimum, RGB, Lab or Index are not accepted. Tints and color type in four color ads must be produced in a CMYK equivalent•Use only Adobe v fonts•All monitors and printers have different representations of colors. If color is a concern, please provide a contract proof that is manufactured to SWOP•All ads must be accompanied by 100% to size laser proof•Client is responsible to proof read the Ad•Upload to ad.theasianmagazine.com

Copyright

You are responsible to acquire all copyrights for materials used in your advertising. With your permission, we will keep your artwork in our database for further use.


MEDIA KIT 2016

RATE

AD

INTERIOR DISPLAY

PREMIUM POSITION

1x 3x 6x 9x 12x

Full Page1/2 Page

P2 & P3P4 & P5Inside BackBack Cover

$5,800.00 $5,200.00 $4,600.00 $4,200.00 $3,800.00$2,900.00 $2,600.00 $2,300.00 $2,100.00 $1,900.00

$6,800.00 $6,100.00 $5,500.00 $4,900.00 $4,400.00$6,600.00 $5,900.00 $5,300.00 $4,800.00 $4,300.00$6,800.00 $6,100.00 $5,500.00 $4,900.00 $4,400.00$9,800.00 $8,800.00 $7,900.00 $7,100.00 $6,400.00

2016 The Asian Magazine National Media Kit with Rate

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