Visitphilly Media Kit Rate Card
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Transcript of Visitphilly Media Kit Rate Card
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7/28/2019 Visitphilly Media Kit Rate Card
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AdvertisingOpportunities
Barnes Foundation
Johnny Brendas
Chanticleer
Independence Visitor Center
Mercer Museum
Philadelphia Sk
Greater Philadelphia TourismMarketing Corporation
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GPTMCMissionThe Greater Philadelphia Tourism MarketingCorporation (GPTMC) builds the regions economyand image through destination marketing thatincreases the number of visitors, the number ofnights they stay and the number of things they do in
the five-county area. These marketing efforts alsoenhance the quality of life and sense of hometownpride for Greater Philadelphia residents.
TOURISM BY THE NUMBERS:
GPTMCs marketing targets leisure travelers, which make up morethan 80% of Philadelphias domestic visitors.
Philadelphia welcomed 38 million domestic visitors in 2011anew record.
ECONOMIC IMPACT:
Greater Philadelphia tourism generated $9.34 billion in economicimpact in 2011 (a 7.5% increase over 2010).
The $26 million per day in economicimpact supports more than 86,000 jobs.
FUN FACT TO LOVE:
2012 downtown occupancy was 73.4%,returning to the pre-recession peak.
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SugarHouse Casino
Morimoto
Valley Forge NationalHistorical Park
Barnes Foundat
EverythingGPTMC does
drives tovisitphilly.com
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7/28/2019 Visitphilly Media Kit Rate Card
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VisitPhilly.comsAudienceProfile:
Visitors who book a hotel
room through visitphilly.comspend nearly $1,000 pervisit to Philadelphia.
80% of online survey
respondents say thatvisitphilly.com increased theirinterest in visiting Philadelphia.
Spending: Conversion:
Top Reasons to AdvertiseYour Business on VisitPhilly.com
PHILADELPHIAVISITPHILLY.COM
SAN DIEGOSANDIEGO.COM
SAN ANTONIOVISITSANANTONIO.COM
NEW YORKNYCGO.COM
HOUSTONVISITHOUSTONTEXAS.COM
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DALLASVISITDALLAS.COM
CHICAGOCHOOSECHICAGO.COM
PHOENIXVISITPHOENIX.COM
LOS ANGELESDISCOVERLOSANGELES.COM
SAN JOSESANJOSECA.GOV
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Out of the 10 largest cities in the United States,
Philadelphia has the most-visited destination website.*
* Q
For more information, contact:
Abby Siegel-GreenbergDirect: (610) 291-3424
Email: [email protected]
Pa
35%increase in
visitors over2011!
DEMOGRAPHICS:*
56% AGE 18-44
26% $100K+ INCOME
64% HIGHER EDUCATION
Visitphilly.coms audience is young,affluent and well-educated.
Audience:
The engaged audience of the
visitphilly.com website is constantlygrowing.
AudienceGrowth:
2012 TRAFFIC FACTS:
VISITS
6.1 MillionPAGE VIEWS
21 MillionMOBILE VISITS
1.5 Million
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9
2 8
3
6
5
74
1
UniqueVisitors
May 2012 April 2013
4,720,798
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Large Rectangle
Formatted
HOME PAG
VisitPhilly.com Banner Advertising
As the call-to-action for GPTMCs $2 millionannual marketing campaign and with an
audience of more than 6 million peopleannually, visitphilly.com is the premier onlinetravel-planning resource for Philadelphialeisure travelers.
Leverage this engaged audience with targeted and guaranteedexposure. Banner ads allow you to expand your reach,showcase your business in a robust way and target your messageby audience and timeframe.
Large Rectangle la carte
Impressions Rate
20,000 $500
50,000 $1,150
125,000 $2,625
250,000 $4,750
Formatted la carte
Impressions Rate
20,000 $600
50,000 $1,400
125,000 $3,250
250,000 $6,000
Sold on an impression-over-timeframe basis, allowing youguaranteed, flexible and controlled exposure
Free monthly reporting, creative testing and optimization
Advertising Channels: Target your campaign to any mixof the following channels:
Trying to reach specific DMAs? Ask about geo-targeting.
Home Page* (both units) Articles and Itineraries (both units) Dining and Nightlife (formatted banner only) Things to Do (formatted banner only)
Package Rates: Save $5 on our la carte CPM
Total Impressions Package Rate Formatted Banner Impressions Large Rectangle Impressions
20,000 $485 17,000 3,000
50,000 $1,112.50 42,500 7,500
125,000 $2,531.25 106,250 18,750
250,000 $4,562.50 212,500 37,500
500,000 $8,075 425,000 75,000
1,000,000 $18,250 850,000 150,000
*requires minimum 125,000-impression campaign
Rates: Impression volumes available
between discount tiers
Drivehighly-qualifiedtraffic to your
website
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Sponsored Listings: Increase visitation to your busi-ness page on visitphilly.com by positioning yourself asa leader to the most qualified audience on the site.Our Featured Listing program allows you rotation inthe premium listing tier on relevant category pages,driving more visitors to your door.
Annual Rate: $1,000
Leads Program: Gain exposure in front of our mosqualified audience and grow your opt-in database
with our Lead Generation program. When visitorssign up for our monthly email, they can request toreceive information about your business. You willobtain leads in a weekly email.
Rate: $5 cost-per-lead
VisitPhilly.comSponsoredListingsandLeadGenerationPrograms
For more information, contact:
Abby Siegel-GreenbergDirect: (610) 291-3424
Email: [email protected]
Pa
Reach ourmost targeted
audience Build
your emaildatabase
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VisitPhillysMonthlyEmailProgram
Heres your chance to capture an already engaged audience.True fans of Philadelphia receive a monthly email each month
detailing hot happenings and customizable subjects,such as dining and nightlife or family-friendly activities.
Database: 125,000*
Monthly Email: Take advantage of integratedadvertising opportunities designed to fit your specificgoals and your budget.
Custom Email: Receive 100% share of voice with ourcustom email program. Submit photos, copy and acall-to-action, and well blast your message out to ouropt-in database, driving all inquiries to your site.
MONTHLY EMA
Sponsor
Featured Deals
Small Rectangle
Featured Content
SAMPLECUSTOMEMAIL
*as of January 20
Product Rate
Sponsor $1,250
Featured Content $900
Small Rectangle $600
Product Rate
Featured Deals $300
Custom Email $4,000
Rates Per Month
Reach125,000
loyal fans
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Engage visitors and drive qualifiedtraffic to your site with a custom articleon visitphilly.com.
Leverage the expertise of our editorial team, andincrease content for distribution on your site to boot.
Our editors will craft a custom article about yourbusiness, and it will remain live for one year on adedicated page on visitphilly.com.
Your article will be in rotation on the site for one year.In addition, you will receive 50,000 Formatted Banner
impressions that will promote and link to your articleon VisitPhilly.com.
VisitPhilly.comCustomContentCreation
Rates:
Annual: $5,000
Renewal: $3,000
Driveorganic traffic
to your site
Citizens Bank Park
County Theater,Doylestown
For more information, contact:
Abby Siegel-GreenbergDirect: (610) 291-3424
Email: [email protected]
Photos by M. Kennedy, R. Kennedy, B. Krist, J. Ruthand G. Widman for GPTMC
Pa
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For more information, contact:
Abby Siegel-GreenbergDirect: (610) 291-3424 | Email: [email protected]
Rodin Museum
Longwood Gardens
Logan Circle
Philadelphia
Valley ForgeNational Historical P